Kris Hughes 🪓

Social Media Content Creator

Coaching ambitious freelancers to build better businesses.

Developing a strong marketing program isn't easy.
A couple of roadblocks stand in the way.
Some have to do with time, and others, resourcing.

Here's the typical scenario for many companies:
* They're doing some marketing content and storytelling now and then.
* They may occasionally fire off a cold campaign, or run some ads.
* Their marketing is 'good enough,' but they know it could be better.
* Marketing responsibilities are split between several different people.
* Who check the 'task boxes' begrudgingly.
* And the resulting work is disjointed at best, or confusing at worst.

For these companies, marketing is anything but strategic. Or the strategy is made of sticks and string when it should be concrete.

Things can be different, though.

Our work as Fractional Marketers helps these companies:
* Tell a more cohesive and powerful story
* Identify their core audience and create a marketing narrative that resonates
* Find the right channels to develop so effort isn't wasted
* Execute quickly on short-term opportunities and lay the foundation for long-term growth and sustainability 
* Install and execute on repeatable, predictable processes & strategies that continue to move the needle

We offer three options for engagement:

* It all begins with our Marketing Tune-Up. Over 30 days we'll take a 'look under the hood' of your current marketing and find 2-3 opportunities for quick wins that we can work on together. 
* Your investment for the Marketing Tune-Up is directly applied, to one of two monthly retainer options if you choose to keep working with us, the Scale plan and the Soar plan.
* Under the Scale plan we're developing warm and cold email outreach, an organic traffic engine, social media marketing, and thought leadership content to have things firing on all cylinders.
* Under the Soar plan, we become your marketing team, hiring freelancers from our network and going full-speed ahead to help you pour fuel on the fire of your marketing momentum.

You get two of us at Zanate—me and my wife Julie—who bring a combined 30+ years of experience in content, marketing, and storytelling to the table to help your portfolio companies custom-craft and execute a content strategy that's right for their unique situation and niche.

The cost?
Less than half the annualized cost of a typical full time Chief Marketing Officer, on the high end.

Interested to learn more?
It all starts with a free Marketing Strategy Call to set the table.

DM me or book 30 minutes here:
https://savvycal.com/krishughes/marketing-strategy-call

Founder --> Ghostwriter & Content Creator for Growing Coaches & Solopreneurs

Finance brands and busy founders kidnap (often hire) me to create long-form content and social media copy that build trust, outbeat competitors, and improve customer loyalty | Financial Content Writer | Ghostwriter

Most finance brands still think content = credibility.

So they post boring LinkedIn updates.
Hire generic writers who don’t understand finance.
Or worse — hand over their content to interns.

Then they wonder why their videos don’t get views.
Their founders get ignored.
And their audience doesn’t trust them.

Here’s the brutal truth:

In finance, attention is earned. But trust is engineered.

You don’t build that with fluff.
You build it with clarity, consistency, and content that actually sounds like you.

That’s where I come in.

💼 What I Do (aka Why Finance Brands Hire Me):

1. LinkedIn Ghostwriting
→ For finance founders, CFPs, coaches & creators
→ I turn your brain into consistent, trust-building content
→ Thought leadership without sounding like a thought follower

2. Video Scripts for Reels & YouTube
→ For finance brands & creators
→ Hook-first. Scroll-stopping. Credible.
→ Whether it’s SIPs, taxes, trading, or insurance — I make it make sense

3. Social Media Copywriting
→ Twitter threads, Instagram captions, LinkedIn company page content
→ Designed for fintech brands who want visibility and authority
→ Built on data, pain points, and platform-native language

“But Hardik… there are 1000s of writers online. Why you?”

Because I don’t write like a generalist.
I write like someone who’s been in the trenches.

👨‍💼 I’m a Chartered Accountant
🧠 I’ve spent 6+ years writing for top fintech brands
🕵️‍♂️ I study forums, Reddit threads, and user comments daily — to make your content hit harder

No AI regurgitation. No surface-level fluff.
Just deep, research-backed, money-smart content.

💬 What clients say:

“Hardik is a natural at finance content.”
“He nails tone like it’s his superpower.”
“Feels like I’m reading my own words — just better.”

If you're a finance founder, fintech brand, or creator who’s serious about trust-building content in 2024, DM me or reach out at hardik@hardiklashkari.com

Let’s turn your content into conversion fuel.

Hardik Lashkari

Every day, I see people in their 20s and 30s sharing difficult experiences from their married life on Reddit.
 
It could be because of infidelity, financial mismatch, toxic in-laws, or unspoken emotional trauma. 
 
Some of these stories are so brutal, it’s hard to read them without feeling heavy.
 
What is more difficult is to realise that many of them turn to Reddit or public forums, simply because they feel they have no one else to talk to.

Think about it.

How often do we casually say, “Arey yaar, ho jayega,” or “Learn to handle it, everyone goes through this"?
 
But what if they’ve already tried everything? 
 
What if they tried opening up to you, to me, to their friend with all the courage they were left with? 

And when we dismiss them or give generic advice, it breaks them even more.
 
Sometimes people don’t need advice.
They just need to be heard without judgement, interruption, or solutions.
 
They need someone who sits with their pain, quietly... someone who doesn’t make them feel alone in that moment.
 
So the next time someone opens up to you, even if you have no answers, even if their story feels heavy, just stay.
 
Listen to them with open mind and heart. 
Be the person who didn’t make them feel alone.
 
Let’s ensure that people are not forced to turn to strangers and public forums, when they had friends right beside them.

Helping finance founders & planners generate 3-5 qualified leads/week on LinkedIn | 50M+ views | Ghostwriting, copywriting & video scripts | DM “AUDIT”

Dear Trump, we’ve grown up constantly hearing “agar homework nahi kiya to papa se daant padwa dungi” threats from Indian moms.
 
Your “tariff hike” warnings can’t scare us anymore. 
 
We’re thick-skinned. 🧿

taplio

The Battle

Kris Hughes 🪓

Hardik Lashkari

Followers

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taplio

The Battle

Kris Hughes 🪓

Hardik Lashkari

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Hardik Lashkari's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreHardik Lashkari's LinkedIn Performance