Kim Willis

Story-based content for Hot Leads, Authority, and Trust | Ghostwriting for Time Poor Experts, Founders and C-Suite Execs | Soft Skills Specialist | Cut Through the Online Noise NOW

You are a Business Founder or Expert.  You're great at what you do, but struggle to connect with your audience; you're invisible.

Here is what people have said to us…

👉 "We're better than our competitors, but no one knows who we are." 

👉 "We post on LinkedIn but don't have a formula that works."

👉 "We've got client success stories, but we're unsure how to package them so people read them."

👉 "We'd like to get quality leads regularly, but dont know how"

👉 "Sometimes we lose deals to inferior competitors and don't know why"  

People want messaging that cuts through -  content, conversations, whatever.  That's when they say to themselves, "it's like they're talking directly to me".	

Most content is similar to everyone else.That won't work. Not in the age of AI and commoditised content.

I propose a change....

1. Content that cuts through - written in the customer voice, not that of the vendor.
2. Customer success stories that sell.
3. Referral partnerships to generate warm leads.
4. Impactful sales conversations to drive sales.

Where to start?

We'll help you lift your content game - from voice of vendor to voice of customer, done for you. 

 Then, we'll help you set up referral partnerships so lead problems are a thing of the past.

And if you need help converting leads into sales, let me know.  

ABOUT ME

I've been making sales since I was 19.  I've trained thousands to use stories, high-impact content, and trust-based conversations to land more deals.

If you want more perfect-fit clients, talk to me.  Send a message. 

► 𝟭𝟮𝟭 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗜𝗡 𝟲 𝗠𝗢𝗡𝗧𝗛𝗦, 𝗔𝗡𝗗 𝗡𝗢 𝗔𝗗𝗦"Kim helped me improve my content, sales copy, and one-to-one engagement with people. To say he has a 'way with words' is an understatement.  With his help, I attracted 121 customers/clients online in six months. I spent no money on ads. Highly recommended." Connie Cachia, Digital Marketer (retired).

► 𝐀 𝐇𝐔𝐆𝐄 𝐀𝐌𝐎𝐔𝐍𝐓 𝐎𝐅 𝐕𝐀𝐋𝐔𝐄"Great ideas; I love the full post. Now, I understand the power of good writing. And I can vouch for Kim's brain dump call process. A huge amount of value there." Lloyd Thompson, Founder at Digitaldoo.com

► "𝗞𝗜𝗠 𝗪𝗜𝗟𝗟𝗜𝗦 𝗜𝗦 𝗔 𝗥𝗔𝗥𝗘 𝗥𝗘𝗦𝗢𝗨𝗥𝗖𝗘""Kim Willis is a rare resource and one you should connect with. He can easily mix his skills in copywriting, sales, and social media marketing in such a way that it works. I'll be forever grateful for the advice, coaching and mentoring he provided me, and so will you." Peter Beckenham. The Solopreneur Sales Strategist.

Partner

Got Skills But Minimal Sales?  The Shocking Truth About Most Experts…….

Most coaches, consultants and self employed ‘experts’ are great at what they do.  But here is where they often fall down: they’re not so good at finding clients.  If you’re like a lot of coaches, experts and creative people I talk to, sales and marketing is not a comfortable activity for you.

You just want to do what you do best – work with quality clients – and make a difference for them.

👉 Is This You?

Maybe you’ve got technical skills (SEO, web design, even accounting), or creative skills (writing, blogging etc), or maybe you're a coach.  Irrespective, you just want a better, easier way to find clients.  Without having to sell and hustle like a salesman

👉 A Better Way to Attract Clients

Here is where you want to be:  the expert and authority in your niche.  Get it right and people will beat a path to your door.  Mess it up and people will run a mile.
 
 ****Special Offer to My Linked In Connections****

If you want to attract ‘A’ class clients to you like bees to a honey pot, you should talk to me.  I’ve been using these techniques for years in my own business.  Techniques that enabled me to quit the rat race and travel the world as a digital nomad.  

So here is my $500 offer for you……

I will give you up to 1 hour of my time (by phone, Zoom or Skype) for brainstorming, including specific strategies on expert positioning and client acquisition.  I’ll always be focused on skyrocketing your income by showing you how to attract clients who pay you top dollar.  

All I ask for in return for this free help session is a testimonial and the opportunity to build a valuable relationship.

Results matter, so that will be my focus with you – to give you valuable ideas you can use straight away.

👉 Contact Me

Link me in (see above).

OR You can contact me here:
Phone:
USA: 310 601 8528
Australia: 07 3102 3572
Skype: kimwillishere
Email: kim@persuasionpursuit.com

Behaviour, Communication & Performance

How to 
✅ Make a good impression: 
   Tools, recipes and scripts for building relationships and making a great impression. How to get rid of 'relationship wreckers', speak to a work colleague, and look great at a job interview.
✅ Use the skill of Diplomatic assertiveness: 
   Assertiveness is a good thing but the art of combining diplomacy with assertiveness is even better. How to be diplomatically assertive.
✅ Deliver Brilliant Customer Service: 
   Delivering great customer service when the going gets tough requires particular strategies and skills. How to turn customers into advocates, manage complaints and much, much more.
✅ Master Tough Conversations: 
   Some conversations are tough to think about having let alone actually have. Mark has developed a straightforward three-step framework 'Take Control' to help you deliver bad news, discuss poor performance, lay down the law, talk about our personal issue with friend to ......
✅ Put an End to Unacceptable Behaviour: 
   Sarcasm, bullying, sexual harassment, inappropriate comments and just plain bad manners, are all unacceptable. How to handle unacceptable behaviour is about making the point and making sure you look good in the eyes of others.
✅ Deal with Difficult people: 
   How to handle, manage, cope with and deal with people who: interrupt you; talk over you; break commitments; 'put you down'; make sarcastic remarks; are rude, discourteous or nasty; yell; bully; harass; are demanding; are belligerent; and are just plain difficult. 
✅  Say 'no' to a drunk driver, refuse the offer of a drink, .... : 
   Mark has an impressive track record in the design and delivery of social skills programs and drug and alcohol education programs. He helps teenagers, and helps parents and teachers help teenagers, handle the real world of alcohol and say 'no' to a drunk driver, refuse to drink more than a planned limit, and much more.

The Workplace Performance Architect: Get the Results You're Really After 

How to Teach any Interpersonal Communication You Like

I created the advanced behaviour rehearsal technique Agent Provocateur Role-Plays ® because of the shortcomings of, and problems with, traditional types of role-plays.

The Creator of: Real Life Rehearsals® and Agent Provocateur Role-Plays® 

Mark McPherson

Examples:  Designed, wrote & delivered a comprehensive step-by-step 5-day program for police in Vietnam, China and Myanmar; Researched, evaluated and wrote report on a university education program for parents; Produced research reports for NSW Health, Sydney City Council etc; Designed, wrote & delivered 2-day Introductory & 2-day Advanced program for staff of Federal MPs and Senators;  Designed, wrote & delivered programs for Housing NSW and other govt departments, and schools; Consultant for HIV/AIDS & HepC prevention.

Independent Researcher and Evaluator

UNSW

Researcher. Evaluator. Questionnaire design. Survey instrument design. Interviewer. Intrerpretation of results. Statistical analysis. Writing journal articles and conference papers.

Research Officer, National Centre for Social Research

NSW Police Force

Coordinator, Drug Programs Coordination Unit

NSW Health

Manager of Professional Development, Centre for Education and Information on Drugs and Alcohol

Manager. Leader. Educator. Facilitator. Trainer. Project manager. Presenter. HIV/AIDS. Sexual Health. HepC. Community programs. Staff programs. Prevention programs. Service delivery. Assertiveness. Dealing with difficult people- disruptive, uncooperative, difficult, intoxicated.

Coordinator of HIV/AIDS & Sexual Health Services, South Western Sydney

Educator. Facilitator. Designed and delivered education programs. Designed and delivered health promotion programs and public health programs. For staff and community. Program examples: Assertiveness; HIV/AIDS & HepC prevention; dealing with difficult people; and infection control.

Health Promotion, Education, Infection Control at Royal Prince Alfred Hospital

Board of Studies, Teaching and Educational Standards now the NSW Education Standards Authority

Teacher. Educator. Program designer. Instructional designer. Product development. Secondary/high schools. Alcohol education.

Senior Education Officer

TAFE NSW

Manager. Educator. Trainer. Project manager. Presenter. Produced numerous teaching resources and kits for teachers and other drug educators. HIV/AIDS. Sexual Health. HepC. Alcohol edcuation. Community programs. Staff programs. Prevention programs. Assertiveness. Dealing with difficult people.

Senior Education Officer, National Campaign Against Drug Abuse

Family Planning NSW

Educator. Trainer. Presenter. Produced numerous teaching resources and kits for teachers and other drug educators. HIV/AIDS. Sexual Health. Community programs. Staff programs. Prevention programs. Assertiveness. Dealing with difficult people.

Education Officer

University of Sydney

Health education. Classroom management. Teaching techniques.  HIV/AIDS. Sexual Health. HepC. Alcohol education. Assertiveness. Dealing with difficult people. Educator. Trainer. Presenter.

Lecturer, Health Education & Health Promotion

You’re good at what you do. And you work hard. It's why you're ready to move up the ladder or why you already have. But hang on a minute. What's this? It's leading people is very different from just getting the work done.

Now you’re dealing with real people with all their strengths, quirks, and challenges. And when things go wrong - someone underperforms, causes friction, or behaves badly - it’s your job to step in.

The problem? No one really showed you how.

Sure, maybe you had a webinar or some coaching along the way. But when it comes to those tricky conversations - the ones that knot your stomach and keep you awake at night - it still feels like you’re flying blind.

You know the ones I mean.

Telling someone their performance isn’t cutting it. Giving hard feedback. Calling out unprofessional behaviour. Having the conversation you wish you didn’t have to have.

You might rehearse it endlessly, put it off, or finally have it - only to walk away knowing it didn’t really change anything.

And that’s what makes these moments so exhausting. Not just the awkwardness, but the weight of them. The mental load that follows you home, into your evenings, your sleep, your self-confidence.

Meanwhile, others seem to handle it all with ease. They look calm. Clear. Respected. Promotable. You wonder: Why is this so hard for me?

It’s not just you.

The truth is, these conversations are a leadership skill - and like any skill, they can be learned. With the right tools and practice, you can approach tough conversations with clarity and confidence.

Imagine not dreading the next performance chat. Imagine being the manager who speaks up clearly, handles conflict well, and earns trust up and down the ladder.

You’d sleep better. Feel better. Lead better.

And when the next opportunity comes up? You’ll be ready.  It's why I created: 

1️⃣  The Workplace Performance Blueprint. 
2️⃣  Personal Conversations Scripts which can be tailored to people's specific needs 
3️⃣  A four-step process for Dealing with Difficult People 
4️⃣  A four-step process for Mastering Tough Conversations. 
5️⃣  Sets of clear practical realistic strategies people could immediately use.
6️⃣  Agent Provocateur Role-Plays 
 
➡️ My formal qualifications are in Education, Science, Health & Psychology - MEd, BSc, GradDipEd, GradDipHealth, PostGradDipPsych, DipHyp
➡️ Book in a time to ask any question you like
https://calendly.com/markmcpherson/talk

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The Battle

Kim Willis

Mark McPherson

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