AI ALPI

Founder and Principal Analyst 

Xerago B2B

At Xerago B2B, we help mid-market and enterprise companies grow through our distinct Digital Impact approach. Our solutions in Consulting, Projects, and Digital as a Service focus on Data, Experiences, Technology, Campaigns, and Commerce. We improve targeting, refine operations, and elevate customer experiences, ensuring consistent revenue and long-term success. Transform your digital strategies with Xerago B2B. 

For a free consulting session, reach out to me at joe [at] xerago.com

Chief Business Officer

ThoughtCred

Founder

Xerago

Fractional CSO

Stealth Startup

Founder and CEO

Telocraft

Co-Founder and Principal Consultant 

RevGenius

Member

Royal Bank of Scotland Business

Senior Leader

Great Lakes Institute of Management

Assistant Vice President

Life@Leadership 

Managing Director

Founder and CEO @ Industry Atom 🌐 | Powering business leaders to make informed technology decisions 👨‍💻 | Principal Analyst | Actively recruiting for key roles

Most companies struggle with unpredictable growth.
We solved that. Here's what we have delivered at Xerago:



The Impact Numbers That Matter:
→ Delivered 700+ digital transformation projects
→ Generated $5Bn+ in attributable revenue for clients
→ Created 6Bn+ personalized customer messages
→ Achieved $650Mn+ in cost savings for clients

Our Enterprise Impact Includes:
→ Financial Leaders: Citi Bank, PayPal, WAFdbank, Mastercard
→ Tech Innovators: Intel, HCL Software
→ Industry Pioneers: Dupont

Powered Through Partnerships With:
→ Tech Leaders: Adobe, Salesforce, HCL
→ Innovation Partners: SAS, Aquia, Segment

Now, we're taking this proven enterprise success to the broader B2B sphere through three transformative missions:

XeragoB2B | The Revenue Engine Architects
We're democratizing enterprise-grade revenue engineering for ambitious B2B companies.
Our mission? Building predictable, cost-optimal revenue engines for the mid-market.
→ JOIN THE REVENUE REVOLUTION: https://b2b.xerago.com/

B2BAxis | The B2B Intelligence Platform (Coming soon)

Born as SaaSIndustry.com analyzing enterprise software trends
Evolved into a comprehensive B2B intelligence ecosystem combining:

→ Deep-dive industry analysis
→ Strategic market intelligence
→ Actionable growth insights
→ Evidence-based transformation frameworks
Already trusted by 30,000+ b2b professionals shaping B2B's future (Check our our Linkedin page)
→ ELEVATE YOUR MARKET INTELLIGENCE: www.b2baxis.com

ThoughtCred | The Intelligence Acceleration Company (Launching soon)

Because 82% of decision-makers say thought leadership matters, but only 15% rate it as "very good."
We're changing that through Network Intelligence Acceleration:

→ 43% shorter enterprise sales cycles
→ 3X boost in market authority
→ 67% better lead quality
→ 88% of major deals influenced
→ ACCELERATE YOUR INFLUENCE: www.thoughtcred.com

My Philosophy:
"In a world where everyone has a voice, the difference between noise and influence isn't volume—it's intelligence acceleration."

Ready to Transform Your B2B Growth?
B2B Transformation: joe@xeragob2b.com
Industry Innovation: joe@b2baxis.com
Intelligence Acceleration: joe@thoughtcred.com

PS: I don't post about "morning routines" or "hustle culture."
I share real insights about transforming B2B growth. Follow only if you're ready to think differently.

Joseph Abraham

Laurent van Hamme ❖ CRM ❖ CCO

IDEMIA

Context: World leader in the field of biometrics and cryptography in more than 180 countries. $3B revenues. 
Interim management of global pricing and bid management. Salesforce project lead for the payment services business unit. Change management.
#Robert Walters

Interim Manager Global Pricing, Bid Management and CRM

Quadridge Portage

Director - Sales Effectiveness - Sales Operations - CRM - Pricing

Manager de Transition - Consultant

SEPTEO

Context: Software / Saas company. 200+ sales in various entities, merging under one global sales organization and one Salesforce org. 
Audit. Best sales practices and effectiveness. Set-up of a new program management. Salesforce, LinkedIn Sales Nav, Sales Insights. Global management of the program. PMO.

Director, Sales effectiveness - Interim management

ALSOLU, a Delta Plus Group company

Context: two recently acquired companies by a world leader of security equipments. Two former competitors in the need of properly working together. Absence of general managers.
Audit. Definition of the sales strategy. Implementation of different sales channels, including distribution through specialized resellers and set-up of key account management. Product and Pricing strategy. Communication between the different entities in different locations. Reorganization of the sales department. Sales incentives set-up. Overall project management. Change management. Transition to the new GM.

Director Global Sales - Post merger integration

Context: digital transformation for a construction company.
Assessment of the situation. Identification of key priorities. Specifications for several key projects including dematerialization, digital customer surveys, connection digital design platform and ERP, design management, CRM community partner portal, key account management, and training platform. Project and change management.

Digital transformation - Interim management

Algeco Group

☞ World leading supplier of modular building solutions (LBO). €1B revenues, €300M Ebitda. 3400 employees in Europe and Asia Pac.
Managing sales operations and marketing (CCO). Industries 30%, Administration 30%, Construction 30%, Events and Emergencies 10%. Member of the Executive Committee reporting to the CEO.
Streamlined sales organization and successful implementation of various key strategic programs: 
✔ CRM and CPQ rollout and management in 18 countries (SalesForce™) and 600 users
✔ Digital transformation: development of a new e-business platform. Increase of the online revenue stream (+30% p.a.). Implementation of a customer portal (Partner Community). Marketing automation with Pardot. IoT experimentation
✔ Conception and new development of the pricing add-on to SalesForce: Peer Pricing (ISV approach on the AppExchange). Pricing expertise and implementation of a new and innovative incentive system
✔ Product and 360 value added service management across Europe
✔ Communication: complete reshape for a consistent and strong brand positioning over Europe

Keywords: Sales operations - CRM - SalesForce SalesCloud - CPQ - Pricing - Marketing automation  - Digital - Transformation - Strategy  - Large account management

Head of Sales & Marketing Europe

☞ France, Spain, Portugal and Italy. Continuous growth over 5 years with €300M revenues, €80M Ebitda. P&L and sales management of the team (23 branches and 150 sales reps) 
Implementation of several key major programs, including:
✔ Peer Pricing™, an innovative technology combining price performance and incentive plans 
✔ Full reshape of the CRM, set-up of Salesforce™ and several add-ons 
✔ Sales pipeline analysis and enhancement. Forecasting. BI tools
✔ Set-up of a new sales organization and channels (large accounts, account and lead management)
Marketing and communication
✔ Definition and implementation of the strategic plan. Set-up of the budget exercise w/ the CFO
✔ Product development including full reshape of product portfolio around value added services
✔ New marketing plans with strong orientation on 360° solutions
Engineering management
✔ Project office and R&D teams. Management of the design office. Development of new high end modular constructions and new regulatory compliance (RT2012, Eurocodes). Urban stacked units w/ 6 levels

Sales, Marketing, Pricing and Engineering VP, Southern and Western Europe

Cosidays

☞ New and innovative internet services for the tourism industry 
Creation of the company. Set-up of a new marketplace concept www.cosidays.com. Specifications, project management, technical implementation (off-shore) and business development. 
✪ Nominated for the best new e-commerce site of the year 2009 (Fevad, Nuit des Favor’i) and identified as one of the 10 best original e-business models for 2010 (le Journal du Net)

Founding Partner

Itexium

☞ Founded in 2007 with former partners from CSC and KPMG Peat Marwick. IT, Internet, Intranet and CRM consulting
Business development and business support. Internet and intranet solution w/ web 2.0 and social media. SME

Principal Partner

☞ National Telco part of Vivendi Universal group. €1.4B+ revenues. Member of the Consumer Division Executive committee 
Consumer & Soho division. 20+ people
✔ Implementation and management of e-commerce for voice and DSL services (35% of company sales)
✔ Online brand advertising, media planning, affiliation programs, SEO, SEA and referencing. Multi-channels
✔ Set-up and management of the Cegetel web Portal w/ 1.3 million unique visitors per month in year one, business development and online customer service 
✔ Loyalty, anti-churn, data mining (2.5 million+ customers) and CRM programs. Telemarketing and management of several call centers (150+ positions) such as Teleperformance, PCCI, Victoria

Head of Marketing for the implementation of Internet / DSL services in France
✔ Product development, sales channels. Program management and DSL launch country-wide. Pricing, business planning and strategy. Management of the teams of product and project managers

✦ Head of a joint venture strategic project with Yahoo Inc. (business plan, negotiation, development of common product and services in view of a distribution partnership)

Vice President Marketing, e-business, CRM and Digital

Orange Business Services

☞ 7th largest telecom company (US€40B+). International & B2B 
International business development of the B2B activities (€3.1B)                      
✔ Development of new pricing strategies and incentive programs
✔ Management of the Pricing teams for all telecom services (voice, data, IS, applications and IP). 

Consistency, cross product positioning, structures for over 140+ countries
✔ Support to large deals, call for tender and pricing validation authority (up to US$100M)
✔ Partnership with shareholders and international telco. Negotiation. Transfer pricing
✔ Management of the multi-cultural team (25+ persons, France, UK/IRL and USA)

Vice President, Marketing & Pricing, World, OBS Equant

✔ Product Management & Business Development Europe then World for the IDDD voice services product portfolio (€300M+). Corporate and Carrier sales. Product development and deployment in fast-growing markets
✔ Management of the team (5 persons)

Product Manager Europe, France Telecom FCR / Transpac / Global One (2 years)                                                        
✔ Set-up of new business units across Europe, sales coordination and revenue objectives
✔ Marketing mix (product, prices, promotions, sales channels, sales guides)

Senior Director, Global One (FT, DT, Sprint)

VICE PRESIDENT, GM SALES AND MARKETING EUROPE – CCO | CRM | Pricing | Salesforce | Digital Transformation | B2B | Industry | Service | SaaS | Telecom | Management de Transition

✆ +33 7 56 92 44 44  ✉ laurent (at) vanhamme.net

As Sales and Marketing Vice President (or CCO), I’ve consistently worked in leading transformation projects, and in implementing new sales tools and processes with international, multicultural teams. 

My responsibilities encompass a wide range of activities, enabling medium - to large -sized enterprises to improve the way they do business. 

My career has developed with a strong focus on transformation, building new and often innovative solutions, as well as operational management. Here are some examples:
✔ reshaped sales organization and processes at national and European scales through the implementation of CRM solutions using Salesforce SalesCloud, Salesforce CPQ, Pardot, new sales channels and digital transformation
✔ executed and maximized the e-business activities and CRM for a national telco 
✔ designed price optimization for a multi-national service company through delivering innovative and efficient pricing tools, binding price performance and incentive
✔ managed the worldwide pricing department of a major telecom company
✔ facilitated the PMO of large marketing projects for a national telco, such as the set-up of the high-speed DSL internet offer.

These activities have been achieved with a particular care for people, from executives to end-users, and driven by change management as a key to success.

As a manager, I am committed to providing strategic and tactical leadership underpinned by a deep knowledge of my business and my job, which helps to better understand the various challenges my teams are facing on a daily basis.

I particularly appreciate working in the B2B and service environment, and even more in air transport services, which is reinforced by a passion for flying, being a pilot and flight instructor in my spare time. 

Let’s connect together on LinkedIn!

Post merger integration
Context: two recently acquired companies by a world leader of security equipments. Two former competitors in the need of properly working together. Absence of general managers.
Audit. Definition of the sales strategy. Implementation of different sales channels, including distribution through specialized resellers and set-up of key account management. Product and Pricing strategy. Communication between the different entities in different locations. Reorganization of the sales department. Sales incentives set-up. Overall project management. Change management. Transition to the new GM.

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Joseph Abraham

Laurent van Hamme ❖ CRM ❖ CCO

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