Kirsty Mckenzie

Beyond Limits

Heading up all demand generation, product marketing, and marketing operations for Beyond Limits. Helping sales drive next level growth globally.

Director of Growth Marketing

Consulting on marketing strategy for the EMEA region
Beyond Limits is a leading Hybrid AI company driving operational optimization and productivity across industries including energy, manufacturing, fintech, and healthcare. Our innovative solutions merge human expertise with AI technology, enabling reasoning even with incomplete data. Trusted autonomy ensures human oversight, fostering confidence in AI-driven decisions while mitigating operational risks. Established in 2014, Beyond Limits benefits from Caltech’s Jet Propulsion Laboratory technology, originally developed for NASA missions. Recognized by industry leaders including Database Trends and Applications, Frost & Sullivan, and CB Insights, we continue to pioneer AI excellence. Learn more at www.beyond.ai

Senior Marketing Consultant

Current Project >
Industrial Ai B2B Solutions > EMEA Marketing Strategy contractor

Past Projects >
Hydrogen Tech start-up - Marketing & Branding project 
GCC Insurance Company - Content Strategy for New website
Sporting Event - Growth and demand generation project
GCC Marketing Agency Partner
MENA Fintech Start-UP
Tekrevol - App development company

Senior Marketing Strategy Consultant For B2B

MODS

As Head of marketing at MODS, I led a multifaceted marketing team, leveraging key technologies like Google Analytics, HubSpot, and Adobe Creative Suite, to boost brand awareness, customer engagement, and revenue streams. Highlights include:

Crafting a robust marketing strategy in alignment with company goals, underpinned by data insights sourced through Tableau and Google Analytics.

Managing a diversified global budget across multiple channels, including digital, social media via Hootsuite/Buffer, and traditional advertising, while keeping track of ROI through SEMrush/Moz.

Building lasting relationships with key stakeholders, optimizing customer relationship management through HubSpot and using Slack/Teams for internal communication.

Conducting A/B Testing to refine campaign effectiveness and employing Asana/Jira for project management, all aimed at facilitating cross-functional collaboration between product, sales, and customer success teams.

Through these strategies, MODS broke new ground, rivaling industry leaders like AVEVA, and Hexagon. I'm passionate about driving growth, fostering innovation, and delivering stellar customer experiences by maximizing cutting-edge tools and technologies.

Head of Marketing / CMO

Hewlett Packard Enterprise

**Covid Staff reductions 2020 redundancy**
Hewlett Packard Enterprise (HPE)- An American multinational enterprise specializing in business IT solutions - B2B

Key Responsibilities:
Team Management and Development: Hired, managed, and developed Individual Contributors (ICs) using my skills in team leadership and personnel development.

Strategy Alignment and Implementation: Directed and supervised the alignment of multiple marketing strategies with both internal and external organizations. Utilized my expertise in market research and strategic planning to drive customer awareness, consideration, purchase intent, and actual purchases.

Campaign Development and Management: Took charge of ACP-building, demand generation, customer relationship campaigns, and PR Communications. Employed strong skills in campaign strategy and public relations to foster brand integrity and public perception.

Event Management: Planned and executed various corporate events, leveraging my strong organizational skills and attention to detail to deliver seamless and impactful experiences that aligned with our brand message.

Metrics Deployment and Accountability: Established and enforced relevant marketing metrics, goals, and benchmarks. Demonstrated operational prowess in innovating ways to solve business problems and ensure timely, effective completion of priorities.

Data-Driven Analysis for Continuous Improvement: Conducted closed-loop analysis to assess program results and to determine indicated actions. Utilized analytical skills to drive continuous improvements to marketing efficiency and effectiveness.

Head of UAE Country Marketing

AVEVA

*Energy, Infrastructure & Marine B2B* - As Director of Marketing for the Middle East, Africa & Pakistan region at AVEVA, I lead a team of marketing professionals to develop and execute integrated marketing campaigns that drive brand awareness, lead generation, and revenue growth across the region. Winner of most successful event in 2019 at AVEVA. Spearheading attendance at ADIPEC and partner SE / AVEVA events across the MEA region, including locations such as South Africa, Nigeria, Uganda, Oman, Egypt, Bahrain and the UAE.

My responsibilities included:

Developing and implementing marketing strategies that align with our business goals and objectives for the Middle East, Africa & Pakistan region.

Managing a substantial marketing budget and ensuring optimal allocation of resources across various channels, including digital, social, and traditional advertising.

Collaborating with cross-functional teams, including sales, product, and customer success, to execute integrated campaigns and product launches.

Building and maintaining strong relationships with key stakeholders, including customers, partners, and vendors.

Utilizing data and analytics to measure the effectiveness of our marketing efforts and making data-driven decisions to optimize performance.

Championing the brand voice and message across all touchpoints, ensuring consistency and relevance in all communications.

Director of Field Marketing | Middle East, Africa & Pakistan

*Oil & Gas offshore* - Managing global Marketing and communications, I supported the CEO and Operations Manager in driving new business opportunities for MODS globally, with a focus on increasing brand awareness and implementing internal/external communications strategies for our products and services. With a strong understanding of the Oil and Gas sector and experience as an Autodesk Developer company, I lead account-based marketing efforts. Responsibilities include identifying potential events and clients, analyzing competitors and industry data, creating and implementing ABM campaigns, managing global branding and budget, launching a new brand, producing global corporate literature, developing creative product videos and animations, providing presentation support for sales meetings, and developing interactive training solutions using Adobe Captivate. This position may require global travel.

Marcom &  Business Development Manager (Global)

KCA Deutag

*Oil and Gas Drilling * - As a Marketing and Communications manager, I was responsible for supporting the development and implementation of marketing strategies that drive brand awareness, lead generation, and revenue growth in the energy sector. I collaborate with cross-functional teams to execute integrated campaigns and product launches across various channels, including digital, social, and traditional advertising. I also utilize data and analytics to measure the effectiveness of our marketing efforts and make data-driven decisions to optimize performance. During my time in this maternity cover role, I am committed to delivering high-quality results that meet business objectives and supporting the success of the marketing and communications team, including a very large event for over 1000 customers and employees held in Germany to celebrate 125 years of business.

KCA Deutag (Head office Aberdeen) who are one of the largest international drilling contractors. The company employs over 8,000 staff in more than 22 countries and it had revenue in 2012 of US$1.7 billion.

(Maternity Cover) Marketing and Communications manager

As a B2B and B2C marketing consultant, I develop effective marketing strategies that drive growth and achieve business objectives. I offered tailored solutions customized to clients' unique needs, utilizing data-driven insights to optimize campaigns across various channels. Starting as a freelancer, I balanced work and family, allowing me to be flexible for my young children. As they've grown older, I've transitioned to a corporate career, bringing my expertise and passion for marketing to drive success for my clients.

Creative Marketing & Brand Consultant

Sitekit

Marketing Manager in B2B tech, driving growth & revenue in the UK. Collaborating with cross-functional teams, executing integrated campaigns and events that engage prospects, customers, and partners across channels. A data-driven approach tracks performance, measures ROI, and optimizes campaigns. Passionate about technology, committed to driving success and growth as a thought leader in this growth led company.

Marketing Manager

Enigma Design & Print

MD and Senior Creative leading a talented team to develop and execute creative strategies that drive brand growth for business start-ups. Passionate about innovation and committed to staying ahead of the curve, I worked closely with clients to deliver impactful results that exceed expectations.

MD & Senior Creative Manager

Marketing Leadership 🚀 Driving Business Growth Through Strategic B2B Marketing Initiatives 🌍💪🏆

As a seasoned marketing leader with a robust track record in B2B industrial technology, I specialize in product and demand generation marketing. My expertise spans AI, SaaS, and industrial sectors, where I've successfully led transformative campaigns for global leaders like AVEVA and HPE. At Beyond Limits, I drive innovative marketing strategies that elevate brand presence, enhance customer engagement, and fuel business growth. My career is marked by a passion for bridging complex technological solutions with market applications, making them accessible and relevant to diverse stakeholders.

Throughout my career, I have honed my ability to craft and execute comprehensive marketing strategies that resonate with a global audience. Leveraging the power of digital transformation, I redefine customer engagement and drive significant business outcomes. My approach is deeply rooted in data-driven methodologies, ensuring every campaign is targeted, effective, and measurable.

I have a proven ability to build lean and agile marketing teams, elevate brand presence on a global scale, and spearhead innovative lead-generation campaigns. My accomplishments are a testament to my proficiency in delivering results that not only meet but often exceed expectations. Additionally, I am a vocal advocate for diversity and inclusion within the tech industry, mentoring emerging talents and guiding them toward sustainable, impactful careers.

Beyond my professional achievements, I am committed to staying at the forefront of marketing innovation, continuously exploring and adopting new technologies and strategies. My vision is to market products and create narratives that resonate, inspire, and drive change. Let’s connect to explore how we can revolutionize marketing in the industrial tech sector together.

Kirsty Sweeney

• Contributes and actively participates in defining the category business plan and strategies to drive growth and profitability.
• Collaborates with various internal teams from marketing, sales, and finance to ensure seamless execution of category plans.
• Monitors key performance indicators (KPIs) and sales performance to identify areas for improvement.
• Demonstrates a broad understanding of product categories, business management, and sales challenges/strategies.
• Gathers and analyzes customer feedback and data to understand customer needs, preferences, pain points, and translates insights into actionable improvements.
• Build relationships and represents the team at a senior level with the sales force and other partners.
• Holds responsibility for product line and quota management for a significant share of the product range
• Oversees functional responsibilities in areas such as market analysis, marketing engagement, etc.
• Participates in partnership engagements with external IT vendors.
• Monitors P&L 
•  Delivering Product Presentations

Category Manager for Advanced Compute Solutions

Self Employed

Providing customized digital transformation consultancy services, dedicated to helping businesses optimize their environments by leveraging the right technology solutions and streamlining processes. 
Empowering organizations to focus on strategic objectives by automating routine tasks and enhancing operational efficiency through digital innovation.
1. Conduct comprehensive assessments of clients' existing workflows, technologies, and digital capabilities.
2. Collaborate with stakeholders to understand business objectives and pain points, aligning digital transformation initiatives with strategic goals.
3. Develop customized digital transformation roadmaps encompassing technology adoption, process optimization, and change management strategies.
4. Recommend and implement innovative solutions to enhance operational efficiency, reduce costs, and drive business growth.
5. Provide expertise in selecting and integrating appropriate digital tools, platforms, and systems to streamline workflows and improve productivity.
6. Lead workshops, training sessions, and knowledge-sharing initiatives to upskill employees and foster a culture of digital innovation.
7. Monitor and evaluate the effectiveness of digital transformation initiatives, iterating strategies based on feedback and performance metrics.
8. Stay abreast of emerging trends, best practices, and technologies in digital transformation, continuously enhancing  knowledge and skill set.

Digital Transformation Consultant

Assigned the role of Enterprise Architect for all customers in Healthcare Sector and e& for the Telecom sector including HPE Products and Professional Services.
•	Technical Lead for Solution design meeting customer’s business goals 
•	Facilitated conversations at CxO level for understanding Business Objectives
•	Responsible for understanding and responding to RFPs/RFIs
•	Lead Technical Presentations to IT Management Level
•	Advise customer in reshaping DC (Data Center) Strategy in terms of DC Infrastructure, DC Resilience and DC Operations/Support 
•	Organize and lead Hybrid Cloud adoption
•	Lead and build up teams including HPE and 3rd party SMEs for designing solutions meeting customer needs
•	Enable partners to sell and deliver HPE’s portfolio in Products and Services
•	Offering guidance on financial activities, such as determining solution sizes, calculating costs and financial models, analysing Total Cost of Ownership (TCO), Capital Expenditures (CAPEX), and Operational Expenditures (OPEX), while providing trade-offs and contributing to pricing strategies.

Highlights of Achievements:
 - Currently build a pipeline of $50M on my assigned customers for year 2024
 - Met my target KPIs
 - Enable HPE’s partners for HPE 
 - Onboarded 6 new logos (new customers)

Enterprise Architect (Healthcare / Life Science & Telecom Accounts)

Assigned to be Single Point of Contact for NETWORK WORKPLACE INTELLIGENT EDGE practise in Middle East
●	Provide guidance and collaborate with customers on digital transformation journeys, particularly when business requirements call for immediate insights from the edge.
●	Drive initiatives centred around digital business with the goal of simplifying day-to-day operations through the adoption of self-organizing systems of Intelligence in Data Centres
●	Provide extensive, high-level guidance to customers on achieving mobility and modern workspaces, with a focus on optimizing employee productivity and engagement. 
●	Identify and present IoT business applications in diverse industries, encompassing manufacturing, smart cities, energy, autonomous vehicles, connected industrial/consumer products, and healthcare
●	Support organizational sales by creating strong solution proposals through collaboration with internal teams, product owners, and third-party tech partners.
●	Offering guidance on financial activities, such as determining solution sizes, calculating costs and financial models, analysing Total Cost of Ownership (TCO), Capital Expenditures (CAPEX), and Operational Expenditures (OPEX), while providing trade-offs and contributing to pricing strategies.

Highlights of Achievements:
-       Won $5 deal for an Intelligent Edge & Networking modernization opportunity – Oil & Gas
-	Won $4 deal for an Intelligent Edge & Networking modernization opportunity – Retail
-	Enables and onboarded HPE partners to sell and deliver HPE’s services & products portfolio
-	Enable HPE Presales team building a pipeline of $20M

Network Workplace and Intelligent Edge Subject Matter Expert for UAE

Lead and monitor all aspect of project operations related to digital transformation and cloud computing (private, hybrid, and public) as an end-to-end solution architect for HPE point next pursuit team. 
Spearhead overall operations of complex projects, including data centre consolidations and digital transformations by managing from inception to completion within agreed budget and time constraints. Steer and co-ordinate with experts to work and deliver the end-to-end solution for increasing satisfaction level. Perform variety of tasks, including delivering effective presentations end-to-end solutions to customers, in senior level CxO as well as reviewing RFPs/RFIs. Deliver comprehensive and executive level support to the sales manager to identify and resolve customer business issues.

Solutions Architect

Team Leader for an international team of TAMs focused on the most critical Customers of HPE Data Center Care (DCC). Part of my responsibilities described below;
Customer Oriented  Responsibilities:
●	Delivered excellent software and financial services by co-ordinating in server storage, networking, consulting, and support as a part of the organisation. 
●	Facilitated sustainability exercises for the design of energy efficient data centres 
●	Advise customers improvements for Data Center Operations
●	Lead  Data Center Resilience exercises
●	Assess customers DC Disaster Recovery procedures and processes and optimize if needed
●	Assess Data Center Operations and Support environment and recommend improvements aligned with business goals.
Team Leadership Oriented  Responsibilities:
●	Piloted and oversaw overall operations of advanced solution centre of CEEMA (ASC CEEMA) for seamless working operations. 
●	Developed and executed new processes as well as performed change management to increase company performance and customer satisfaction level. Identified and arranged mandatory trainings for new TAMS (technical and process oriented) by ensuring smooth compliance in daily business and customer's demands.  
Highlights of Achievements:
-      Selected by senior management as a project manager for "Roadmap and mentoring of new TAMs".
-       Achieved >90% Satisfaction Rate for the quality of the deliverables
-       Led a multicultural and multinational team of 12 TAMs spread across 6 different countries in Europe, 
         North Africa and Middle East

Team Lead for Advanced Solution Center of MEMA

Participated in the success achievement of company through the delivery of excellent services to personal assigned customers. Streamlined smooth running of business operations by co-ordinating as team leader in ASC MEMA with responsibilities of remote support account advocate. Developed and implemented new processes within the organisation as well as accepted multiple challenges on daily basis through the utilisation of expertise and skills for seamless working operations.
●	Promoted to the team lead by team’s manager through the provision of exceptional services.
●	Chosen by senior management for leading additional tasks related with daily business activities, such as the daily and Out Of Working Hours reactive roster.

Team Lead  in Mission Critical Center team of MEMA

Promoted to Remote Support Account Advocate within an international virtual team covering MEMA region.
An RSAA has a thorough knowledge of  customers IT/business environment while dealing with critical issues and any solutions proposed should be based on the customer's business requirements.

Scope of work was the delivery of proactive and reactive services  to the most important and loyal customers across the region (Mission Critical Customers).

Mastered the peak server technology across the team (ISS:Proliant/Blades) and nominated as a Subject Matter Expert into new technology products e.g Gen8 or new customer focused services (e.g SAN, Server 
Firmware Assessments and System Health Check improvements.

An RSAA is an active member of Account Support Team hence I had the ownership to deliver proactive services to  assigned customers making sure IT is fully aligned with strategic business goals.

For reactive services an RSAA is enganged to involve and orchestrate all parties (such as Onsite Engineers, L2 teams, Account Support Manager, Dispatchers, Logistics, Engineering etc) for ensuring fast problem resolution. The major reactive chalenge for an RSAA is to ensure customer's satisfactions into a TOP level by avoiding process gaps and unecessary delays. 

As an RSAA I was a trusted advisor to my customers hence in case of complex reactive issues , I was actively participating in identifying the  root cause, and to put in place action plans for preventing similar issues in the future. 

A succesful RSAA is identifying and then recommend to customer to buy portfolio services making sure the IT services are fully aligned with business goals.

After the completion of ITIL certification I had to apply my acquired knowlede into customer's environment making sure a best of class services.

Remote Support Account Advocate 

Initially working as a Customer Engineer on Services department. In addition to my main tasks I was often implementing Consulting tasks which were related to HP Software (HP OpenView NNM 7.x), Cisco Software ( CiscoWorks) and Networking (Cisco, ProCurve and Blade Networking) As a Customer Engineer on Services department my position was including the following tasks:
- Installation and Support of HP-UX Operating System - Installation and Support of Tru64 Operating System - Hardware support of HP and Alpha Servers - Installation and Support of Tru64 Operating System
- Installation and Support of Cisco Networking devices
 - Installation and Support of HP Procurve Networking 
 - Installation and Support of HP Blade Networking 
- Stand-By services 24x7 for the Support of Cisco Devices and Alpha Servers and Tru64 

In consulting I was covering the following fields: 
- Installation, Configuration and Customization of Openview NNM 
- Installation Configuration and Customization of Networking Devices (Cisco, H3C Procurve etc)

As a consultant I was participated on projects for the following Greek customers:

For OV NNM: 
GES, Bank Of Cyprus, Attikes Diadromes, Hellenic Exchanges.

For Networking Projects:
Alpha Bank, Alpha Finance, OTE, Yellow Pages

Customer Support Engineer

Intracom Telecom

Worked on the Access Transmission & Integration Network Management Systems (ATINMS) department of INTRACOM S.A as a Project Implementation Engineer, specialized on Network Management Systems related with the supervision of Transmission Networks (PDH & SDH ). This field was covering the following subjects: 
- Implementation and Configuration of Data Communication Networks for the Network Element supervision. 
-Software Installation for a variety of Network Management applications, most important are listed below:
- Operation Maintenance and NMS Administration. - 24x7 Standby services. - Consulting services. 
The Network Management Systems I was responsible are listed below ;
 • 1353 SH/Alcatel: Element Manager (NMS) supervising Alcatel MW
SDH equipment. (Related Customers: OTE, Cosmote)
 • EMOS/Marconi: Element Manager supervising Marconi DXC & SMA SDH equipment. (Related Customers: Cosmote) • MV38/Marconi: National Manager
(NMS) application supervising Marconi DXC & ADM SDH equipment. (Related Customers: Cosmote)
 • MV36/Marconi: Element Manager supervising Marconi ADM & DXC SDH equipment. (Related Customers: OTE)
 • AccessFIBER/Agilent: Application used for the Supervision & Maintenance of Optical Fiber
rings. (Related Customers: Vodafone Greece, OTE) 
• SyncView/Oscilloquartz: Application used for the Supervision & Maintenance of SASEs and SDUs. SASEs & SDUs are these equipment which are used for the synchronization of SDH Network Elements. (Related Customers: OTE, Romtelecom) 

• PRMS/Intracom: Application produced by INTRACOM for the Supervision and Maintenance of the PDH MW equipment produced by Intracom.

Project Implementation Engineer  / Technical Consultant

I serve as a Senior Technologist, specializing in crafting technology solutions that harmonize with the strategic aims and targets of our clientele across the healthcare, life sciences, and telecommunications domains. With a robust background spanning over two decades in IT architecture, solution design, and digital transformation, I bring expertise in navigating complex landscapes. Holding certifications including Prince2, CompTIA Sec+, ISC2 CC, AWS SAA, Azure Fundamentals, MC-3,  ITIL. and PMI, I am equipped to adeptly support diverse and challenging environments, prioritizing vendor-agnostic approaches

Collaborate with customers and stakeholders to envision and articulate potential business solutions and value propositions, and deliver comprehensive and executive level advice on how to attain mobility and modern workspace. 

Lead and orchestrate the design of  complex solutions, from data center consolidations to cloud computing, and ensure quality assurance, data management, and continuous improvement. 

Passionate about researching and adopting  of emerging technologies, such as machine learning and artificial intelligence, and applying technical solutions to major business challenges.
My core competencies including;
            Tailor made Cloud Adoption
             IoT consulting
             Cybersecurity
             Business development
             Partner Enablement 
             Environmental, Social, and Governance   Solution design
             Business Strategy

taplio

The Battle

Kirsty Sweeney

Dimitris Koukas

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?