The Dating App Founder | 8M members | Bootstrapped startup with a team of 50+ | Co-founder & COO of Inner Circle | Follow for insights on business, leadership and relationships

Co-founder of dating app Inner Circle — a global community where people with similar lifestyles meet. No games. No endless swiping. Just real people, genuinely worth dating.

Built from the ground up without external funding, Inner Circle now connects over 8 million people across the world, through shared lifestyles, intentional design and a belief that opposites don’t attract.

Currently every 4 seconds 2 people meet through Inner Circle.

keen to meet your match?
try the app with code MK2024 for a month of premium access.

Follow me for honest insights about work, life and love.

Looking for stars to join the team, check out the careers page: www.about.theinnercircle.co/careers. 

About me: 
I believe no strategy is better than its execution. 
My scope includes:
🏆 Hiring and developing winning teams 
✅ Alignment and execution driven by OKRs
🚀 Marketing that drives growth with ROI
🥾 Data to accelerate experiments that move the needle
🍸 Advisor and angel

In 2025, I stepped back into marketing as COO CMO. Content is the most powerful lever for any brand, so I started posting here to understand what makes it tick, share my learnings and lead my team better.

Michael Krayenhoff

Reminder for managers:

Your new hire’s failure is your failure.

One of the biggest mistakes companies make...
is not setting new hires up for success.

You can’t expect people to “hit the ground running”...
if you never put them in the race.

If they fail in their first 3 months,
it’s not their fault.
It’s yours.

Because great onboarding isn’t just a process.


It’s training.
It’s preparation.
It’s sharing knowledge.
It’s building relationships.
It’s learning what good looks like.

Managers don’t just hire talent...
they shape it.

Set people up to win,
and they’ll make your whole team stronger.

♻ Repost to remind others that leadership starts with day one.
✅ Follow Michael Krayenhoff for more on business, leadership and careers

People won’t remember what you said,

But they will remember how you treated them.

The best leaders don’t just manage tasks,

They connect with people.

And empathy is their most powerful tool.

✅ It’s how you earn trust.
✅ Diffuse conflict.
✅ Build loyalty.

And lead with heart, not ego.

Here are 15 Ways to Lead With Empathy:
(That Your Team Won’t Forget)

1/ Flex when life gets messy
↳ Be adaptable and offer options when life takes over.

2/ Listen to what isn’t being said
↳ Watch body language, mood shifts, and what’s left out.

3/ Make it safe to say “I don’t know”
↳ Reward curiosity and remove fear from learning.

4/ Stay steady when emotions run high
↳ Help to stabilize uncertainty and guide people back to the goal..

5/ Give people grace when they make mistakes
↳ Use errors as coaching moments, not moments for judgment.

6/ Ask “How can I support you?” and mean it
↳ Let them define what support looks like. Then step up.

7/ Lead with transparency in hard moments
↳ Share context honestly. Don’t leave people in the dark.

8/ Give feedback that grows, not shames
↳ Be direct, but kind. Critique behaviors, not people.

9/ Ask them how they’re really feeling
↳ Go beyond work and show you’re invested enough to listen.

10/ Listen without fixing or finishing
↳ Don’t rush to solve, but give people room to learn and grow.

11/ Support the person, not just the performer
↳ Check in when they struggle not just when they shine.

12/ Model positive boundaries and respect theirs
↳ Don’t glorify burnout, but lead with respect and boundaries..

13/ Make space for quieter voices
↳ Invite input early rather than letting the loudest dominate. 

14/ Act before they have to ask
↳ Anticipate needs and pay attention to signals.

15/ Praise progress, not just perfection
↳ Recognize the progress people make - not just the end result.

16/ Defend people when they’re not in the room
↳ Speak up when it counts. Loyalty is leadership.

17/ Speak to their potential, not just performance
↳ Reflect back the future you see in them regularly.

Let me know below 👇 

♻ Repost this to help your network.
✅ Follow Michael Krayenhoff for more on business, leadership and careers.

Power moves get tasks done.
Care moves people forward.
That’s the real scoreboard of leadership.

But it’s also the part most leaders overlook.

They chase performance.
Defend their image.
Micromanage the process.

But legacy doesn’t live in your CV.
It lives in the people who have worked beside you.

Want to build the kind of leadership people remember?
Start with these 10: 

1/ Protect people’s energy
↳ Respect workload. Notice burnout. Make space to breathe.

2/ Listen with intent
↳ Not to fix. Not to reply. Just to truly understand.

3/ Notice quiet effort
↳ The loudest voice isn’t always the one carrying the weight.

4/ Remove the ego
↳ The team wins when credit is shared and blame is absorbed.

5/ Be the same person every day
↳ Stability builds trust. Emotional swings erode it.

6/ Give trust early
↳ Ownership starts when people feel believed in.

7/ Ask better questions
↳ Good leadership isn’t about answers, it’s about curiosity.

8/ Celebrate progress, not perfection
↳ Consistency matters more than flawless performance.

9/ Step in before things break
↳ Don’t wait for a mess to show leadership. Prevent it.

10/ Grow people quietly
↳ No micromanaging. No spotlight. Just steady belief and stretch.

Because in the end,

No one talks about your job title.
They talk about how they felt under your leadership.

Seen.
Safe.
Trusted.
Stretched.

That’s the legacy people carry.

Which one of these do you wish more leaders practiced?
Drop your thoughts below 👇

♻ Repost to raise the bar for leadership.
✅ Follow Michael Krayenhoff for more on business, leadership and careers.

The Ads Tutor

After over 10 years of personally driving $20,000,000+ for many different businesses -- Now, I am bringing my extensive digital marketing experience and success to help YOU learn how to grow your business effectively using the same Facebook & Google Ads skills.

The Ads Tutor is offering the following one-of-a-kind tutoring experience:

-1 on 1 tutoring over live video, so we can share our screens, and go through every step of the digital marketing process together so you save your money and get it right the first time

-Get answers to all your questions, not just a course you read through that leaves you needing more

-Customized tutoring tailored specifically for your business, your goals, and your challenges

Discuss things like ad strategy, website improvements (conversion rate optimizations), how to reach your goals, campaign types, audience targeting, ad creation, retargeting, pixel implementation, A/B tests, budget optimization, and anything else pertaining to growing your business through Facebook, Google, or LinkedIn ads with one of the most experienced experts in the field!

Book a free intro call on my calendar at https://bit.ly/Book-The-Ads-Tutor so I can show you some easy wins you can implement now to improve your digital marketing!

Chief Executive Officer

EverlyWell

- Drove $1.4MM in revenue in 1 month, a 225% ROAS, crushing the monthly goal and allowing the company to hit the annual forecast.

- Solely responsible for the advertising of all products through Facebook Ads, the largest revenue & growth channel for EverlyWell.

Paid Social Acquisition Manager

Convergency

Experienced results-oriented digital marketing expert

Long track record of growing leads and revenue for clients of all industries through Facebook, Google and LinkedIn Ads.

Director of Growth

Dr. Axe - Food Is Medicine

- Solely responsible for managing a $500k/month Facebook ad budget, driving new customers to buy store products and hitting over 200% return on ad spend.  

- Performance measured on revenue and profit dollars.  Started role spending nothing on Facebook and grew that over just a couple months.

Senior Facebook Advertiser

Gartner

- Solely responsible for ALL paid social traffic to Gartner Digital Markets.
- Ran Facebook and LinkedIn ads to drive month over month revenue and profit growth.  
- Started role spending $150,000 per month and grew that to $250,000 in spend and $400,000 in revenue.
- Managed an agency relationship to make sure we got the most out of their time and efforts.

Paid Social Media Team Lead

FirmJEL

Utilizing my deep understanding of Google, Facebook, and LinkedIn Ads to help companies of all industries driving growth and hit their marketing goals.  I have worked with over 100+ companies across many industries, delivering results in eCommerce, B2B and Lead Generation.  I have spent millions of dollars on both Facebook, and Google and have earned clients much more than that in revenue.  

After successfully generating millions of dollars in sales for 2 healthcare startups, I have found a passion for that industry, and am looking to bring that value to others.

Owner

SaleAMP

Manage several enterprise level accounts, both Google and Facebook, including strategy, optimizing, reporting and client meetings.

Develop strategy for our India team to implement and help manage them to success.

Report directly to the CEO to ensure our enterprise accounts are hitting their goals

Senior Paid Advertising Specialist

LIN Digital

Simultaneously manage 40 client's Google AdWords, Bing AdCenter, Facebook & LinkedIn advertising campaigns.

Create detailed reporting for clients to see the full performance of their advertising.
Work with both Account Executives and clients to ensure full satisfaction and understanding of campaigns.

Senior SEM Manager

Mobile FKM

Insert and maintain all online advertising programs simultaneously for clients.
Create propsals based on attentive research, knowledge of programs, & client budget.
Gather all relevant online metrics to create full spectrum reporting.
Finalize print ads and submit them to various publications for implementation.

Digital Media Planner

Leverage Marketing

Managing over 20 PPC clients on Google AdWords, MSN AdCenter, Facebook, LinkedIn & more totaling over $200,000 in ad spend a month.

Also, create image ads, manage online media buys and Google TV commercials.

Senior Paid Search Analyst

Paid Search Analyst

↳ If you’re a business owner or marketing executive and you want to skyrocket your digital advertising success, avoid the pitfalls of expensive, ineffective campaigns, and grow your business... I have some news for you. 

↳ You’re navigating a competitive landscape where every dollar counts, and your current strategies might not be hitting the mark. Your budget is tight, your expectations are high, and your patience is wearing thin.

↳ Days filled with meetings, campaign adjustments, and endless metrics analysis can leave you feeling overwhelmed and stuck in a cycle of mediocrity.

↳ Before you know it, you've spent thousands without seeing the returns you hoped for, questioning how to make real progress.

↳ Despite your best efforts, you find yourself stuck in a loop of trial and error, never truly achieving the breakthrough results you know are possible.

↳ That’s where I come in...- I’m Josh Lothman, founder of The Ads Tutor, and I help ambitious business leaders achieve unprecedented success in their digital marketing efforts through personalized, hands-on coaching.- 

↳ With over 15 years of experience in mastering Google, LinkedIn, and Facebook Ads, I’ve generated eight figures in revenue for my clients and now, I’m here to share my proven strategies with you.- 

↳ As a seasoned digital marketing expert, my highest values are honesty, integrity, and client success.

↳ My motto is “clients first, clients always.”

↳ Check out what my clients have to say...

1. “The best investment I've made in digital marketing, my business has never been this profitable.” – Pietro Guarino, serial entrepreneur

2. “I wish I’d discovered Josh's expertise 10 years ago.” – Brendan Linanne, Managing Director

3. “Working with Josh has transformed my online advertising, resulting in incredible growth.” – Chris Bailkoski, Owner

↳ If you’re serious about elevating your business, driving massive growth, and becoming a leader in your industry, I can help.

↳ Note: If it was easy, everyone would be doing it, and it’s not. So, if you're expecting a quick overnight success, stop reading now.

↳ However... If you want to work with me, you must be:

1. A business owner or marketing executive ready to take your advertising to the next level
2. Willing to step out of your comfort zone
3. Committed to making transformative changes to your marketing strategy

↳ If this is you, DM me and let’s talk.

taplio

The Battle

Michael Krayenhoff

Josh Lothman

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taplio

The Battle

Michael Krayenhoff

Josh Lothman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michael Krayenhoff's LinkedIn Performance

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