Kiran Shahid

Copywriter

B2B SaaS Content Writer | Blogs, Case Studies, & Ebooks | Helping SaaS businesses create content assets that boost LTV, reduce CAC, & skyrocket growth 🚀

Right now, most B2B SaaS companies have thousands of articles with outdated stats, old messaging, and stale examples. 

They're spending all their resources creating new content while existing articles quietly kill their credibility in every search result and AI overview.

I help companies systematically audit and refresh their content libraries instead of just publishing more stuff they'll never update.

Here's what that looks like:

→ Identify which articles have authority but outdated information
→ Flag where messaging doesn't match current positioning
→ Prioritize updates based on traffic potential and business impact
→ Track ranking changes, traffic recovery, and conversion impact

I've refreshed 200+ articles for companies like HubSpot and Sinch. 

Let's talk if you're ready to stop publishing your way to growth and start optimizing your way there.

B2B Content Writer | www.kiranshahid.com

Conversational conversion copy for B2B businesses.


Content budgets are shrinking. Teams are getting leaner. Hootsuite cut 20% of their workforce a few months ago, and they’re not alone.

Which makes selling “new content” to leadership really hard right now.

Say you tell leadership: “We need $25K for 20 new blog posts.” Your VP looks at the 500 posts already on your blog—collecting dust—and asks why you’re spending money on new content when you haven’t optimized what you already paid for.

Fair question.

The math:

— New content: $15-20K for 10 posts, 3 months to see results, competing with everything else that month

— Optimizing existing content: Costs less, results in 30-60 days, builds on authority you already have

What’s different now:

LLM search is changing everything. If your content isn’t good enough to be cited, you’re invisible. And with AI cranking out mediocre content in seconds, the bar for “good enough” just skyrocketed.

Your old content library is either a huge asset or a liability. Not much in between.

The companies that optimize their historical content this year will dominate LLM citations. The ones that don’t will keep burning budget on new content that performs just as badly.

I help B2B SaaS companies fix content rot before it kills their credibility | Historical Content Optimization Specialist for B2B SaaS

Day 5 of 2026 and LinkedIn is already in full productivity mode.

Meanwhile some of us spent New Year’s watching the Stranger Things finale and are still emotionally processing it while working in pajamas on a Monday. 🫠

Content rot isn't a new problem. But it's an invisible one to most content teams.
And it’s not your fault, how could it be? You’re measured on output. New articles published. Content calendar filled. Campaign assets delivered.

Nobody gets promoted for noticing that your 2022 guide is now ranking on page two. Or that your "best tools" roundup is citing pricing that changed eighteen months ago.

So the decay happens in the background. Quietly. While everyone focuses on what's next instead of what's already live.

By the time traffic drops enough to trigger a conversation, you're not dealing with one outdated article. You're dealing with dozens. Maybe hundreds.
And now it's a backlog instead of a quick fix.

The companies getting ahead of this are building content audits into their quarterly planning. Treating refreshes as strategic work, not maintenance.

Content rot is inevitable. Ignoring it until it's visible is a choice.

I audit content libraries and build prioritized refresh roadmaps so you know exactly what's costing you and what to fix first. DM me if that sounds useful.

Scalenut

Content marketer

📌 Responsible for writing conversion-driving BOFU content 
📌Researching and analyzing competitors' products to spot gaps 
📌Fine-tuning product positioning in each blog piece to reflect products capabilities 
📌Pitching new content ideas that can help readers progress to the next stage in their buyers' journey.

Product-led Content Writer 

YieldMonk

Content Writer

iZooto 

My core services:

📌Blog and article writing 
📌Web copywriting
📌LinkedIn Ghostwriter for B2B and B2C Founders, CEO, and companies. 

My core skills: 

📍I excel in writing long-form content like blogs, articles, and ebook writing. Researching, competitor analysis, and finding content gaps are my forte. 
📍I write website copy I'm that ties the pains and features of your product/service to make your target audience understand you're the right fit for them. 
📍I can build a robust LinkedIn content strategy for founders and companies and craft engaging content to enable you to build a strong personal brand on LinkedIn.

And more:

☑️Quick learner 
☑️Keen listener 
☑️Prompt and easily approachable 
☑️Effective at communication 
☑️ A enthusiastic learner

Freelance Writer

Cone (YC S22)

Possier.com

Possier is a SaaS (POS) company located in Chennai working with remarkable restaurant brands. I worked as a web copywriter to revamp their entire website content. I connect with their internal team and find inputs to showcase the best features and benefits of their product to their prospects.

Content Strategist & Copywriter 

Qikink

I work as a freelance content writer at Qikink - a brand that resides in the e-commerce industry dealing with drop shipping and Print-on-demand services.

My responsibility: 

🚀Brainstorm content ideas for blogs.
🚀Perform competitors and keyword research. 
🚀Finding content gaps left unnoticed by their competitors. 
🚀Write reader-centric, non-boring long-form blogs.

Content Strategist & Content Writer

iStaunch

iStaunch publishes blogs relating to social media bugs and trends that are up-to-date. The core content revolves around technical niches and I've submitted 10+ blogs each month and contributed to their consistent blog creation process.

Content Writer 

FPL Online Pte Ltd

I worked as a freelance writer and engaged in writing blog content that focused on creating awareness about the services that FPL-online Ltd provided.

Turning SaaS content into lead-gen asset | B2B content writer helping SaaS brands to strategize and publish product-led content that gets sign ups| Freelance SaaS content writer and Strategist | Byline in Scalenut 📝

📢SaaS brands: Are you short on your content budget this Quarter? 

I've got you. 

My goal is to find a sweet spot between quality and SEO to build high-impact long-form content pieces that drive business to you. 

✅Consistent traffic 

✅Sign-up worthy content pieces 

✅Building a result-driving content ecosystem 

The SaaS market is expanding day by day. 

New competitors are popping up. 

It's getting louder than ever.  

You know you'll fade away in the crowd if you don't leverage organic content. 

If you're finding it hard to keep your head above the water, it's because, 

- You're creating content that ChatGPT could pull up (paraphrasing first-page blogs) 

- You lack quality, consistency, and quantity. 

As a last resort, you realize you need to create authentic, authoritative, and insanely valuable content. 

Now, imagine this...

One year from now, you have built a well-known SaaS brand,
 
With 1000s of users...

You're an authority in your market now - a go-to-solution, 

YOUR audience knows you have the right solution for their problem.  

Isn't that your end goal? 

If you nod, it's time to ace up your content game!

👉 Make your readers believe you're a reliable brand, 

👉 Position yourself as a market leader with thought-leadership long-form assets, 

👉 Attract loyal customers who confidently sign up for your SaaS - no more hard-sell, 

As a B2B SaaS content writer and strategist, I aim to curate purposeful content pieces that can build a conversion-triggering content ecosystem. 

My core services include, 

🎯 Writing authentic long-form content assets like blogs, ebooks, and lead magnets. 

🎯Pitching in new content ideas that can increase your topical authority and SERP visibility. 

🎯 Editing your existing content pieces and spotting ways to repurpose content. 

If you want, 

🚀 Writer who can understand the nook and cranny of your brand voice and your SaaS product,

🚀 Content that answers your reader's question and supports Google algorithm, 

🚀 Content that brings monetary results, like sign-ups and demo calls for your Saas, 

🚀 Other non-negotiables like plagiarism-free, original, and research-backed content, 

👉🏼 Shoot me a DM so that we can chat and find out if we are a match

OR

Leave a word at hello@vaishnaviramkumar.net

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Kiran Shahid

Vaishnavi Ramkumar

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taplio

The Battle

Kiran Shahid

Vaishnavi Ramkumar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kiran Shahid's LinkedIn Performance

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Performance ScoreKiran Shahid's LinkedIn Performance