AI ALPI

Founder and Principal Analyst 

Xerago B2B

At Xerago B2B, we help mid-market and enterprise companies grow through our distinct Digital Impact approach. Our solutions in Consulting, Projects, and Digital as a Service focus on Data, Experiences, Technology, Campaigns, and Commerce. We improve targeting, refine operations, and elevate customer experiences, ensuring consistent revenue and long-term success. Transform your digital strategies with Xerago B2B. 

For a free consulting session, reach out to me at joe [at] xerago.com

Chief Business Officer

ThoughtCred

Founder

Xerago

Fractional CSO

Stealth Startup

Founder and CEO

Telocraft

Co-Founder and Principal Consultant 

RevGenius

Member

Royal Bank of Scotland Business

Senior Leader

Great Lakes Institute of Management

Assistant Vice President

Life@Leadership 

Managing Director

Founder and CEO @ Industry Atom 🌐 | Powering business leaders to make informed technology decisions 👨‍💻 | Principal Analyst | Actively recruiting for key roles

Most companies struggle with unpredictable growth.
We solved that. Here's what we have delivered at Xerago:



The Impact Numbers That Matter:
→ Delivered 700+ digital transformation projects
→ Generated $5Bn+ in attributable revenue for clients
→ Created 6Bn+ personalized customer messages
→ Achieved $650Mn+ in cost savings for clients

Our Enterprise Impact Includes:
→ Financial Leaders: Citi Bank, PayPal, WAFdbank, Mastercard
→ Tech Innovators: Intel, HCL Software
→ Industry Pioneers: Dupont

Powered Through Partnerships With:
→ Tech Leaders: Adobe, Salesforce, HCL
→ Innovation Partners: SAS, Aquia, Segment

Now, we're taking this proven enterprise success to the broader B2B sphere through three transformative missions:

XeragoB2B | The Revenue Engine Architects
We're democratizing enterprise-grade revenue engineering for ambitious B2B companies.
Our mission? Building predictable, cost-optimal revenue engines for the mid-market.
→ JOIN THE REVENUE REVOLUTION: https://b2b.xerago.com/

B2BAxis | The B2B Intelligence Platform (Coming soon)

Born as SaaSIndustry.com analyzing enterprise software trends
Evolved into a comprehensive B2B intelligence ecosystem combining:

→ Deep-dive industry analysis
→ Strategic market intelligence
→ Actionable growth insights
→ Evidence-based transformation frameworks
Already trusted by 30,000+ b2b professionals shaping B2B's future (Check our our Linkedin page)
→ ELEVATE YOUR MARKET INTELLIGENCE: www.b2baxis.com

ThoughtCred | The Intelligence Acceleration Company (Launching soon)

Because 82% of decision-makers say thought leadership matters, but only 15% rate it as "very good."
We're changing that through Network Intelligence Acceleration:

→ 43% shorter enterprise sales cycles
→ 3X boost in market authority
→ 67% better lead quality
→ 88% of major deals influenced
→ ACCELERATE YOUR INFLUENCE: www.thoughtcred.com

My Philosophy:
"In a world where everyone has a voice, the difference between noise and influence isn't volume—it's intelligence acceleration."

Ready to Transform Your B2B Growth?
B2B Transformation: joe@xeragob2b.com
Industry Innovation: joe@b2baxis.com
Intelligence Acceleration: joe@thoughtcred.com

PS: I don't post about "morning routines" or "hustle culture."
I share real insights about transforming B2B growth. Follow only if you're ready to think differently.

Joseph Abraham

The Frame Affair

TR Projects Group

•	Direct all facets of The Frame Affair, an independent eyewear tradeshow driving increased market share for luxury eyewear brands including Chopard, Cazal, Oscar Mamooì, and more resulting in $20M in incremental revenue.
•	Built and scaled end-to-end digital performance infrastructure for high-growth DTC clients, implementing full-funnel testing and predictive targeting strategies that boosted average ROAS by 10x across $2.5M+ in monthly media spend.
•	Inform paid media approaches to align with board-level priorities, scaling campaigns from $10K to $50K monthly investment resulting in best-in-class 15x ROAS and expanded channel mix for maximum customer engagement.
•	Analyze market trends and competitive landscape to identify emerging opportunities and optimize revenue streams.
•	Partnered with C-suite clients to evolve their GTM approach by introducing data-driven creative frameworks and AI-powered testing, reducing decision-making cycles and accelerating customer acquisition across Meta and programmatic platforms.

Marketing Consultant

Rush49

- Led diversification of eCommerce sales channels, decreasing CAC by 35% and growing non-paid search-reliant sales by 40% utilizing mobile advertising, tradeshow, digital ecosystem design, and social media channels.
- Defined marketing’s strategic role in company growth by implementing advanced attribution models, prioritizing high-margin product lines, and aligning with product and engineering to improve LTV by 25%.
- Aligned CRO testing with C-suite growth goals, improving ROI from 3x to 11x by operationalizing a high-velocity experimentation model across priority segments.
- Identified new sales channels and markets, leading to $25M in untapped revenue opportunity, increasing retention rates by 82%, reducing churn by 58%, and increasing ROI from 8x to 50x.
- Guided, recruited, and upskilled a high-growth marketing team of marketing, creative, and digital professionals to bring the brand to life across consumer touchpoints. increasing attributed marketing revenue from 30% to 80%.
- Created BI dashboard to elevate automated decision-making across 300+ ad campaigns, combined with programmatic AI to facilitate auto-adjustments, resulting in 155% increase in ROAS.

Head of Marketing

Adstream

- Partnered with CEO, CRO, and Managing Directors to drive global revenue growth by shaping comprehensive lifecycle initiatives across priority international markets, tripling ARR from $53M to $160M & leading to acquisition.
- Collaborated with the CPO and Product teams to develop segmented personas and feature prioritization against a complex product suite that increased closed-won rates by 540% (9% → 58%).
- Leveraged 1st party and 3rd party market research insights on linear and streaming TV consumption patterns to capitalize on market movement, seasonal cultural moments, and establish trendlines for promotional strategies.
- Aligned Adstream’s $5M global marketing budget to investor-level revenue, optimizing spend across channels to improve marketing ROI by 15% and exceeding target KPIs by 10%.
- Built the global marketing function from the ground up, including hiring leadership teams across 4 continents, introducing regional performance dashboards, and aligning marketing KPIs to investor-level growth goals.
- Cultivated long-term relationships and acted as a senior point of contact for high-value accounts including MARS Candies, Google, Uber, and SKY Agency.

VP Of Global Marketing

Mercy University

- Architect comprehensive syllabi, assignments, and exams that align with industry standards and university curriculum goals for undergraduate students, covering key topics including digital marketing, consumer behavior, branding, market research, and strategic marketing.
- Incorporate real-world case studies, projects, and simulations to enhance student understanding of marketing principles and data analytics.
- Utilize various teaching methodologies, including guest lectures & workshops, group discussions, and multimedia presentations, to create an engaging learning environment.
- Maintain up-to-date knowledge of the marketing landscape, integrating current tools and practices into course materials.
- Evaluate student performance through assignments, presentations, exams, and participation, offering constructive feedback to promote improvement.

Key Achievements:

- Increased student engagement & knowledge retention by incorporating experiential learning through real-world marketing simulations.
- Updated marketing curriculum from traditional marketing methodologies to digital channels including Digital Marketing, Social Media Marketing, and Influencer Marketing.
- Developed and introduced a new course on Niche Data Segmentation for Increased Marketing Efficiency

Adjunct Professor of Marketing

Samsung Electronics America

- Translated global executive KPIs into mobile eXperience product suite GTM marketing campaign strategies, attaining a 48:1 return on investment and decreasing cost per acquisition by 22%.
- Collaborated with external agencies, business intelligence, product, social, influencer, media, CRM, channel, and carrier teams to develop integrated campaign briefs that ensured the adaptation of global strategies for the US.
- Established reporting principles against all marketing campaigns for lead tracking, analysis, and revenue opportunities, delineating against performance channels to identify optimization opportunities.
- Played a key role in executive-level strategy sessions that restructured B2B2C marketing flows across carrier partners and vertical clients, resulting in unified positioning and reduced partner churn.
- Developed and executed demand generation channel marketing strategy to drive in-store purchases with strategic partners, focusing on CX to optimize performance metrics resulting in a 63:1 ROI.
- Facilitated $65M marketing budgeting; led three “direct” reports, six in-direct reports, and three marketing agencies across the US, London, and South Korea to drive increased demand generation.

Senior Marketing Manager: Campaign & Strategy GTM

Aon Risk Solutions

- Dissected board-level KPIs into targeted, multi-channel marketing campaign strategies for a complex portfolio of innovative services that exceeded quarterly and annual revenue targets by 35%.
- Directed a $5M budget for annual IRMI event sponsorship, implementing a demand generation strategy from initial prospect engagement to secure $850M in closed-won opportunities.
- Optimized regional-based demand generation tactics to focus on churned lead generation to drive an additional $250M in closed-won opportunities from lost clients.

Senior National Marketing Manager

🚀 Serial Entrepreneur | MBAx2 | 📈 $2 Billion in Rev for Clients | Ex-Samsung | CEO Ignite Marketing Solutions | Co-Founder & CMO INSID3RS | Co-Founder & CMO Talked, Now Walk | Marketing 2.0 Top 100 Leaders

Senior Marketing Leader | Immersive Brand Storytelling | B2B Lead Generation Expert | DTC Revenue Generator | Event Design & Production

I'm a data-driven marketing executive with over a decade of experience delivering transformational growth for global brands like Samsung, Aon, and Adstream. My focus on team guidance and leadership combined with my expertise in digital strategy have allowed me to lead creative initiatives that have generated over $2B in revenue. I've scaled & managed paid media strategies from $5K per month to $10M per month by optimizing consumer experiences that drive measurable outcomes.

During my time at Rush49 as the Head of Marketing, I developed an eCommerce strategy that not only decreased our cost-per-acquisition by 35% but also boosted conversions by 155%. I spearheaded the implementation of a comprehensive lifecycle marketing strategy with an emphasis on SMS & email automations, increasing revenue by $250K within 90 days.

At Samsung I orchestrated multi-channel campaigns that seamlessly blended paid media, social media, content development, events, email, account-based marketing (ABM) strategies, retail, and Amazon strategies. By digging deep into persona insights, I ensured our messaging was not just seen but felt.

Currently I partner with 25+ SMB businesses to strategize, analyze, and optimize their digital marketing presence. I manage $2.5M in monthly Meta Ads budget with an emphasis on A/B testing creative, delivery, and narratives to maximize ROAS. 90 day average improvement of 8x ROAS.

Looking for someone who can bring innovative strategies and captivating stories to your brand's table?Feel free to reach out!

Skills:
- Digital Marketing Strategy
- Experiential Design
- Brand Storytelling
- B2B Lead Generation
- Data Analysis & Insights
- Team Leadership
- DTC Revenue Generation
- eCommerce Strategies

Trevor Williams

taplio

The Battle

Joseph Abraham

Trevor Williams

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