Kirsty Mckenzie

Beyond Limits

Heading up all demand generation, product marketing, and marketing operations for Beyond Limits. Helping sales drive next level growth globally.

Director of Growth Marketing

Consulting on marketing strategy for the EMEA region
Beyond Limits is a leading Hybrid AI company driving operational optimization and productivity across industries including energy, manufacturing, fintech, and healthcare. Our innovative solutions merge human expertise with AI technology, enabling reasoning even with incomplete data. Trusted autonomy ensures human oversight, fostering confidence in AI-driven decisions while mitigating operational risks. Established in 2014, Beyond Limits benefits from Caltech’s Jet Propulsion Laboratory technology, originally developed for NASA missions. Recognized by industry leaders including Database Trends and Applications, Frost & Sullivan, and CB Insights, we continue to pioneer AI excellence. Learn more at www.beyond.ai

Senior Marketing Consultant

Current Project >
Industrial Ai B2B Solutions > EMEA Marketing Strategy contractor

Past Projects >
Hydrogen Tech start-up - Marketing & Branding project 
GCC Insurance Company - Content Strategy for New website
Sporting Event - Growth and demand generation project
GCC Marketing Agency Partner
MENA Fintech Start-UP
Tekrevol - App development company

Senior Marketing Strategy Consultant For B2B

MODS

As Head of marketing at MODS, I led a multifaceted marketing team, leveraging key technologies like Google Analytics, HubSpot, and Adobe Creative Suite, to boost brand awareness, customer engagement, and revenue streams. Highlights include:

Crafting a robust marketing strategy in alignment with company goals, underpinned by data insights sourced through Tableau and Google Analytics.

Managing a diversified global budget across multiple channels, including digital, social media via Hootsuite/Buffer, and traditional advertising, while keeping track of ROI through SEMrush/Moz.

Building lasting relationships with key stakeholders, optimizing customer relationship management through HubSpot and using Slack/Teams for internal communication.

Conducting A/B Testing to refine campaign effectiveness and employing Asana/Jira for project management, all aimed at facilitating cross-functional collaboration between product, sales, and customer success teams.

Through these strategies, MODS broke new ground, rivaling industry leaders like AVEVA, and Hexagon. I'm passionate about driving growth, fostering innovation, and delivering stellar customer experiences by maximizing cutting-edge tools and technologies.

Head of Marketing / CMO

Hewlett Packard Enterprise

**Covid Staff reductions 2020 redundancy**
Hewlett Packard Enterprise (HPE)- An American multinational enterprise specializing in business IT solutions - B2B

Key Responsibilities:
Team Management and Development: Hired, managed, and developed Individual Contributors (ICs) using my skills in team leadership and personnel development.

Strategy Alignment and Implementation: Directed and supervised the alignment of multiple marketing strategies with both internal and external organizations. Utilized my expertise in market research and strategic planning to drive customer awareness, consideration, purchase intent, and actual purchases.

Campaign Development and Management: Took charge of ACP-building, demand generation, customer relationship campaigns, and PR Communications. Employed strong skills in campaign strategy and public relations to foster brand integrity and public perception.

Event Management: Planned and executed various corporate events, leveraging my strong organizational skills and attention to detail to deliver seamless and impactful experiences that aligned with our brand message.

Metrics Deployment and Accountability: Established and enforced relevant marketing metrics, goals, and benchmarks. Demonstrated operational prowess in innovating ways to solve business problems and ensure timely, effective completion of priorities.

Data-Driven Analysis for Continuous Improvement: Conducted closed-loop analysis to assess program results and to determine indicated actions. Utilized analytical skills to drive continuous improvements to marketing efficiency and effectiveness.

Head of UAE Country Marketing

AVEVA

*Energy, Infrastructure & Marine B2B* - As Director of Marketing for the Middle East, Africa & Pakistan region at AVEVA, I lead a team of marketing professionals to develop and execute integrated marketing campaigns that drive brand awareness, lead generation, and revenue growth across the region. Winner of most successful event in 2019 at AVEVA. Spearheading attendance at ADIPEC and partner SE / AVEVA events across the MEA region, including locations such as South Africa, Nigeria, Uganda, Oman, Egypt, Bahrain and the UAE.

My responsibilities included:

Developing and implementing marketing strategies that align with our business goals and objectives for the Middle East, Africa & Pakistan region.

Managing a substantial marketing budget and ensuring optimal allocation of resources across various channels, including digital, social, and traditional advertising.

Collaborating with cross-functional teams, including sales, product, and customer success, to execute integrated campaigns and product launches.

Building and maintaining strong relationships with key stakeholders, including customers, partners, and vendors.

Utilizing data and analytics to measure the effectiveness of our marketing efforts and making data-driven decisions to optimize performance.

Championing the brand voice and message across all touchpoints, ensuring consistency and relevance in all communications.

Director of Field Marketing | Middle East, Africa & Pakistan

*Oil & Gas offshore* - Managing global Marketing and communications, I supported the CEO and Operations Manager in driving new business opportunities for MODS globally, with a focus on increasing brand awareness and implementing internal/external communications strategies for our products and services. With a strong understanding of the Oil and Gas sector and experience as an Autodesk Developer company, I lead account-based marketing efforts. Responsibilities include identifying potential events and clients, analyzing competitors and industry data, creating and implementing ABM campaigns, managing global branding and budget, launching a new brand, producing global corporate literature, developing creative product videos and animations, providing presentation support for sales meetings, and developing interactive training solutions using Adobe Captivate. This position may require global travel.

Marcom &  Business Development Manager (Global)

KCA Deutag

*Oil and Gas Drilling * - As a Marketing and Communications manager, I was responsible for supporting the development and implementation of marketing strategies that drive brand awareness, lead generation, and revenue growth in the energy sector. I collaborate with cross-functional teams to execute integrated campaigns and product launches across various channels, including digital, social, and traditional advertising. I also utilize data and analytics to measure the effectiveness of our marketing efforts and make data-driven decisions to optimize performance. During my time in this maternity cover role, I am committed to delivering high-quality results that meet business objectives and supporting the success of the marketing and communications team, including a very large event for over 1000 customers and employees held in Germany to celebrate 125 years of business.

KCA Deutag (Head office Aberdeen) who are one of the largest international drilling contractors. The company employs over 8,000 staff in more than 22 countries and it had revenue in 2012 of US$1.7 billion.

(Maternity Cover) Marketing and Communications manager

As a B2B and B2C marketing consultant, I develop effective marketing strategies that drive growth and achieve business objectives. I offered tailored solutions customized to clients' unique needs, utilizing data-driven insights to optimize campaigns across various channels. Starting as a freelancer, I balanced work and family, allowing me to be flexible for my young children. As they've grown older, I've transitioned to a corporate career, bringing my expertise and passion for marketing to drive success for my clients.

Creative Marketing & Brand Consultant

Sitekit

Marketing Manager in B2B tech, driving growth & revenue in the UK. Collaborating with cross-functional teams, executing integrated campaigns and events that engage prospects, customers, and partners across channels. A data-driven approach tracks performance, measures ROI, and optimizes campaigns. Passionate about technology, committed to driving success and growth as a thought leader in this growth led company.

Marketing Manager

Enigma Design & Print

MD and Senior Creative leading a talented team to develop and execute creative strategies that drive brand growth for business start-ups. Passionate about innovation and committed to staying ahead of the curve, I worked closely with clients to deliver impactful results that exceed expectations.

MD & Senior Creative Manager

Marketing Leadership 🚀 Driving Business Growth Through Strategic B2B Marketing Initiatives 🌍💪🏆

As a seasoned marketing leader with a robust track record in B2B industrial technology, I specialize in product and demand generation marketing. My expertise spans AI, SaaS, and industrial sectors, where I've successfully led transformative campaigns for global leaders like AVEVA and HPE. At Beyond Limits, I drive innovative marketing strategies that elevate brand presence, enhance customer engagement, and fuel business growth. My career is marked by a passion for bridging complex technological solutions with market applications, making them accessible and relevant to diverse stakeholders.

Throughout my career, I have honed my ability to craft and execute comprehensive marketing strategies that resonate with a global audience. Leveraging the power of digital transformation, I redefine customer engagement and drive significant business outcomes. My approach is deeply rooted in data-driven methodologies, ensuring every campaign is targeted, effective, and measurable.

I have a proven ability to build lean and agile marketing teams, elevate brand presence on a global scale, and spearhead innovative lead-generation campaigns. My accomplishments are a testament to my proficiency in delivering results that not only meet but often exceed expectations. Additionally, I am a vocal advocate for diversity and inclusion within the tech industry, mentoring emerging talents and guiding them toward sustainable, impactful careers.

Beyond my professional achievements, I am committed to staying at the forefront of marketing innovation, continuously exploring and adopting new technologies and strategies. My vision is to market products and create narratives that resonate, inspire, and drive change. Let’s connect to explore how we can revolutionize marketing in the industrial tech sector together.

Kirsty Sweeney

Logistics Consultant / Operations logistics coordination

BOS SHELF LLC

For this role, I oversee and lead the team of offshore based logistics coordinators to contribute the rig/platform and build materials/equipment demand for drilling and production activity.
Furthermore, I support daily logistics coordination team. I prepare NPT and Ad-Hoc Reports.
Moreover, I conduct NCR and daily equipment forecast analysis based on lookahead inputs. 
My Key Achievements:
• Ensured continuous improvement of SaaS by coordinating implementation of ERP SaaS.
• Provided excellent customer support on specific areas to ensure exceptional customer service.

Logistics & Materials Technical Engineer

Academy of the State Customs Committee of the Republic of Azerbaijan

Adjunct Lecturer / Expert (Supply Chain & Logistics)

As a lead logistics coordinator, I have directed a team of more than 20 offshore and onshore based logistics and materials coordinators to support the rig/platform.
Also, I have supported workers to build materials along with equipment demand for drilling and production activities.
Correspondingly, I consolidated master equipment list, vessel route optimization, supply base planning engagement, and coordination of timely return of equipment utilized.
Following are my Key Achievements:
• Steered efforts in working on enhancements for digital logistics software, implemented new modules. 
• Reduced cost, including vessel turn around, high-cost equipment turnaround optimization, and resource use optimization.
• Recognized for completing equipment delivery process from vendor/WHSE to rig within time/deadlines constraints. 
• Successfully optimized supply base in conjunction with integrated contractor.
• Ensured compliance of offshore and onshore logistics coordination operation in accordance with L&I common processes and business needs.

SCM & Logistics Lead 

During this time, I have administered the system for whole team and supporting implementation of digital software. 
My Key Achievements for this role:
• Headed scrum team to execute agile ways of working and save millions by implementing efficient use of resources and eliminating waste.
• Avoided excessive vessel turnaround and minimized cost by formulating an effective strategy for efficient planning.

Offshore Logistics Team Lead

During my time at BP AGT, I supported rig/platform to build materials and equipment demand for drilling & production.
It’s worth mentioning that I have fostered positive working relationships with stakeholders by communicating effectively regularly. 
Key Achievements:
• Recognized as a superuser by guiding and mentoring new logistics software offshore.
• Eliminated paperwork exercise by digitalizing the whole process to ensure seamless waste backload procedure.
• Simplified deck management and NCR process for non-compliant cargo.

Offshore Logistics / Inventory & Materials Management.

As a Transport Coordinator,  I was responsible for travel arrangements as well where I coordinated all business travelers throughout the company.
I was tasked for arranging meet and assist for newcomers to country, supporting with business visa, accommodation, travel and hotel expenditure reports, invoices and company resources allocation as well as tracking. Transportation arrangements, daily collaboration with fleet dispatchers. 
I contributed in optimization of invoicing structure and monthly reports.
Key Achievements:
• Lessened transportation cost by allocating same destination to travelers.
• Documented customer satisfaction report tracking to ensure best customer experience.
• Successfully outsourced internal services into Airport’s CIP services.
• Minimized extra work hours through efficient schedule setup implementation.

Transportation Coordinator

Bakcell

For this role, I managed accounts of GC members (VIP members) with several privileges of GSM line use, including like free roaming, unlimited airtime during the month, and post-payment on the total value. 
I was tasked for assisting to corporate clients’ sales manager and preparing monthly reports on work done as well as lines sold.
Key Achievements:
• Maximized client database and identified new customers by delivering exceptional customer support regarding new features and services.

Customer Services

I am an expert with rich background in Logistics ans Supply chain as well as in supporting and collaborating cross-functional teams.
Further, I would bring the following strengths / qualifications to your team:
• Demonstrated success providing proactive customer outreach and delivering highest levels of customer satisfaction.
• Ability to achieve goals and satisfaction by developing new processess and implementing customer retention campaigns.
• Skilled at onboarding new users and using analytics to target additional training and gain insights. 
• Well-versed in preparing various reports and tracking to ensure best customer experience.
• Ability to perform professonal trainings of various or specifica Logistics themed topics.

taplio

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Kirsty Sweeney

Anar Aghayev 🇦🇿 🇲🇷 🇸🇳

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