Kris Hughes 🪓

Social Media Content Creator

Zanate Marketing

* Fractional marketing for growth-stage companies that drives revenue.
* B2B focus, but we're chameleons -- we meet you where you are.
* Focus areas: cold and warm outreach, organic traffic engines, thought leadership, social media management and company story development.

Founder | Fractional Marketer

Gallium Solutions

* Fractional marketing director for a rapidly-growing government grants consulting company.
* Building out a warm and cold outreach engine to consistently drive leads.
* Executing a content strategy to consistently increase organic traffic and niche authority.
* Developing the company's social media presence to amplify thought leadership.

Fractional Marketing Director

Prospology

Working with Prospology.com as a fractional brand strategy coach to help the medical writing community's students develop a strong presence on LinkedIn and a storytelling strategy that supports the growth of their freelance medical writing businesses.

Brand Strategy Coach

Several Clients

* I'm a LinkedIn ghostwriter for 3 founders: The owner of a CRO consultancy, the owner/CEO of a SaaS company, and my friend who runs an eCommerce growth consulting company.
* As a ghostwriter, I publish a total of 36 posts per month on these accounts and do 30 hours a month of community cultivation work to help drive more interest for my clients with their ideal clients.
* The goals are to increase profile views, attention on content, and cultivate leads for my client's business.
* LinkedIn Ghostwriting has been a core service offering of Zanate Ventures since I founded the company in March 2020.

LinkedIn Ghostwriter 👻

Point One Navigation

Helping to develop and manage the content pipeline operations for a major precision navigation company with clients across industries like agriculture, drones, and self-driving cars.

Content Operations Consultant

Optimist

Fractional managing editor for Optimist's link building project, Juice.

Responsible for progression of articles through developmental funnel from topic generation to writer assignment, to the final product that's ready to be pitched to guest post websites to land links for our clients.

To date:
* Overseen hundreds of articles through the editorial and publishing process, all of which required my topic generation and editorial touch
* Managed a team of writers across timezones and around the world which has helped Juice become profitable in less than a year and maintain that level of profitability to date

Managing Editor

Mayple

* Working as a freelance email marketing consultant for Mayple via their contract with MailChimp/Intuit. 
* Audit MailChimp client email accounts to find areas for improvement through health checks. 
* Present on findings and implementations to solve gaps in use.
* Conduct implementations based on these identified gaps and report to clients.
* Occassionally continue with Mailchimp clients following process as an email consultant.

Email Marketing Consultant

CB Company

Social media ghostwriting and niche community building for the CEO of a series of cannabis industry events held each year in Switzerland.

Audience & Income

Member

DataHawk

Content Creator

Coaching ambitious freelancers to build better businesses.

Developing a strong marketing program isn't easy.
A couple of roadblocks stand in the way.
Some have to do with time, and others, resourcing.

Here's the typical scenario for many companies:
* They're doing some marketing content and storytelling now and then.
* They may occasionally fire off a cold campaign, or run some ads.
* Their marketing is 'good enough,' but they know it could be better.
* Marketing responsibilities are split between several different people.
* Who check the 'task boxes' begrudgingly.
* And the resulting work is disjointed at best, or confusing at worst.

For these companies, marketing is anything but strategic. Or the strategy is made of sticks and string when it should be concrete.

Things can be different, though.

Our work as Fractional Marketers helps these companies:
* Tell a more cohesive and powerful story
* Identify their core audience and create a marketing narrative that resonates
* Find the right channels to develop so effort isn't wasted
* Execute quickly on short-term opportunities and lay the foundation for long-term growth and sustainability 
* Install and execute on repeatable, predictable processes & strategies that continue to move the needle

We offer three options for engagement:

* It all begins with our Marketing Tune-Up. Over 30 days we'll take a 'look under the hood' of your current marketing and find 2-3 opportunities for quick wins that we can work on together. 
* Your investment for the Marketing Tune-Up is directly applied, to one of two monthly retainer options if you choose to keep working with us, the Scale plan and the Soar plan.
* Under the Scale plan we're developing warm and cold email outreach, an organic traffic engine, social media marketing, and thought leadership content to have things firing on all cylinders.
* Under the Soar plan, we become your marketing team, hiring freelancers from our network and going full-speed ahead to help you pour fuel on the fire of your marketing momentum.

You get two of us at Zanate—me and my wife Julie—who bring a combined 30+ years of experience in content, marketing, and storytelling to the table to help your portfolio companies custom-craft and execute a content strategy that's right for their unique situation and niche.

The cost?
Less than half the annualized cost of a typical full time Chief Marketing Officer, on the high end.

Interested to learn more?
It all starts with a free Marketing Strategy Call to set the table.

DM me or book 30 minutes here:
https://savvycal.com/krishughes/marketing-strategy-call

Founder --> Ghostwriter & Content Creator for Growing Coaches & Solopreneurs

Leapforth

✅ I deliver expert training courses in complaints handling and investigation skills, tailored to suit your organisation - both online and face-to-face

✅ I can audit and rewrite your existing complaints handling procedures to make sure they work for you and your customers

✅ I provide independent investigations or reviews of your trickier complaints 

✅ I can act as an independent investigating officer or independent person for local authority Stage 2 complaints investigations under the Children Act 1989 Statutory Complaints Procedure in England

✅ I provide advice about all things complaints-handling, including the essentials about any procedures you might need to follow, like the Housing Ombudsman Service’s Complaint Handling Code, the Parliamentary and Health Service Ombudsman’s Complaint Standards for the NHS and Central Government, and Scotland’s Model Complaints Handling Procedures, and

✅ I speak at conferences and other events about complaint investigations best practice.

Complaints handling trainer and consultant, independent investigator, founder

Housing Ombudsman

Investigated complaints about landlords on an ad hoc basis for HOS (short-term contract).

Adjudicator

Scottish Public Services Ombudsman

As SPSO’s lead trainer, I designed and delivered online and classroom-based training courses in complaints handling and investigation skills, aimed at public services within the Ombudsman’s jurisdiction. I also:  
♦ provided advice and guidance to the public and social housing sectors about complaints handling and investigations
♦ monitored compliance with the Scottish statutory Model Complaints Handling Procedures
♦ established and chaired a network of external training managers from Ombuds organisations
♦ trained new trainers to deliver my courses
♦ collaborated with Parliamentary and Health Service Ombudsman colleagues to help produce their new training offer.

Training Lead

♦ Reviewed SPSO's Model Complaints Handling Procedures for public services in Scotland
♦ Produced new Key Performance Indicators for the Model Complaints Handling Procedures
♦ Investigated complaints against local authorities, further and higher education institutions, the Scottish Government, non-departmental public bodies, housing associations and the NHS
♦ Spoke at conferences to promote SPSO's work
♦ Delivered training to external organisations.

Learning, Standards and Improvement Officer / Investigator

Local Government and Social Care Ombudsman

♦ Managed LGSCO's successful training programme for local authorities and care providers
♦ Established, trained and managed a team of trainers across three regional offices
♦ Delivered more than 70 complaint handling and investigation skills courses per year 
♦ Designed both classroom-based training and eLearning courses
♦ Liaised between LGSCO and local authority senior management, working together to resolve issues
♦ Organised and spoke at annual good practice conferences for local authorities and independent care providers
♦ Published a quarterly newsletter for local authorities
♦ Worked with the Local Government Association to provide a complaints handling guide and elearning course for councillors
♦ Investigated decision review requests from members of the public when they were unhappy about a decision by the Ombudsman.

External Training and Relationship Lead

♦ Investigated complaints against local authorities in England
♦ Started as a specialist investigator in education and children's services complaints
♦ Then moved into a more generalist role, working in both assessment and investigation teams
♦ Delivered training to local authorities.

Investigator

♦ Privately tutored French to adult learners.

French Tutor

Ingeus

♦ Advised new clients on a government programme aimed at returning people to work
♦ Provided coaching, mentoring and bespoke training
♦ Liaised with external stakeholders such as Jobcentre Plus, local employers, charities and NHS organisations.

Client Engagement Advisor

Hungerhill Academy Trust

♦ Taught French to children aged 11-16. 
♦ Had a place on the government's Fast Track Teaching Programme, so I also completed whole-school projects that added value 
♦ Gained a Specialist Schools and Academies Trust Diploma in Classroom Innovation for one of my projects, the resources for which are still available on the Times Educational Supplement website, where they receive consistently excellent reviews.

French Teacher

Universite de Lorraine

Taught English to undergraduate and postgraduate students. Established an extra-curricular English-speaking club. Also tutored English privately.

English Language Teacher

The Complaints Yogi 🧘 | Making your complaints process painless, your customers and staff happier | Independent investigator 🕵️ | L&D specialist

Are you worried your complaints handling procedures aren’t up to scratch?

Do you panic when a complaint lands in your inbox?

Do you need to investigate complaints as part of your role and have no idea where to start? 

I’d love to help!

I've investigated complaints for three different ombudsmen and for the last 10+ years have been delivering expert training courses in complaints handling and investigation skills to organisations across the UK. 

I’ve trained:

✅ NHS
✅ care providers
✅ local authorities (staff and councillors)
✅ housing associations
✅ the fire service
✅ universities
✅ further education colleges
✅ schools
✅ government organisations
✅ non-departmental public bodies
✅ ombudsman staff.

My training courses are practical, interactive, refer to any relevant requirements, and are tailored to your needs. I deliver them online or can travel to you.

Feedback about my courses includes:

"Nicola has run several complaints training courses for us at Glasgow School of Art. Her courses are really engaging and we’ve had positive feedback from staff after all of them. She leaves lots of opportunity for questions and discussion in the courses, helping to tailor them to our needs." (Complaints manager at Glasgow School of Art.)

"Nicola was a fantastic trainer and facilitated each session well, providing examples of good practice throughout the course, as well as what not to do! Nicola kept the pace of the training and there were plenty of opportunities for reflection and questions. The supplementary information will definitely assist me in the future and I’d recommend the training." (Housing manager at a local authority.)

If you'd like to have a chat about my training courses and how I can support you in handling complaints better, drop me a message. 

I can also help in other ways, for example:
 
✅ audit and rewrite your complaints handling procedure to ensure it actually works for you and your customers, and is compliant with any relevant regulations

✅ be an independent external investigator or reviewer of a particularly tricky complaint, or for a Stage 2 investigation under the Children Act 1989 statutory complaints procedure in England

✅ provide you with advice about the Housing Ombudsman’s Complaint Handling Code, Scotland’s Model Complaints Handling Procedures, and PHSO’s Complaint Handling Standards for the NHS and Central Government

✅ design effective and practical learning resources specifically for your organisation.

🕵️‍♀️


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The Battle

Kris Hughes 🪓

Nicola Driver

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