Kim Willis

Story-based content for Hot Leads, Authority, and Trust | Ghostwriting for Time Poor Experts, Founders and C-Suite Execs | Soft Skills Specialist | Cut Through the Online Noise NOW

You are a Business Founder or Expert.  You're great at what you do, but struggle to connect with your audience; you're invisible.

Here is what people have said to us…

👉 "We're better than our competitors, but no one knows who we are." 

👉 "We post on LinkedIn but don't have a formula that works."

👉 "We've got client success stories, but we're unsure how to package them so people read them."

👉 "We'd like to get quality leads regularly, but dont know how"

👉 "Sometimes we lose deals to inferior competitors and don't know why"  

People want messaging that cuts through -  content, conversations, whatever.  That's when they say to themselves, "it's like they're talking directly to me".	

Most content is similar to everyone else.That won't work. Not in the age of AI and commoditised content.

I propose a change....

1. Content that cuts through - written in the customer voice, not that of the vendor.
2. Customer success stories that sell.
3. Referral partnerships to generate warm leads.
4. Impactful sales conversations to drive sales.

Where to start?

We'll help you lift your content game - from voice of vendor to voice of customer, done for you. 

 Then, we'll help you set up referral partnerships so lead problems are a thing of the past.

And if you need help converting leads into sales, let me know.  

ABOUT ME

I've been making sales since I was 19.  I've trained thousands to use stories, high-impact content, and trust-based conversations to land more deals.

If you want more perfect-fit clients, talk to me.  Send a message. 

► 𝟭𝟮𝟭 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗜𝗡 𝟲 𝗠𝗢𝗡𝗧𝗛𝗦, 𝗔𝗡𝗗 𝗡𝗢 𝗔𝗗𝗦"Kim helped me improve my content, sales copy, and one-to-one engagement with people. To say he has a 'way with words' is an understatement.  With his help, I attracted 121 customers/clients online in six months. I spent no money on ads. Highly recommended." Connie Cachia, Digital Marketer (retired).

► 𝐀 𝐇𝐔𝐆𝐄 𝐀𝐌𝐎𝐔𝐍𝐓 𝐎𝐅 𝐕𝐀𝐋𝐔𝐄"Great ideas; I love the full post. Now, I understand the power of good writing. And I can vouch for Kim's brain dump call process. A huge amount of value there." Lloyd Thompson, Founder at Digitaldoo.com

► "𝗞𝗜𝗠 𝗪𝗜𝗟𝗟𝗜𝗦 𝗜𝗦 𝗔 𝗥𝗔𝗥𝗘 𝗥𝗘𝗦𝗢𝗨𝗥𝗖𝗘""Kim Willis is a rare resource and one you should connect with. He can easily mix his skills in copywriting, sales, and social media marketing in such a way that it works. I'll be forever grateful for the advice, coaching and mentoring he provided me, and so will you." Peter Beckenham. The Solopreneur Sales Strategist.

Partner

Got Skills But Minimal Sales?  The Shocking Truth About Most Experts…….

Most coaches, consultants and self employed ‘experts’ are great at what they do.  But here is where they often fall down: they’re not so good at finding clients.  If you’re like a lot of coaches, experts and creative people I talk to, sales and marketing is not a comfortable activity for you.

You just want to do what you do best – work with quality clients – and make a difference for them.

👉 Is This You?

Maybe you’ve got technical skills (SEO, web design, even accounting), or creative skills (writing, blogging etc), or maybe you're a coach.  Irrespective, you just want a better, easier way to find clients.  Without having to sell and hustle like a salesman

👉 A Better Way to Attract Clients

Here is where you want to be:  the expert and authority in your niche.  Get it right and people will beat a path to your door.  Mess it up and people will run a mile.
 
 ****Special Offer to My Linked In Connections****

If you want to attract ‘A’ class clients to you like bees to a honey pot, you should talk to me.  I’ve been using these techniques for years in my own business.  Techniques that enabled me to quit the rat race and travel the world as a digital nomad.  

So here is my $500 offer for you……

I will give you up to 1 hour of my time (by phone, Zoom or Skype) for brainstorming, including specific strategies on expert positioning and client acquisition.  I’ll always be focused on skyrocketing your income by showing you how to attract clients who pay you top dollar.  

All I ask for in return for this free help session is a testimonial and the opportunity to build a valuable relationship.

Results matter, so that will be my focus with you – to give you valuable ideas you can use straight away.

👉 Contact Me

Link me in (see above).

OR You can contact me here:
Phone:
USA: 310 601 8528
Australia: 07 3102 3572
Skype: kimwillishere
Email: kim@persuasionpursuit.com

ENLEXIS - Behavioural Consultancy, working with clients worldwide

Expert advice with specific focus on how to influence decisions and choices and to drive behaviour in customers, employees, citizens, users or patients. In other words, how to make people take a specific action easily, by creating a tailored environment that makes the desired action happen now. 

HOW WE HELP:

By mending the gaps in the way, using Science, so the other party doesn't drop out and takes the action you want. You’ll stop loosing time and money trying to convince someone who may have already left, not because they wanted to, but because you make it difficult for them without your knowing. 


📍LASER-FOCUS BEHAVIOURAL STRATEGY SESSIONS - Use the winning sequence

Let’s discard what you don’t need that blocks your persuasion efforts and delays results. I'll take off 80% of your current effort and actions, only to focus on the few essential things that, according to scientific findings, enable desired behaviour to happen.
You’ll have a PLAN: You'll know what to do to unblock influence, why, and in what order. You'll be able to check instantly whether your actions are able to convince and how to replace the ineffective ones by others that work for your specific issue. 

📍BEHAVIOURAL AUDITS – Know the hidden enemy 

I'll assess your current way of doing to influence, step by step, to uncover the hidden obstacles that make your customers, users, employees or patients drop out while you believe they are still onboard. I'll tell you at WHAT exact points, in your process, persuasion is close to zero and WHY, using neuroscience findings. This is rarely what you think it is and you'll know why and what to do about it. I'll remove the frustration of not getting results and wondering why, despite the quality of your product or service.

I'll make your process danger-proof by using science-backed techniques that take care of the obstacles (biases) in the way.  The path to “YES” will be seamless – and behaviourally effective.

BEHAVIOURAL SCIENTIST - Founder of ENLEXIS, The Behavioural Consultancy

European Commission

Assessment/expert advice for international/multi-partner projects related to individual/group decision-making and behaviour change - worth up to 6 Million €/project.

EXPERT/ADVISOR IN BEHAVIOUR CHANGE

Market Research Companies

I. QUALITATIVE CUSTOMER RESEARCH

Analysis of customer perceptions, motivations, behaviours 
Brand Awareness, Product development, Concept testing.


II. QUALITATIVE EMPLOYEE RESEARCH

Qualitative employee research on key HR issues aiming at exploring perceptions and at modifying behaviour: Learning & development, Performance management & career development, Work Culture/Climate, Rewards & Recognition, Corporate Image & Reputation, Corporate Values, Work/life balance, Leaver Research, Diversity & inclusion, Solution oriented workshops.

CUSTOMER/EMPLOYEE BEHAVIOUR EXPERT

Ernst & Young

RESPONSIBLE FOR THE MANAGEMENT AND THE COORDINATION OF TRANSVERSAL PROJECTS - 23 COUNTRIES
Qualitative research to explore perceptions and to modify behaviours in the workplace.


EMPLOYEE RESEARCH - perceptions and behaviours

Unique Employee Research Expert/Behaviour Change Specialist for E&Y France

- Fully responsible for the design and the implementation of employee research projects related to key HR topics: Learning & development, Performance management & career development, Work Culture/Climate, Rewards & Recognition, Corporate Image & Reputation, Work/life balance, Leaver Research, Diversity & inclusion – 1200 employees 

- Global Supervisor of employee surveys to explore perceptions, implemented in the EY offices worldwide. Responsible for the survey coordination of the second (out of 7) largest geographic zone – 23 countries

•	Qualitative analysis of results and recommendations by business unit/region
•	Design and implementation of survey follow up actions according to specific and /or local needs
•	Design and implementation of training sessions for EY survey managers across Europe – 10 countries 

DIVERSITY - perceptions and behaviours

-	Design, implementation and follow up of an international  Diversity/inclusiveness project aiming at managing perceptions in the workplace – 10 countries
-	Definition of specific indicators to measure diversity in the workplace, used, for the first time, to measure workplace diversity in 10 countries.
-	Design and implementation of specific actions aiming at establishing and enhancing diversity at the workplace. Analysis of specific cultural factors weighing on diversity dimensions and initiatives selection locally. 
-	Design and implementation of specific women’s leadership initiatives to promote career advancement of female talent
-	Coordination of an international diversity group, working on the implementation of “diversity” initiatives - Selected over 10 peers.

ASSOCIATE DIRECTOR - EMPLOYEE BEHAVIOUR EXPERT

- QUALITATIVE RESEARCH ON EMPLOYEE PERCEPTIONS AND BEHAVIOUR

- QUALITATIVE RESEARCH ON CUSTOMER PERCEPTIONS AND BEHAVIOUR

CUSTOMER BEHAVIOUR SPECIALIST

UNESCO

MANAGEMENT AND COORDINATION OF INTERNATIONAL PROJECTS AIMING AT CHANGING BEHAVIOUR AT THE WORKPLACE

Fully responsible for the design, the implementation and the evaluation of the following qualitative research projects:

•	Diversity and gender equality in the workplace:  international projects on women’s career advancement in organizations across world regions
•	Change management following the findings of the “Diversity” projects: Expert advice to organizations, across regions, on ways to implement specific actions leading to gender-related behaviour change and structural corporate change
•	Organization and moderating of International workshops and seminars on diversity and behaviour change in the workplace 
     •	Coordination of an international gender diversity network

BEHAVIOUR CHANGE CONSULTANT

BEHAVIOURAL SCIENTIST🔸 I'll inject a dose of Science and Psychology in your process that'll maximise the reach of your product or service. You'll get to Yes faster with methods that are designed to do exactly that.

I INJECT A DOSE OF SCIENCE IN WHAT YOU DO, TO MAKE IT WORK FASTER. 

WHO I HELP:

Entrepreneurs and teams who find it difficult to make a specific action happen, that is crucial to move their project forward.

If you’ve used various methods to convince a customer, a user, or a patient to take a specific action you have in mind, and results are not what you want them to be, please get in touch.

HOW I HELP:

Not by improving your product or service
Not by reviewing your rational arguments
Not by analysing opinions about your product

Instead,

I insert science-backed tweaks into what you are already doing, to make action taking easier.
I rely on scientific findings on how the brain works when we make decisions, we choose between options or we take action. You'll know how to overcome resistance with science-backed techniques, when you want someone, or a group of people, to do something specific so you can move forward faster.

At the crossroads of Neuroscience, Cognitive and Social Psychology and Behavioural Science, I zero in on what’s scientifically proven, yet hidden and therefore frequently neglected and more dangerous than we think: the unconscious rules of thumb we all use that drive 95% of our decisions and actions.

I’m confident you take good care of the visible 5% : it's your project, within your expertise. For the invisible 95% remaining, I’ll help you see through with science-backed, cost-effective, easy to apply techniques so you can convince faster (I make them easy to apply for my clients, even if they don’t know anything about Behavioural Science or how the brain works.)

I have helped a number of profit and non-profit organisations solve complex issues related to perceptions and to conditions for shaping behaviour. I make them “see” what the other party “sees” that prevents them from taking action. I’ve had a hand in projects dealing with customers’ behaviour, citizen’s behaviour, employees's behaviour, users’ behaviour, online behaviour and gender-related behaviour to name a few.

DO YOU NEED TO MAKE THEM TAKE THE ACTION YOU WANT BUT UNSURE OF HOW TO DO IT? 
I'LL GIVE YOU A PLAN 🗝

DM me here, 
or visit my website for ways to shape your customer's behaviour a lot easier: https://www.enlexis.com



---------------
EXPERT/ADVISOR with the European Commission for projects on decision-making and individual/group behaviour change.

Specialties: Decision-Making, Behaviour Change, Customer Behaviour, Employee Behaviour, User Behaviour, Patient behaviour, Citizen Behaviour, Behavioural Science, Behavioural Economics, perceptions analysis, UX.

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The Battle

Kim Willis

Dr. Theodora ZIAMOU

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