Kris Hughes 🪓

Social Media Content Creator

Zanate Marketing

* Fractional marketing for growth-stage companies that drives revenue.
* B2B focus, but we're chameleons -- we meet you where you are.
* Focus areas: cold and warm outreach, organic traffic engines, thought leadership, social media management and company story development.

Founder | Fractional Marketer

Gallium Solutions

* Fractional marketing director for a rapidly-growing government grants consulting company.
* Building out a warm and cold outreach engine to consistently drive leads.
* Executing a content strategy to consistently increase organic traffic and niche authority.
* Developing the company's social media presence to amplify thought leadership.

Fractional Marketing Director

Prospology

Working with Prospology.com as a fractional brand strategy coach to help the medical writing community's students develop a strong presence on LinkedIn and a storytelling strategy that supports the growth of their freelance medical writing businesses.

Brand Strategy Coach

Several Clients

* I'm a LinkedIn ghostwriter for 3 founders: The owner of a CRO consultancy, the owner/CEO of a SaaS company, and my friend who runs an eCommerce growth consulting company.
* As a ghostwriter, I publish a total of 36 posts per month on these accounts and do 30 hours a month of community cultivation work to help drive more interest for my clients with their ideal clients.
* The goals are to increase profile views, attention on content, and cultivate leads for my client's business.
* LinkedIn Ghostwriting has been a core service offering of Zanate Ventures since I founded the company in March 2020.

LinkedIn Ghostwriter 👻

Point One Navigation

Helping to develop and manage the content pipeline operations for a major precision navigation company with clients across industries like agriculture, drones, and self-driving cars.

Content Operations Consultant

Optimist

Fractional managing editor for Optimist's link building project, Juice.

Responsible for progression of articles through developmental funnel from topic generation to writer assignment, to the final product that's ready to be pitched to guest post websites to land links for our clients.

To date:
* Overseen hundreds of articles through the editorial and publishing process, all of which required my topic generation and editorial touch
* Managed a team of writers across timezones and around the world which has helped Juice become profitable in less than a year and maintain that level of profitability to date

Managing Editor

Mayple

* Working as a freelance email marketing consultant for Mayple via their contract with MailChimp/Intuit. 
* Audit MailChimp client email accounts to find areas for improvement through health checks. 
* Present on findings and implementations to solve gaps in use.
* Conduct implementations based on these identified gaps and report to clients.
* Occassionally continue with Mailchimp clients following process as an email consultant.

Email Marketing Consultant

CB Company

Social media ghostwriting and niche community building for the CEO of a series of cannabis industry events held each year in Switzerland.

Audience & Income

Member

DataHawk

Content Creator

Coaching ambitious freelancers to build better businesses.

Developing a strong marketing program isn't easy.
A couple of roadblocks stand in the way.
Some have to do with time, and others, resourcing.

Here's the typical scenario for many companies:
* They're doing some marketing content and storytelling now and then.
* They may occasionally fire off a cold campaign, or run some ads.
* Their marketing is 'good enough,' but they know it could be better.
* Marketing responsibilities are split between several different people.
* Who check the 'task boxes' begrudgingly.
* And the resulting work is disjointed at best, or confusing at worst.

For these companies, marketing is anything but strategic. Or the strategy is made of sticks and string when it should be concrete.

Things can be different, though.

Our work as Fractional Marketers helps these companies:
* Tell a more cohesive and powerful story
* Identify their core audience and create a marketing narrative that resonates
* Find the right channels to develop so effort isn't wasted
* Execute quickly on short-term opportunities and lay the foundation for long-term growth and sustainability 
* Install and execute on repeatable, predictable processes & strategies that continue to move the needle

We offer three options for engagement:

* It all begins with our Marketing Tune-Up. Over 30 days we'll take a 'look under the hood' of your current marketing and find 2-3 opportunities for quick wins that we can work on together. 
* Your investment for the Marketing Tune-Up is directly applied, to one of two monthly retainer options if you choose to keep working with us, the Scale plan and the Soar plan.
* Under the Scale plan we're developing warm and cold email outreach, an organic traffic engine, social media marketing, and thought leadership content to have things firing on all cylinders.
* Under the Soar plan, we become your marketing team, hiring freelancers from our network and going full-speed ahead to help you pour fuel on the fire of your marketing momentum.

You get two of us at Zanate—me and my wife Julie—who bring a combined 30+ years of experience in content, marketing, and storytelling to the table to help your portfolio companies custom-craft and execute a content strategy that's right for their unique situation and niche.

The cost?
Less than half the annualized cost of a typical full time Chief Marketing Officer, on the high end.

Interested to learn more?
It all starts with a free Marketing Strategy Call to set the table.

DM me or book 30 minutes here:
https://savvycal.com/krishughes/marketing-strategy-call

Founder --> Ghostwriter & Content Creator for Growing Coaches & Solopreneurs

High Magick X Systems | I see & remove blocks you don't know exist, but feel - without Zoom, phone calls or being in the same room | Change Mentor for Executives & Founders who want to live with more depth & die happy

Most of the decisions you regret weren’t “bad decisions”.

They were built on values you never defined properly.

It’s why you stay in roles, relationships and versions of you that look fine on paper but wrong in your body.

You didn't just end up there - you unknowingly decided your way into them.

Because each choice you make sits on top of values that collapse the moment people, money or pressure push back.

In The Obsidian Vault, we cut through all of it so your tough decisions feel simple to make:

We'll break down: 
- What’s really happening.
- What you’re actually loyal to and why it matters.
- What it will cost to keep things as they are.

That’s how you stop making decisions you regret and build a life you don't.

You'll see clearly, decide cleanly, and live closer to what you truly value with each choice you make.

𝐖𝐡𝐨 𝐢𝐭'𝐬 𝐟𝐨𝐫
 -You’re smart, capable & deeply responsible, but privately exhausted
 -You’re dragging unfinished conversations, roles or relationships behind you
 -You’re standing in a life that looks fine on paper & wrong in your body
 -You’re value driven, but feel a constant gap between what you stand for vs what you tolerate.

More insights, healing or content won’t change that. This is the lever:

Language, structure and perspective that makes it harder to lie to yourself.

𝐖𝐡𝐨 𝐈 𝐚𝐦
I’ve walked parallel paths since I was 19, when I quit uni to build a 25 year career with the likes of Goldman Sachs, UBS, HSBC, Barclays and others.

I set up my first business alongside my first job, went on to build two jewellery brands, a business transformation consultancy, and a private practice working with 600+ founders and executives through High Magick.

All while navigating Complex Post Traumatic Stress Disorder (c-PTSD)

Tough calls come with that territory, and often arrive all at once. But that wasn’t new to me.

Aged eight, I became a carer for my disabled aunt. It was violent and turbulent.

I had a front row seat to what happens when loved ones refuse to make obvious decisions, what it costs them, and me.

It taught me something most miss:

Your best decisions are made when you can be a bystander in your own life at the right moment - then move swiftly.

That’s tough for most people.

Master it, and you solve problems before they can even exist - just like I, and 600+ executives and founders have.

Through real-life (anonymised) examples from their sessions and my own life, I explain how.

When you need to stop making decisions you regret and build a life you don't, welcome.

https://theobsidianvault.substack.com/about

taplio

The Battle

Kris Hughes 🪓

Sonal Bhaskaran

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