Kirsty Mckenzie

Beyond Limits

Heading up all demand generation, product marketing, and marketing operations for Beyond Limits. Helping sales drive next level growth globally.

Director of Growth Marketing

Consulting on marketing strategy for the EMEA region
Beyond Limits is a leading Hybrid AI company driving operational optimization and productivity across industries including energy, manufacturing, fintech, and healthcare. Our innovative solutions merge human expertise with AI technology, enabling reasoning even with incomplete data. Trusted autonomy ensures human oversight, fostering confidence in AI-driven decisions while mitigating operational risks. Established in 2014, Beyond Limits benefits from Caltech’s Jet Propulsion Laboratory technology, originally developed for NASA missions. Recognized by industry leaders including Database Trends and Applications, Frost & Sullivan, and CB Insights, we continue to pioneer AI excellence. Learn more at www.beyond.ai

Senior Marketing Consultant

Current Project >
Industrial Ai B2B Solutions > EMEA Marketing Strategy contractor

Past Projects >
Hydrogen Tech start-up - Marketing & Branding project 
GCC Insurance Company - Content Strategy for New website
Sporting Event - Growth and demand generation project
GCC Marketing Agency Partner
MENA Fintech Start-UP
Tekrevol - App development company

Senior Marketing Strategy Consultant For B2B

MODS

As Head of marketing at MODS, I led a multifaceted marketing team, leveraging key technologies like Google Analytics, HubSpot, and Adobe Creative Suite, to boost brand awareness, customer engagement, and revenue streams. Highlights include:

Crafting a robust marketing strategy in alignment with company goals, underpinned by data insights sourced through Tableau and Google Analytics.

Managing a diversified global budget across multiple channels, including digital, social media via Hootsuite/Buffer, and traditional advertising, while keeping track of ROI through SEMrush/Moz.

Building lasting relationships with key stakeholders, optimizing customer relationship management through HubSpot and using Slack/Teams for internal communication.

Conducting A/B Testing to refine campaign effectiveness and employing Asana/Jira for project management, all aimed at facilitating cross-functional collaboration between product, sales, and customer success teams.

Through these strategies, MODS broke new ground, rivaling industry leaders like AVEVA, and Hexagon. I'm passionate about driving growth, fostering innovation, and delivering stellar customer experiences by maximizing cutting-edge tools and technologies.

Head of Marketing / CMO

Hewlett Packard Enterprise

**Covid Staff reductions 2020 redundancy**
Hewlett Packard Enterprise (HPE)- An American multinational enterprise specializing in business IT solutions - B2B

Key Responsibilities:
Team Management and Development: Hired, managed, and developed Individual Contributors (ICs) using my skills in team leadership and personnel development.

Strategy Alignment and Implementation: Directed and supervised the alignment of multiple marketing strategies with both internal and external organizations. Utilized my expertise in market research and strategic planning to drive customer awareness, consideration, purchase intent, and actual purchases.

Campaign Development and Management: Took charge of ACP-building, demand generation, customer relationship campaigns, and PR Communications. Employed strong skills in campaign strategy and public relations to foster brand integrity and public perception.

Event Management: Planned and executed various corporate events, leveraging my strong organizational skills and attention to detail to deliver seamless and impactful experiences that aligned with our brand message.

Metrics Deployment and Accountability: Established and enforced relevant marketing metrics, goals, and benchmarks. Demonstrated operational prowess in innovating ways to solve business problems and ensure timely, effective completion of priorities.

Data-Driven Analysis for Continuous Improvement: Conducted closed-loop analysis to assess program results and to determine indicated actions. Utilized analytical skills to drive continuous improvements to marketing efficiency and effectiveness.

Head of UAE Country Marketing

AVEVA

*Energy, Infrastructure & Marine B2B* - As Director of Marketing for the Middle East, Africa & Pakistan region at AVEVA, I lead a team of marketing professionals to develop and execute integrated marketing campaigns that drive brand awareness, lead generation, and revenue growth across the region. Winner of most successful event in 2019 at AVEVA. Spearheading attendance at ADIPEC and partner SE / AVEVA events across the MEA region, including locations such as South Africa, Nigeria, Uganda, Oman, Egypt, Bahrain and the UAE.

My responsibilities included:

Developing and implementing marketing strategies that align with our business goals and objectives for the Middle East, Africa & Pakistan region.

Managing a substantial marketing budget and ensuring optimal allocation of resources across various channels, including digital, social, and traditional advertising.

Collaborating with cross-functional teams, including sales, product, and customer success, to execute integrated campaigns and product launches.

Building and maintaining strong relationships with key stakeholders, including customers, partners, and vendors.

Utilizing data and analytics to measure the effectiveness of our marketing efforts and making data-driven decisions to optimize performance.

Championing the brand voice and message across all touchpoints, ensuring consistency and relevance in all communications.

Director of Field Marketing | Middle East, Africa & Pakistan

*Oil & Gas offshore* - Managing global Marketing and communications, I supported the CEO and Operations Manager in driving new business opportunities for MODS globally, with a focus on increasing brand awareness and implementing internal/external communications strategies for our products and services. With a strong understanding of the Oil and Gas sector and experience as an Autodesk Developer company, I lead account-based marketing efforts. Responsibilities include identifying potential events and clients, analyzing competitors and industry data, creating and implementing ABM campaigns, managing global branding and budget, launching a new brand, producing global corporate literature, developing creative product videos and animations, providing presentation support for sales meetings, and developing interactive training solutions using Adobe Captivate. This position may require global travel.

Marcom &  Business Development Manager (Global)

KCA Deutag

*Oil and Gas Drilling * - As a Marketing and Communications manager, I was responsible for supporting the development and implementation of marketing strategies that drive brand awareness, lead generation, and revenue growth in the energy sector. I collaborate with cross-functional teams to execute integrated campaigns and product launches across various channels, including digital, social, and traditional advertising. I also utilize data and analytics to measure the effectiveness of our marketing efforts and make data-driven decisions to optimize performance. During my time in this maternity cover role, I am committed to delivering high-quality results that meet business objectives and supporting the success of the marketing and communications team, including a very large event for over 1000 customers and employees held in Germany to celebrate 125 years of business.

KCA Deutag (Head office Aberdeen) who are one of the largest international drilling contractors. The company employs over 8,000 staff in more than 22 countries and it had revenue in 2012 of US$1.7 billion.

(Maternity Cover) Marketing and Communications manager

As a B2B and B2C marketing consultant, I develop effective marketing strategies that drive growth and achieve business objectives. I offered tailored solutions customized to clients' unique needs, utilizing data-driven insights to optimize campaigns across various channels. Starting as a freelancer, I balanced work and family, allowing me to be flexible for my young children. As they've grown older, I've transitioned to a corporate career, bringing my expertise and passion for marketing to drive success for my clients.

Creative Marketing & Brand Consultant

Sitekit

Marketing Manager in B2B tech, driving growth & revenue in the UK. Collaborating with cross-functional teams, executing integrated campaigns and events that engage prospects, customers, and partners across channels. A data-driven approach tracks performance, measures ROI, and optimizes campaigns. Passionate about technology, committed to driving success and growth as a thought leader in this growth led company.

Marketing Manager

Enigma Design & Print

MD and Senior Creative leading a talented team to develop and execute creative strategies that drive brand growth for business start-ups. Passionate about innovation and committed to staying ahead of the curve, I worked closely with clients to deliver impactful results that exceed expectations.

MD & Senior Creative Manager

Marketing Leadership 🚀 Driving Business Growth Through Strategic B2B Marketing Initiatives 🌍💪🏆

As a seasoned marketing leader with a robust track record in B2B industrial technology, I specialize in product and demand generation marketing. My expertise spans AI, SaaS, and industrial sectors, where I've successfully led transformative campaigns for global leaders like AVEVA and HPE. At Beyond Limits, I drive innovative marketing strategies that elevate brand presence, enhance customer engagement, and fuel business growth. My career is marked by a passion for bridging complex technological solutions with market applications, making them accessible and relevant to diverse stakeholders.

Throughout my career, I have honed my ability to craft and execute comprehensive marketing strategies that resonate with a global audience. Leveraging the power of digital transformation, I redefine customer engagement and drive significant business outcomes. My approach is deeply rooted in data-driven methodologies, ensuring every campaign is targeted, effective, and measurable.

I have a proven ability to build lean and agile marketing teams, elevate brand presence on a global scale, and spearhead innovative lead-generation campaigns. My accomplishments are a testament to my proficiency in delivering results that not only meet but often exceed expectations. Additionally, I am a vocal advocate for diversity and inclusion within the tech industry, mentoring emerging talents and guiding them toward sustainable, impactful careers.

Beyond my professional achievements, I am committed to staying at the forefront of marketing innovation, continuously exploring and adopting new technologies and strategies. My vision is to market products and create narratives that resonate, inspire, and drive change. Let’s connect to explore how we can revolutionize marketing in the industrial tech sector together.

Kirsty Sweeney

Quikly

Co-Founder & CMO

Global Marketers Collective (GMC)

Founder

Mondia Group

Group Marketing Manager

Intertec Systems

- Develop awareness of Intertec's brand in the consumer, employees and professional markets
- Accountable for rebranding, brand management, GTM, organizational change management, and strategic partnerships to expand globally
- Defining the global strategy and integrating the territory’s marketing plan by adapting it to the local markets
- Develop customer use case stories and build an engaged customer base. Work with Sales teams on scalable enterprise and develop marketing programs across multiple segments, channels, and partners
- Managing marketing activities in the country to present Intertec's line of businesses to end customers and to Intertec's distribution channel partners
- Setting up and leading marketing programs aimed at end customers, from large accounts to small and medium enterprises, and managing the channel programs
- Measuring the return on investment of each activity

Manager - Marketing and Brand Strategy

O.C. Tanner

- Headed Marketing, Business development and revenue generation efforts for South East, Middle East and Africa managing a team of BDRs, Content Marketers and Digital Marketers to oversee new client acquisition and retention, as well as digital media marketing strategy and implementation
- Integral member of the regional salesforce, and play a key role in delivering brand-enhancing marketing programs that generate awareness, interest, and action to drive pipeline growth, expand market penetration and grow the profits for O.C. Tanner
- Spearheaded demand gen and growth marketing campaigns, across multi-media channels (digital events, PR, digital ads, video, content syndication, email nurture), to grow brand awareness, drive customer acquisition and support revenue goals
- Developed and executed sales programs to grow our pipeline and increase sales. Created and implemented content syndication and email marketing campaigns, while also creating webinars and other marketing materials
- Conceptualized integrated programs both online and offline including custom events, sponsorships, webinars, lead generation activities multiple events & activities 
- Compiled and presented monthly, quarterly and annual reports to Global and Regional stakeholders

Senior Manager - Marketing Business Development

- Developed and executed marketing strategy for clients, including identifying target audiences, developing messaging, and creating collateral to support sales initiatives
- Collaborated with global internal and external cross-functional teams and customers, to create a large-scale event that was attended by over 2,500 senior executives across 6 cities in 2 weeks
- Mentored over 25 interns and developed a team of 5 from the ground up with all aspects of hiring and training 
- Partnered with local agencies in key markets and reduced marketing expenses by increasing quality

Manager - Marketing and Pre-Sales

Madison World

- Collaborated with media planners and brand heads for ideating and implementing creative strategies for ~29 Godrej brands. A few notable mentions include HIT Sand Art, Ezee Hugs, Subah Bolo GoodKnight

- Revived focus on innovation for an age-old organization like Godrej and received buy-in from senior leadership and earned 26+ industry awards for key account innovations

Account Manager – Integrated Marketing Communication (IMC) 

•	Conceptualized and executed the campaign for ‘Masterbrand 2.0’, a consumer connect initiative. The campaign achieved a 28% increase in brand recall with its strong visual presence across multi-media channels
•	Storyboarded and campaigned India’s first green movement reality show – Godrej Green Champions

Senior Executive – Integrated Marketing Communication (IMC) 

GroupM

Media planner with Mindshare. Responsible for creating media plans for Hindustan Unilever to reach desired audience segments, determining creative strategy for each campaign based on target, and developing media plans according to budget constraints. Working cross-functionally to develop advertising campaigns for clients including Kissan, Annapurna, Brown & Polson

•	Collaborated to launch a consumer engagement campaign for Kissan – HUL’s flagship Ketchup brand that has won over 35 awards in India and across the globe and is considered as a repeatable model to build brand love
•	Crafted media plans by understanding the target audience and campaign objective and successfully executed advertising campaigns to optimize spending and outcome
•	Developed and implemented media strategy, for advertising placement on television, radio, print publications, billboards, and digital media
•	Wrote reports analyzing campaign performance, including campaign demographics, key performance indicators, media performance, and campaign effectiveness

Media Planner

Led BTL Activation for Mondelez. Spearheaded offline strategy to help Mondelez increase exposure for new product launches, drive utilization for the current line of products and build and implement strategies on brand briefs by liaising with the media team
•	Developed and delivered trailblazing brand and trade activation plans 
•	Received 15+ industry awards for innovative campaigns across multiple 10+ brands of Mondelez 
•	Generated incremental revenue for Mondelez International with BTL Activation services including the creation of customized customer experiences, activation plans, and creative design.

Business Executive

Mygola

Content Writer

L&K Saatchi & Saatchi

Client Servicing

I’ve grown up around business conversations—coming from a business family, the idea of building something from scratch was always familiar. But I always thought it's not for me, until I found a problem worth solving.

I started my career in the media industry, working with B2C brands like Mondelez, HUL, and Godrej—learning how brands are built and what drives real consumer connection. Later, I transitioned into the B2B tech and IT space, where I led marketing initiatives that helped businesses speak to other businesses with clarity, relevance, and purpose.

Both sides of the spectrum—B2C and B2B—shaped how I think about brand, growth, and communication.

Eventually, I felt ready to build something of my own. Today, I run two ventures:

🔹 Quikly –A corporate services firm that helps businesses seamlessly incorporate, expand, and stay compliant in the UAE. Born from the very challenges we faced while setting up our own business, Quikly is built to simplify what’s usually overwhelming.

🔹 Global Marketers Collective – is a growing community of 2000+ Marketers globally, to connect, learn, and lead in marketing’s future. We exist to help marketers grow, collaborate, and transform the future of marketing.

I don’t have all the answers, and I’m learning every day. But what I do know is—I care deeply about the people I work with, I ask a lot of questions, and I try to show up with intention.

If you think we could collaborate, learn from each other, or simply connect—I’d love to hear from you.

📩 Email: neha@quikly.ae | neha@wmcdxb.com

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