DataDrive

We help fast-growing mid-market organizations break free from spreadsheet chaos by delivering comprehensive data strategies and automated data pipelines, all within a centrally managed, governed, and interactive reporting environment.

Our offerings include:
🔹 Data strategy development
🔹 Actionable insights to decision-makers
🔹 Hassle-free data automation and reporting platform
🔹 Ongoing staff training and support

We fuel data-literate cultures and enable data-informed decision-making, providing scalable internal and external reporting capabilities through our managed modern analytics services. Utilizing enterprise-grade secure cloud infrastructure and a proven delivery and adoption framework, DataDrive ensures your organization is set up for success.

We place a strong emphasis on the 'last mile' of analytics delivery, crafting compelling stories and insights tailored for non-technical audiences through our Human-Centered Data approach. By prioritizing people in the design process, we ensure project outcomes deliver actionable and measurable business value.

Experience the power of a data-driven future with DataDrive. Get in touch today: Luke[at]goDataDrive.com

Managing Director | Founder

Entrepreneurs'​ Organization

Chapter Officer | External Engagement

Twin Cities Tableau User Group

Coordinate logistics, event planning, data viz competitions, community engagement, social media marketing for 300+ active community members.  I often speak at monthly community events on various data visualization and analytics topics.

Co-Founder | Leadership Team

Personal Sabbatical

In pursuit of a personal goal, I spent time with my wife experiencing cultures and lifestyles outside of the United States.  After touring 28 countries across Europe, Asia, and Oceania, we gained new perspectives on how closely connected the global community is and redefined priorities in living a fulfilling life.  

I maintained a travel blog to capture our thoughts while traveling.  I also consulted with data analytics for U.S. clients during my travels.

World Traveler | Aspiring Travel Blogger

Slalom

Minneapolis' 1st Analytics Hire | Analytics Lead

Cargill

Data Engineer

Digital Serendipity

President | Co-Founder

UW-Eau Claire Center for Service-Learning Office

Database Administrator | Web Developer

Delivering unfair data advantages for the mid-market with ‘Data Analytics as a Service’– trusted insights, automation, and ongoing support that grows with you

𝐆𝐀𝐈𝐍 𝐘𝐎𝐔𝐑 𝐃𝐀𝐓𝐀 𝐀𝐃𝐕𝐀𝐍𝐓𝐀𝐆𝐄 – 𝐖𝐈𝐓𝐇𝐎𝐔𝐓 𝐓𝐇𝐄 𝐇𝐀𝐒𝐒𝐋𝐄 𝐎𝐅 𝐇𝐈𝐑𝐈𝐍𝐆 𝐀𝐍 𝐄𝐗𝐏𝐄𝐍𝐒𝐈𝐕𝐄 𝐓𝐄𝐀𝐌

Organizations are drowning in data but struggle to take advantage of actionable insights and prescriptive decisions.  

Companies instead have internal staff spend untold hours manually copying data across spreadsheets, shared drives, and email inboxes.  Any attempt to create insights with untrusted data is seen as a burden and a waste of time.

But if you don’t harness the power of data in your digital transformation, 𝒚𝒐𝒖𝒓 𝒄𝒐𝒎𝒑𝒆𝒕𝒊𝒕𝒊𝒐𝒏 𝒘𝒊𝒍𝒍.  

In 2022, 87% of surveyed executives stated that ‘data-driven decision-making’ is one of their extremely or somewhat important organizational priorities to thrive in 2023. 

𝐃𝐚𝐭𝐚𝐃𝐫𝐢𝐯𝐞’𝐬 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐝𝐨𝐧’𝐭 𝐡𝐚𝐯𝐞 𝐭𝐨 𝐡𝐨𝐩𝐞 𝐟𝐨𝐫 𝐬𝐭𝐫𝐨𝐧𝐠 𝐝𝐚𝐭𝐚 𝐨𝐮𝐭𝐜𝐨𝐦𝐞𝐬, 𝐭𝐡𝐞𝐲 𝐡𝐚𝐫𝐧𝐞𝐬𝐬 𝐢𝐭.

"With DataDrive, we've been able to provide our customers with custom data-driven dashboards to monitor the success of their campaigns in a way we had been trying to unlock for years."
- Ashley Steckler, Lawyerist

”Analytics allows us to take action and ask 'why' vs. doing the same things we've always done - just because we think it works. The DataDrive team provides that clarity for us."
- Reed Daniels, Red’s Savoy Pizza

“We factually prove to our own clients that we deliver results and achieve ROI on pricing and revenue management engagements with DataDrive's help."
- Brad Beakley, Hospitio

Learn more about how they achieved their data advantage at 𝐠𝐨𝐃𝐚𝐭𝐚𝐃𝐫𝐢𝐯𝐞.𝐜𝐨𝐦/𝐚𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬

𝐓𝐇𝐄 𝐏𝐑𝐎𝐁𝐋𝐄𝐌 83% 𝐎𝐅 𝐂𝐄𝐎𝐒 𝐅𝐀𝐂𝐄

Business leaders want their organizations to be more data-driven.

However, investing in data talent and technology is cost-prohibitive.  Having your team actually access, interpret, and act on data-driven insights requires continued care and attention.

Building a data capability is a long, expensive, and risky initiative. 

𝐇𝐎𝐖 𝐃𝐎 𝐈 𝐊𝐍𝐎𝐖 𝐓𝐇𝐈𝐒

With over a decade of analytics consulting, I've implemented and trained users on the modern data stack for over 150 organizations.

I've seen the pitfalls, struggles, and poor investments. But there is an easier way.

𝐘𝐎𝐔𝐑 𝐃𝐀𝐓𝐀 𝐓𝐄𝐀𝐌, 𝐃𝐄𝐋𝐈𝐕𝐄𝐑𝐄𝐃.

DataDrive delivers data capabilities to scale with fast-growing organizations - without the hassle of hiring a team, managing infrastructure, and negotiating with 10+ software vendors.  

And it's cheaper than a data engineer's salary!

Learn more at 𝐠𝐨𝐃𝐚𝐭𝐚𝐃𝐫𝐢𝐯𝐞.𝐜𝐨𝐦

Luke Komiskey

Thinking Interface Design

• Provide expert guidance on data strategy, analytics platforms, and reporting solutions
• Assess organizational structures, communication patterns, and cultural dynamics to identify opportunities for improvement
• Design data ecosystems that support effective decision-making
• Lead initiatives to transform organizations and foster a data-informed culture
• Build strong relationships with clients and serve as a trusted advisor

Principal Strategist

Apple

• Lead problem analysis discovery sessions with business stakeholders
• Distill complex business problems into interactive and visual narratives
• Design comprehensive visual languages for analytics platforms
• Consult as subject matter expert on leadership (SVP, VP, Sr. Director) deliverables
• Coach analysts on Data Storytelling and presentation techniques
• Provide creative/strategic communications direction to department leadership
• Manage Data Visualization strategy and implementation team(s)
• Enable organization through Design Center of Excellence initiatives and POC(s)

Technologies: Tableau Desktop/Server, HDFS, Teradata, Snowflake, proprietary platform(s),
Keynote, Sketch

Head of Data Visualization (Wallet, Payments, Commerce)

Action Analytics

Data Visualization and Storytelling for the Enterprise - https://www.action-analytics.com 

•	Communicate Data through Visual Narrative and Storytelling
•	Design and Develop Business Intelligence Visualizations/Dashboards
•	Train Data Visualization and Data Interactivity Best Practices
•	Extract, Transform, Load (ETL) from a variety of data source types

Technologies: Tableau Desktop/Server, Tableau Prep, Alteryx Designer, MS SQL


A dashboard should be more than a collection of graphs. It should tell a story that inspires and calls to action. While producing interactive visualizations has never been more accessible, most dashboards fail to deliver actionable value. Storytelling is as old as civilization: it makes us curious, and uses our shared human experience to communicate abstract concepts. The human brain processes information through dialogue, and utilizes story and narrative to make decisions. Combining specific, focused data visualizations with a meaningful narrative opens the door for your organization to present complex or unsafe topics that could not be addressed otherwise. Your data is literally waiting for the opportunity to connect with a narrative that is powerful enough to change behavior.

Sr. Consultant / Storyteller

AgencyStory

Business Intelligence for Professional Services - www.creativelyperform.com/agencystory

Design and/or implement:

•	Business Intelligence Visualizations/Dashboards
•	Extract, Transform, Load (ETL) from ERP databases and API
•	Query Optimization in reporting data model
•	Online Distribution Platform
•	Security/Authentication across systems

Co-inventor of US Patent ("Business Intelligence Database Platform”)
Featured in “The Big Book of Dashboards” (ISBN 1119282713)

Technologies: Tableau Desktop/Server, MS SQL, MS SSIS, JavaScript, PHP

Architect / Storyteller / Partner 

Creative Performance Inc.

Management Consulting for the Marketing Services Industry

Lead and/or facilitate:

•	Business Process Auditing and Redesign (Workflow Development)
•	Enterprise Resource Planning (ERP) Systems Implementation
•	Reporting/Analytics Design
•	Employee Roles and Responsibility Development
•	Company Reorganizations (Change Management Planning and Implementation)
•	Project Management Office (PMO) Deployment and Project Management Training

Technologies: Workamajig, MS Project, Advantage, Netsuite, Tableau Desktop

Sr. Consultant

PLANET ARGON

Enterprise Web/Mobile Application Development Agency

•	Designed Application Architecture
•	Scoped and Estimated Design/Development (dollars and hours)
•	Facilitated Scrums and organized Iterations/Sprints in Agile Workflow
•	Managed Sales Pipeline
•	Managed Project budgets and timelines
•	Managed Production Capacity
•	Allocated and load balanced resources/employees

Technologies: Ruby on Rails, HTML/CSS, JavaScript, Git, Jira, Salesforce

Application Architect / Sales Engineer / Project Manager

HillSouth

IT Systems Integrator and Application Development Agency

•	Designed and Developed Web Applications
•	Identified, Researched and Selected Technology Platforms
•	Lead Development Teams
•	Managed Software Development projects (SDLC)
•	Managed Employees and Client Relationships

Technologies: .Net, ASP, MS SQL, HTML/CSS, JavaScript

Partner / Director of Development

Ryan Gensel is a twenty-five year veteran of the technology industry studying the patterns in a changing workforce and designing adapters to optimize the systems that connect people, process, and technology.

Ryan has worked within enterprises (Apple), directly as an agency partner (American Express, Intel, NASA, NBC/Universal) and indirectly as a consultant through agencies serving a majority of the Fortune 500.

As co-inventor of a patent on Business Intelligence, contributing designer to the "Big Book of Dashboards", Tableau Expert, and performance management leader, Ryan leverages his multi-disciplinary experience as a Data Visualization Scientist, UX Designer, Application Developer, Project Manager, and Management Consultant to design and align systems that produce business impact.

He understands the demands, perspectives, and moving targets contributing to the pressures placed on workers throughout the hierarchy of an organization.

The promise of being data informed is that it leverages objective evidence to influence decisions and balance intuition. However, the power dynamic within an institution can corrupt the interpretation and impact of data by manipulating its presentation and accessibility. It’s a myth that organizations don’t know what isn’t working, it’s often that individuals are not incentivized to acknowledge it and operationalize the changes to address it. Complex layers of competing interests, hidden agendas, and misaligned time horizons are a reality of the social dynamic of an enterprise, however it's only in recognizing the symptoms and mapping out the formal and informal systems that you can begin to diagnose and reduce the collateral damage. Several overlapping generations of workflow automation and data infrastructures have entrenched loyalties, broken promises, and fostered animosities that create resistance to change.

When you're inside the problem, you're subjected to a cultural treadmill that is validating a status quo, where an institutional immune system fights against anything that represents change. However, when you're outside the problem your information is limited to that which you can extract and you're working on the culture through proxies. It's only with an integration of inside and outside forces that you can transform and prepare the organization to continuously evolve their processes and awareness to meet their adjacent business domains' challenges.

Ryan has guided hundreds of organizations through their maturity/scaling journey.

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Luke Komiskey

Ryan Gensel

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