Kirsty Mckenzie

Beyond Limits

Heading up all demand generation, product marketing, and marketing operations for Beyond Limits. Helping sales drive next level growth globally.

Director of Growth Marketing

Consulting on marketing strategy for the EMEA region
Beyond Limits is a leading Hybrid AI company driving operational optimization and productivity across industries including energy, manufacturing, fintech, and healthcare. Our innovative solutions merge human expertise with AI technology, enabling reasoning even with incomplete data. Trusted autonomy ensures human oversight, fostering confidence in AI-driven decisions while mitigating operational risks. Established in 2014, Beyond Limits benefits from Caltech’s Jet Propulsion Laboratory technology, originally developed for NASA missions. Recognized by industry leaders including Database Trends and Applications, Frost & Sullivan, and CB Insights, we continue to pioneer AI excellence. Learn more at www.beyond.ai

Senior Marketing Consultant

Current Project >
Industrial Ai B2B Solutions > EMEA Marketing Strategy contractor

Past Projects >
Hydrogen Tech start-up - Marketing & Branding project 
GCC Insurance Company - Content Strategy for New website
Sporting Event - Growth and demand generation project
GCC Marketing Agency Partner
MENA Fintech Start-UP
Tekrevol - App development company

Senior Marketing Strategy Consultant For B2B

MODS

As Head of marketing at MODS, I led a multifaceted marketing team, leveraging key technologies like Google Analytics, HubSpot, and Adobe Creative Suite, to boost brand awareness, customer engagement, and revenue streams. Highlights include:

Crafting a robust marketing strategy in alignment with company goals, underpinned by data insights sourced through Tableau and Google Analytics.

Managing a diversified global budget across multiple channels, including digital, social media via Hootsuite/Buffer, and traditional advertising, while keeping track of ROI through SEMrush/Moz.

Building lasting relationships with key stakeholders, optimizing customer relationship management through HubSpot and using Slack/Teams for internal communication.

Conducting A/B Testing to refine campaign effectiveness and employing Asana/Jira for project management, all aimed at facilitating cross-functional collaboration between product, sales, and customer success teams.

Through these strategies, MODS broke new ground, rivaling industry leaders like AVEVA, and Hexagon. I'm passionate about driving growth, fostering innovation, and delivering stellar customer experiences by maximizing cutting-edge tools and technologies.

Head of Marketing / CMO

Hewlett Packard Enterprise

**Covid Staff reductions 2020 redundancy**
Hewlett Packard Enterprise (HPE)- An American multinational enterprise specializing in business IT solutions - B2B

Key Responsibilities:
Team Management and Development: Hired, managed, and developed Individual Contributors (ICs) using my skills in team leadership and personnel development.

Strategy Alignment and Implementation: Directed and supervised the alignment of multiple marketing strategies with both internal and external organizations. Utilized my expertise in market research and strategic planning to drive customer awareness, consideration, purchase intent, and actual purchases.

Campaign Development and Management: Took charge of ACP-building, demand generation, customer relationship campaigns, and PR Communications. Employed strong skills in campaign strategy and public relations to foster brand integrity and public perception.

Event Management: Planned and executed various corporate events, leveraging my strong organizational skills and attention to detail to deliver seamless and impactful experiences that aligned with our brand message.

Metrics Deployment and Accountability: Established and enforced relevant marketing metrics, goals, and benchmarks. Demonstrated operational prowess in innovating ways to solve business problems and ensure timely, effective completion of priorities.

Data-Driven Analysis for Continuous Improvement: Conducted closed-loop analysis to assess program results and to determine indicated actions. Utilized analytical skills to drive continuous improvements to marketing efficiency and effectiveness.

Head of UAE Country Marketing

AVEVA

*Energy, Infrastructure & Marine B2B* - As Director of Marketing for the Middle East, Africa & Pakistan region at AVEVA, I lead a team of marketing professionals to develop and execute integrated marketing campaigns that drive brand awareness, lead generation, and revenue growth across the region. Winner of most successful event in 2019 at AVEVA. Spearheading attendance at ADIPEC and partner SE / AVEVA events across the MEA region, including locations such as South Africa, Nigeria, Uganda, Oman, Egypt, Bahrain and the UAE.

My responsibilities included:

Developing and implementing marketing strategies that align with our business goals and objectives for the Middle East, Africa & Pakistan region.

Managing a substantial marketing budget and ensuring optimal allocation of resources across various channels, including digital, social, and traditional advertising.

Collaborating with cross-functional teams, including sales, product, and customer success, to execute integrated campaigns and product launches.

Building and maintaining strong relationships with key stakeholders, including customers, partners, and vendors.

Utilizing data and analytics to measure the effectiveness of our marketing efforts and making data-driven decisions to optimize performance.

Championing the brand voice and message across all touchpoints, ensuring consistency and relevance in all communications.

Director of Field Marketing | Middle East, Africa & Pakistan

*Oil & Gas offshore* - Managing global Marketing and communications, I supported the CEO and Operations Manager in driving new business opportunities for MODS globally, with a focus on increasing brand awareness and implementing internal/external communications strategies for our products and services. With a strong understanding of the Oil and Gas sector and experience as an Autodesk Developer company, I lead account-based marketing efforts. Responsibilities include identifying potential events and clients, analyzing competitors and industry data, creating and implementing ABM campaigns, managing global branding and budget, launching a new brand, producing global corporate literature, developing creative product videos and animations, providing presentation support for sales meetings, and developing interactive training solutions using Adobe Captivate. This position may require global travel.

Marcom &  Business Development Manager (Global)

KCA Deutag

*Oil and Gas Drilling * - As a Marketing and Communications manager, I was responsible for supporting the development and implementation of marketing strategies that drive brand awareness, lead generation, and revenue growth in the energy sector. I collaborate with cross-functional teams to execute integrated campaigns and product launches across various channels, including digital, social, and traditional advertising. I also utilize data and analytics to measure the effectiveness of our marketing efforts and make data-driven decisions to optimize performance. During my time in this maternity cover role, I am committed to delivering high-quality results that meet business objectives and supporting the success of the marketing and communications team, including a very large event for over 1000 customers and employees held in Germany to celebrate 125 years of business.

KCA Deutag (Head office Aberdeen) who are one of the largest international drilling contractors. The company employs over 8,000 staff in more than 22 countries and it had revenue in 2012 of US$1.7 billion.

(Maternity Cover) Marketing and Communications manager

As a B2B and B2C marketing consultant, I develop effective marketing strategies that drive growth and achieve business objectives. I offered tailored solutions customized to clients' unique needs, utilizing data-driven insights to optimize campaigns across various channels. Starting as a freelancer, I balanced work and family, allowing me to be flexible for my young children. As they've grown older, I've transitioned to a corporate career, bringing my expertise and passion for marketing to drive success for my clients.

Creative Marketing & Brand Consultant

Sitekit

Marketing Manager in B2B tech, driving growth & revenue in the UK. Collaborating with cross-functional teams, executing integrated campaigns and events that engage prospects, customers, and partners across channels. A data-driven approach tracks performance, measures ROI, and optimizes campaigns. Passionate about technology, committed to driving success and growth as a thought leader in this growth led company.

Marketing Manager

Enigma Design & Print

MD and Senior Creative leading a talented team to develop and execute creative strategies that drive brand growth for business start-ups. Passionate about innovation and committed to staying ahead of the curve, I worked closely with clients to deliver impactful results that exceed expectations.

MD & Senior Creative Manager

Marketing Leadership 🚀 Driving Business Growth Through Strategic B2B Marketing Initiatives 🌍💪🏆

As a seasoned marketing leader with a robust track record in B2B industrial technology, I specialize in product and demand generation marketing. My expertise spans AI, SaaS, and industrial sectors, where I've successfully led transformative campaigns for global leaders like AVEVA and HPE. At Beyond Limits, I drive innovative marketing strategies that elevate brand presence, enhance customer engagement, and fuel business growth. My career is marked by a passion for bridging complex technological solutions with market applications, making them accessible and relevant to diverse stakeholders.

Throughout my career, I have honed my ability to craft and execute comprehensive marketing strategies that resonate with a global audience. Leveraging the power of digital transformation, I redefine customer engagement and drive significant business outcomes. My approach is deeply rooted in data-driven methodologies, ensuring every campaign is targeted, effective, and measurable.

I have a proven ability to build lean and agile marketing teams, elevate brand presence on a global scale, and spearhead innovative lead-generation campaigns. My accomplishments are a testament to my proficiency in delivering results that not only meet but often exceed expectations. Additionally, I am a vocal advocate for diversity and inclusion within the tech industry, mentoring emerging talents and guiding them toward sustainable, impactful careers.

Beyond my professional achievements, I am committed to staying at the forefront of marketing innovation, continuously exploring and adopting new technologies and strategies. My vision is to market products and create narratives that resonate, inspire, and drive change. Let’s connect to explore how we can revolutionize marketing in the industrial tech sector together.

Kirsty Sweeney

TGT Oilfield Services

Lead the strategy to generate new business development opportunities across Europe and Africa, increasing market share to ensure a thriving sustainable business.  

→ Despite Coronavirus – continued growth in Europe and new activity in Africa
→ Spearheaded TGT’s entry into Norway in 2016 to building a sustainable and thriving business, enabling TGT to register and open an in-country office in Stavanger in mid-2019
→ Introduced new methodologies of Spectral Noise Logging for P&A Barrier Verification, for major Norwegian Operators through NORCE (IRIS) Research & Development Centre, this has led to Noise Log being qualified into NORSOK-D010
→ Partnered with various global alliances to provide comprehensive solution packages for clients, increasing revenue and portfolio of services

Business Development Manager

AGR TRACS International Ltd

Led the Reservoir Management business development division across Middle East, GCC countries, Africa, Asia, Far East and America while incorporating client relationship management, well management, training, software support, and labour allocation.

→ Partnered with UKTI, SDI, INTSOK and universities on new business ventures and conducted market research 
→ Handled full implementation from reviewing to registering company in country to soliciting bids while building global alliances networks and introducing new methodologies to ensure competitive advantages
→ Successful contract awards included: UK various clients; India for Cairn India; Abu Dhabi for ADNOC projects ($1M to $9M); Algeria for Sonatrach projects ($1M to $6M); and Pakistan for OGDCL projects ($750K to $6M)

Robert Gordon University

Aided Robert Gordon University with the setting up of the Oil & Gas Institute with Prof. Paul De Leeuw. Currently still active as an Associate Lecturer for MBA Oil & Gas / MSC Management at RGU.

Oil & Gas Institute - Project Manager

NuTech Energy Alliance

Partnered with Commercial Director and Account Manager to globally expand Houston, Texas-based, reservoir intelligence consultancy.

→ Provided advice to global clients on products and services, technical issues for unconventional / conventional reservoirs, well-to-well reservoir petrophysics, geomechanics, completion designs and reservoir performance and production
→ Delivered upstream operational support on complex reservoirs and collaborated on basin regional studies 
→ Created standard operating procedures and formation evaluation programmes for clients to optimise reservoir analysis and knowledge 
→ Served as primary liaison, international contract holder, and project manager for Unconventional projects with  Operators as well as Governmental Agencies: DECC (UK), EBN (The Netherlands) and OGDCL(Pakistan)
→ Key contributor to market share growth through competitive analyses, identifying gaps and delivering solutions

Snr. Technical Advisor and Business Development Manager

Associate Lecturer

Nexen Inc.

Developed and implemented Formation Evaluation Strategy; DD-M/LWD and Wireline Standard Operating Procedures, and Well Delivery processes to integrate Subsurface, and Drilling & Completion.

→ Performed petrophysics interpretational work including exploration, appraisal and well development as well as 27th License Round
→ Managed and held technical contracts for North Sea Operations: DD-M/LWD, Wireline (Open & Cased hole), Offshore Witnessing and Coring ($1M to $60M)
→ Designed new Well Delivery Processes to assist with exploration, appraisal, and development wells from concept through to production/abandonment as part of MBA with Oil and Gas Management project

Well Evaluation & Petrophysicist

Schlumberger

Performed advanced petrophysics processing and interpretation of logs, well placement, and borehole images as well as supervising teams of engineers and geoscientists for logging operations. 

→ Grew market share by developing petrophysical and geological solutions to ensure high service performance

Petrophysics Domain Champion

→ Designed all technical aspects and served as point-person on commercial bids worth $1M to $75M
→ Considered thought leader on M/LWD and Well Placement
→ Key player in leading marketing and branding initiatives focused on client needs and requirements

LWD ID Petrophysicist & Sales Engineer

Directed and managed Well Placement activities from pre-job modelling through post-job geological/petrophysical analysis and interpretation.

→ Managed, coached, and mentored virtual Global Teams including high visibility “World First Technology” teams for LWD Real-Time Density, Real-Time Resistivity Imaging and Periscope Technology
→ Awarded the Schlumberger Chairman Award for Periscope

Well Placement Domain Champion

Wireline Field Engineer

𝗔 𝗹𝗶𝘁𝘁𝗹𝗲 𝗯𝗶𝘁 𝗮𝗯𝗼𝘂𝘁 𝗺𝗲

I'm passionate, driven, work hard and really enjoy what I do!

I have over 20 years of technical innovation and business development experience in the global Upstream O&G sector and have been lucky enough to have lived and worked in various countries, getting to know and experience different cultures, whilst doing something I'm passionate about. 

I have a proven history of introducing new technologies and new concept designs, managing high tier projects, and implementing process improvements, whilst successfully generating new business and growing market share locally and in foreign markets. 

I also have a solid technical and business understanding from planning, exploration, and appraisal to development and finally to field decommissioning, enjoying challenges and finding new pragmatic solutions. 

I'm passionately knowledgeable on my subject and have received awards, been published and delivered presentations on it. 

I like talking to like-minded people and if that's you please do get in touch.

𝗞𝗲𝘆 𝗦𝗸𝗶𝗹𝗹𝘀
 
→ Strong business and commercial focus on sustaining existing business whilst proactively developing new business and growing market share 
→ Strong technical knowledge and know-how to aid in providing solutions to clients’ production and operational challenges
→ Focused solution driven, ensuring optimal production and well integrity for longevity of well and field life in a safe and cost-effective manner
→ Strong project planning, process building and management skills with the ability to work on multiple tasks and effectively prioritise
→ Environmentally aware with knowledge of health & safety and environmental policies
→ Acts with integrity by adhering to company guidelines and policies, building relationships through honest and mindful communication and producing accurate work of a high standard
→ Displays a positive attitude and leads a team by example
→ Excellent communication, negotiation and presentation skills. Able to effectively interact with all levels internal and external business partners
→ Ability to develop strong strategic relationships with critical decision makers and key opinion leaders
→ Practical, reliable, and efficient, implementing ideas and ensuring agreed targets are met 
→ Risk Management & Consulting
→ Conventional & Unconventional O&G
→ Upstream Well Logging Technologies 
→ Exploration, Appraisal, Development and Decommissioning P&A Services
→ Proficient in Microsoft Outlook, Word, Excel, PowerPoint
→ Experienced in Quality and Environmental Management Systems

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