CopyBrand

✨  Founder of #CopyBrand
✨  Certified Clickworthy Copywriter® with 20+ years of experience in corporate retail creating multi-million dollar programs from scratch
✨  Expert at using persuasive messaging through bespoke #conversioncopywriting to capture customer attention and highlight the greatness of products and services
✨  Able to showcase the value and uniqueness of your offerings through compelling #copywriting
✨  Offers website copy, launch copy, email campaigns, and social media posts to help biz owners turn lurkers into ideal, high-paying, DREAM clients
✨  Can help your business reach the next level with top-notch copywriting that captures your unique #branding voice
✨  Let's work together and elevate your business with unique #copywriting that truly reflects your message!

Founder and CEO

Amazon

☑️  Led multiple Amazon High-Velocity Events for high-demand, supply-constrained items with eight cross-functional teams, resulting in over $20M in sales and 20k units sold in under six minutes
☑️  Increased sales in a supply-constrained category (international chip shortage) by 30% by partnering with the vendor and securing a 28% increase in strategic marketing spend, achieving a win/win ROI for both parties
☑️  Expertly managed Microsoft Xbox partnership, including successful contract negotiations and development of strategic plans
☑️  Demonstrated strong leadership and relationship-building skills in driving mutually beneficial outcomes for both parties
☑️  Successfully managed contract negotiations, ensuring favorable terms and mutually successful outcomes for all parties involved

Sr. Vendor Manager - Video Games

Costco Wholesale

☑️  Increased sales by 30%+ in a previously stagnant mattress category by introducing high-demand items and strategically increasing marketing spend with suppliers
☑️  Launched Digital Delivery for Non-Foods Gift Cards and Tickets, resulting in instant delivery and a 95% cost reduction in shipping fees through collaboration with the supplier to develop a digital format
☑️  Created the first Kirkland Signature white label for vanilla ice cream in six languages, enabling production to run and deliver a printing project to six countries in a single job
☑️  Reduced mattress delivery time by two weeks and lowered costs by 5% by implementing Direct Distribution Centers
☑️  Developed the Juvenile Book Testing Program in collaboration with the Costco QA group to ensure proper testing results and protect members with safe children's reading materials
☑️  Assisted in the successful opening of Costco Australia, ensuring food products and labeling were compliant, legal, efficient, and synergistic within other countries and processes

Buyer (Promoted)

☑️  Responsible for reporting and maintaining the department, analyzing margins, investigating discrepancies, and calculating the distribution of products
☑️  Assisted buyer in supplier purchase negotiations, including terms, rebates, marketing, packaging, and member returns to achieve cost-effective yet quality results
☑️  Created marketing artwork for national, regional, and international programs

Assistant Buyer - Multiple Departments

Here’s the deal—standout offers don’t just spring up & sell themselves.

And if you’re serious about building a life & business that lights you up—& creates the lifestyle you freakin’ love ...

... it all starts with your OFFER. 

I know you’re savvy—& you understand that crafting offers/programs/services that actually sell is rooted in timeless truths.

And while marketers love to get all *starry-eyed* about the WHO & the WHY (<< which, yeah, makes sense since that’s what drives the story) ...

It’s the WHAT (aka: the "offer") that 👏🏻needs👏🏻to👏🏻deliver.

Because if the “what” isn’t solid? That ~story~ quickly dissolves. 🛑

So—let’s get real, business edition ⤵

First rule of "offer building club"? We need to get clear on:

🌟 What you want to be KNOWN for?
🌟 What problem are you the KNOWN solution for?

Translation? Your offer should be so aligned with your reputation—it might as well be your middle name.

Yep. You'll be THAT referable. 

And if right now you're wondering what ~qualifies~ me to coach you on this? (<< so glad you asked!)

I spent 21 years building 7- & 8-figure programs for Costco & Amazon—working with the biggest brands you use every. single. day.

And if it takes 10,000 hours to become an expert ... you girl is an expert 6x over!

I'm that good (<< saying this in the *most non-braggy* way 😆). 

But my question is: are YOU—

Ready to create an offer that lights you the heck up & SELLS? An offer that delivers real results—for both you & your clients?

Let’s chat. Shoot me a message—because that life-shifting offer of yours? 

It’s not going to build itself. 💬✨

Kristin Engen

Universal Fuel Industries

- Led a project that cut down paperwork by 75% and made our work processes smoother.
- Used smart networking and follow-ups to create 55 new sales leads, turning 40% of them into actual sales within three weeks.
- Added 15 high-ticket clients from the FMCG and Pharma sectors, growing our sales numbers by over 50%.
- Worked with local farmers to double our daily goods delivery to 600 tons, while keeping everything running safely during the pandemic.
- Initiated new business areas like boiler operations and maintenance projects, increasing our income by 20% in just half a year.
- Developed and executed a targeted marketing strategy, leveraging social media and email campaigns, resulting in a 30% increase in brand engagement and a significant boost in customer acquisition.

Marketing & Sales Assistant

BMW Group

- Gathered and analyzed customer data from existing business clients to assess fleet size and identify cross and upselling opportunities, utilizing BI tools for precise insights.
- Developed comprehensive country-wise interest rate reports and presentations, consolidated tender-related documents, and actively participated in international tenders using SAP Ariba; also conducted reviews of country-specific quotations.
- Coordinated with 13 Alphabet regional offices and partners across Europe, ensuring timely information for upcoming tenders and contract renewals.
- Enhanced customer relationship management by initiating feedback loops and satisfaction surveys, leading to a 25% improvement in customer retention and service quality.

International Sales

Lemon Tree Hotels

- Enhanced the hotel's online presence by updating website content, applying SEO techniques, and using Google Analytics to boost site performance. This strategy increased conversion rates by 12% and decreased bounce rates by 15%, effectively highlighting the hotel's unique offerings.
- Improved event management for over 15 events with Eventbrite, cutting check-in times by 40% and reducing errors through flexible guest options.
- Forged partnerships with TripAdvisor, MakeMyTrip, and local travel agents, focusing on customer satisfaction, joint marketing efforts, and revamping the LT newsletter with various teams.
- Contributed to the design of eye-catching promotional materials including brochures, flyers, and banners, enhancing brand visibility and appeal.

Marketing Intern

Penguin Publishing Group

- Built a network of over 200 celebrities, politicians, and notable figures for book pitch collaborations with Penguin Books, demonstrating strong partnership skills.
- Orchestrated marketing events, press releases, and promotional campaigns, working alongside agencies for media exposure and conducting thorough market research.
- Optimized logistics and processes for more than 10 author events with Eventbrite and Basware, cutting down administrative tasks by 25% for each event.
- Analyzed Nielsen Book Scan data for intricate projects, contributing to a 25% boost in book sales in the first quarter.
- Executed digital innovation and marketing strategies, reducing website downtime by 30% and increasing user engagement by 25%.

I help you build your Personal Brand | Ghostwriter for Thought Leaders & Founders | Sharing Insights on Ghostwriting and Marketing | 2x Author.



Hey! I'm Aditi, the ghostwriter for CEOs and industry leaders and I write books. 

9 years in, and I’ve got the ghostwriting game down: 

🖋️ 4 books
🖋️ 200+ SEO blogs
🖋️ 9 web copies 

And everything that makes an impact…

Currently, I'm deep into demystifying finance in my latest book (ghostwriting) project.

Here’s what I have for you:
🍀 LinkedIn Ghostwriting that speaks in your voice, not just echoes it.
🍀 Brand audits that sharpen your image until it cuts through the noise.
🍀 Dedicated book ghostwriting services to transform your experiences, insights and stories into a published reality.

If you’re leading the charge in your field, I’m here to back you up with the power of a well-told story.

Fancy a chat without the fluff? 

Drop me a line at adi@writeaway.info
shoot me a DM here on LinkedIn
or book a call. 

Let’s make words work for you.

Talk to you soon! 

taplio

The Battle

Kristin Engen

Aditi K.

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