Krishna Anubhav

Hey there! 👋🏻 I’m Krishna Anubhav, but you can call me Kavy.

For a long time, I thought my life was mapped out…designing next-gen vehicles in Japan, working on IC engines, building the engineer’s dream life. Then the world paused. Borders closed. Plans collapsed. And the path I had spent years preparing for disappeared almost overnight.

For a moment, I had nowhere to go…

That moment forced a choice.

Wait for things to return to normal.
Or build something new from scratch.

I chose to build.

I moved online and built an organic Instagram presence that reached 10K followers without ads. Algorithm changes later showed me how fragile surface-level growth can be.

While most people were polishing resumes, I was building businesses. I launched a digital marketing firm during the pandemic, then moved deeper into SaaS… eventually joining a global SaaS marketplace where I worked closely with founders, product teams, and go-to-market efforts. That phase showed me how startups really operate behind the pitch decks and hype.

From there, I built my own SaaS products… RankAtom, TryHumanize, and later Cirl, a cybersecurity platform, launched in 2024. What looked like momentum on the surface became a lesson in platform dependency, misaligned incentives, and how quickly external decisions can override years of execution.

One particular episode involving distribution control and shifting narratives made things clear. Not because it was dramatic… but because it was revealing. It showed how little control founders sometimes have, even when they do everything right.

That’s when I chose to step away from the startup world.
Not out of bitterness.
Not burnout.
But clarity.

I stopped romanticizing startups and became deeply interested in capital allocation, valuation, downside protection, and decision-making when incentives are explicit and risk is priced. That shift pulled me firmly into investment banking and corporate finance.

Today, I operate with a finance-first mindset, grounded in financial analysis, valuation, and capital markets… supported by a builder’s background and strong technical fluency across Python, AWS, and PowerPoint. I like understanding businesses deeply…not how they sound in pitch decks, but how they actually work under pressure.

If any part of this resonates… Feel free to connect or send a DM. I’m always open to conversations around finance, markets, and how real businesses actually work.

Founder

Helping SaaS Founders achieve personal & business growth on LinkedIn, Marketing Automation & SaaS Partnerships

I used to be shy about telling people what I’m up to. It’s been a challenge to put myself out on a limb like this, but there’s a good reason I am doing it.

Over the last 6 months, I have helped 100+ SaaS founders get traction for their projects. The single most important thing I learned during this time is, that I love helping people. More specifically, I love helping people grow and flourish using unique out-of-the-box strategies.

Deciphering algorithms, networking with entrepreneurs, researching best practices, and learning No-Code tools are all in a day’s work for me.

If you’re into LinkedIn Growth Hacking, Entrepreneurship, and SaaS Start-ups… then let’s get to know each other!

Coats

Head of Digital

Digital Compass

Founder | Blogger | Editor

needl.ai

Digital Marketing Manager

Adobe

•	Conducting health-checks of client’s implementation and usage of Adobe Marketing Cloud solutions identify improvement areas for Website and Mobile Applications.
•	Analyze customer data using Adobe Analytics reports to identify gaps in implementation by using debugging tools (Charles, Fiddler & Google Developer Tools) and opportunities for additional ROI. 
•	Build, execute and analyze A/B testing Campaigns to measure effectiveness. Support the customers to improve user experience with Personalization & Testing. 
•	Conduct Competitor’s Analysis using tools like SimilarWeb. 
•	Analyze & Optimize Digital Marketing Campaign performance and recommending solutions for new & existing clients; sharing meaningful insights and recommendations with the Customers. 
•	Manage & monitor the effective benchmarks for measuring the impact of Social Media Campaigns.  
•	Worked closely with the Customers to analyze the digital strategy & marketing efforts including branding, advertising, lead generation, testing, and analytics. 
•	Key role in steering customer experience analysis using products like Usertesting.com.
•	Supported Customers across NA, EMEA, and JAPAC regions.

Senior Consultant

Target

•	Managed implementation of Web Analytics using Adobe Analytics.
•	Responsible for creating Adobe Workspace & narratives. 
•	Collected and analyzed the data from new campaigns and the evaluation of existing campaigns. 
•	Supported analytical requirements of the business by examining web traffic using Adobe Analytics and produce reports concerning conclusions. 
•	Responsible to provide solutions for ad hoc analytic requests & deliver regular reporting to the stakeholders. 
•	Managing Google & Facebook ads to drive more brand awareness and app downloads.
•	Carried out analysis on customer behavior, purchase behavior, abandonment etc. for better customer experience.

Tech Mahindra

•	Successfully managed key clients like Cisco, MasterCard & Belkin.
•	Implemented the analytics requirements of the business unit by analyzing web traffic using Adobe Web Analytics tools and produce reports for data driven decision making. 
•	Supervised & managed a team of analysts. 
•	Partner with Sales Teams, Subject Matter Experts (SMEs), and other key stakeholders to identify target audience training needs and deliver learning modules against required training timelines. 
•	Validating third-party marketing tags on the site and coordinating with vendors to deploy them on the website. 
•	Verify & Audit SDR (Solution Design Requirements) and manage the Site Catalyst tool. 
•	Entrusted with the responsibility of maintaining the SEO guidelines and integrity on each customer website.

Manager

Lenovo

•	Successfully implemented the analytics requirements of the business unit by analyzing web traffic using Adobe Web Analytics.
•	Publish Daily/Weekly/Quarterly Sales and Campaign Reports. Included recommendations for promotions, programs and website changes based on product sales and website visitor metrics. 
•	Analyzed web site traffic and revenue for product merchandising recommendations and presented monthly reports of website activity to the management.

Web Metrics Lead

A Digital Entrepreneur with 14 years of experience in identifying & providing actionable profit-based Digital Marketing Strategy & Web Analytics solutions to multi-channel online businesses. 

Expert in managing Digital Marketing initiatives, Start-up Marketing and developing data-driven marketing solutions & strategies. Experience in successfully managing teams and influencing multi-million dollars sales with many Fortune 500 companies across the globe.

I worked with several industries, start-ups consulting, trained people, wrote several digital marketing & travel blogs, and counting.

✔️I do Specialize in:
👉🏻Digital Marketing
👉🏻Online Branding
👉🏻Advertising PPC - Facebook, Twitter, LinkedIn, Google Ads, YouTube
👉🏻Content Marketing – Blogging, Content Promotion
👉🏻Email Marketing
👉🏻Social Media Marketing
👉🏻Video Marketing
👉🏻Personal branding – Social Media, Guest Blogging, Website Optimization


🚩 Achievements
👉🏻Certified digital marketing trainer and consultant
👉🏻Generated 300 to 5K website traffic organically in 3 months
👉🏻Moz Rank authority built from 4 to 16 for start-ups in 6 months only
👉🏻Facebook Page: Discover my India - https://www.facebook.com/destination.india11/ with more than 555K followers
👉🏻Instagram Page: India Hikes - https://www.instagram.com/india_hikes/ with more than 25K followers
👉🏻Providing Virtual Training & Workshops about Digital Marketing & Web Analytics

Contact:
📬Email: pradeep@digitalcompass.in
🌎Visit: http://digitalcompass.in/about-digital-compass/

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The Battle

Krishna Anubhav

Pradeep Unnikrishnan

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