The #1 reason you don't see results from your marketing is because you're lacking a strategy. (Sorry, did that sting a little? 😬)

The thing is, I've seen too many coaches, consultants and professional service businesses limit their growth and impact because marketing is too complicated. 🫣

And really, I don’t believe marketing should EVER be the thing that holds you back from being successful in your business. 

I joke that it’s my personal mission to make you love marketing - really though, my goal is to help you get excited about it because it feels good AND gets you the results you want. 💪🏼

Marketing doesn’t have to be complicated at all. In fact it really can be simple and authentic...AND allow you to grow your business while impacting more people.

The truth is, you can do much LESS and be so much MORE effective. 🎉

••••••••••••••••••••••••••••••••••••••••••••
I work with coaches, consultants and solo business owners who are DIYing their own marketing and feeling overwhelmed and frustrated. Your clients come from referrals and networking, and you wish there was a way to start getting high quality inbound leads. I offer 1:1 consulting packages and a membership community to help you get clear and focused on authentic marketing strategies that will attract and convert your ideal clients.

I also serve as a Fractional CMO for people-centered professional service businesses. You've built your business on referrals and relationships, and you're ready to create a marketing plan that will enable a sales team to take your business to the next level. I conduct an audit and assessment of your current marketing efforts, and create a strategic marketing plan centered on authentic content that builds meaningful relationships.

••••••••••••••••••••••••••••••••••••••••••••
If you're ready to stop throwing spaghetti at the wall (or wasting thousands of dollars on ads that aren't working), and want to start executing a marketing plan that you're excited about - DM me "marketing plan" and let's see if it makes sense to work together.

Kristi Mitchell

𝗜’𝗹𝗹 𝗯𝗲 𝗵𝗼𝗻𝗲𝘀𝘁: 
LinkedIn has been a bit of a rollercoaster lately. Between the algorithm shifts and the reach being a total mystery, it’s easy to get frustrated with the "platform" side of things. 😒 

𝗕𝘂𝘁 𝘁𝗵𝗲𝗻 𝗜 𝗹𝗼𝗼𝗸 𝗮𝘁 𝗺𝘆 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 𝗮𝗻𝗱 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿: 
The algorithm didn't build my business, the people did. Despite the tech frustration, this space has allowed me to meet so many incredible people I would have never known otherwise. 🥰 

They aren’t just "connections"; they are collaborators, cheerleaders, and the reason I keep showing up. 👯‍♀️ 

If you aren't following them yet, you’re missing out on the best parts of this platform:

Miranda ⭐️ VonFricken: LinkedIn Expert & Trainer (𝘢𝘯𝘥 𝘥𝘢𝘪𝘭𝘺 𝘥𝘰𝘴𝘦 𝘰𝘧 𝘳𝘦𝘢𝘭𝘪𝘵𝘺.) She is the perfect mix of bubbly energy and no-nonsense brilliance. We’ve collaborated and referred business for years, and her posts always inspire me to do more and be more in this world. 🤩 

Toby Myles: My "Biz Bestie" and a true master of storytelling. We met here years ago and now we support each other through the highs and lows of biz ownership (𝘢𝘯𝘥 𝘭𝘪𝘧𝘦 𝘪𝘯 𝘨𝘦𝘯𝘦𝘳𝘢𝘭.) If you haven't heard her podcast, Her Origin Story, it’s the only one I listen to religiously. 🎙️

Lisa Klein: Business Coach & Process Strategist. We crossed LI paths in early 2025 and when we finally met over Zoom in December, it felt like we’d known each other forever. I love her focus on process and Lead Magnets (𝘴𝘰 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵!), and she is absolutely crushing the engagement game right now - despite these algo changes. Take note! 💪 

Let’s keep this momentum going! 

I’m shouting out these 3 women, but I want to fill the feed with even more brilliance today.

𝗧𝗮𝗴 𝟯 𝗮𝗺𝗮𝘇𝗶𝗻𝗴 𝘄𝗼𝗺𝗲𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘄𝗻𝗲𝗿𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 𝘄𝗵𝗼 𝗶𝗻𝘀𝗽𝗶𝗿𝗲 𝘆𝗼𝘂!

Let’s spark some new connections and show this algorithm what a real community looks like. 💞

🎯 Marketing Strategist | 🎙 Podcast Host: UNF*DGE Your Marketing | 🎤 Speaker & Presenter on Strategic Marketing Planning, AI + Marketing, Personal Branding and Making the Leap to Entrepreneurship

THIS! 👇 

This visual has been in my head for so many years and now it finally exists in the world! (𝘛𝘩𝘢𝘯𝘬 𝘺𝘰𝘶, 𝘎𝘦𝘮𝘪𝘯𝘪.)

This image represents the biggest problem I see in the world of marketing.

THIS is what happens when you operate without a strategic marketing plan. 😳 

Look at the top of the funnel: 
You pour tons of time, energy, and money into "Awareness & Visibility." You're busy, and it feels like you are doing the work that will get you where you want to go with your business.

Then look at the middle:
Without a solid strategy connecting the stages of Attract, Convert, Nurture, Close, all that hard work just pours out of gaping holes. 

The result is a frustratingly tiny drip of clients at the bottom. 😣 

STOP pouring water into a leaky bucket.🚰 
START investing in a strategic plan to help you grow. 🌱

Does this resonate at all?...

Is it just me, or did January 1st arrive about two weeks too early? 😅 

If you’re a mission-driven service provider still catching your breath after the holidays, I have a confession: 𝗜’𝗺 𝗼𝗳𝗳𝗶𝗰𝗶𝗮𝗹𝗹𝘆 𝗱𝗲𝗰𝗹𝗮𝗿𝗶𝗻𝗴 𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆 𝗮𝘀 𝘁𝗵𝗲 𝗻𝗲𝘄 𝗝𝗮𝗻𝘂𝗮𝗿𝘆. 

I’m skipping the "New Year, New Hustle" pressure and spending this month in a contemplation phase - focusing on alignment rather than just "doing more." 

I’m sharing the full breakdown of how I’m navigating this (𝘢𝘯𝘥 𝘩𝘰𝘸 𝘺𝘰𝘶 𝘤𝘢𝘯, 𝘵𝘰𝘰) in tomorrow’s edition of 𝗧𝗵𝗲 𝗠𝗼𝗻𝘁𝗵𝗹𝘆 𝗠𝗲𝗺𝗼. 

If you aren't on my email list yet, here is a teaser of what’s arriving in your inbox tomorrow morning:

👉 𝗧𝗵𝗲 𝟮𝟬𝟮𝟲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁: The only 4 tasks you actually need to focus on to set your foundation for the year. 

👉 𝗧𝗵𝗲 𝗖𝗼𝗵𝗲𝘀𝗶𝘃𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗦𝗲𝗰𝗿𝗲𝘁: My guest podcast appearance where we discuss how to make your marketing pieces actually work together. 

👉 𝗧𝗵𝗲 "𝗤𝘂𝗶𝗰𝗸 𝗣𝗹𝗮𝗻" 𝗦𝗵𝗼𝗿𝘁𝗰𝘂𝘁: How to cut through the noise and get a solid 2026 plan in just 60 minutes. 

👉 𝗖𝘂𝗿𝗮𝘁𝗲𝗱 𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀: High-value organizational and sales tools from experts Emily Aborn and Bryan McDonald. 

Don't miss it! 

It's going out tomorrow to help you uncomplicate your marketing for the year ahead. (𝘓𝘪𝘯𝘬 𝘪𝘯 𝘱𝘳𝘰𝘧𝘪𝘭𝘦 𝘵𝘰 𝘴𝘪𝘨𝘯 𝘶𝘱.)

Which camp are you in?
1️⃣ January was the fresh start
2️⃣ February sounds like a good idea

THIS is going to be super fun... 🤩 
and a little scary (𝘧𝘰𝘳 𝘮𝘦, 𝘯𝘰𝘵 𝘺𝘰𝘶.) 😬 

I'm putting myself in the "hot seat" on my own show and having my friend and insightful sales expert Bryan McDonald interview ME about my own mistakes in marketing/sales.

𝗬𝗼𝘂 𝗱𝗼𝗻'𝘁 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗺𝗶𝘀𝘀 𝗶𝘁! 
(𝘖𝘳 𝘮𝘢𝘺𝘣𝘦 𝘺𝘰𝘶 𝘥𝘰...𝘢𝘯𝘥 𝘵𝘩𝘦𝘯 𝘐 𝘥𝘰𝘯'𝘵 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘣𝘦 𝘴𝘰 𝘯𝘦𝘳𝘷𝘰𝘶𝘴.😅)

https://lnkd.in/gj5sr9hu

This is a show where I chat with service-based business owners and leaders about past experiences they've had with marketing that didn't go as planned, and share their lessons learned.

In this episode, I’m turning the tables and bringing on Bryan McDonald, a partner at On Purpose Growth who helps entrepreneurs get comfortable with sales and build confidence in their sales approach. Bryan is jumping into the host seat to interview me, and we’re diving into my own challenges around separating sales from marketing, the fear of rejection, and what it actually takes to create a simple, repeatable sales process. If you’re a business owner who’s ever felt stuck or uneasy about selling, you’ll want to join us for this honest conversation!

UNF*DGE Your Marketing: Episode 80 - Bryan McDonald

Are you looking for more clarity (𝘢𝘯𝘥 𝘭𝘦𝘴𝘴 𝘤𝘩𝘢𝘰𝘴) in 2026? 🙋‍♀️ 

I recorded a special solo episode of UNF*DGE Your Marketing to help you start 2026 strong - without falling into the trap of overcommitting, overhauling everything, and feeling overwhelmed by February. 😅 

Here’s what I cover in this quick solo episode:

➡️ 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝗢𝘃𝗲𝗿 𝗚𝗲𝗻𝗲𝗿𝗶𝗰: Stop blending in. I talk about why your unique story and perspective are your best marketing assets - and how to ditch generic content for good.

➡️ 𝗟𝗲𝗮𝗱 𝘄𝗶𝘁𝗵 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Don’t try to out-shout the noise. I share some key questions to get clear on who your ideal client is and how to actually reach them in a crowded market.

➡️ 𝗗𝗲𝗳𝗲𝗻𝗱 𝗬𝗼𝘂𝗿 𝗘𝗺𝗮𝗶𝗹 𝗟𝗶𝘀𝘁: Despite what you may have heard, email marketing is not dead! I explain why it still matters, and how to actually nurture your audience without getting lost in the social media shuffle.

➡️ 𝗣𝗵𝗮𝘀𝗲 𝗬𝗼𝘂𝗿 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵: Dreaming up five new marketing initiatives? I walk through how to roll them out one at a time so you get sustainable results (and less stress).

If you’re ready to make 2026 the year your marketing finally works for you (𝘯𝘰𝘵 𝘢𝘨𝘢𝘪𝘯𝘴𝘵 𝘺𝘰𝘶) start with this special solo episode.

🎧 Listen on your favorite podcast platform.

𝙒𝙝𝙞𝙘𝙝 𝙤𝙛 𝙩𝙝𝙚𝙨𝙚 𝙥𝙤𝙞𝙣𝙩𝙨 𝙧𝙚𝙨𝙤𝙣𝙖𝙩𝙚𝙨 𝙢𝙤𝙨𝙩 𝙬𝙞𝙩𝙝 𝙮𝙤𝙪?

Have you been assuming your email campaigns are arriving in your subscribers inboxes? 😳

Don't panic BUT...

A hidden mistake might be quietly tanking your reach (𝘢𝘯𝘥 𝘤𝘰𝘴𝘵𝘪𝘯𝘨 𝘺𝘰𝘶 𝘴𝘢𝘭𝘦𝘴) - without you even knowing it. 😬 

In the latest episode of UNF*DGE Your Marketing, I sat down with email strategist Karen Grill, who broke down some surprising secrets about what’s really happening with your emails behind-the-scenes.

Trust me, you don’t want to wait until your open rates tank (𝘰𝘳 𝘺𝘰𝘶’𝘳𝘦 𝘴𝘶𝘥𝘥𝘦𝘯𝘭𝘺 𝘪𝘯𝘷𝘪𝘴𝘪𝘣𝘭𝘦 𝘵𝘰 𝘺𝘰𝘶𝘳 𝘧𝘢𝘷𝘰𝘳𝘪𝘵𝘦 𝘭𝘦𝘢𝘥𝘴) to figure this stuff out.

Here are a few quick snippets from our conversation:

➡️ There’s a technical move most business owners either skip or don’t even know exists - and if you miss it, you could be in “email jail” without realizing it.

➡️ “Cleaning” your list isn’t just about removing obvious spam. There’s a smarter, strategic way to weed people out that can actually boost your revenue and deliverability.

➡️ Some of the biggest mistakes people make with consent and spam complaints are way more common (𝘢𝘯𝘥 𝘮𝘰𝘳𝘦 𝘥𝘢𝘯𝘨𝘦𝘳𝘰𝘶𝘴) than you think.

𝗖𝘂𝗿𝗶𝗼𝘂𝘀 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲? 

This episode is PACKED with practical strategies, but you’ll have to tune in to hear all the details and find out if you’ve been making these mistakes yourself.

Give it a listen (𝘺𝘰𝘶’𝘭𝘭 𝘵𝘩𝘢𝘯𝘬 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧 𝘭𝘢𝘵𝘦𝘳)!

Be honest - do you feel a little nervous now? 🫣

Get your people, process and tech aligned || SMB Consultant

There are so many moving parts in your business.

When all those parts move
→ Purposefully,
→ Efficiently and 
→ Consistently

💲 Your profits get a major boost. 💲 


But reality looks a little different - 

You have a great 𝘁𝗲𝗮𝗺 but sometimes

✖ People are working too hard or too little
✖ People aren’t happy and leave
✖ Hiring is a huge hassle

Everyone is 𝗱𝗼𝗶𝗻𝗴 𝘀𝘁𝘂𝗳𝗳 but sometimes

✖ Things are falling through the cracks
✖ There’s a lot of duplicate efforts
✖ Things seem to take much longer than they should

You’ve invested in 𝘀𝗼𝗳𝘁𝘄𝗮𝗿𝗲 but sometimes

✖ Your team complains they are a slave to the system
✖ You don’t have the transparency you were promised
✖ You wonder if it’s helping or making things harder


Let me help you make sure your

✔ 𝗣𝗘𝗢𝗣𝗟𝗘 are happy and engaged.

✔ 𝗣𝗥𝗢𝗖𝗘𝗦𝗦𝗘𝗦 are defined and refined. 
 
✔ 𝗧𝗘𝗖𝗛 𝗧𝗢𝗢𝗟𝗦 are designed to service your people and processes. 


Book a call or reach out in the DMs.

Raisy Sirote

PLEASE, for the love of all things good and holy - 


Don’t start the new year with all kinds of 
-> revolutionary AI integrations, 
-> strategic initiatives and 
-> transformational workflow overhauls


They don’t mean anything and your team knows it.


You’ll be right back here in 12 months from now.




Before you can innovate you need to focus on the boring, nuts and bolts of your business.


When you have a lean, clean machine 


From Sales through Fulfillment through Repurchase


Then we can try all kinds of new, fun things.




But boring comes first.


And with the right attitude - you can even enjoy it. 


What other meaningless phrases have you heard since the new year?

--------
Hi 👋 - I'm Raisy, thanks for being here!


If you are looking to
→ consistently deliver an exceptional customer experience
→ and build capacity to scale
→ without losing your mind or your top talent.


Reach out.


Want actionable steps with relatable examples straight to your inbox?
Subscribe here: www.thruprocess(dot)com/subscribe


🇮🇱 ❤ ליבי במזרח ואנכי בסוף מערב ❤ 🇮🇱
#standwithIsrael

Process Improvement so your customers become raving fans || Business Process Consultant for service based businesses

I am very bad at mini golf


But I took my son to Monster Mini Golf



By hole #5, I was thirsty


There was a vending machine


That only accepted single dollar bills. 🤦‍♀️



I often have zero cash on me.


I had zero cash on me.


No drink for me.  No sale for the vendor.



Do you carry cash on you?

--------
Hi 👋 - I'm Raisy, thanks for being here!


If you are looking to
→ consistently deliver an exceptional customer experience
→ and build capacity to scale
→ without losing your mind or your top talent.


Reach out.


Want actionable steps with relatable examples straight to your inbox?
Subscribe here: www.thruprocess(dot)com/subscribe


🇮🇱 ❤ ליבי במזרח ואנכי בסוף מערב ❤ 🇮🇱
#standwithIsrael

The author can see how you vote. Learn more

What a time to be alive!

I’m not an early adopter. 


I’m risk-averse and hate surprises 

So when one of my clients contracted with a vendor

To build a custom piece of software 
on a small budget, in record time, using vibe coding,

I was HIGHLY skeptical. 
(If you’re not familiar, vibe coding refers to having AI write complex code with minimal prompting)



So I did my homework. 

👉 I reached out to someone in my network who's an early adopter with these things and he graciously gave me a 40 minute crash course on what has become possible in the last 18 months. 

👉 Then I reached out to my client's vendor to have him show me a demo of the MVP, the back end and his project plan. 

Bottom line, we’re living in exciting times!!


What used to cost hundreds of man-hours to the tune of hundreds of thousands of dollars has been cut by 80-90%.

And most exciting to me and my geeky heart?

You can build a prototype in minutes, allowing for user feedback much earlier in the process. 


Who knows what the next 18 months will bring?

--------
Hi 👋 - I'm Raisy, thanks for being here!

If you are looking to
→ consistently deliver an exceptional customer experience
→ and build capacity to scale
→ without losing your mind or your top talent.

Reach out.

Want actionable steps with relatable examples straight to your inbox?
Subscribe here: www.thruprocess(dot)com/subscribe

🇮🇱 ❤ ליבי במזרח ואנכי בסוף מערב ❤ 🇮🇱
#standwithIsrael

“Sometimes you need someone from the outside to hit you over the head a little bit.”


Direct quote from a client.

I think it's a compliment?


Should I make that my tagline? 🤣

--------
Hi 👋 - I'm Raisy, thanks for being here!

If you are looking to
→ consistently deliver an exceptional customer experience
→ and build capacity to scale
→ without losing your mind or your top talent.

Reach out.

Want actionable steps with relatable examples straight to your inbox?
Subscribe here: www.thruprocess(dot)com/subscribe

🇮🇱 ❤ ליבי במזרח ואנכי בסוף מערב ❤ 🇮🇱
#standwithIsrael

What's the one topic 
you could talk about for ten minutes straight 
without prep?


It's usually a topic you're very passionate about.

The topic you are naturally drawn to.
                   
For me, it's process. (surprise!)

So when Nechama “Nicky “ Norman asked me to join Malky Weinberger for a webinar to talk about the power of process - it was an easy yes.

Want to
👉 delight your customers?
👉 retain your good employees?
👉 stand out from your competition?
👉 pivot quickly as the market changes?
👉 deliver a consistent product/service, on time, every time?

Process is the secret sauce to scaling your business with sanity.

If you want to learn more about how to bring more of it to your business with a Q&A to answer all your burning questions, come join us tomorrow for a free webinar.  Link to register in the comments below 👇

What's your topic?
--------
Hi 👋 - I'm Raisy, thanks for being here!

If you are looking to
→ consistently deliver an exceptional customer experience
→ and build capacity to scale
→ without losing your mind or your top talent.

Reach out.

Want actionable steps with relatable examples straight to your inbox?
Subscribe here: www.thruprocess(dot)com/subscribe

🇮🇱 ❤ ליבי במזרח ואנכי בסוף מערב ❤ 🇮🇱
#standwithIsrael

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Kristi Mitchell

Raisy Sirote

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The Battle

Kristi Mitchell

Raisy Sirote

Followers

Posts

Engagements

Likes

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