Kiran Shahid

Copywriter

Focusing on creating long-form content that helps establish your B2B SaaS as an authoritative voice within your industry. Client include HubSpot, Helpjuice, and SetSail.

Blogs & articles: Rife with examples, quotes from industry experts, and helpful tips. You'll also get SEO-friendly blog posts designed to help your website rank higher in search engine results. Focusing on creating a content strategy that caters to every stage of the buyer's journey.

Case studies: Highlighting a satisfied customer's experience with your product or service, case studies are an excellent way to build social proof and show off your industry expertise. Detailed interviews with some of your most interesting customers, case studies show off your business in the best possible light.

E-books & whitepapers: Educational resources like e-books and whitepapers position your brand as a go-to source of information for customers and help establish you as an expert in your field. Perfect for gated content offers, these digital downloads can help you generate leads and grow your email list.

B2B Content Writer | www.kiranshahid.com

Zapier

Freelance Writer

Scoro

Sprout Social, Inc.

Grizzle | B2B Organic Growth Agency

Creating SEO-driven articles for Semrush.

Dock

Stratabeat

Creating content assets for Gen3 Marketing and Freshworks.

HubSpot

Omniscient Digital

Flying Cat Marketing

B2B SaaS Content Writer | Blogs, Case Studies, & Ebooks | Helping SaaS businesses create content assets that boost LTV, reduce CAC, & skyrocket growth 🚀

Most B2B content follows the same formula: identify a keyword, compile what's already ranking, repackage it with your brand colors. Now with AI, this problem has multiplied—tools generate entire blog posts that look substantive but offer nothing new.

Your readers can tell. Enterprise buyers at companies like [specific target companies] are skimming past these articles, looking for genuine expertise.

Working with brands like Zapier, Sprout Social, and HubSpot, I've found three elements that make content perform:

🧠 Primary research from direct customer conversations and proprietary data analysis
🧠 Documented experiences from your team's work solving specific technical problems
🧠 Writers who understand the subject well enough to challenge assumptions and ask better questions

When we work together, your content will:

⭐ Feature specific insights your SMEs haven't shared publicly before
⭐ Present your team's actual experiences solving real client problems
⭐ Come from writers who guide the content direction, not just fill in templates
⭐ Generate qualified leads from enterprise companies actively seeking solutions

Ready to create content that shows genuine expertise instead of algorithmic proficiency? 

Let's talk.

Conversational conversion copy for B2B businesses.


I'm really excited about the shift I'm making in my business.

Being an "order taker" was draining me mentally and professionally. I wanted to offer more value to content teams, but l didn't know how to position myself to do that.

A client would say: "Can you write this post about X topic?" or "Can you update this page?" And I'd execute the brief. That was the relationship.

But now?

I'm coming in as a strategist with a clear program: Analyze what's working in your content library, identify quick wins, and prioritize updates based on traffic potential and business impact.

I'm not just delivering content anymore.
I'm delivering improvements to their
organic traffic and conversions.

Even with startups that have smaller libraries, I'm playing a much bigger role in how their content performs overall rather than just focusing on individual pieces.

I have actual ownership over the results now. 

Not just "here's vour deliverable," but '
lle."

And that’s making all the difference.

I help B2B SaaS companies fix content rot before it kills their credibility | Historical Content Optimization Specialist for B2B SaaS

I just finished writing a piece about content decay for Relato, and one stat stopped me cold.

If you have 200 outdated articles in your library, manually auditing them takes 600 hours. That's 15 full workweeks of someone just... checking if things are still true.

And that's one audit. One point in time. Three months later, your sources have shifted again and you're back where you started.

Traditional fact-checking can't keep up. By the time you manually verify one article, dozens more have already started decaying. You're always reactive, never systematic.

But there's a better way now.

Companies are building AI agents that crawl content libraries, extract every verifiable claim, score them for credibility, and flag exactly what needs updating before readers or Google notice.

Relato built something called RECEIPTS that does this at scale. It audits claims against reliability, evidence, currency, expertise, independence, precision, traceability, and sensitivity. Instead of manually checking hundreds of pages, you get sorted lists of high-risk claims with suggested sources.

I know exactly how much time this saves because I've actually been building my own agents to do something similar.

One agent audits messaging consistency across entire libraries.

Another flags missing expert insights.

Another identifies high-authority content that's declining because of outdated data.

It’s made it possible for me to build an entire service line around historical content optimization. Without these agents, I wouldn’t have time to take on several clients at once.

The point, of course, isn't to eliminate human judgment. It's to stop burning human hours on work that shouldn't be manual.

CMI found that 39% of marketers cite resource constraints as their biggest challenge. You don't solve that by hiring more people to manually fact-check. 

You solve it by building systems that prevent decay from spreading in the first place.

Content rot is inevitable. But catching it before it costs you rankings and credibility? That's a choice.

If you want to read the full article, I’ll leave it in the comments.

I used to spend 30-45 minutes analyzing an article before I typed a single word.

When you’re optimizing an entire content library (50+ pieces), that’s 25+ hours of just… looking at stuff. Here’s how I’ve used AI agents to cut that time by 70% (without losing quality):

First, some quick context.

Companies assume the hard part of content refreshes is the rewriting. It's not. 

The real time sink is everything that happens before you touch the draft: 
checking for cannibalization, assessing search intent, figuring out where product mentions make sense, identifying internal link pathways.

And I was asking myself the same questions every single time. For every single article. Toggling between tabs, spreadsheets, and SERPs like a human cross-reference machine.

So I codified my thought process into five agents. Each one solves a specific problem I was seeing over and over:

1/ Product Integration Agent

Most companies either over-promote or don't promote at all. This finds the organic moments where a product mention actually adds value.

2/ Keyword Cannibalization Agent
Scans for articles competing against each other for the same keywords. Happens constantly in big blogs where multiple writers have worked over years. Maps it all out and recommends consolidation or differentiation.

3/ Search Intent Alignment Agent

If someone searches "project management software" and Google is showing comparison posts, but your article is a guide, you're fighting uphill. This catches those mismatches.

4/ Internal Linking Architect Agent

Most companies link randomly or based on habit. This creates actual architecture.

5/ Answer Engine Optimization Agent

Optimizes content for ChatGPT, Perplexity, and other AI search tools. Restructures content to be more quotable and authoritative for LLMs.

Before I built these, I'd be doing this manually for each article. Pulling it up, reading through, cross-referencing with other content, checking SERP intent, mapping internal links. 45 minutes to an hour per article just for analysis before I even started writing.

Now? I run the agents, get my strategic brief, and jump straight into optimization. What used to take an hour of analysis now takes maybe 10 minutes of active work.

I still check every suggestion. I don't implement everything they recommend. The agents get me 70% of the way there.

But that 70% is how I can realistically handle large-scale optimization projects. If a client has 25 articles that need updates, I'm not spending 50 hours on analysis alone. I'm spending 8-10 hours total, and most of that is the agents working while I do other things.

The hard part was never the writing. It was everything I was doing before I let myself write.

Don't believe the hype. You don't have to choose between optimizing for Google and optimizing for LLMs.

The structural improvements that make content "Al-ready" (clarity, hierarchical structure, authoritative explanations) also make it stronger for traditional search.

It's not an "either/or" situation. It's just tightening the foundation so the content performs across both channels.

I haven't seen a lot of companies doing this with their existing libraries yet. Most are just creating new content for Al.

I think that's a mistake. If you want to prioritize AEO over the next few months, you don't need to reinvent the wheel. You just need to fold it into the optimization work you should already be doing.

Don't wait until you disappear from the results to fix your library. DM me to learn more about how I can help.

Buyers aren’t asking ChatGPT or Perplexity, "What is sales automation?" They're asking, "What's the best sales automation software for small teams?

And where does AI pull answers to buying questions from?

Roundup articles. Listicles. Comparison posts.

It doesn't crawl individual product websites and synthesize the features. It finds the existing BOFU content and quotes from that.

Which means if your "Best X Software" article is outdated, you're invisible or oudated in the exact moment buyers are ready to purchase.

I tested this recently. Asked ChatGPT for e-signature alternatives. It pulled from roundup posts. The information it gave me was based on whatever those articles said, whether accurate or not.

If your BOFU article doesn't mention your updated features, AI can't recommend you properly.

If your pricing is wrong, AI is giving prospects bad information.

If your competitor comparison is stale, you're losing deals you don't even know about.

This is why I think BOFU refreshes should be the first priority for anyone thinking about answer engine optimization. Not because TOFU doesn't matter, but because BOFU is where the money is. And that's where outdated content hurts the most.

Most content teams don't have historical optimization in their job descriptions. 

They're hired to create, not to maintain.

But every day, your outdated content library is quietly working against you. In every search result. In every AI overview that pulls from your outdated information.

The fix isn't complicated: update what's working instead of starting over.
But it requires someone to actually own this process, and most companies just don't have that person.

So the work gets treated like an afterthought and constantly deprioritized.

Until your traffic tanks and you fix one blog post at a time, like whack-a-mole, forever and ever and ever.

😬

Every month you don't address this systematically, the problem compounds. 

You're publishing more content on top of the mess. The backlog gets bigger. 

The inconsistency gets worse.

You never catch up because you're always reacting.

Make 2026 the year you plan for historical optimization instead of reacting to it.

DM me if this resonates and you want to learn more about how I help.

Personal branding for B2B founders, Company CEOs and Presidents | I Help Leaders Show Up on LinkedIn Authentically & Strategically | Humanizing Your Thoughts In the World of Bots | Founder - The Content Brew

If LinkedIn feels like “I should post… but what?” - I’m your person.

Hi, I’m Ankita. 👋

I turn busy B2B founders and C-suite execs into clear, confident LinkedIn voices - without the overwhelm, the jargon, or the humble-brag circus. 

My not-so-linear journey:
• Started at the front desk → learned how conversations become business.
• Talent acquisition for global MNCs (2006–2011) → learned what leaders actually care about.
• Freelance content + copy (2012–2018) → learned how to write for humans, not bots.
• Built a team of writers (2019 - ) → learned how to scale craft.
• Personal branding + strategy (2020 - ) → learned what makes people follow.
• Registered my company (2024) → and we’re just getting started.

Basically: I’ve rebuilt myself in the content world - skill by skill - and now I help leaders do the same on LinkedIn.

What I do (no fluff):
You talk → I translate your brain into content that feels like you.
You panic about LinkedIn → I hold your hand through it.
You worry about sounding dull → I make your expertise sound fresh and human.

Proof I don’t make this up:
• 5.5M+ cumulative impressions.
• 100+ founders across 15+ industries.
• $750K+ revenue generated for clients via LinkedIn.

What I help you with:
✓ Ghostwriting with your tone, not mine
✓ Strategy that’s simple, clever, and true to your brand
✓ Full-stack LinkedIn management
✓ A content partner who genuinely cares (and reminds you to have fun)

Who I vibe best with:
B2B founders, startup teams, VCs, and execs who have stories - but no time to tell them.

If you want less hustle and more strategy → slide into my DMs, email ankitaahuja@contentbrew.in, or hit “Submit your Service Request.” I’ll help you turn the expertise you already have into influence people remember.

(Also - I smile a lot, I bring coffee, and I make complicated ideas sound like conversation. Let’s make your LinkedIn enjoyable again.) 😊

Ankita Ahuja

"I finally registered my company. Yaayyy." 
This is what I told my husband when my certifications came through. 

His reaction - Really! That's nice. Relax it's just a soleproprietorship. 

Me: Silent. 

Me: Still... who else has a company registered on their name in the family and can proudly say I own it? 

Him: Hmm true. 

This was 2.5 years ago. And those lines still sting. 

Sometimes even people closest to you will not be able to relate to what you have achieved. And it's okay. 

You know the work you have put in to get there. 
How much you put on the sidelines to keep that focus. 
And how many sleepless nights you have had taking that decision. 

The best way to answer these objections or speculations: 
▪️Let your work speak for you. 
▪️You have to learn to ignore or else they will consume you. 

Don't get me wrong - I love my partner but sometimes not everything you do will align with them either. 

It's the same with LinkedIn. 
Not everyone will cheer you for showing up. 
They don't have to. 

You just need to convince yourself to show up. 
That's it. 

Some will mock you 
Some will ignore you 
But you know what you have to say is worthwhile. 
So say it. 

And that's what I did btw 👆

Life or business - no one will 100% support you. Except you. 

PS: What was the reaction of your closest ones when you did something totally unexpected as per them?

The Founder fallacy that silences 90% of Great Leaders. 

Most B2B founders don’t lack insight.
They lack permission to believe their insight matters.

Last week, a client said to me:
“𝘞𝘩𝘰 𝘸𝘪𝘭𝘭 𝘳𝘦𝘢𝘥 𝘮𝘺 𝘸𝘳𝘪𝘵𝘦𝘶𝘱 𝘰𝘯 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯?”

I’ve heard this over 100 times from CEOs, Presidents, and senior leaders - across industries that command millions in revenue and thousands of employees.

Here’s the irony:

The people who think their words don't matter…
are usually the ones people listen to the most.

In 5+ years of building executive brands, I’ve learned this pattern:
1. Founders underestimate the value of their day-to-day decisions.
2. Their teams overestimate their clarity.
3. Their market never hears their thinking - only their product.
4. Their silence creates communication gaps that cost them trust, talent, and pipeline.

That’s the part most leaders don’t realise:

𝐘𝐨𝐮’𝐫𝐞 𝐧𝐨𝐭 𝐥𝐚𝐜𝐤𝐢𝐧𝐠 𝐢𝐧𝐬𝐢𝐠𝐡𝐭.
𝐘𝐨𝐮’𝐫𝐞 𝐥𝐚𝐜𝐤𝐢𝐧𝐠 𝐭𝐫𝐚𝐧𝐬𝐥𝐚𝐭𝐢𝐨𝐧.

Every founder has:
- a philosophy
- a process
- a worldview
- a set of decisions that shape a company

But very few have the language to turn it into content that builds influence.

𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐢𝐬𝐧'𝐭 𝐚𝐛𝐨𝐮𝐭 “𝐰𝐫𝐢𝐭𝐢𝐧𝐠.”
𝐈𝐭’𝐬 𝐚𝐛𝐨𝐮𝐭 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲.

And when founders finally start showing their thinking, here’s what happens:

- They attract better talent
- Their teams feel more aligned
- Their customers trust them more
- Their industry sees them as operators, not operators-in-hiding

So next time you think:
“Who will read this?”

Remember this:
Someone is waiting for the clarity you take for granted every day.

PS: If you're a founder who hasn’t posted in months - what’s stopping you?

I am a mom of 2 so the concept of work-life balance is thrown out of the window. 

Because one or the other part of my life always needs my attention. 

4 yrs ago, when I was picking up pace as a solopreneur, my hours were erratic. Some days required me to work 15+ hours a day. 

It messed up everything at home. 
Work deadlines, kids work, and household chores. 
It seemed like 24 hours weren't enough. 

And yes, anxiety and chaos ruled the house. 

One night I broke down and wanted to just give up everything. 
When nothing is working well, why continue? 

That's when my older one told me: 
𝘔𝘰𝘮, 𝘥𝘰𝘯'𝘵 𝘺𝘰𝘶 𝘴𝘢𝘺 𝘵𝘩𝘢𝘵. 
𝘠𝘰𝘶'𝘷𝘦 𝘴𝘱𝘦𝘯𝘵 𝘺𝘦𝘢𝘳𝘴 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘺𝘰𝘶𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴. 
𝘠𝘰𝘶 𝘸𝘪𝘭𝘭 𝘕𝘖𝘛 𝘨𝘪𝘷𝘦 𝘶𝘱 𝘢𝘯𝘥 𝘘𝘜𝘐𝘛. 
𝘞𝘦 𝘸𝘪𝘭𝘭 𝘥𝘰 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨. 𝘋𝘰𝘯'𝘵 𝘸𝘰𝘳𝘳𝘺. 

Those words. Those very words are the ONLY reason I have kept going.🥹

The belief my kid showed in me reaffirmed that I was doing something right. 

So if you are talking about work-life balance. 
It doesn't exist at the beginning. 
It is a luxury you can see later in life. Maybe. 

If you are solopreneur, freelancer, entrepreneur and pretty much everyone doing their own thing - I feel you🩷.

You are not alone.🫂

PS: When was the last time you felt like quitting your work? What kept you going?

Why Templates Fail for 8/10 Founders - And What Actually Works! 

In the last four months, I tested 55+ viral templates:
hooks, formats, CTA structures, everything.

None of them moved the needle.

Here’s why - and it’s especially true for founders, CEOs, and Presidents:

𝐓𝐞𝐦𝐩𝐥𝐚𝐭𝐞𝐬 𝐰𝐞𝐫𝐞 𝐧𝐞𝐯𝐞𝐫 𝐝𝐞𝐬𝐢𝐠𝐧𝐞𝐝 𝐟𝐨𝐫 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐜𝐨𝐧𝐭𝐞𝐧𝐭.

Templates optimise for:
- virality
- aesthetics
- shareability

But founder brands need something completely different:
✔️ trust
✔ clarity
✔ consistency
✔ authority
✔ original thinking

A template can give you structure.
It cannot give you 𝐲𝐨𝐮𝐫 𝐯𝐨𝐢𝐜𝐞.

After writing for founders for 5+ years, here’s the real reason templates fail:

1. Your thinking → isn’t template-shaped.
Founders speak in philosophies, decisions, trade-offs - not listicles.

2. Templates remove your distinctiveness.
Your worldview is the asset. A format shouldn’t flatten it.

3. Leaders must sound like leaders.
- Not creators.
- Not marketers.
- Not Canva slides.

4. Templates suppress nuance.
A founder’s best content comes from lived experience, not format constraints.

𝐒𝐨 𝐰𝐡𝐚𝐭 𝐰𝐨𝐫𝐤𝐬 𝐢𝐧𝐬𝐭𝐞𝐚𝐝?

A simple 3-part system I use with clients:

1. 𝐅𝐨𝐮𝐧𝐝𝐞𝐫 𝐋𝐞𝐧𝐬
What’s the leadership insight behind this experience?

2. 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞
Why does this matter to your industry 𝘳𝘪𝘨𝘩𝘵 𝘯𝘰𝘸?

3. 𝐒𝐢𝐠𝐧𝐚𝐭𝐮𝐫𝐞 𝐏𝐎𝐕
What is your non-negotiable belief that others won’t say out loud?

When you combine those three, you no longer need templates.

You’re not chasing virality.
You’re building reputation.

So next time you download a “viral template pack,” remember:
- You don’t need the format.
- You need the thinking behind the format.

PS: If you could master only ONE type of content - which would you choose?
Founders → Thought leadership? Behind-the-scenes? Storytelling?

If growth looked like this👇, who wouldn't want it?! 


But it's only half the story. 

I've been working with an investment firm founder for over a year.  
And in that time, we've seen a massive jump in their engagement. 

What looks like overnight success, didn't happen overnight. 
Here's the exact strategy I followed with them. 

1. Positioning 
↳ Created the niche by method of elimination. 
↳ Narrowed down 3 core areas of expertise 
↳ Authority in one area not all: Building companies 

2. Strategy 
↳ Not random but structured. 
↳ 3 days, 3 different formats.  
↳ Mix of videos, images, and carousels. 
↳ Personal story-led lessons > only market insights.

3. Engagement
↳ Hyper engagement with category-based leaders. 
↳ Increased commenting frequency to 200/week. 
↳ Replying to all comments on their posts. 
↳ Connecting with leaders over DMs. 

The result? 
13.5+ million impressions
29k+ increase in followers 
15+ speaking opportunities 
4+ paid collabs 

Thumbrule: 
↳ Every post underwent an approval process. 
↳ Every story was their own and not generic. 
↳ Weekly calls to strategise topics and discuss POVs. 
↳ Curating a image repository to suit every post. 

All this took time, process, and systems. 

What you see on the screen is just half the battle. 
The rest of it happens behind the scenes. 

Personal brands are not built by winging it. 
They are built with strategy and intent. 

If you are a founder or senior leader waiting to show up on LinkedIn, what are you really waiting for?   

PS: Do you think a person can have more than one niche?

There’s been a lot of conversation lately about 𝘣𝘪𝘢𝘴 𝘰𝘯 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯.
And honestly - it’s an interesting one.

Because what we often call bias is sometimes just… behaviour reflected back at us.

Recently, I commented on a post by Richard van der Blom, and it reminded me of something important.

I’m also part of Alicia Teltz’s community, and the myths she breaks down about the LinkedIn ecosystem are eye-opening. 

It almost feels like getting a near-backend view of how the platform operates - not perfectly, not definitively, but close enough to understand the mechanics behind visibility.

Here’s the truth many don’t like hearing:
𝐍𝐨 𝐨𝐧𝐞 𝐟𝐮𝐥𝐥𝐲 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐬 𝐭𝐡𝐞 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐚𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦. 𝐍𝐨𝐭 𝐞𝐯𝐞𝐧 𝐭𝐡𝐞 𝐞𝐱𝐩𝐞𝐫𝐭𝐬.

But can certain actions influence it?
𝐀𝐛𝐬𝐨𝐥𝐮𝐭𝐞𝐥𝐲.

LinkedIn works on relevancy.

Your feed is not random. It reflects the topics, conversations, and PEOPLE you tell the platform you care about.

So if I’m consistently engaging with women leaders, founders, or creators in my space, LinkedIn assumes that’s a priority for me - and it will show me more of that content.

Not because it’s biased against others, but because it’s biased towards 𝐰𝐡𝐚𝐭 𝐈 𝐬𝐢𝐠𝐧𝐚𝐥.

LinkedIn also doesn’t dump everything onto your feed at once - it drip-feeds content to test whether you engage or scroll. 

Every reaction, comment, dwell time, and follow is a data point.

And here’s where we sometimes get it wrong:
1. We assume our experience is the universal experience.
2. LinkedIn doesn’t work on universal rules - it works on personal patterns.

Everyone has an opinion on "how LinkedIn works," and honestly? It’s fine. 
We all learn differently and experiment differently.

But what doesn’t work is shutting down someone else’s viewpoint just because it doesn’t match ours.

Because at the core, there are two things most of us agree on:
👉 Engagement begets engagement.
👉 Specificity drives stronger signals than randomness.

If your content, comments, and network activity are scattered, the platform doesn’t know what to optimise for. But if you're intentional and consistent - LinkedIn eventually responds.

Not overnight. Not magically. 
But gradually - through visibility, relevance, and momentum.

So before we blame the system, sometimes it’s worth asking:
𝐖𝐡𝐚𝐭 𝐬𝐢𝐠𝐧𝐚𝐥𝐬 𝐚𝐦 𝐈 𝐬𝐞𝐧𝐝𝐢𝐧𝐠?

PS: This started as a simple comment… and now it’s a full post.
Oops. 🥹

You are defined by the company you keep. Not everyone needs your attention. Not everyone needs your space. 

Whether it's 20 good people or 5, everyone influences the journey you are on. 

Choose your people carefully. 

You dont need more energy drainers, you need more energy savers. 

PS: I have consciously lessened my interaction with a few in my life because their energy is draining mine. 

How many people have you let go in the last year?

Everyone's chasing likes.

But likes don't pay your bills.

I see founders celebrating 10K likes on a post.
And mine asking why ain't I getting them?

Then I ask: "How many DMs did you get?"

Silence.

Here's the truth most won't tell you:

Viral posts feel good. Real conversations build businesses.

The Interaction Framework for Founders:

1. 𝐄𝐧𝐝 𝐰𝐢𝐭𝐡 𝐚 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧, 𝐧𝐨𝐭 𝐚 𝐬𝐭𝐚𝐭𝐞𝐦𝐞𝐧𝐭
Ask something specific. "What's your take?" gets nothing. "Which strategy worked for you: A or B?" starts conversations.

2. 𝐑𝐞𝐩𝐥𝐲 𝐭𝐨 𝐞𝐯𝐞𝐫𝐲 𝐜𝐨𝐦𝐦𝐞𝐧𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 𝐡𝐨𝐮𝐫
LinkedIn's algorithm rewards early engagement. 
More replies = more reach. 
More reach = more qualified leads in your DMs.

3. 𝐖𝐫𝐢𝐭𝐞 𝐩𝐨𝐬𝐭𝐬 𝐭𝐡𝐚𝐭 𝐦𝐚𝐤𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐭𝐡𝐢𝐧𝐤, 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐧𝐨𝐝
Hot takes get likes. Frameworks get saved and shared. 
Frameworks also get people reaching out to learn more.

4. 𝐓𝐫𝐚𝐜𝐤 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐦𝐞𝐭𝐫𝐢𝐜𝐬
Stop counting likes. 
Start counting: meaningful comments, profile views from your ICP, and inbound messages.

5. 𝐂𝐫𝐞𝐚𝐭𝐞 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧 𝐬𝐭𝐚𝐫𝐭𝐞𝐫𝐬, 𝐧𝐨𝐭 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧 𝐞𝐧𝐝𝐞𝐫𝐬
Don't wrap everything in a bow. Leave room for debate. Invite people to add their perspective.

The shift:
Likes = dopamine hit
Interactions = business relationships

You don't need 10K likes.
You need 10 conversations with the right people.

That's how you turn LinkedIn into a revenue channel.

PS: What's one post that got you real business conversations?

taplio

The Battle

Kiran Shahid

Ankita Ahuja

Followers

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Performance ScoreKiran Shahid's LinkedIn Performance

Performance ScoreAnkita Ahuja's LinkedIn Performance

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taplio

The Battle

Kiran Shahid

Ankita Ahuja

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kiran Shahid's LinkedIn Performance

Performance ScoreAnkita Ahuja's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKiran Shahid's LinkedIn Performance