Advest Labs - eCommerce Growth Agency

Founder

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Social Birbal - Digital Marketing Agency

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Digital Marketing Manager

AIESEC in Egypt

Content Marketing Internship with Egypt Tourism 

The Food Fanatic

TFF was a influencer marketing firm for Restaurants , focused on growing the customer base.

Digital Marketer

Hi, my name is Kiran Marathe & I am a passionate marketer. I help businesses develop and execute digital marketing strategies, optimize their online presence and apply marketing psychology. 

My fields of expertise range from marketing to problem-solving. Besides digital marketing, I enjoy life travelling to places and I love to provide value. For More, find me on popular social networks, I am omnipresent.

Kiran M.

Desire Food & Beverages 

Marketplace Strategy: Develop and implement strategies to optimize marketplace performance, including product assortment, pricing, and promotional strategies.

Vendor Management: Onboard new vendors, negotiate terms, and maintain relationships to ensure a diverse and high-quality product catalog.

Performance Analysis: Analyze marketplace metrics and trends to identify opportunities for growth and improvement.

Content Optimization: Ensure product listings are optimized for search and conversion through effective copywriting, imagery, and SEO techniques.

Inventory Management: Monitor inventory levels, identify slow-moving or obsolete products, and implement strategies to minimize stockouts and overstock situations.

Customer Experience: Collaborate with customer service teams to address customer inquiries, concerns, and feedback related to marketplace transactions.

Technology Integration: Utilize marketplace management tools and software to streamline processes, automate tasks, and enhance efficiency.

Performance Reporting: Prepare regular reports and presentations to communicate marketplace performance, key metrics, and insights to stakeholders.

Continuous Improvement: Stay abreast of industry trends, best practices, and competitor activities to continuously refine and optimize marketplace operations.

Marketplace Consultant

Rico Home Appliances

Being a Business Head need to see all prospects for Expanding business for the company. My profile includes but not limited to
1. All Verticals P&L Management
2. Guiding the team to improve Sales
3. Keep a track of Market and its competition
4. Explore Global Oportunities.
5. Relationship Management with Distributors , Online Category Heads and other stake holders in the organization.
6. Analyzing P & L and finding path to cut down expenses.

Business Head Ecommerce

1.New Distributor Tie-ups
2.Profit & Loss Account Management for all Market Places.
3. Strategic Decisions on Growing Online Sales.
4. Optimizing Ads with keeping the TACOS under 10%
5. Managing Team and Creating SOP's and KPI for Smooth Function of Operations.
6. Exposure towards Global Businesses
7. Maintaining Relationships with Key Accounts Managers.
8. Content Optimization to rank product on top of the page
9. How to Rank Product on Amazon.

Deputy Head - ecommerce

Trésmode (KFC Shoemaker Pvt. Ltd.)

1.Identifying Market to Create brand Awareness Amoung Various Market Places.
2.Negotiating Margin terms with new marketplaces.
3.Managing Entire Catalogue of Tresmode brand on all Online Channels.
4.Co-ordinating with all Market Place SPOCS to increase sales and Liquidate Stocks though Discounts & Offers.
5.Creating Marketing Plan to run Sponsor Ads on Amazon to increase Visibility and brand loyalty amoung customers.
6.Creating SOP’s for Online Operations to work Smart & efficiently in Organization as well as in Warehouse.
7.Deep diving in Merchandising of Fast Moving Styles on Myntra & Jabong and creating Po’s for Quick Replenishment.
8.Adopting Omni Channel Practice in Moving Stores Inventory via Online Platform.
9.Conducting weekly reviews within team to understand loop holes and deriving on result and solutions.
10.Supporting Accounts team for any discrepancy in Payments or RTV’s.
11.Analysing Reasons for actual returns and finding ways to solve the same.
12.Familiar with various portals operations such as Amazon.in , Myntra SOR, Jabong SOR, Paytm etc
13.Created a Cataloging Software with the help of Internal IT team for Listing Products within specified timelines.
14.Adhering to timelines for Raising Tickets Against Respective Marketplace if received Damaged or Used Products
15.Following up with team for timely Dispatching of Orders on Day to Day Basis.
16.Onboarded the brand on Amazon.in,Amazon.ae,Myntra.com,FBA,Cloudtail,Tatacliq.com,ebay.com,Snapdeal.com,Paytm.com etc.
17.Taking Care of entire Category and manages P&L for the same.
18.Worked on Creating A+ Content on Amazon along with Creation of brand Page on Amazon through AMS.

eCommerce Manager

ThatsPersonal.com

Cataloging:

	Handling Sexual Wellness Category to be Uploaded on all Market Places.
	Handling Team of 2 People to Manage Cataloging for various Market Places.
	Category wise Cataloging on Various Market Places such as Amazon.in, Rediff , Flipkart , Shop clues, EBay etc.
	Analyzing Restricted Category against various Market Places.
	Editing Content & Avoiding Restricted\Banned Words in Listings for Better Visibility on Market Places.
	Managing Prices of the Product to Gain Buy Box on Amazon & Snapdeal.
	Latching Products which are Already Available on market Places in name of other Seller.
	Started Listing Products on Pharmacy Portals such as 1mg, NetMeds ,MedPlus etc.
	Uploading MSDS Documents to Clear Hazmat Test on Amazon to List Products.
	Sharing NOC with Flipkart for allowing us to list Products.
	Creating Bulk Catalogue on Flipkart to sell to Retail Net.
	Manage to Sucessfully List Ayurveda Products on Amazon by Submitting Ayush Licence.

Sales & Operations:

	Coordinating with Brand Partners on Blocked Listings.
	Convincing Partners Legal Team to Un-Block Listings through Brand Authorization.
	Discussing New Strategies & Promotions with Partners to Increase Sales.
	Creating Merchandising Report for Replenishment & Sale Through.
	Checking of Metrics of Each Ecommerce Platform and Revising Strategies as per its Needs.
	Sharing Weekly & Monthly Reports with Stake Holders for Better Insights.

Marketing & Promotions:

	Planning Promotions with Ecommerce Partners to Liquidate Slow moving Stocks.
	Managing PLA’s , Sponsor Ad’s , “Buy One Get One” Promotions , “Money Off” etc Activities on Ecommerce Platforms.
	Calculating the list price of Slow Moving Stock and Liquidating in form of Promotions and Discounts.
	Working on SEO activity for helping Products to appear in Search.
	Increase Product Ratings for Better Visibility.
	Achieved ROI of 10X on Amazon by Improving the Search Keywords and Product Listings.

Head Market Place Sales & Distribution

ibhejo.com

1.Managing Entire Operations of Bhejo Ecommerce Pvt Ltd.
2.Maintaining Relationships with all Account Managers for Helping the category to grow.
3.Planning for PPC and Other Marketings activities on Amazon , Flipkart & Paytm Portals.
4.Handling a team of 3 Persons Managing Cataloging and Operations from head office.
5.Managing the entire P & L for Market Place Accounts

Market Place-Manager

Metro Shoes LTD

The following are the Roles which I takes care of:
1.Sales
2.Merchandising.
3.Vendor On-boarding.
4.Merchant Relationship.
5.New Business Alliance.
6.Omni-Channel.
7.Inventory Management.
8.Brand Building.
9.Operations.
10.Promotional Activities.
11.Markdown.
12.Channel sales etc.

E-Commerce Merchandiser

Lords Shoes

1.Co-ordinating with third party.
2.Creation Of Po’s , PI’s etc
3.Creation Of Masters.
4.Working on targets.
5.Updating of Promotions and Additional Discounts.
6.Cross Checking Markdown Files on Monthly Basis.
7.Performance and Analysing reports.
8.Monthly Sales Report.
9.Sale Through reports.

E-commerce Head & Merchandising.

Regal Shoes - INC5

	Forecast profits and sales using computer programs, optimized the sales volume and profitability of designated product areas, planned budgets and presented sales forecasts and figures for new ranges, and controlled stock levels based on forecasts..
	Creation of Purchase Order according to Store wise sales.
	Updating of Master File to Concern Partners.
	Ordering of Bulk Purchase Order on Monthly Basis.
	Analyzed every aspect of the best and worst sellers (e.g. the best selling price points, colors or styles) ensuring that sales were maximized.
	Proper Co-ordination of Stock Inventories.
	Proper Size Wise Allocation of Merchandise.
	Planned product ranges and prepared sales and stock plans. 
	Proper Allocation of EOSS Stock .

Merchandiser for SIS Concept

A Marketplace Specialist with over a decade of experience in the dynamic world of online sales. Proficient in Amazon Ads and Flipkart Advertising, I have a proven track record of significantly increasing sales and visibility. My expertise extends to utilizing Helium 10, Amazon Pi and Brand Analytics to drive informed decisions. With a keen eye for market trends, I thrive on optimizing product listings, creating impactful marketing campaigns, and devising strategies that elevate brand presence. My diligent approach extends to developing standard operating procedures (SOPs) for seamless operations, ensuring a streamlined and efficient marketplace experience. With a passion for e-commerce and a deep understanding of customer behavior, I am dedicated to driving growth and maximizing success in the competitive online marketplace landscape

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The Battle

Kiran M.

Alinoor Lakdawala

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