Kris Hughes 🪓

Social Media Content Creator

Zanate Marketing

* Fractional marketing for growth-stage companies that drives revenue.
* B2B focus, but we're chameleons -- we meet you where you are.
* Focus areas: cold and warm outreach, organic traffic engines, thought leadership, social media management and company story development.

Founder | Fractional Marketer

Gallium Solutions

* Fractional marketing director for a rapidly-growing government grants consulting company.
* Building out a warm and cold outreach engine to consistently drive leads.
* Executing a content strategy to consistently increase organic traffic and niche authority.
* Developing the company's social media presence to amplify thought leadership.

Fractional Marketing Director

Prospology

Working with Prospology.com as a fractional brand strategy coach to help the medical writing community's students develop a strong presence on LinkedIn and a storytelling strategy that supports the growth of their freelance medical writing businesses.

Brand Strategy Coach

Several Clients

* I'm a LinkedIn ghostwriter for 3 founders: The owner of a CRO consultancy, the owner/CEO of a SaaS company, and my friend who runs an eCommerce growth consulting company.
* As a ghostwriter, I publish a total of 36 posts per month on these accounts and do 30 hours a month of community cultivation work to help drive more interest for my clients with their ideal clients.
* The goals are to increase profile views, attention on content, and cultivate leads for my client's business.
* LinkedIn Ghostwriting has been a core service offering of Zanate Ventures since I founded the company in March 2020.

LinkedIn Ghostwriter 👻

Point One Navigation

Helping to develop and manage the content pipeline operations for a major precision navigation company with clients across industries like agriculture, drones, and self-driving cars.

Content Operations Consultant

Optimist

Fractional managing editor for Optimist's link building project, Juice.

Responsible for progression of articles through developmental funnel from topic generation to writer assignment, to the final product that's ready to be pitched to guest post websites to land links for our clients.

To date:
* Overseen hundreds of articles through the editorial and publishing process, all of which required my topic generation and editorial touch
* Managed a team of writers across timezones and around the world which has helped Juice become profitable in less than a year and maintain that level of profitability to date

Managing Editor

Mayple

* Working as a freelance email marketing consultant for Mayple via their contract with MailChimp/Intuit. 
* Audit MailChimp client email accounts to find areas for improvement through health checks. 
* Present on findings and implementations to solve gaps in use.
* Conduct implementations based on these identified gaps and report to clients.
* Occassionally continue with Mailchimp clients following process as an email consultant.

Email Marketing Consultant

CB Company

Social media ghostwriting and niche community building for the CEO of a series of cannabis industry events held each year in Switzerland.

Audience & Income

Member

DataHawk

Content Creator

Coaching ambitious freelancers to build better businesses.

Developing a strong marketing program isn't easy.
A couple of roadblocks stand in the way.
Some have to do with time, and others, resourcing.

Here's the typical scenario for many companies:
* They're doing some marketing content and storytelling now and then.
* They may occasionally fire off a cold campaign, or run some ads.
* Their marketing is 'good enough,' but they know it could be better.
* Marketing responsibilities are split between several different people.
* Who check the 'task boxes' begrudgingly.
* And the resulting work is disjointed at best, or confusing at worst.

For these companies, marketing is anything but strategic. Or the strategy is made of sticks and string when it should be concrete.

Things can be different, though.

Our work as Fractional Marketers helps these companies:
* Tell a more cohesive and powerful story
* Identify their core audience and create a marketing narrative that resonates
* Find the right channels to develop so effort isn't wasted
* Execute quickly on short-term opportunities and lay the foundation for long-term growth and sustainability 
* Install and execute on repeatable, predictable processes & strategies that continue to move the needle

We offer three options for engagement:

* It all begins with our Marketing Tune-Up. Over 30 days we'll take a 'look under the hood' of your current marketing and find 2-3 opportunities for quick wins that we can work on together. 
* Your investment for the Marketing Tune-Up is directly applied, to one of two monthly retainer options if you choose to keep working with us, the Scale plan and the Soar plan.
* Under the Scale plan we're developing warm and cold email outreach, an organic traffic engine, social media marketing, and thought leadership content to have things firing on all cylinders.
* Under the Soar plan, we become your marketing team, hiring freelancers from our network and going full-speed ahead to help you pour fuel on the fire of your marketing momentum.

You get two of us at Zanate—me and my wife Julie—who bring a combined 30+ years of experience in content, marketing, and storytelling to the table to help your portfolio companies custom-craft and execute a content strategy that's right for their unique situation and niche.

The cost?
Less than half the annualized cost of a typical full time Chief Marketing Officer, on the high end.

Interested to learn more?
It all starts with a free Marketing Strategy Call to set the table.

DM me or book 30 minutes here:
https://savvycal.com/krishughes/marketing-strategy-call

Founder --> Ghostwriter & Content Creator for Growing Coaches & Solopreneurs

Shiv Shenoy, PMP

I help experts earn Authority in their field and attract Growth Opportunities. | Write a book (w/o prior writing experience). | Productize your knowledge. | Crack a PM exam. | Follow me for how-tos.

In 2012, I completed 15 years in the corporate world.

Life was fast-paced, intense—18-hour workdays, back-to-back meetings, and constantly juggling projects.

Then, one week later, everything changed.

The pressure finally broke me. I ended up spending two weeks in the hospital.

With all the time in the world, I was left alone with my thoughts. Lying on the hospital bed, that’s when it hit me — what was I really doing with my life?

One sleepless night, tears streamed down my face as I confronted the truth I had been ignoring: I wasn’t living life on my terms. I wasn't being there for my family.

It was my wake-up call.

Within a year, I quit my job to go solo.

Project Management was my strength. So, I started helping others pass the PMP exam, using brain-friendly strategies I had mastered for myself.

For the next 8 months, I turned my notes into blog posts. I worked tirelessly, sold my house to stay afloat, and tried to build something out of nothing.

Yet, nothing seemed to work.

And then, I found Amazon.

I converted some of my blog posts into a book and self-published on Amazon. 

To my surprise, it became a #1 bestseller across 3 categories.

I went from chasing clients to clients chasing me — ready to pay hundreds of dollars for my coaching.

And that’s when I learned an important lesson: 

>> Building your authority is the fastest way to grow.

In 2017, I took it a step further. I started posting daily on social media — content aimed at helping project managers.

By 2019, I launched my first online course.

So far, I've:

- Written 623+ articles with over 1.3 million reads
- Published 21 books (17 on Amazon, with multiple bestsellers)
- Written over 3879+ social media posts
- Coached and taught over 6,200 students
- Created 8 online courses

Every single day, I learn new ways to reach and help more people.

I built my businesses from scratch by building authority online. And if you're an expert in your field, you can do the same.

Here’s how:

- Build your online presence
- Write content on LinkedIn & your blog
- Convert your expertise into a book (instant authority)

It’s simple once you know the steps. I’ve made tons of mistakes, learned from the best, and built systems that can help anyone grow fast.

If you’re ready to scale your authority and attract endless opportunities, I’m here to guide you.

Reach me: https://linktr.ee/shivshenoy

Resources - 
👉 How to write a book > https://geni.us/kindleseries
👉 PMP Study Books > https://www.amazon.com/dp/B074CGM4DB
👉 Free PMP exam course > https://bit.ly/pmp-nl

Niche Authority Coach, PMP Coach & Founder

Under this Specialized Education Provider entity, Shiv coaches PMP aspirants to pass the exam in the shortest possible time while enjoying the preparation for long-term retention. 
Shiv also helps people build their Authority (a step ahead of Personal Brand) in their field, to attract unlimited growth opportunities. This he does primarily by helping them write about what they do, on social media, blog, and through their own book!

https://www.simplifiededucationsystems.com
https://www.pmexamsmartnotes.com

This comment hit me harder than most.

Because it was truth from the field.
And it sums up why most experts stay invisible.

A finance leader commented on my post:

“You save crores through efficiency, but the applause goes to the dealmaker.
You automate processes that free up entire teams, but it looks like ‘just reports.’
You deliver excellence again and again, until it becomes the bare minimum.”

That’s not a complaint.
That’s reality for thousands of experts.

They create impact quietly.
But being good at work isn’t enough. 
People don’t value what they don’t notice.

Interestingly,
As you start sharing, people think you’ve changed.
But really, you’ve just stopped staying quiet.

If you’ve been the “silent expert,” 
it’s time to step out of the quiet zone.
Not to boast. 
To be seen.
But to be understood. 

♻️ Repost if you believe expertise needs to be shared.

--
Hi, 👋 I’m Shiv Shenoy. 
I help CXOs & founders turn their expertise into industry authority, 
through their books and LinkedIn content.

Ready to turn what 𝘺𝘰𝘶 𝘬𝘯𝘰𝘸 into what 𝘺𝘰𝘶'𝘳𝘦 𝘬𝘯𝘰𝘸𝘯 𝘧𝘰𝘳? 
Let’s talk. DM me or book a clarity call. 
Use the link above this post.

Shiv Shenoy

Authority Branding for CXOs & Experts | LinkedIn Top Voice | I help you go from expert-in-the-room to authority-in-the-industry — unlocking limitless growth.

Showing your work is not bragging, it is balance. Your future-self will thank you.

Chaos isn’t the test.

Composure is.

We were in an M&A meeting.
Tension thick enough to cut through.
Numbers clashed.
Egos clashed harder.

Midway, the other side demanded retention bonuses for their top team.. a sudden addition that stretched our budget thin.

You could feel the air shift.
Our finance head frowned.

I looked at my CEO.
He didn’t flinch.
He just said,
“Let’s hear 𝘸𝘩𝘺 they need it.”

Then he listened.
𝘙𝘦𝘢𝘭𝘭𝘺 listened.

Turned out their leaders were anxious about job security.
They weren’t pushing greed.
They were asking for assurance.

So he reframed the offer.
No extra payout.
Just a six-month performance-based retention plan.

Deal saved.
Team trust built.

Because in rooms where chaos reigns,
calm becomes strategy.

That’s what authority really is.
Not volume.
Not titles.
But the ability to create order when everything feels unstable.

Composure isn’t about keeping quiet.
It’s about keeping clarity.

And that day, I learned:
Deals don’t collapse from conflict.
They collapse from tone.

Because chaos doesn’t define leaders.
Composure, and the authority it commands, does.

--
Hi, 👋 I’m Shiv Shenoy.
I partner with experts to turn their expertise into industry authority, through their books and LinkedIn content.

Ready to turn what 𝘺𝘰𝘶 𝘬𝘯𝘰𝘸 into what 𝘺𝘰𝘶'𝘳𝘦 𝘬𝘯𝘰𝘸𝘯 𝘧𝘰𝘳? 
Let’s talk, DM me. Or book a clarity call. 
Use the link above this post.

How you make people feel decides their trust in you. Their trust in you earns you authority naturally.

Your legacy starts in minutes.

Not years.

Leaders don’t set out to “build a legacy.”

They simply live one moment at a time.
One choice at a time.
One interaction at a time.

And here’s something I’ve learned while working with CXOs write their books:

When you sit with a leader for months…
When you hear their stories…
When you see what shaped them…
You start noticing the quiet '𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱' patterns.

Those patterns aren’t dramatic.
They’re not headline moments.
They’re tiny signals of who they really are.

And those tiny signals compound.
Into trust. Into reputation. 𝗜𝗻𝘁𝗼 𝗹𝗲𝗴𝗮𝗰𝘆.

Here’s the simple system I see in that pattern.

𝟭 / 𝗧𝗵𝗲𝘆 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝘄𝗶𝗻 (30 seconds)
Share the story behind the work your team did.
Not to praise. To preserve the meaning.

People don’t remember the task.
They remember why it mattered.

𝟮 / 𝗧𝗵𝗲𝘆 𝘁𝗲𝗮𝗰𝗵 𝗼𝗻𝗲 𝘀𝗺𝗮𝗹𝗹 𝗹𝗲𝘀𝘀𝗼𝗻 (20 seconds)
Turn the week’s experience into a clear takeaway.
Simple. Human. Practical.

This builds a shared language that keeps teams aligned.

𝟯 / 𝗧𝗵𝗲𝘆 𝗹𝗲𝗮𝘃𝗲 𝗼𝗻𝗲 𝗱𝗼𝗼𝗿 𝗼𝗽𝗲𝗻 (10 seconds)
Invite a reply. A thought. A concern.

Leaders aren’t remembered for having the answers.
They’re remembered for making room for better ones.

This system doesn’t create legacy.
It reveals it.
By capturing the things you’re already doing with a little more clarity and a little more care.

That’s where legacy begins.
In minutes.
Not years.

♻️ Repost to help someone that may need it.

--
Hi, 👋 I’m Shiv Shenoy. 
I help CXOs & founders turn their expertise into industry authority, 
through their books and LinkedIn content.

Ready to turn what 𝘺𝘰𝘶 𝘬𝘯𝘰𝘸 into what 𝘺𝘰𝘶'𝘳𝘦 𝘬𝘯𝘰𝘸𝘯 𝘧𝘰𝘳? 
Let’s talk. DM me or book a clarity call. 
Use the link above this post.

Use this simple system to ensure you build your legacy in each moment of contact during your average day.

taplio

The Battle

Kris Hughes 🪓

Shiv Shenoy, PMP

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The Battle

Kris Hughes 🪓

Shiv Shenoy, PMP

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shiv Shenoy, PMP's LinkedIn Performance

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Performance ScoreShiv Shenoy, PMP's LinkedIn Performance