Lauer Media Company

📣 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗥𝗼𝗼𝗳𝗲𝗿𝘀— 𝗧𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗿𝗲𝗽𝘀 𝗷𝘂𝘀𝘁 𝘁𝗼 𝘄𝗮𝘁𝗰𝗵 𝘁𝗵𝗲𝗺 𝗾𝘂𝗶𝘁?

You’re not alone. Sales hiring is one of the biggest hidden costs in roofing.

Recruiting is expensive. Training takes time. And just when they’re ramping up—they’re gone.

That’s why smart roofers outsource sales.

We serve as your outsourced B2B sales rep—booking real appointments with decision-makers. No payroll. No babysitting. No turnover.

𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗴𝗲𝘁:

→ A curated list of building owners, property managers, and facility directors in your market
→ Daily cold calls, emails, and DMs—done for you
→ Consistent follow-up until they respond
→ Transparent tracking so you can follow every touchpoint
→ 4–5 exclusive appointments per month—never shared

We’re not just a growth partner. 
We’re your roofing sales engine—built to plug in fast and start delivering.

𝗪𝗵𝘆 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝘂𝘀?

🎯 Google Partner
🎯 President’s Club x3
🎯 13+ years helping roofers grow
🎯 $2B in opportunities generated

𝗕𝗲𝘀𝘁 𝗳𝗶𝘁: U.S. commercial roofers doing $1.5M–$10M who want a proven appointment engine without adding payroll.

𝗪𝗮𝗻𝘁 𝗯𝗲𝘁𝘁𝗲𝗿 𝗮𝗽𝗽𝗼𝗶𝗻𝘁𝗺𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝗳𝗲𝘄𝗲𝗿 𝘀𝗮𝗹𝗲𝘀 𝗵𝗲𝗮𝗱𝗮𝗰𝗵𝗲𝘀?
Let’s see if it’s a fit: calendly.com/kodaaugust

Business Development Manager

Helping commercial roofing contractors book high-quality appointments. 

Drive organic growth by optimizing website content, analyzing keyword and competitor data, conducting site audits, and monitoring SEO performance. 

Develop strategies that improved search engine rankings, increased site traffic, and enhanced user engagement. 

Key responsibilities included performing keyword research, analyzing backlinks, reporting on SEO metrics, and staying updated on industry trends and algorithm changes to maintain best practices.

SEO Analyst 

B2B Reps

Davis Acura

Played a pivotal role in connecting customers with the right vehicle by building strong relationships and understanding individual needs. 

Guided clients through the car-buying process, provided expert knowledge on Acura’s lineup, features, and financing options, and facilitated test drives. 

Key responsibilities included managing the sales process from start to finish, achieving sales targets, and ensuring an exceptional customer experience that promoted trust and satisfaction with the Acura brand.

Sales Specialist

Self-Employed

Spearheaded program performance through strategic application of SEO, keyword research, content development, and web design best practices.

Developed and executed SEO-optimized content strategies to drive organic traffic growth, targeting high-value keywords and enhancing visibility across search engines. Designed and maintained visually compelling affiliate landing pages to improve user experience and conversion rates.

Core responsibilities included managing backlink acquisition campaigns, optimizing on-page and technical SEO elements, and collaborating with affiliate partners to produce high-impact marketing assets aligned with brand objectives.

Affiliate Sales Specialist 

Clarksville Construction Services, Inc.

Assisted in various phases of residential construction, including roofing, plumbing, siding, carpentry, and deck installation. Operated and maintained tools and equipment in accordance with safety protocols and industry standards. Collaborated with a skilled team to ensure projects were completed accurately, efficiently, and on schedule.

Construction Worker

ARMY & AIRFORCE EXCHANGE SERVICE - AAFES

Maintained a clean and organized retail environment while ensuring shelves remained fully stocked. Operated the register and managed customer transactions efficiently and accurately. Supported inventory management through regular restocking and product organization. Provided friendly and knowledgeable assistance to customers, addressing inquiries and offering product recommendations as needed.

Retail Associate

Defense Commissary Agency

Helped customers by bagging groceries and loading them into their vehicles in a safe and organized way. Focused on making the process smooth, quick, and friendly from start to finish.

Commissary Worker

We serve as your B2B sales rep for a fraction of the cost of hiring a full-time employee.

📣 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗥𝗼𝗼𝗳𝗲𝗿𝘀— 𝗧𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗿𝗲𝗽𝘀 𝗷𝘂𝘀𝘁 𝘁𝗼 𝘄𝗮𝘁𝗰𝗵 𝘁𝗵𝗲𝗺 𝗾𝘂𝗶𝘁?

You’re not alone. Sales hiring is one of the biggest hidden costs in roofing.

Recruiting is expensive. Training takes time. And right when they start to produce—they bounce.

That’s why smart roofers outsource sales.

We act as your outsourced B2B sales team—without the payroll or turnover.
No training. No churn. Just booked meetings.

𝗬𝗼𝘂 𝗴𝗲𝘁:

→ A handpicked list of property managers, building owners, and facility directors
→ Cold calls made daily to qualified prospects
→ Consistent follow-up until they respond
→ Transparent tracking so you can follow every touchpoint
→ 4–5 exclusive appointments per month—never shared

We’re not just a growth partner. 
We’re your roofing sales engine—built to plug in fast and start delivering.

𝗪𝗵𝘆 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝘂𝘀?

🎯 Google Partner
🎯 3x President’s Club
🎯 13+ years helping roofers grow
🎯 $2B in opportunities generated

𝗕𝗲𝘀𝘁 𝗳𝗶𝘁: U.S. commercial roofers doing $1.5M–$10M who want a proven appointment engine without adding payroll.

𝗪𝗮𝗻𝘁 𝗯𝗲𝘁𝘁𝗲𝗿 𝗮𝗽𝗽𝗼𝗶𝗻𝘁𝗺𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝗳𝗲𝘄𝗲𝗿 𝘀𝗮𝗹𝗲𝘀 𝗵𝗲𝗮𝗱𝗮𝗰𝗵𝗲𝘀?
Let’s see if it’s a fit: calendly.com/kodaaugust

Koda August

FranChoice

𝗙𝘂𝗻, 𝗳𝗿𝗮𝗻𝗰𝗵𝗶𝘀𝗶𝗻𝗴 𝗳𝗮𝗰𝘁𝘀:
▪ Approximately 1 out of every 7 businesses in the US is a franchise
▪ Most franchise companies have fewer than 100 units
▪ A new franchise business opens every 8 minutes 
▪ An average of 300 new brands start franchising each year
▪ Only 4% of franchise companies have more than 500 locations
▪ Starbucks doesn’t franchise its units in the US, but they do offer licensed stores

𝗡𝗼𝘁 𝘀𝗼 𝗳𝘂𝗻 𝗲𝗺𝗽𝗹𝗼𝘆𝗺𝗲𝗻𝘁 𝗳𝗮𝗰𝘁𝘀:
▪  The median employee tenure is 4.0 years for women and 4.3 years for men (Bureau of Labor Statistics)
▪  The average person changes jobs an average of 12 times during his or her career.

𝗣𝗿𝗼𝗻𝘂𝗻𝗰𝗶𝗮𝘁𝗶𝗼𝗻 𝗴𝘂𝗶𝗱𝗲: “Pleuss” rhymes with choice, voice or Rolls Royce! 

I offer a free consultation service to prospective franchise business owners that will save you both time and money in your search and provide you with intelligent choices based on your goals and preferences. I enjoy working with people from across the country and occasionally internationally, too. 

𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝘁𝗶𝗲𝘀:
▪ Franchise consultant and coach
▪ Franchise instructor
▪ Career transition coach
▪ Outplacement specialist
▪ Small business development
▪ Franchise workshop leader

𝗖𝗼𝗺𝗺𝗼𝗻 𝗺𝗶𝘀𝘀𝗽𝗲𝗹𝗹𝗶𝗻𝗴𝘀: Dianne Pluess, Diana Pleus, Pleuse, Pleusf, Plues, Pluese, Pluesf.
𝗖𝗼𝗺𝗺𝗼𝗻 𝗯𝗼𝗻𝗱𝘀: cows, ice cream, cheese curds, running and the Green Bay Packers.

DTM = Distinguished Toastmaster

#franchiseopportunities #franchising #dianepleussfranchoice #smallbusinessowner

Franchise Business Consultant and Career Transition Specialist

Personal insights into the wonderful (and sometimes wild) world of franchising.

Franchise Focus

During the pandemic, I valued the opportunity to stay in touch and created this video series on ways to keep in touch!

Keep in Touch Tuesday

Here's a little "franchise fun" to make you smile.

Franchise FUNdamentals

Diane Pleuss | FranChoice

Senior Franchise Consultant

Navis Pack & Ship

Helped launch this new franchise concept while continuing to support the parent company. Developed the brand identity and marketing campaigns, organized regional and national conferences, assisted with training and support of 200+ units nationwide.

Director of Marketing

Blackstone Hathaway Franchise Consulting

This franchise management and marketing firm specialized in regional franchising. I worked with five different concepts and over 100 franchisees assisting them with their marketing programs.

Own your own business without starting from scratch!| Franchise Consultant | Put your skills & interests to work for YOU! | Complimentary service | Incentives for veterans

▪ Does the current crisis have you questioning your career choice?
▪ Afraid you’ll be included in the next round of downsizing?
▪ Are you looking for something to reignite your “why”?
▪ Would you love to leave a legacy to your family?

If you answered “yes” to these questions, it may be time to explore some options!

Passionate leader | Experienced franchise consultant | Complimentary service | 925-642-9976 | dpleuss@franchoice.com 

𝗢𝗣𝗧𝗜𝗢𝗡𝗦 & 𝗖𝗛𝗢𝗜𝗖𝗘𝗦 are what FranChoice is all about. I work with people who are excited about the thought of business ownership, but they don’t have “the big idea,” nor do they want to “recreate the wheel.” They’re more the “plug and play” type. Give them a sound business model and let them execute! 

𝗪𝗛𝗔𝗧 𝗗𝗢 𝗜 𝗗𝗢? 𝗛𝗢𝗪 𝗗𝗢 𝗜 𝗛𝗘𝗟𝗣? 
You might think of me as a matchmaker – the business kind! Basically, I match good people with good franchise businesses based on your goals, skills, interests and investment level. I coach and guide individuals through an investigation process so they can make a sound business decision – whether that’s a yes or a no. 

It’s 𝗙𝗥𝗘𝗘. I try to make it 𝗙𝗨𝗡. My goal is that you have a 𝗙𝗜𝗥𝗦𝗧-𝗖𝗟𝗔𝗦𝗦 experience!

▶ I specialize in businesses that: 
▪ Thrive in a pandemic
▪ Have rapid break-evens
▪ High margin
▪ Low investment
▪ Easily scalable
▪ Owner/operator or Executive model (manager run)

𝗪𝗛𝗔𝗧 𝗘𝗟𝗦𝗘?
There is never a perfect time to buy a business. That only happens in the movies – and I’m not even sure it happens there! I’ll work within your timeframe and at your pace.

𝗙𝗨𝗡𝗗𝗜𝗡𝗚? 𝗙𝗔𝗠𝗜𝗟𝗬 𝗦𝗨𝗣𝗣𝗢𝗥𝗧? 𝗙𝗘𝗔𝗥? Yes, yes and yes. Yes, I can introduce you to companies that specialize in providing financing options. Yes, your spouse or partner should be supportive of you in this new venture. If not, this may not be a good option for you. Yes, everyone has lots of fear and we’ll talk about when fear raises its ugly head and how to combat it.

Are you a 𝗩𝗲𝘁𝗲𝗿𝗮𝗻? So is my husband (Viet Nam) and my Dad (WWII)
Many franchise companies offer a discount or a dollar amount off the franchisee fee to thank you for your service and they know veterans make exceptional franchise owners.

𝗙𝗜𝗡𝗔𝗟𝗟𝗬? When I follow up with the people I helped into successful businesses, they usually say:  
▶ I wished I had done it sooner!
▶ What was I so afraid of?
▶ I’m thinking about expanding!

If you’re considering a franchise as your next career move, Contact me. I promise you won't be disappointed. 

Book a call: https://calendly.com/dianepleuss

taplio

The Battle

Koda August

Diane Pleuss, your Franchise Fitter

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