Kris Hughes 🪓

Social Media Content Creator

Zanate Marketing

* Fractional marketing for growth-stage companies that drives revenue.
* B2B focus, but we're chameleons -- we meet you where you are.
* Focus areas: cold and warm outreach, organic traffic engines, thought leadership, social media management and company story development.

Founder | Fractional Marketer

Gallium Solutions

* Fractional marketing director for a rapidly-growing government grants consulting company.
* Building out a warm and cold outreach engine to consistently drive leads.
* Executing a content strategy to consistently increase organic traffic and niche authority.
* Developing the company's social media presence to amplify thought leadership.

Fractional Marketing Director

Prospology

Working with Prospology.com as a fractional brand strategy coach to help the medical writing community's students develop a strong presence on LinkedIn and a storytelling strategy that supports the growth of their freelance medical writing businesses.

Brand Strategy Coach

Several Clients

* I'm a LinkedIn ghostwriter for 3 founders: The owner of a CRO consultancy, the owner/CEO of a SaaS company, and my friend who runs an eCommerce growth consulting company.
* As a ghostwriter, I publish a total of 36 posts per month on these accounts and do 30 hours a month of community cultivation work to help drive more interest for my clients with their ideal clients.
* The goals are to increase profile views, attention on content, and cultivate leads for my client's business.
* LinkedIn Ghostwriting has been a core service offering of Zanate Ventures since I founded the company in March 2020.

LinkedIn Ghostwriter 👻

Point One Navigation

Helping to develop and manage the content pipeline operations for a major precision navigation company with clients across industries like agriculture, drones, and self-driving cars.

Content Operations Consultant

Optimist

Fractional managing editor for Optimist's link building project, Juice.

Responsible for progression of articles through developmental funnel from topic generation to writer assignment, to the final product that's ready to be pitched to guest post websites to land links for our clients.

To date:
* Overseen hundreds of articles through the editorial and publishing process, all of which required my topic generation and editorial touch
* Managed a team of writers across timezones and around the world which has helped Juice become profitable in less than a year and maintain that level of profitability to date

Managing Editor

Mayple

* Working as a freelance email marketing consultant for Mayple via their contract with MailChimp/Intuit. 
* Audit MailChimp client email accounts to find areas for improvement through health checks. 
* Present on findings and implementations to solve gaps in use.
* Conduct implementations based on these identified gaps and report to clients.
* Occassionally continue with Mailchimp clients following process as an email consultant.

Email Marketing Consultant

CB Company

Social media ghostwriting and niche community building for the CEO of a series of cannabis industry events held each year in Switzerland.

Audience & Income

Member

DataHawk

Content Creator

Coaching ambitious freelancers to build better businesses.

Developing a strong marketing program isn't easy.
A couple of roadblocks stand in the way.
Some have to do with time, and others, resourcing.

Here's the typical scenario for many companies:
* They're doing some marketing content and storytelling now and then.
* They may occasionally fire off a cold campaign, or run some ads.
* Their marketing is 'good enough,' but they know it could be better.
* Marketing responsibilities are split between several different people.
* Who check the 'task boxes' begrudgingly.
* And the resulting work is disjointed at best, or confusing at worst.

For these companies, marketing is anything but strategic. Or the strategy is made of sticks and string when it should be concrete.

Things can be different, though.

Our work as Fractional Marketers helps these companies:
* Tell a more cohesive and powerful story
* Identify their core audience and create a marketing narrative that resonates
* Find the right channels to develop so effort isn't wasted
* Execute quickly on short-term opportunities and lay the foundation for long-term growth and sustainability 
* Install and execute on repeatable, predictable processes & strategies that continue to move the needle

We offer three options for engagement:

* It all begins with our Marketing Tune-Up. Over 30 days we'll take a 'look under the hood' of your current marketing and find 2-3 opportunities for quick wins that we can work on together. 
* Your investment for the Marketing Tune-Up is directly applied, to one of two monthly retainer options if you choose to keep working with us, the Scale plan and the Soar plan.
* Under the Scale plan we're developing warm and cold email outreach, an organic traffic engine, social media marketing, and thought leadership content to have things firing on all cylinders.
* Under the Soar plan, we become your marketing team, hiring freelancers from our network and going full-speed ahead to help you pour fuel on the fire of your marketing momentum.

You get two of us at Zanate—me and my wife Julie—who bring a combined 30+ years of experience in content, marketing, and storytelling to the table to help your portfolio companies custom-craft and execute a content strategy that's right for their unique situation and niche.

The cost?
Less than half the annualized cost of a typical full time Chief Marketing Officer, on the high end.

Interested to learn more?
It all starts with a free Marketing Strategy Call to set the table.

DM me or book 30 minutes here:
https://savvycal.com/krishughes/marketing-strategy-call

Founder --> Ghostwriter & Content Creator for Growing Coaches & Solopreneurs

KML Collective

Conversion copywriting and content writing for purpose-driven companies and organizations.
> Websites
> Sales and landing pages
> Emails and newsletters
> Articles and blog posts
> Strategic partnership and consulting

Founding Principal, Copywriter

Will Travel For Vegan Food

Highlighted the ease of travel and dining out vegan-style.
> Created a fully-funded Kickstarter campaign 
> Gave keynote talks and presentations around the world
> Developed expertise in solo female travel, nomadic living, van-dwelling, and minimalism
> Built and managed email content creation using Aweber and Mailchimp 
> Managed and grew social media content across multiple platforms
> Maintained and managed business website via WordPress
> Authored the traditionally published memoir, Will Travel for Vegan Food: A Young Woman's Solo Van-Dwelling Mission to Break Free, Find Food, & Make Love

Food & Travel Writer

Capital Region Vegan Network (CRVN)

> Assisted in the public-facing elements of the organization's rebranding campaign
> Created video coverage of monthly member events and outings, editing via iMovie
> Lead contact for vendors/exhibitors at the organization's largest annual events: VEG OUT and Albany VegFest
> Managed social media content and engagement via Instagram, Facebook, and YouTube 
> Point of contact for website redesign
> Managed website content and update via Wordpress

Director of Social Media & Outreach

KALE MEDIA, LLC

Following 2 years of van-dwelling I started a consulting business to help other female entrepreneurs start their own work-from-home/remote businesses:
> Developed multiple online, video-based business development training workshops and courses (Creating Freedom Mastery, Business From Bed, and Courageously You)
> One-on-one custom lifestyle and business development coaching with authors, entrepreneurs, and small business owners
> Created custom marketing and social media strategy plans, website and business plan audits, and special projects timeline and targeted goals

Founder & Lead Consultant

Tranquilo Mat

> Created, managed, and grew Instagram Influencer Program
> Refined email marketing content using MailChimp
> Represented the company at key trade shows in Chicago
> Lead manager and content creator for Facebook and Instagram
> Used Trello and Slack on project management tasks and to stay in touch with the team

Social Media Manager

Farm Animal Rights Movement

> Managed weekly email newsletter for the Live Vegan campaign
> Captured video content for key promotional campaigns
> Moderate social media management for Facebook and Twitter

Vegan Support Manager

Vegan Mainstream, LLC

> Assisted with development of client video training portal
> Associate client contact with Allison's Gourmet and YEA Camp
> Supported social media content creation and engagement

Social Media Consultant

World Society for the Protection of Animals

> First point of contact for the public and WSPA supporters via phone and email
> Answered questions about animal welfare issues and WSPA's international programs
> Created Facebook and Twitter accounts; managed and grew social profiles
* Formerly 'World Society for the Protection of Animals,' now known as 'World Animal Protection'

Communications Associate

Albany Vegetarian Network

> Sourced economical promotional opportunities in both print and digital media for VegFest
> Assisted in securing vendors and exhibitors for VegFest
> Took over social media presence during promotion of VegFest
> Assisted in running the event, day-of by way of organizing exhibitors and volunteers

Volunteer Marketing Coordinator

New England Anti-Vivisection Society

> Assisted Director of Marketing with website development
> Managed organization's Facebook page
> Wrote copy for organization's annual report

Communications Assistant

Ramp up your reach & revenue with website copy that kicks. 💃🏼 Writing for women-led businesses that are doing good in the world. Author | Founder | Foodie

You’ve got an amazing product or service—that you truly believe in—but it's just not connecting or converting in the ways you expected it to. 

Is it too overwhelming to figure out how to tackle all of the written-related pieces for an upcoming launch? Or maybe you've got no time (or desire) to write your website copy or work on those never-ending emails, articles, and blog posts. 

Whether you’re seeking a strategic partner for a specific project or a ‘staff extension' for ongoing work, I'm here to provide research-based, expertly crafted copy that will help move the needle on your business!

C A P A B I L I T I E S

I write B2B and B2C copy for:

- Emails
- Funnels
- Websites
- Social ads
- Sales pages
- Case studies
- Landing pages
- Articles/blog content

I also offer:

- Copy editing
- Market research
- Website auditing
- Sales page auditing
- Landing page auditing
- Voice of Customer (VOC) data mining

P R O C E S S

We will discuss your KPIs and focus the copy around these goals (i.e., increasing conversions, revenue, perceived value, lead generation, referrals, retention, etc.).

The foundational process I use includes:

1. Research and discovery
2. Writing, wireframing, and editing
3. Testing and validation

When reviewing the deliverables I provide, you will be asked to focus your feedback on any inaccuracies or inconsistencies across messages, branding, and legal elements.

E X P E R I E N C E

Industries I’ve written for:

- Travel
- Marketing
- Non-profit
- Psychology
- Web design
- Mental health
- Life coaching
- Graphic design
- Authors/writers
- Public speaking
- Business coaching
- Business development

P E R S O N A L

On a personal note:

- Self-development is something I cherish, and I'm always reading up on the latest trends.
- Dancing is a form of therapy for me. Take me out for salsa or swing, and you've got a friend for life.
- I lived nomadically from 2011-2019 (including 18 months in a van); visited all 50 states + 21 countries.

When I'm not writing or digging into marketing strategies, I'm seeking out the next best vegan eatery, planning my next travel excursion, or peeping the latest MCU or sci-fi action/adventure film. 👽

taplio

The Battle

Kris Hughes 🪓

Kristin Lajeunesse

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