Grow & Arrow Media

Video Strategy That Drives Effortless Sales & Visibility

➤ Tiktok Road to 100k & Clients Accelerator program 
➤ Monthly Business Advisory & creative direction for businesses 
➤  Corporate Training 


Message to Apply

Content Marketing Strategist

Transamerica

So, you know how individuals and business owners struggle to gain financial clarity and confidence to reach their goals? Well, that’s where I come in. 


I work with individuals and business owners to develop a tailored wealth building blueprint using proven strategies so they can crush their goals and enjoy financial wellbeing. 

I help you to:
🔑Experience clarity and peace of mind to make suitable choices about your financial future
🔑Balance risk and kick taxation out of the picture in your financial health. 
🔑DEVELOP THE GPS TO CLOSE THE GAP FROM WHERE YOU ARE TO WHERE YOU WANT TO BE 

When it comes to wealth building, I know you want to have that assurance you’re making the most suitable choices and are on track to financial wellness. In order to do that though, you need a tailored and updated financial roadmap and YOU DON’T KNOW HOW OR WHERE TO START. 

First hand, I understand how intimidating and stressful developing that financial gps can be. As a result of a recession and several painful years, I learned about the importance of having a strong financial foundation and recession proof strategies to withstand market volatility. Which is why I’m proud to say I’ve helped empower hundreds of professionals and business owners just like you bridge the gap from where they are to where they seek to be achieve financial clarity. 

You deserve to accomplish your goals and have financial wellness, face your future with confidence and own freedom of choice.

So, 📞SCHEDULE A CALL WITH ME TODAY📞, so we can discuss your goals and I can share how we can collaborate together to provide you a financial transformation that leverages a gps to bring your vision to life. Stop limiting your potential and leaving your financial destiny in someone else’s hands, schedule a call with me. 

Message me on Linkedin⬇️

Partner | Broker

Compass

Helping families with client service and home ownership had been instilled in my roots since I was a child.
This role was definitely not the stereotypical straight out of college corporate role and provided me an opportunity to dive deep into what it meant to be a self employed entrepreneur. 

Growing up I soaked in every aspect of real estate through shadowing my father’s 35+ year career as a real estate broker. Saw the effects of the ups, downs, market cycles, you name it. 
I went door to door generating leads and spent countless hours reading books and interviewing agents on how to “thrive” in such a competitive industry. 
I was eager to support families and investor’s goals by collaborating to flipping homes and assisting them to have residential facelifts. 
Although witnessing many transformations was an aesthetically enjoyable experience...
I found fulfillment and purpose in the process of transforming people’s lives and financial outlook, which lead to my path at Transamerica.

Real Estate Advisor

Amazon

Dove into e-commerce world before courses about it were popular. 
Why I explored this pond?
Something about entrepreneurship and being exposed to the fashion industry at a young age through my sister’s career, gave me a strong gratitude for expression through style.
A fond memory of interviewing the founders behind Proenza Schouler and meeting Tom Ford struck a cord in my young mind. 
Bringing designer brands to ordinary people at affordable prices brought me confidence and experience in collaborating with private vendors. 
Put in countless hours driving to LA and researching the latest trends to keep up with market demand. 
Although Amazon was the main channel, I also managed highly rated boutiques on Ebay, Poshmark, and Mercari. 
This role allowed me to learn about branding, and social marketing in the designer and runway couture space.

Ecommerce Consultant

Driving Sales & Visibility for Coaches & Online Service Providers With Organic Video | Content Marketing & Business Advising | Speaker

Imagine your dream clients reaching out to work with you when seeing your videos. 

Without losing thousands on inefficient marketing, traffic or content that doesn't turn your viewers into high ticket leads. 

The reality is your videos are costing you to miss out on 50% of 
your monthly revenue and potential because of this 👇

👉 You struggle to differentiate your value in your content & how your prospect views your offer. 

👉 You follow industry advice, struggling to see the results you're looking for, and feel you have to live by the algorithm to go viral. 

👉 Your videos aren't creating sales, your account isn't growing, you don't know why you're not seeing results despite being "consistent" and what to change about it. 

Now imagine having a strategy backed by data where you don't have to throw spaghetti at the wall...

You have a sustainable system and videos that clearly communicate your value and consistently convert your views to revenue. 

We help you grow your brand and scale without the time loss of trial and error. 

Our Views to Revenue framework has made more than $570k+ in business generated through short form videos without previous marketing experience & empowered brands on Shark Tank get 5M+ views on Tiktok in 14 days. 

Curious for proof? Stalk my testimonials at my featured section, recommendations & website. 

If you'd like to scale your brand's visibility with passive traffic to maximize your revenue potential,  

Here's how it works: 

BECOMING BULLETPROOF: A done with you 1:1 advisory solution for the solopreneur or CEO looking to grow their brand and scale from 6 to 7 figures without the time loss of trial and error. A high touch luxury experience designed to generate sustainable traffic and consistent revenue. 

*by application and with a limited number of clients* 

If you're a solopreneur, business owner, or founder that's looking to unlock the power of short form video for high conversions and save time /stress .. 

let's make it happen. 


_____________

Drop a message to work together!
Or email: kirsten@growandarrow.com

Kirsten Granados

Martha I. Perez, LLC

Organizational Growth Strategist | Peak Performance Coach

Simon Parsons Consulting 

I collaborated with and was mentored by Simon Parsons to develop and launch the Leveraging LinkedIn learning program, which encompassed an online course for small business owners and entrepreneurs. My role involved co-facilitating live online sessions, designing lesson plans, coordinating breakout activities, and crafting reflective questions to enhance learning. 

Additionally, I served as a 1:1 coach, offering personalized guidance to community members, addressing their specific challenges, and outlining actionable steps for progress. I actively participated in marketing meetings, conducted sales calls, and co-led a successful 5-day relaunch for the program's second iteration.

Leveraging LinkedIn- Course Facilitator; Lead Community Coach

AKABA, LLC.

•	Successfully managed up to 15 off-site teams simultaneously, consisting of front-line contributors, therapeutic service practitioners, and caregivers, resulting in higher-quality client care and successful generalization of results across settings 

•	Provided ongoing training and mentorship to over 100 direct reports, promoting individual growth and development towards personal, professional, and organizational goals

•	Designed and delivered new hire orientation trainings, in-person/virtual refresher presentations, and contributed to the development of company handbooks, forms, and streamlined process, resulting in improved efficiency and adherence to company procedures

•	Oversaw the ethical and effective delivery of over 28,000 hours of Applied Behavior Analysis (ABA) therapy 

•	Collaborated with private and commercial funding sources to establish home-based behavioral therapy for children with developmental disabilities, resulting in improved communication, social skills, and behavior management in 100% of clients

•	Conducted bi-yearly assessments and data collection to identify influential variables and areas for development. Analyzed reinforcement histories, functions of behavior, and learning/living skills to develop effective, customized treatment plans

Associate Behavior Analyst;  Lead Clinical Trainer   

•	Orchestrated the strategic research, planning, and execution of a new Performance Management System (PMS) that led to a 30% average increase in staff performance within 90 days of implementation.

•	Spearheaded an extensive needs analysis, including industry research, employee surveys, and data analysis, pivotal in the successful rollout of a companywide performance management tool.

•	Developed a structured and concise PowerPoint presentation for executive leadership, summarizing key findings from needs analysis and offering strategic recommendations aimed at driving improvements across the organization.

•	Designed and facilitated engaging management training sessions on the new PMS, covering implementation, constructive feedback techniques, role-playing exercises, and identifying training needs for employees.

Instructional Designer - Training & Performance (Internship)

APPLIED BEHAVIORAL ASSOCIATES

•	Delivered direct home and center-based behavioral therapy to autistic children, resulting in improved functional communication, independence with activities of daily living, and social skills 

•	Facilitated weekly parent training sessions, including feedback provision, to ensure consistency in treatment application, follow-through, and generalization of progress across caregivers 

•	Systematically evaluated the effectiveness of and made recommendations for teaching strategies and behavior interventions using comprehensive data collection and trend analysis

Assistant Behavior Analyst | Clinician

Boston ABA 

•	Collaborated with private and commercial funding sources to establish home-based behavioral therapy for children with developmental disabilities, resulting in improved communication, social skills, and behavior management in 100% of clients

•	Conducted initial intakes, functional behavioral, and skill assessments (VB-MAPP, ABLLS-R, AFLS) to identify client strengths and learning gaps, which guided the development of over 150 individualized S.M.A.R.T. goals

•	Created and regularly updated over 15 customized learning curriculums, data tracking sheets, and teaching materials based on individual client needs and current performance levels 

•	Interviewed and trained behavior therapists on data collection techniques, skill acquisition programs, and behavior reduction strategies that drove forward consistent progress on client goals

Assistant Behavior Analyst | Case Supervisor

Springbrook NY, Inc

•	Provided training on behavior analytic principles to a multidisciplinary team of over 50 health care professionals, in pursuit of improving the independence and quality of life for 24 students diagnosed with severe autism spectrum disorder 

•	Conducted seasonal, behavioral and preference assessments, analyzed data, and identified key trends that contributed to a reduction of counterproductive behaviors in students of up to 90%
 
•	Functioned as a liaison between the home and school teams, facilitating timely and consistent communication of treatment decisions to enhance each student's quality of care

Assistant Behavior Specialist

Florida International University

•	In collaboration with the Department Chair, helped establish the university’s first Behavior Analysis research lab and Summer Treatment Program that helped publish studies on topics such as joint attention, social reinforcement, and food selectivity in autistic children 

•	Instituted streamlined processes for life cycle management of clinical studies, administrative operations, and the supervision of more than 35 research assistants

Founding Member |  Research Lab Manager- Behavior Analysis

World Evolve, Inc.

•	Provided in-home applied behavior analysis therapy to individuals diagnosed with autism

•	Recorded and analyzed data from therapy sessions

•	Created monthly reports and graphs to summarize client progress for insurance reports

•	Helped design new skill acquisition programs for clients

Behavior Therapist

📊 I'm a learning & development specialist and coach who specializes in working with company executives in the behavioral healthcare sector to improve retention and growth initiatives. 

My 𝐦𝐢𝐬𝐬𝐢𝐨𝐧 is to help leaders improve the sustainability and scalability of their organizational structure by identifying hidden potential within their teams, designing succession plans, & creating effective training programs that help nurture professional growth.

With over a decade of experience as a board-certified behavior scientist (BACB ID 0-13-5428), I've proudly trained, developed, and led hundreds of direct reports in helping countless clients overcome a wide range of behavioral challenges while also learning crucial life skills. 

My 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 spans creative problem-solving, data analysis, instructional design, training facilitation, and project management. 

𝐏𝐫𝐨𝐣𝐞𝐜𝐭𝐬 𝐈’𝐯𝐞 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥𝐥𝐲 𝐦𝐚𝐧𝐚𝐠𝐞𝐝 𝐢𝐧𝐜𝐥𝐮𝐝𝐞:

📈 Spearheaded the development of a company-wide performance management tool that boosted employee performance by 30% in just 90 days.

☀️ Pioneered Florida International University's first-ever Summer Treatment Program (STP) for neuro-diverse children.

🎓 Launched a specialized training program to help better prepare paraprofessionals in special education classrooms.

Other demonstrated results from my coaching services include helping company leaders gain clarity on their vision and direction for the company, reclaim time by delegating low-priority tasks, and expand their service reach- in some cases, achieving up to 4.5 million/+45% revenue growth in just 14 months.

Whether collaborating with clients, team members, or executive leaders, my passion lies in unlocking an individuals' full potential by equipping them with the right knowledge, skills, and strategies needed to do so. 

I firmly believe that people thrive when they feel cared for and invested in, and aim to do just that. 

📚 When not working, I enjoy reading and have acquired quite the collection of books over the years. As a result, I have a special talent for making great book recommendations. Some of my favorites include Man's Search for Meaning, The Untethered Soul, and The Alchemist. 

💌 For valuable insights on using proven strategies to elevate your team, leadership, and personal development, be sure to follow my newsletter linked in my featured section.

🤝 If you're interested in discussing potential collaborations or other opportunities, please feel free to use the link also located in my featured section or send me a direct message!

taplio

The Battle

Kirsten Granados

Martha I. Perez, MSM, BCaBA

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