Padiso

Padiso operates in the competitive software-as-a-service (SaaS) market, focusing on developing and maintaining multiple software products across different industries or use cases. This diversified approach allows the company to cater to a wide range of business needs and potentially reduce risk by not relying on a single product.
The company's business model is flexible, offering two primary ways for clients to engage with their software:

- Subscription services: Clients can subscribe to Padiso's software products directly, paying recurring fees to access and use the tools. This model provides a steady revenue stream for Padiso and allows clients to benefit from regular updates and support.

- White-label solutions: Padiso also offers its software products as white-label solutions, enabling other businesses to rebrand and resell the software as their own. This approach can be attractive to companies looking to expand their product offerings without investing in in-house development.

Principal Engineer & Consultant

API Hunt

What's APIhunt.io?
It's a marketplace where developers and businesses can discover, compare, and integrate APIs faster than ever before. Think of it as the ultimate API playground.

Why APIhunt.io?
Because searching for the right API shouldn't be harder than building your actual product
We're making API integration as easy as ordering a pizza (maybe easier, depending on your pizza place)
Our platform is saving developers hundreds of hours and companies millions of dollars

What we've achieved so far:
500+ APIs listed used by developers from 500+ companies, including some Fortune 500 giants

What's next? 
We're on a mission to become the go-to platform for anything and everything API-related. If you're into APIs, tech, or just making developers' lives easier, let's connect!

Solutions Architect

Nexus Works

Nexus Works is the superhuman sidekick for vendor discovery and evaluation in the digital transformation space.

We're revolutionising how enterprises find and assess vendors for their digital transformation projects. Think of us as an automated "Insight.com" but for Digital Vendor Discovery.


Why Nexus Works?
- Because 70% of Digital Transformations fail, and we're here to change that
We're making vendor discovery as easy as scrolling through your social media feed (and way more productive)

- Our AI-powered platform is saving companies millions and cutting project timelines by months
- Nexus Works give you super powers

Chief Technology Officer

Tell Me Baby

Chief Technology Officer | Chief Product Officer | Advisor

Scentre Group (Owner and Operator of Westfield in Aus and NZ)

Lead Engineer | Solutions Architecture (Contract)

Subly

Subly is making video captivating. 
Transcription, closed captioning, subtitles. Added to video. Ready for upload. 
getsubly.com

Co-Founder & CTO

oOh!

Principal Engineering Consultant

Prismatik

Head Of Innovation and Engineering

Lead Engineer

Lead Engineer (Contract)

Deloitte Digital

A great experience to work with Deloitte Digital Team on 'icare.nsw.gov.au' project and lead a team of talented developers to deliver required solutions.

With over 20 years of experience in technology and product management, I'm an Executive Consultant at Padiso, a digital product development, transformation, and strategy firm that helps clients scale SaaS and fintech products. I specialize in providing leadership and strategy services that enable our clients to achieve sustainable growth in the ever-evolving digital landscape.

As a tech and product leader, I have worked with some of the major brands across Australia and abroad, delivering innovative solutions and creating value for different market verticals. I also provide strategic board advisory services as Chief Technology and Product Officer for rapidly growing businesses, focusing on product, value, culture, and growth. I am currently pursuing an Executive MBA at UNSW, where I aim to enhance my skills and knowledge in entrepreneurship, innovation, and management.

Kevin Kasaei

Gabriel Lozano

Athena Home Loans

Customer Relationship Management Lead

Temple & Webster

AI Business Solutions Manager

Senior Marketing Manager

Marketing Technology and CRM Manager 

Cashrewards

Customer Acquisition, Activation, Retention And Loyalty Lead

International College of Management, Sydney (ICMS)

In this role I was responsible for all the digital lead generation activities both domestic and international, maintaining the website up to date in regards to web technologies and support the recruitment team throughout the sales process, among other tasks. 

	ACHIEVEMETS
1.	 Implemented an E2E lead nurturing strategy based on marketing automation. 
2.	 Re-structure the application process, streamlining the lead conversion process resulting in a student conversion increase of 25%.
3.	 Implemented Schema and AMP mark up to college website increasing traffic and website conversion.
4.	 Designed and implemented multi-channel digital campaigns such as Google search and display network and other PPC initiatives, bringing CPL to less than $85 AUD.
5.	 Created a campus tour based on VR technology as an experiential marketing that has help international recruiters to display the college and increase leads by 12% in a 2 month period.

Digital Marketing Manager

CHILLI DEE - DIGITAL MARKETING GROUP

In this role I was responsible for the company's clients web presence, making sure the website is as its best on a technical and graphical level.

I work in conjunction with copywriters and content creators to ensure that the content created is in accordance with the market trends for SEO purposes.

 	ACHIEVEMENTS
1. Setting up a network of clients web sites based on AWS, WDMU, and domain mapping. Saving the company over 15K in cost a year, increasing site performance by 20% and increasing productivity by 25%.
2. Increased website conversion rate by 40% over a four month period. based on data collected through client side and server side multivariate content experiments for one of the company's main clients. 
3. Recovering one of the company clients website after a Google Penguin algorithm update, increasing SERP’s from page 5 to page 1. 
4. Implementing a complete domain/key word SEO strategy for 2 of the company's clients.
5. Evaluating and reassessing a clients PPC campaigns resulting on 11% increase on conversion rates.

Web Producer / Marketing Executive

Australian Lending Centre Pty Ltd

Working for the Australian Lending Centre Group has been a very challenging experience. 

My achievements in this position include:

1. Converting the websites from ASP.net language to Word Press CMS using premium responsive themes, generating a better user experience for the websites visitors as well as establishing a more organised and structured content publishing process for internal management.

2. Building and implementing all EDM's with a clean and responsive design integrated with company CRM.

3. Integrating a live chat functionality to all websites, giving the sales team an extra contact point with prospective clients and increasing conversion rates.

4. Implementation of agile project management strategies resulting in a more efficient, productive and time effective performance from the whole marketing team.

Marketing Assistant

Natural Sanctuary

Assisting, designing and executing the company's online marketing strategy, increasing online point of sale.  

Achievements: 

Increase of sales and brand recognition through social media channels such as Facebook, Twitter, Pinterest and Ebay.

ONLINE MARKETING & SOCIAL MEDIA CONSULTANT FREELANCE

Devique Cosmeceuticals

Contributing to the development and research of company social media and online marketing strategy with a branding emphasis, generating brand awareness, recognition and increasing leads and sales. 

Achievements: 

Acquiring knowledge on the development and maintenance of social media sites.

Meei Body Sculpting

Responsibility:
I was responsible for the continual website and social media updates combined with online marketing, online and offline advertising.

Achievements: 

Development and execution of advertising campaigns with an emphasis on branding across ATL and BTL Media.

Designed, developed and implemented the company's social media strategy, policy and online media. 

Established and created the company's brand guidelines, assuring their total execution across the media. 

Database and CRM system development, training and implementation for head office and franchises. 

Widened the marketing mix to include B2B strategies. 

Established excellent liaison and rapport with suppliers.

MARKETING COORDINATOR / EXECUTIVE

Marketing Angels

Assisted in the development and design of a new company website and assisted in the organisation and running of a marketing conference called "Small Business Internet Secrets."

Marketing Assistant Intern

In a nutshell, I love what I do. Working in the marketing industry allows me to see and evaluate each one of my clients with 360 degree vision and not one is the same another. I’m constantly in a learning process and hate going to bed at night if I haven’t learned something new. I love being strategic and having the certainty that each step I take on a professional and personal level is for the benefit of my organisation and myself; sometimes my approach is simple “if this is not going to generate results, why am I doing it?” I’m passionate about all things digital, and in this day and age, markets evolve in such a fast way in the digital world that getting behind this is easier than you think.

With a Bachelor of Business majoring in Marketing and Advertising and over 12 years of experience, 10 of them in digital marketing. I tend to be very strategic, to develop a plan across different platforms that takes me and my team where we want to be. But I don’t stop there. I’m even more eager to get things done, I've a hankering to be the architect of the solution, design it, wire frame it, develop it, test it, deliver it and constantly improve it. I believe in building long-term relationships with a win-win approach to all.

taplio

The Battle

Kevin Kasaei

Gabriel Lozano

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