Kiran Shahid

Copywriter

B2B SaaS Content Writer | Blogs, Case Studies, & Ebooks | Helping SaaS businesses create content assets that boost LTV, reduce CAC, & skyrocket growth 🚀

Right now, most B2B SaaS companies have thousands of articles with outdated stats, old messaging, and stale examples. 

They're spending all their resources creating new content while existing articles quietly kill their credibility in every search result and AI overview.

I help companies systematically audit and refresh their content libraries instead of just publishing more stuff they'll never update.

Here's what that looks like:

→ Identify which articles have authority but outdated information
→ Flag where messaging doesn't match current positioning
→ Prioritize updates based on traffic potential and business impact
→ Track ranking changes, traffic recovery, and conversion impact

I've refreshed 200+ articles for companies like HubSpot and Sinch. 

Let's talk if you're ready to stop publishing your way to growth and start optimizing your way there.

B2B Content Writer | www.kiranshahid.com

Conversational conversion copy for B2B businesses.


Content budgets are shrinking. Teams are getting leaner. Hootsuite cut 20% of their workforce a few months ago, and they’re not alone.

Which makes selling “new content” to leadership really hard right now.

Say you tell leadership: “We need $25K for 20 new blog posts.” Your VP looks at the 500 posts already on your blog—collecting dust—and asks why you’re spending money on new content when you haven’t optimized what you already paid for.

Fair question.

The math:

— New content: $15-20K for 10 posts, 3 months to see results, competing with everything else that month

— Optimizing existing content: Costs less, results in 30-60 days, builds on authority you already have

What’s different now:

LLM search is changing everything. If your content isn’t good enough to be cited, you’re invisible. And with AI cranking out mediocre content in seconds, the bar for “good enough” just skyrocketed.

Your old content library is either a huge asset or a liability. Not much in between.

The companies that optimize their historical content this year will dominate LLM citations. The ones that don’t will keep burning budget on new content that performs just as badly.

I help B2B SaaS companies fix content rot before it kills their credibility | Historical Content Optimization Specialist for B2B SaaS

Day 5 of 2026 and LinkedIn is already in full productivity mode.

Meanwhile some of us spent New Year’s watching the Stranger Things finale and are still emotionally processing it while working in pajamas on a Monday. 🫠

Content rot isn't a new problem. But it's an invisible one to most content teams.
And it’s not your fault, how could it be? You’re measured on output. New articles published. Content calendar filled. Campaign assets delivered.

Nobody gets promoted for noticing that your 2022 guide is now ranking on page two. Or that your "best tools" roundup is citing pricing that changed eighteen months ago.

So the decay happens in the background. Quietly. While everyone focuses on what's next instead of what's already live.

By the time traffic drops enough to trigger a conversation, you're not dealing with one outdated article. You're dealing with dozens. Maybe hundreds.
And now it's a backlog instead of a quick fix.

The companies getting ahead of this are building content audits into their quarterly planning. Treating refreshes as strategic work, not maintenance.

Content rot is inevitable. Ignoring it until it's visible is a choice.

I audit content libraries and build prioritized refresh roadmaps so you know exactly what's costing you and what to fix first. DM me if that sounds useful.

I help B2B and professional services companies connect with their audience through engaging content.

Your clients don’t live in your world. 

They’re not developers or engineers. 

They don’t understand how you built your B2B SaaS solution and they don’t know much about UX design.

So how do you connect with them?

That’s where I come in. 

Hi, I’m Rita. I’m a former journalist-turned-content-writer and I specialize in turning complicated concepts into easy-to-read copy. 

Oh, and I also spent 5 years building chatbots at a b2b tech startup. 

I understand your business, I know how to reach your customers and I’m a skilled storyteller. 

You’re a company that needs compelling content.

Let’s get together. 

Still not convinced? Don’t take it from me:

“In the highly competitive market of financial services, having a content writer like Rita has been a game-changer for us. Her expertise and timeliness shines through the content she produces. She has helped us establish ourselves as a trusted source of information.”

M.Lal, National Marketing Manager, Financial Services Industry

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“Rita is an excellent content writer who is able to keep up with our fast-paced schedule. She is a strong writer and can work with very tight deadlines, providing copy that requires minimal edits.” 

Kelly Bird, Marketing Director

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“Rita has the unique ability to capture complicated concepts in snappy, well-written taglines. She’s a talented copy writer who understands the importance of telling a story and capturing an audience. Rita wrote our website during our latest re-design, and I was thoroughly impressed with her ability to act as an extension of our team.” 

Oren Greenberg, Marketing and Growth Advisor, Kurve

Check out my site and let’s connect.

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taplio

The Battle

Kiran Shahid

Rita Poliakov

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kiran Shahid's LinkedIn Performance

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Performance ScoreKiran Shahid's LinkedIn Performance