DataDrive

We help fast-growing mid-market organizations break free from spreadsheet chaos by delivering comprehensive data strategies and automated data pipelines, all within a centrally managed, governed, and interactive reporting environment.

Our offerings include:
🔹 Data strategy development
🔹 Actionable insights to decision-makers
🔹 Hassle-free data automation and reporting platform
🔹 Ongoing staff training and support

We fuel data-literate cultures and enable data-informed decision-making, providing scalable internal and external reporting capabilities through our managed modern analytics services. Utilizing enterprise-grade secure cloud infrastructure and a proven delivery and adoption framework, DataDrive ensures your organization is set up for success.

We place a strong emphasis on the 'last mile' of analytics delivery, crafting compelling stories and insights tailored for non-technical audiences through our Human-Centered Data approach. By prioritizing people in the design process, we ensure project outcomes deliver actionable and measurable business value.

Experience the power of a data-driven future with DataDrive. Get in touch today: Luke[at]goDataDrive.com

Managing Director | Founder

Entrepreneurs'​ Organization

Chapter Officer | External Engagement

Twin Cities Tableau User Group

Coordinate logistics, event planning, data viz competitions, community engagement, social media marketing for 300+ active community members.  I often speak at monthly community events on various data visualization and analytics topics.

Co-Founder | Leadership Team

Personal Sabbatical

In pursuit of a personal goal, I spent time with my wife experiencing cultures and lifestyles outside of the United States.  After touring 28 countries across Europe, Asia, and Oceania, we gained new perspectives on how closely connected the global community is and redefined priorities in living a fulfilling life.  

I maintained a travel blog to capture our thoughts while traveling.  I also consulted with data analytics for U.S. clients during my travels.

World Traveler | Aspiring Travel Blogger

Slalom

Minneapolis' 1st Analytics Hire | Analytics Lead

Cargill

Data Engineer

Digital Serendipity

President | Co-Founder

UW-Eau Claire Center for Service-Learning Office

Database Administrator | Web Developer

Delivering unfair data advantages for the mid-market with ‘Data Analytics as a Service’– trusted insights, automation, and ongoing support that grows with you

𝐆𝐀𝐈𝐍 𝐘𝐎𝐔𝐑 𝐃𝐀𝐓𝐀 𝐀𝐃𝐕𝐀𝐍𝐓𝐀𝐆𝐄 – 𝐖𝐈𝐓𝐇𝐎𝐔𝐓 𝐓𝐇𝐄 𝐇𝐀𝐒𝐒𝐋𝐄 𝐎𝐅 𝐇𝐈𝐑𝐈𝐍𝐆 𝐀𝐍 𝐄𝐗𝐏𝐄𝐍𝐒𝐈𝐕𝐄 𝐓𝐄𝐀𝐌

Organizations are drowning in data but struggle to take advantage of actionable insights and prescriptive decisions.  

Companies instead have internal staff spend untold hours manually copying data across spreadsheets, shared drives, and email inboxes.  Any attempt to create insights with untrusted data is seen as a burden and a waste of time.

But if you don’t harness the power of data in your digital transformation, 𝒚𝒐𝒖𝒓 𝒄𝒐𝒎𝒑𝒆𝒕𝒊𝒕𝒊𝒐𝒏 𝒘𝒊𝒍𝒍.  

In 2022, 87% of surveyed executives stated that ‘data-driven decision-making’ is one of their extremely or somewhat important organizational priorities to thrive in 2023. 

𝐃𝐚𝐭𝐚𝐃𝐫𝐢𝐯𝐞’𝐬 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐝𝐨𝐧’𝐭 𝐡𝐚𝐯𝐞 𝐭𝐨 𝐡𝐨𝐩𝐞 𝐟𝐨𝐫 𝐬𝐭𝐫𝐨𝐧𝐠 𝐝𝐚𝐭𝐚 𝐨𝐮𝐭𝐜𝐨𝐦𝐞𝐬, 𝐭𝐡𝐞𝐲 𝐡𝐚𝐫𝐧𝐞𝐬𝐬 𝐢𝐭.

"With DataDrive, we've been able to provide our customers with custom data-driven dashboards to monitor the success of their campaigns in a way we had been trying to unlock for years."
- Ashley Steckler, Lawyerist

”Analytics allows us to take action and ask 'why' vs. doing the same things we've always done - just because we think it works. The DataDrive team provides that clarity for us."
- Reed Daniels, Red’s Savoy Pizza

“We factually prove to our own clients that we deliver results and achieve ROI on pricing and revenue management engagements with DataDrive's help."
- Brad Beakley, Hospitio

Learn more about how they achieved their data advantage at 𝐠𝐨𝐃𝐚𝐭𝐚𝐃𝐫𝐢𝐯𝐞.𝐜𝐨𝐦/𝐚𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬

𝐓𝐇𝐄 𝐏𝐑𝐎𝐁𝐋𝐄𝐌 83% 𝐎𝐅 𝐂𝐄𝐎𝐒 𝐅𝐀𝐂𝐄

Business leaders want their organizations to be more data-driven.

However, investing in data talent and technology is cost-prohibitive.  Having your team actually access, interpret, and act on data-driven insights requires continued care and attention.

Building a data capability is a long, expensive, and risky initiative. 

𝐇𝐎𝐖 𝐃𝐎 𝐈 𝐊𝐍𝐎𝐖 𝐓𝐇𝐈𝐒

With over a decade of analytics consulting, I've implemented and trained users on the modern data stack for over 150 organizations.

I've seen the pitfalls, struggles, and poor investments. But there is an easier way.

𝐘𝐎𝐔𝐑 𝐃𝐀𝐓𝐀 𝐓𝐄𝐀𝐌, 𝐃𝐄𝐋𝐈𝐕𝐄𝐑𝐄𝐃.

DataDrive delivers data capabilities to scale with fast-growing organizations - without the hassle of hiring a team, managing infrastructure, and negotiating with 10+ software vendors.  

And it's cheaper than a data engineer's salary!

Learn more at 𝐠𝐨𝐃𝐚𝐭𝐚𝐃𝐫𝐢𝐯𝐞.𝐜𝐨𝐦

Luke Komiskey

DPWagner

Systems and Process Optimization Analyst

Izell Marketing Group, LLC

Data Analysis & Insight Generation
- Identify proactively emerging opportunities to enhance client outcomes and growth
- Develop and direct optimization and performance improvement strategies for 20-30 concurrent client accounts by providing account managers with ongoing analytics support, blending disparate data sources, and delivering actionable insights to drive decision-making and strategic adjustments

Accessible Communication & Presentation
- Establish agency onboarding process and guide clients in individualized account setup and user management
- Devise and document internal processes, record tutorials, and live train agency staff to ensure consistency
- Establish agency handoff process and train clients to manage company accounts and marketing processes
- Design and teach live Google Analytics workshop for external customers

Operations & Continuous Improvement
- Determine and enforce internal strategies, processes, and tools to enhance agency productivity and operations
- Develop client efficiency analysis metrics to report productivity trends for agency growth planning
- Select and manage internal information systems, including project management and knowledge base

Reporting, Data Visualization & Data Storytelling
- Design and maintain 20-30 real-time client dashboards reporting digital strategy performance
- Provide ad hoc accessible reporting and visualization to illustrate performance and optimization results 

Data Configuration, Collection & Measurement
- Devise and institute digital measurement strategy for client business objectives across all selected paid ad platforms and Google Analytics
- Define agency technical SEO standards and implement for all clients
- Create and implement email automation, segmentation, and deliverability technical processes in alignment with Google and Yahoo’s newly imposed bulk sender requirements for all agency clients
- Configure and launch client website development projects

Director of Analytics and Reporting

Data Analysis & Insight Generation
- Identify proactively emerging opportunities to enhance client outcomes and growth
- Develop and direct optimization and performance improvement strategies for 20-30 concurrent client accounts by providing account managers with ongoing analytics support, blending disparate data sources, and delivering actionable insights to drive decision-making and strategic adjustments

Accessible Communication & Presentation
- Design and teach live Google Analytics workshop for external customers

Reporting, Data Visualization & Data Storytelling
- Design and maintain 20-30 real-time client dashboards reporting digital strategy performance
- Provide ad hoc accessible reporting and visualization to illustrate performance and optimization results 

Data Configuration, Collection & Measurement
- Devise and institute digital measurement strategy for client business objectives across all selected paid ad platforms and Google Analytics
- Define agency technical SEO standards and implement for all clients
- Create and implement email automation, segmentation for all agency clients
- Configure and launch client website development projects

Data Analyst

Alumni Funds

Alumni Funds was a non-profit organization that provided alumni groups a platform to create a scholarship, decide the criteria, pick a winner, and distribute funds.

We advocated for and enabled performing arts funding, educated students on fundraising, coordinated alumni and provided the services needed to create, maintain, and distribute performing arts scholarships.

Vice President of Development, Co-Founder

Chattanooga Area Chamber of Commerce

As a council board member of the Hixson Council at the Chattanooga Area Chamber of Commerce, I played an instrumental role in fostering local business growth and community engagement. I collaborated with fellow board members to plan and execute events, initiatives, and networking opportunities aimed at supporting and connecting local businesses. My responsibilities included strategic planning, community outreach, and creating marketing materials. Through these efforts, I helped to strengthen the local economy and build a vibrant, supportive business community in Hixson and greater Chattanooga.

Board Member, Hixson Council

City of Chattanooga

Strategic Planning & Leadership
- Represented library as council board member at Chamber of Commerce
- Facilitated weekly planning sessions with leadership team to align operations with long-term goals

Accessible Communication & Presentation
- Developed and led customized on-site and community outreach programs at schools and nursing homes
- Planned and led trainings for Hamilton County teachers to incorporate library resources into curriculum

Branch Management & Continuous Improvement
- Managed and coordinated branch operations, scheduling, payroll, facilities, technology, and equipment, identifying and establishing efficiencies for highest circulating and trafficked branch in library system
- Assessed performance and developed targeted improvement and training programs for branch staff of 12

Data Management & Systems Technology
- Maintained database, usage statistics, and collection using SQL and visualizations in Excel
- Collaborated with leadership and consultants to implement technical improvements, service and technology offerings, as well as strategic technology plans

Library Operations & Customer Service
- Assisted with collection development using circulation data and community analysis
- Provided helpdesk and research support, as well as managed complaint escalation

Head Librarian, Northgate Branch

Cobb County Public Library System

Accessible Communication & Presentation
- Organized and led 4-8 customized programming, outreach, and community computer classes per month
- Designed and produced marketing materials

Library Operations, Facilities Management & Customer Service
- Managed and approved reservations for 5 community meeting rooms
- Supervised timesheets and projects for 15-30 volunteers and court-ordered community service workers
- Provided helpdesk and research support, as well as managed collection

Adult Services Librarian

Strategic Planning & Leadership
- Supervised and coordinated system-wide library usage and materials circulation
- Developed and led staff training for 4 branches on policies and procedures, database usage, virtual reference, downloadable collections, and money handling
- Planned and organized full-day staff development and team-building conference for entire library system

Accessible Communication & Presentation
- Served as board member of state library consortium
- Represented library and resources on radio and television, and in newspapers
- Partnered with community organizations for customized computer classes and employment training
- Developed curriculum and taught ongoing individualized computer and technology classes
- Wrote blog series, created tutorial videos, and led outreach events and programs on library resources

Change Management & Continuous Improvement
- Redesigned system’s service, website, workspace, staffing and instruction models
- Created system-wide curriculum and assessment for library computer classes and employment training
- Defined and enforced technology core competencies and hiring expectations for entire system
- Transitioned and trained employees across 4 branches, enforcing adoption of new POS technology and processes, including cash drawers, RFID, and self-checkout
Improved and supervised coffee shop sanitation, inventory, and service, resulting in perfect inspection scores
- Assessed performance and developed targeted improvement and training programs for staff of 5

Data Management & Systems Technology
- Maintained database, usage statistics, and collection using SQL and visualizations in Excel
- Assisted in design of new equipment inventory process and procedures
- Created and entered facility inventory records

Library Operations & Customer Service
- Maintained schedule and payroll for 6 employees; prepared daily cash deposits
- Provided helpdesk and research support; served as passport acceptance agent and notary public

Public Library Circulation Supervisor, Project Manager

Accessible Communication & Presentation
- Represented library and resources on radio and television, and in newspapers
- Partnered with community organizations for customized computer classes and employment training
- Developed curriculum and taught ongoing individualized computer and technology classes
- Wrote blog series, created tutorial videos, and led outreach events and programs on library resources

Change Management & Continuous Improvement
- Redesigned system’s service, website, workspace, staffing and instruction models
- Created system-wide curriculum and assessment for library computer classes and employment training
- Defined and enforced technology core competencies and hiring expectations for entire system

Library Operations & Customer Service
- Provided helpdesk and research support; served as passport acceptance agent and notary public

Public Library Assistant, Project Manager

TENN-SHARE

Tenn-Share is a consortium of libraries in Tennessee. As a member of the board of directors, I represented public libraries in Tennessee, and participated in strategic planning and decisions.

I communicated with member libraries and encouraged engagement in the consortium's events and advocacy. I assisted in planning events and conferences.

Member of the Board of Directors

Dothan Houston County Library System

Strategic Planning & Leadership
- Served as Interim Technology Coordinator; assisted with long-term hire
- Selected and purchased library collection materials including opening day collections for 2 new branches
- Wrote grant proposals and created fundraising and marketing materials

Data Management & Systems Technology
- Coordinated with library technology vendors
- Implemented system processes using new technology for circulating e-readers and employee iPads
- Managed website and prepared social media posts
- Maintained database and collection by curating, adding, and editing records

Library Operations & Customer Services
- Taught computer classes and assisted with educational programs
- Provided helpdesk and research support

Library Assistant; Interim Technology Services Coordinator

Local business 

This business created marketing materials for investment clients and managed local rental homes.

As office manager of the investment marketing business, I performed market research and wrote marketing materials for clients. I supervised the design staff, and communicated with clients by phone and email to execute their marketing projects. I assisted with maintaining the website, and generating new leads. I also assisted in planning and hosting seminars, including arranging hotels for guests, creating and printing materials, and coordinating the events.

As property manager of the business's rental homes, I communicated with tenants and coordinated Section 8 vouchers as needed through HUD. I attended court eviction hearings, and audited the accounting as needed. I supervised the bookkeeper and maintenance staff.

Office and Property Manager

I began my career in libraries, driven by a passion for connecting my community with resources to solve problems and achieve personal and professional success. From my start as a volunteer to leading one of the busiest branches in our system as Head Librarian, I loved solving complex operational and technological challenges while fostering community engagement.

Today, as Director of Analytics and Reporting at Izell Marketing Group, I bring that same problem-solving mindset to the digital realm, achieving results for Izell Marketing Group as well as our clients.

I specialize in creating efficient processes and integrating platforms to facilitate automated business operations and client outcomes. My role involves creating and executing plans for KPI tracking and performance reporting, both internally and for our clients, and providing real-time transparency with dashboard reporting that empowers clients to make informed decisions about their marketing strategies.

I excel in reporting, analytics, and leveraging technology to optimize digital marketing and operational efforts, ensuring every client sees tangible results from their investment. I am dedicated to delivering actionable insights and fostering collaborative relationships, ensuring clients are involved and informed every step of the way.

Skills:
Reporting, Analytics, Website Design, Conversion Rate Optimization, Email Automation, Digital Marketing, Presentations, Copyediting, Content Writing, Process Improvement, Technical Writing and Training, Data Visualization, Project Management, Social Media, Operations Management, Efficiency Analysis. Vendor Management, SEO, Customer Relationship Management

Tools:
Google Data Studio, Google Workspaces, Google Ads, Google Tag Manager, RegEx, SQL, Google Analytics, Google Drive, Google Sheets, Microsoft Office Suite, Microsoft Word, Excel, Powerpoint, Facebook Ads, Microsoft (Bing) Ads, Hubspot, Instagram, Twitter, TikTok, WordPress, SquareSpace, Shopify, Wix, MailChimp, Zapier, Canva

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Luke Komiskey

Sarah Anne McLaughlin Brewer

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