Kirsty Mckenzie

Marketing Leadership 🚀 Driving Business Growth Through Strategic B2B Marketing Initiatives 🌍💪🏆

Richard Branson.
Steve Jobs.
Elon Musk.
Agatha Christie.

All wired differently.
All responsible for shaping industries, culture, and how the world works.

I operate in that same mode.

I am a global marketing leader in industrial AI and emerging technology, helping organizations turn complex innovation into commercial reality across energy, manufacturing, and critical infrastructure.

My mind does not move in straight lines. It connects ideas, sees patterns, and builds systems faster than most teams can keep up with. That is not chaos. That is how breakthrough work gets done.

It is why I thrive in environments where:

• The technology is complex
• The decisions matter
• The markets are global
• And the story has to be right

Where others get stuck in detail, I see structure.
Where teams get buried in data, I extract meaning.
Where organizations hesitate, I create momentum.

That shows up in how I lead:

• Translating between engineers, executives, and customers
• Turning ambiguity into strategy
• Building brands people trust with serious money and serious operations
• Driving revenue-focused marketing in industries that do not tolerate fluff

Industrial AI and critical infrastructure do not reward surface-level thinking. They demand systems-level clarity, judgment, and the ability to hold many variables at once.

That is how I think.

If you are building something ambitious in AI, energy, or enterprise technology, you do not need someone who fits a template.

You need someone who sees what others do not.

That is where I do my best work.

Senior Marketing Consultant

Consulting on marketing strategy for the EMEA region
Beyond Limits is a leading Hybrid AI company driving operational optimization and productivity across industries including energy, manufacturing, fintech, and healthcare. Our innovative solutions merge human expertise with AI technology, enabling reasoning even with incomplete data. Trusted autonomy ensures human oversight, fostering confidence in AI-driven decisions while mitigating operational risks. Established in 2014, Beyond Limits benefits from Caltech’s Jet Propulsion Laboratory technology, originally developed for NASA missions. Recognized by industry leaders including Database Trends and Applications, Frost & Sullivan, and CB Insights, we continue to pioneer AI excellence. Learn more at www.beyond.ai

Kirsty Sweeney

Strategy | Digital Transformation | Industry Thought Leadership | Partner Management 

PRESENT: Digittori Consulting - my most recent venture, is a culmination of many years of working in IT product and services companies and my experiences in these organizations… drawing synergies from my background in digital transformation services for some of the world’s leading IT companies, and my personal passion for automating sales and marketing processes.
In my previous roles in pre-sales and practice development, I have seen companies place immense thrust on GTM strategies, pipeline targets, with little or no attention to lead generation through marketing systems or serious content creation. Sales and marketing function in very different siloes.
Digittori brings together a powerful combination of content marketing services and automation technology, bringing a method to the madness - providing a digital engine that sustains lead pipelines, structures marketing, GTM, and presales activities and integrates down to a sales pipeline. 

PAST:
* Over 24 years of global experience in asset-intensive energy, transport & healthcare industries across culturally diverse teams in EMEA, CIS, Americas & Asia Pacific.
* Managed pre-sales and consultative sales processes with team sizes of 45+ for demand generation, building pipelines (up to 100M USD),
* Led collaborative efforts of sales teams and technology partners worldwide for targeted GTM strategies and quicker time-to-market for energy, urban infrastructure, and manufacturing industries.  
* Evangelized automation in large deals (700-800 MUSD pipeline) for IT infrastructure and application management services to reduce bid costs to derive competitive advantage. 

SPECIALTIES: Large Deal RFI & RFP Response Management, Revenue & Cost Management, Business Development & Pre-Sales, Practice Management & Industry Thought Leadership, Marketing & Sales Automation, Industrial automation, Engineering Data Management, Augmented Reality, IT Infrastructure & Application Management Services, Program Management & Project Implementation, Systems Integration, Creation of Business Case, Creation of Proof of Value, Alliance Management 

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Kirsty Sweeney

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