Kris Hughes 🪓

Social Media Content Creator

Zanate Marketing

* Fractional marketing for growth-stage companies that drives revenue.
* B2B focus, but we're chameleons -- we meet you where you are.
* Focus areas: cold and warm outreach, organic traffic engines, thought leadership, social media management and company story development.

Founder | Fractional Marketer

Gallium Solutions

* Fractional marketing director for a rapidly-growing government grants consulting company.
* Building out a warm and cold outreach engine to consistently drive leads.
* Executing a content strategy to consistently increase organic traffic and niche authority.
* Developing the company's social media presence to amplify thought leadership.

Fractional Marketing Director

Prospology

Working with Prospology.com as a fractional brand strategy coach to help the medical writing community's students develop a strong presence on LinkedIn and a storytelling strategy that supports the growth of their freelance medical writing businesses.

Brand Strategy Coach

Several Clients

* I'm a LinkedIn ghostwriter for 3 founders: The owner of a CRO consultancy, the owner/CEO of a SaaS company, and my friend who runs an eCommerce growth consulting company.
* As a ghostwriter, I publish a total of 36 posts per month on these accounts and do 30 hours a month of community cultivation work to help drive more interest for my clients with their ideal clients.
* The goals are to increase profile views, attention on content, and cultivate leads for my client's business.
* LinkedIn Ghostwriting has been a core service offering of Zanate Ventures since I founded the company in March 2020.

LinkedIn Ghostwriter 👻

Point One Navigation

Helping to develop and manage the content pipeline operations for a major precision navigation company with clients across industries like agriculture, drones, and self-driving cars.

Content Operations Consultant

Optimist

Fractional managing editor for Optimist's link building project, Juice.

Responsible for progression of articles through developmental funnel from topic generation to writer assignment, to the final product that's ready to be pitched to guest post websites to land links for our clients.

To date:
* Overseen hundreds of articles through the editorial and publishing process, all of which required my topic generation and editorial touch
* Managed a team of writers across timezones and around the world which has helped Juice become profitable in less than a year and maintain that level of profitability to date

Managing Editor

Mayple

* Working as a freelance email marketing consultant for Mayple via their contract with MailChimp/Intuit. 
* Audit MailChimp client email accounts to find areas for improvement through health checks. 
* Present on findings and implementations to solve gaps in use.
* Conduct implementations based on these identified gaps and report to clients.
* Occassionally continue with Mailchimp clients following process as an email consultant.

Email Marketing Consultant

CB Company

Social media ghostwriting and niche community building for the CEO of a series of cannabis industry events held each year in Switzerland.

Audience & Income

Member

DataHawk

Content Creator

Coaching ambitious freelancers to build better businesses.

Developing a strong marketing program isn't easy.
A couple of roadblocks stand in the way.
Some have to do with time, and others, resourcing.

Here's the typical scenario for many companies:
* They're doing some marketing content and storytelling now and then.
* They may occasionally fire off a cold campaign, or run some ads.
* Their marketing is 'good enough,' but they know it could be better.
* Marketing responsibilities are split between several different people.
* Who check the 'task boxes' begrudgingly.
* And the resulting work is disjointed at best, or confusing at worst.

For these companies, marketing is anything but strategic. Or the strategy is made of sticks and string when it should be concrete.

Things can be different, though.

Our work as Fractional Marketers helps these companies:
* Tell a more cohesive and powerful story
* Identify their core audience and create a marketing narrative that resonates
* Find the right channels to develop so effort isn't wasted
* Execute quickly on short-term opportunities and lay the foundation for long-term growth and sustainability 
* Install and execute on repeatable, predictable processes & strategies that continue to move the needle

We offer three options for engagement:

* It all begins with our Marketing Tune-Up. Over 30 days we'll take a 'look under the hood' of your current marketing and find 2-3 opportunities for quick wins that we can work on together. 
* Your investment for the Marketing Tune-Up is directly applied, to one of two monthly retainer options if you choose to keep working with us, the Scale plan and the Soar plan.
* Under the Scale plan we're developing warm and cold email outreach, an organic traffic engine, social media marketing, and thought leadership content to have things firing on all cylinders.
* Under the Soar plan, we become your marketing team, hiring freelancers from our network and going full-speed ahead to help you pour fuel on the fire of your marketing momentum.

You get two of us at Zanate—me and my wife Julie—who bring a combined 30+ years of experience in content, marketing, and storytelling to the table to help your portfolio companies custom-craft and execute a content strategy that's right for their unique situation and niche.

The cost?
Less than half the annualized cost of a typical full time Chief Marketing Officer, on the high end.

Interested to learn more?
It all starts with a free Marketing Strategy Call to set the table.

DM me or book 30 minutes here:
https://savvycal.com/krishughes/marketing-strategy-call

Founder --> Ghostwriter & Content Creator for Growing Coaches & Solopreneurs

Kevin Logan Jr

Amazon Web Services (AWS)

- Spearheaded a high-impact, pod-style interview project as Lead Recruiter for AWS Sales Operations, overseeing end-to-end interview coordination, including pre-briefs, debriefs, and offer delivery. Enabled the business to meet year-end talent capacity requirements, achieving 17 hires in the first 21 days and securing essential talent within budget constraints

- 6 accepted offers from passively sourced candidates within the first 40 days. I was on 2 separate teams (SMGS & AGS) sourcing technical roles like Solutions Architect, & AI Technologist and non-technical GTM roles like Sr. Partner Ops & Sales Ops Strategy

-Managing 25 phone screens with technical and non technical candidates a week and approx. 50-100 online assessments, and 6-10 Onsite interviews a month

Recruiter

Probably Nothing Talent

•	Full Cycle Recruiting services for Blockchain, Web3, Tech, Media, Marketing, Advertising and Retail companies with 350+ requisitions to support 50+ clients with staffing, averaging 30+ phone screens weekly and moving 95% of candidates within 2-5 business days
•	Create, plan, and execute client experience strategy and retention plans, leading to 30+ client referrals while maintaining ongoing relationships with 90% of previous clientele
•	Design and lead client acquisition and business development strategy fostering relationships with industry professionals via creative copywriting and video content, conferences, podcasting, events and social media (LinkedIn, Twitter, Instagram) posts, securing 14 clients and 64 requisitions within first 9 months 
•	Created and maintained dashboards to track key metrics for recruiting and marketing performance, presenting actionable insights during monthly and quarterly business reviews (MBRs and QBRs).
•	Planned and executed high-profile events, including training sessions and conferences, managing logistics, stakeholder communication, and post-event reporting for audiences of 300+.
•	Developed tailored content strategies, including blogs, email campaigns, and social media posts, generating a 40% increase in engagement across internal and external platforms.
Managed content for candidate-facing communication channels, such as wikis and email newsletters, aligning messaging with brand guidelines and achieving a 20% improvement in open rates.

Key Clients:
Tech:
Nike (RTFKT/Web3)
•	Full Cycle Global Recruiting for 14 technical requisitions, including Tech Lead, DevOps, Cloud Architect, Platform Engineers, UX & UI Designers, and Software & Blockchain Engineers. Achieved a 100% fill rate within a 37-day time frame closing candidates that were based in Europe and South America.

Recruiter + Owner

Alpha Inbound

Creative Copywriter

NHP Talent Group

•	Lead all client interactions, manage full cycle recruitment, and coordinate roles with recruiting partners, generating 20+ client referrals and 75+ requisitions
•	Source executives for early-stage startups (Pre-Seed, Series A-C) including CFOs, CMOs, COOs, VP of Sales, and directors, reducing recruiting fees by 50-70% while maintaining quality of hires
•	Consult/advise startups on talent acquisition strategies, human resources, marketing, candidate retention, market dynamics, and trends, increasing value proposition for clients and growing client accounts by 20-30%

Senior Recruiter

Full-Cycle Recruiter supporting multiple organizations in the Marketing and FinTech industry.

Utilizing LinkedIn Recruiter, Social Media and Recruitment Marketing for sourcing.

I meet talented individuals wherever they are.

Sr. Talent Access Consultant

Recruiter/Sourcer providing full-cycle Talent Acquisition and Recruitment Marketing to multiple start up companies in the FinTech and Marketing and Advertising spaces.

Utilizing LinkedIn Recruiter, Social Media and Recruitment Marketing for sourcing.

Talent Access Consultant- Full Cycle Recruitment

Digital Recruiter

Created a Writing Course that's generated $100k + for Recruiters to help them understand Branding, Content, Copywriting and Marketing. 

Facilitates a One Hour Weekly Training on Content, Copy, and Social Psychology with 10+ clients with 3 month cohorts of Recruiters. 

Course has generated over $50k in sales in the first 4 months.

Recruiting Communications Consultant

Niftmint

Director of Partnerships

Amazon

•	Facilitated communication between teams, identified vendor inefficiencies, and scheduled 150+ weekly candidate assessments using Examity and Ramsay, increasing candidate throughput by 50%
•	Implemented automatic scheduling system, improving application processing by 15% faster than company average  
•	Created tracking system to coordinate 50 weekly onsite interviews, reducing candidate tracking time by 75%
•	Scheduled weekly average of 40 onsite interviews and 50 phone screens, achieving 2X higher than position average
•	Selected to lead hour-long employee training event as subject matter expert on Automated Phone Scheduling
•	System, increasing team participation in APSS from 12% to 64% and teams ability to schedule candidates weekly by 2x
•	Supported 4 Recruiters nationwide with scheduling 30–50 weekly onsite interviews for various roles (associate to director level), earning opportunity to lead interview training session for 30+ employees

Recruiting Coordinator

Sourcing Recruitment Marketing Coordinator

Swedish

People Operations Specialist

Patient Care Coordinator

University of Washington Medical Center

Quality Assurance Coordinator

Helping Brands and Tech Orgs find their Talent | Co- Founder @Probably Nothing Talent || Host of "The Immutable Mindset" web3, crypto, & blockchain|

Current Open Roles I'm Working On At AWS:

Sales Intern: https://www.amazon.jobs/en/jobs/2861555/aws-sales-representative-intern-public-sector-global-lead-development-worldwide-public-sector

Military SDE Intern: https://www.amazon.jobs/en/jobs/2829077/software-development-engineer-intern-student-veteran-opportunity

Sales Intern (Spanish/Portuguese Fluency) - https://www.amazon.jobs/en/jobs/2861558/aws-sales-representative-intern-spanish-portuguese-global-lead-development-worldwide-public-sector



Believing that everyone should be given an opportunity to live your greatest potential is what inspires my days. I believe everyone has a reservoir of potential that is waiting to be tapped so that the world can see how amazing and creative you really are.

It's not the outcomes but the process that will set you free! 
Start with the problem and work backwards.

Amazon Web Services (AWS) is one of the most dynamic and fastest businesses of Amazon. Since 2006, AWS has provided companies of all sizes with cloud technology products & solutions and access to a global computing infrastructure that is the backbone of Amazons multi-billion dollar retail business. Today, AWS powers hundreds of thousands of businesses in 190 countries around the world. Come build the future of cloud computing with us!

Head of Technical and Non-Technical Recruitment

✅ A unique and data-driven approach to identifying and nurturing top-tier talent in the blockchain and Web3 sectors 

✅ Tailored recruitment strategies designed to streamline the hiring process and meet your organization's specific needs 

✅ Proven track record of delivering exceptional results for both startups and established players in the blockchain and Web3 ecosystem like RTFKT and Massive 

✅Traditional and non-traditional sourcing and recruitment methods such as recruitment marketing videos and multi-platform sourcing.

At Probably Nothing Talent, we specialize in providing bespoke recruitment solutions for organizations in the dynamic blockchain, crypto and Web3 space. 

Our mission is to connect extraordinary talent with unparalleled opportunities, empowering your business to thrive in this rapidly evolving industry.

Our success stories include (but are not limited to):

⚫ A rapidly-growing blockchain startup that’s revolutionizing advertising raised millions in funding, we helped build up their stellar team with technical and product professionals 
⚫ An NFT project building innovative experiences the space with advanced technology that scaled its operations and user base, driven by the strategic hires we facilitated across multiple departments 
⚫ A prominent brand in web3 that raised over $200 million and creates digital experiences, one of a kind digital artifacts and collectibles.

taplio

The Battle

Kris Hughes 🪓

Kevin Logan Jr

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