CopyBrand

✨  Founder of #CopyBrand
✨  Certified Clickworthy Copywriter® with 20+ years of experience in corporate retail creating multi-million dollar programs from scratch
✨  Expert at using persuasive messaging through bespoke #conversioncopywriting to capture customer attention and highlight the greatness of products and services
✨  Able to showcase the value and uniqueness of your offerings through compelling #copywriting
✨  Offers website copy, launch copy, email campaigns, and social media posts to help biz owners turn lurkers into ideal, high-paying, DREAM clients
✨  Can help your business reach the next level with top-notch copywriting that captures your unique #branding voice
✨  Let's work together and elevate your business with unique #copywriting that truly reflects your message!

Founder and CEO

Amazon

☑️  Led multiple Amazon High-Velocity Events for high-demand, supply-constrained items with eight cross-functional teams, resulting in over $20M in sales and 20k units sold in under six minutes
☑️  Increased sales in a supply-constrained category (international chip shortage) by 30% by partnering with the vendor and securing a 28% increase in strategic marketing spend, achieving a win/win ROI for both parties
☑️  Expertly managed Microsoft Xbox partnership, including successful contract negotiations and development of strategic plans
☑️  Demonstrated strong leadership and relationship-building skills in driving mutually beneficial outcomes for both parties
☑️  Successfully managed contract negotiations, ensuring favorable terms and mutually successful outcomes for all parties involved

Sr. Vendor Manager - Video Games

Costco Wholesale

☑️  Increased sales by 30%+ in a previously stagnant mattress category by introducing high-demand items and strategically increasing marketing spend with suppliers
☑️  Launched Digital Delivery for Non-Foods Gift Cards and Tickets, resulting in instant delivery and a 95% cost reduction in shipping fees through collaboration with the supplier to develop a digital format
☑️  Created the first Kirkland Signature white label for vanilla ice cream in six languages, enabling production to run and deliver a printing project to six countries in a single job
☑️  Reduced mattress delivery time by two weeks and lowered costs by 5% by implementing Direct Distribution Centers
☑️  Developed the Juvenile Book Testing Program in collaboration with the Costco QA group to ensure proper testing results and protect members with safe children's reading materials
☑️  Assisted in the successful opening of Costco Australia, ensuring food products and labeling were compliant, legal, efficient, and synergistic within other countries and processes

Buyer (Promoted)

☑️  Responsible for reporting and maintaining the department, analyzing margins, investigating discrepancies, and calculating the distribution of products
☑️  Assisted buyer in supplier purchase negotiations, including terms, rebates, marketing, packaging, and member returns to achieve cost-effective yet quality results
☑️  Created marketing artwork for national, regional, and international programs

Assistant Buyer - Multiple Departments

Here’s the deal—standout offers don’t just spring up & sell themselves.

And if you’re serious about building a life & business that lights you up—& creates the lifestyle you freakin’ love ...

... it all starts with your OFFER. 

I know you’re savvy—& you understand that crafting offers/programs/services that actually sell is rooted in timeless truths.

And while marketers love to get all *starry-eyed* about the WHO & the WHY (<< which, yeah, makes sense since that’s what drives the story) ...

It’s the WHAT (aka: the "offer") that 👏🏻needs👏🏻to👏🏻deliver.

Because if the “what” isn’t solid? That ~story~ quickly dissolves. 🛑

So—let’s get real, business edition ⤵

First rule of "offer building club"? We need to get clear on:

🌟 What you want to be KNOWN for?
🌟 What problem are you the KNOWN solution for?

Translation? Your offer should be so aligned with your reputation—it might as well be your middle name.

Yep. You'll be THAT referable. 

And if right now you're wondering what ~qualifies~ me to coach you on this? (<< so glad you asked!)

I spent 21 years building 7- & 8-figure programs for Costco & Amazon—working with the biggest brands you use every. single. day.

And if it takes 10,000 hours to become an expert ... you girl is an expert 6x over!

I'm that good (<< saying this in the *most non-braggy* way 😆). 

But my question is: are YOU—

Ready to create an offer that lights you the heck up & SELLS? An offer that delivers real results—for both you & your clients?

Let’s chat. Shoot me a message—because that life-shifting offer of yours? 

It’s not going to build itself. 💬✨

Kristin Engen

Teaching you to write better while saving you time and money so you can earn a living without losing your life. Copywriter @ JMARK.

I got my start in writing the way all the greats do...

Getting ratted out by my classmate.

Back in elementary school, my friends and I ran an underground comic book ring. We drew panels during class, illustrated our classmates as the characters (sometimes a bit too vividly), and shared our “issues” during recess. One day, Lauren decided we were a little *too* creative for our own good. We were shut down before we could hit mass distribution.

But the spark stuck.

In 2015, I turned to Instagram. I spent my days posting minimalist poetry, with the goal to simply write how I felt and give voice to anyone who might feel the same. Four years later, that turned into a community of 114,000 readers. One follower even tattooed one of my poems on her ribs.

That’s when my "oh sh*t" moment finally came. That these words did a whole lot more than tell stories. They built relationships—made connections that cut through the superficiality we often associate with social media.

Now, I use those experiences and passion to create content for B2B leaders and brands who want to strip away the BS and get down to brass tacks, the kind that builds connection and makes people buy. 

Outside of writing, I love reading—especially thrillers and detective novels. That, and being a dad to the coolest toddler on the planet. 

If you’re someone who still believes good content should *feel* good (and not just check a box), we’ll probably get along great.

And if you're still reading this, let’s connect. Worst case, we trade memes and childhood trauma. Best case, we work together and make something pretty freaking cool.

Daren Colbert 💭✍️

6 months ago, my wife posted a lighthearted TikTok, joking about how people would flip if they knew our son’s name. She never said his name. 

But that didn’t stop a stranger from tracking her down, stalking her online, and eventually uncovering it. That moment rewired something in me. We talk a lot about how much the digital world gives our kids. Endless knowledge. Instant access. Infinite connection. 

But we rarely talk about what it takes. 

Their privacy. Their safety. Their ability to explore without being watched, targeted, or influenced. 

And now, we’re handing them AI “companions” like Baby Grok—a synthetic friend built by X (formerly Twitter)—a platform that, in just the first half of 2024, was linked to 370,588 reports of child abuse by the National Center for Missing and Exploited Children. Not to mention the reports linking LLMs to psychosis and teen suicide, and the resulting lawsuits. 

There’s a lot of talk about innovation surrounding decisions like this, but these days, it feels a lot more like irresponsibility. Look, I’m not anti-technology. I get paid to work in this industry. But we’re sprinting into the future without guardrails, and our kids are absorbing the shock. 

Curiosity is a beautiful part of childhood. It’s one of the things I love most about my son. But it should be protected, not exploited. And at the end of the day, our children don’t need faster tech. They need slower thinking. They need adults who say no to things that haven’t been tested, proven, or secured. 

Ultimately, they need a future that prioritizes their digital well-being as much as their education. Because while we’re chasing what’s possible, they’re living with the consequences.

Daren Colbert

I hate talking to people, which is why one of my goals for 2026 is to talk to more people. Now, this could very well be the death of my social battery, but here’s why I’m doing the damn thing anyway. 

It’s so easy to feel like social media is superficial. Don’t get me wrong, it certainly can be, but looking back at my time creating online, I can’t say with 100% certainty that I’ve ever taken the time to genuinely invest in deepening my relationships on any platform. 

I think it’s a large reason why I burned out on Instagram after hitting 100k followers, and why there are days when I question whether it’s worth staying on LinkedIn. 

So, here’s the plan: 

Over the course of 2026, my goal is to speak with 50 people face-to-face, virtually (or maybe even in person!). That number feels uncomfortable enough to stretch myself, but realistic enough to not poo poo on my own parade and back out. 

I already have a couple of chats set up, but if you’re down to clown—whether it’s about writing, LinkedIn, parenthood, your love for 90’s rom-coms, or simply to shoot the sh*t—send me a DM and let’s get some time on the calendar. 


P.S. Please keep this introverted soul in your thoughts and prayers.

taplio

The Battle

Kristin Engen

Daren Colbert 💭✍️

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taplio

The Battle

Kristin Engen

Daren Colbert 💭✍️

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Daren Colbert 💭✍️'s LinkedIn Performance

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Performance ScoreDaren Colbert 💭✍️'s LinkedIn Performance