CopyBrand

✨  Founder of #CopyBrand
✨  Certified Clickworthy Copywriter® with 20+ years of experience in corporate retail creating multi-million dollar programs from scratch
✨  Expert at using persuasive messaging through bespoke #conversioncopywriting to capture customer attention and highlight the greatness of products and services
✨  Able to showcase the value and uniqueness of your offerings through compelling #copywriting
✨  Offers website copy, launch copy, email campaigns, and social media posts to help biz owners turn lurkers into ideal, high-paying, DREAM clients
✨  Can help your business reach the next level with top-notch copywriting that captures your unique #branding voice
✨  Let's work together and elevate your business with unique #copywriting that truly reflects your message!

Founder and CEO

Amazon

☑️  Led multiple Amazon High-Velocity Events for high-demand, supply-constrained items with eight cross-functional teams, resulting in over $20M in sales and 20k units sold in under six minutes
☑️  Increased sales in a supply-constrained category (international chip shortage) by 30% by partnering with the vendor and securing a 28% increase in strategic marketing spend, achieving a win/win ROI for both parties
☑️  Expertly managed Microsoft Xbox partnership, including successful contract negotiations and development of strategic plans
☑️  Demonstrated strong leadership and relationship-building skills in driving mutually beneficial outcomes for both parties
☑️  Successfully managed contract negotiations, ensuring favorable terms and mutually successful outcomes for all parties involved

Sr. Vendor Manager - Video Games

Costco Wholesale

☑️  Increased sales by 30%+ in a previously stagnant mattress category by introducing high-demand items and strategically increasing marketing spend with suppliers
☑️  Launched Digital Delivery for Non-Foods Gift Cards and Tickets, resulting in instant delivery and a 95% cost reduction in shipping fees through collaboration with the supplier to develop a digital format
☑️  Created the first Kirkland Signature white label for vanilla ice cream in six languages, enabling production to run and deliver a printing project to six countries in a single job
☑️  Reduced mattress delivery time by two weeks and lowered costs by 5% by implementing Direct Distribution Centers
☑️  Developed the Juvenile Book Testing Program in collaboration with the Costco QA group to ensure proper testing results and protect members with safe children's reading materials
☑️  Assisted in the successful opening of Costco Australia, ensuring food products and labeling were compliant, legal, efficient, and synergistic within other countries and processes

Buyer (Promoted)

☑️  Responsible for reporting and maintaining the department, analyzing margins, investigating discrepancies, and calculating the distribution of products
☑️  Assisted buyer in supplier purchase negotiations, including terms, rebates, marketing, packaging, and member returns to achieve cost-effective yet quality results
☑️  Created marketing artwork for national, regional, and international programs

Assistant Buyer - Multiple Departments

Here’s the deal—standout offers don’t just spring up & sell themselves.

And if you’re serious about building a life & business that lights you up—& creates the lifestyle you freakin’ love ...

... it all starts with your OFFER. 

I know you’re savvy—& you understand that crafting offers/programs/services that actually sell is rooted in timeless truths.

And while marketers love to get all *starry-eyed* about the WHO & the WHY (<< which, yeah, makes sense since that’s what drives the story) ...

It’s the WHAT (aka: the "offer") that 👏🏻needs👏🏻to👏🏻deliver.

Because if the “what” isn’t solid? That ~story~ quickly dissolves. 🛑

So—let’s get real, business edition ⤵

First rule of "offer building club"? We need to get clear on:

🌟 What you want to be KNOWN for?
🌟 What problem are you the KNOWN solution for?

Translation? Your offer should be so aligned with your reputation—it might as well be your middle name.

Yep. You'll be THAT referable. 

And if right now you're wondering what ~qualifies~ me to coach you on this? (<< so glad you asked!)

I spent 21 years building 7- & 8-figure programs for Costco & Amazon—working with the biggest brands you use every. single. day.

And if it takes 10,000 hours to become an expert ... you girl is an expert 6x over!

I'm that good (<< saying this in the *most non-braggy* way 😆). 

But my question is: are YOU—

Ready to create an offer that lights you the heck up & SELLS? An offer that delivers real results—for both you & your clients?

Let’s chat. Shoot me a message—because that life-shifting offer of yours? 

It’s not going to build itself. 💬✨

Kristin Engen

Heart And Profit

Refine Your Messaging. Master High-Ticket Sales. Scale Sustainably.

➡️ Master High-Ticket Sales: Confidently close premium clients without feeling pushy.

➡️ Simplify Your Offers: Create scalable, premium offers that reflect your expertise.

➡️ Refine Your Messaging: Attract aligned, high-value clients with clarity and confidence.

➡️ Build Authority: Position yourself as the go-to expert in your niche.

➡️ Scale Sustainably: Implement systems that grow your revenue and impact without burnout.

CEO & Founder

Heart And Profit Podcast

I’m Eugene Berezin, the host of the Heart and Profit Podcast—a space where I help entrepreneurs scale their businesses while staying deeply aligned with their purpose. 

My mission is simple: to empower high-achieving coaches and consultants to turn their expertise into high-impact, high-profit results without burning out or compromising their values.

Through the podcast and my coaching work, I share the frameworks, strategies, and stories that help business owners refine their messaging, attract premium clients, and create offers that truly transform lives. 

I believe building a successful business isn’t about doing more—it’s about doing the right things for the right people.

My approach blends real-world experience with unapologetic truth-telling. 

Whether I’m breaking down the mindset shifts required to sell premium offers or sharing step-by-step strategies to simplify your operations, every conversation is designed to help you achieve clarity, alignment, and consistent growth.

If you’re ready to build a business that reflects who you truly are while delivering the income and impact you desire, let’s connect. I’d love to help you scale with strategy and soul.

Podcast Host

T-Mobile

SwiftUI Development: Optimized the codebase by transitioning features from UIKit to SwiftUI, boosting maintainability.
Networking & APIs: Developed API integrations, managing JSON data formats for dynamic content.
Error Handling & Caching: Implemented robust error-handling mechanisms and caching strategies using NSCache.
Mentorship: Provided technical guidance to junior developers, fostering growth and promoting efficient development practices.
Outcome: Enhanced app reliability and compliance with industry standards.

Senior Technical Team Lead

CareRev

➡️ Redesigned onboarding experience for new users by implementing a simplified registration method.

As a result of the implementation of this feature user registration increased by 80%. Which also included 30% more qualified leads for CareRev.

Initially, this feature was written utilizing UIKit, RxSwift, and the MVVM pattern.
Later on, the feature was converted into SwiftUI and Combine which modernized our codebase and improved maintainability.

➡️ Designed a feature that allowed users to upload their resumes via the app. 

This implementation allowed users to go through the interview 30% faster than before they had to submit their resumes by other means.

All new UI elements were developed using SwiftUI, which also improved code maintenance.

➡️ Developed the “Delete Account” feature that allowed CareRev to be in compliance with Apple AppStore guidelines.

This feature allowed us not only to comply with the AppStore requirements but also enhanced users’ information privacy and allowed users to have more control over their profiles.

The “Delete Account” feature was developed completely in SwiftUI utilizing Combine and MVVM patterns.

🦾 Coached other software engineers to reach their professional goals faster. 
It was the CareRev mentorship and coaching initiative.

As a result, some of my mentees received pay increases and developed a strong career plans.

Senior iOS Engineer

Nordstrom

➡️ Implemented featured search functionality that allowed customers to filter products by different categories. The more narrow search increased revenue by 40%. On top of that, we received positive customer feedback.
The feature was developed using UIKit, Swift, Coordinator Pattern, and reactive programming with RXSwift.

➡️ During promotional events such as Anniversary and Holidays, implemented promotional campaigns that would be delivered to each customer based on their preferences and previous selections.
As a result of this implementation sales during the promotional events skyrocketed be- tween 90%-120% in different categories.

➡️ Improved app performance by optimizing UICollectionView to cache previously fetched results. It allowed us to improve scrolling and delivered a smooth experience to our customers.

🦾 Mentored other iOS developers by doing pair-programming and creating a learning plan and accountability plan to track my mentees' process.

iOS Developer

➡️ Developed mobile SDK that allowed store representatives to ensure customer security and helped with fraud prevention.
As a result of this feature security risk alerts decreased by 15%
This feature was developed fully in Swift, and UIKit utilizing the MVC pattern.

➡️ Contributed to a scanning ID scanning application that allowed registration for new customers faster and easier.
This feature allowed to scan IDs including US and foreign passports and Canadian Driver’s licenses.
As a result of this feature, new customers had a better experience regardless of where they were from.
Technologies used: Swift, UIKit, and AVFoundation. MVC design pattern.

➡️ Developed a custom navigation framework that allowed us to have a unique, smooth, and seamless user experience.
The framework includes a drawer, custom navigation within the drawer, and custom menus on the top of each screen.
Our store representatives loved this feature that allowed them to have all important information at their fingertips.

📈 Implemented unit and UI tests which improved app test coverage by 40%

Providence Health & Services

Implemented new features using UIKit Swift (MVP pattern, auto layout)
Worked on accessibility features including voice-over accessibility. Made 75% of our app accessible for voice-over users. 
Implemented maintain and improved CI/CD (Bitrise, Jenkins)
Worked on integration third party SDKs
Developed network layer that connects to RESTful APIs

iOS Engineer

Test Pro

Developed and maintains the app using Swift and SwiftUI (MVC and MVVM patterns)
  Integrated mobile apps with Firebase that contains more than 1000 users
  Implemented user location services and Map Views using MapKit
  Developed UI programmatically using UIKit
  Utilized Combine for functional and reactive development.
  Introduces certain behavior required for training purposes
  Developed network layer that connects to RESTful APIs

Alaska Airlines

Developed and maintained automated tests (XCUITest, API test via Postman/Newman)
 Built testing infrastructure and framework for a mobile app
 Maintained technical documentation regarding testing infrastructure framework
 Work with other teams on implementation of the testing framework

Mobile QA Engineer

Kobie Marketing

Performed mobile testing for native mobile apps and responsive websites (iOS and Android)
Developed and maintained a framework for test automation for iOS (XCUITest / Swift)
Performed API testing with Charles Proxy

QA Tester

Former Psychologist & Engineer Who Built Success That Broke Me — Now Mentoring Experts to Build Without Losing Themselves For Coaches, Consultants & Experts | DM Me If Hustle Isn’t Working Anymore

If you’ve built a successful business but still struggle with sales, it’s NOT your fault.

The sales world wasn’t built for people like us—coaches, consultants, and service providers who care deeply about their work but refuse to rely on pushy, outdated tactics.

You’ve been sold a one-size-fits-all sales system that doesn’t work for you. Maybe you’ve tried:

❌ DM strategies that feel forced and fake
❌ Sales scripts that sound nothing like you
❌ Content strategies that demand endless posts but don’t bring in real clients

🔥 Here’s the truth: You don’t need to change who you are to sell high-ticket offers. You just need a system that works with your natural strengths.

This Is Where ‘Sell the Way You Love™’ Comes In.
As a former clinical psychologist and sales strategist, I’ve spent years studying how people buy, how they trust, and how they say “yes” to premium offers.

I developed the Marketer Archetypes Framework and the OTP Triangle to help coaches and service providers refine their messaging, optimize their sales process, and close premium clients—without burning out.

Who I Work With:
I work with coaches, consultants, and service providers who are already making $100K+ and want to refine their sales system so they can scale without adding more calls, content, or stress.

My clients are:
✔️ Experts in their field but struggling to communicate their true value in sales conversations
✔️ Already landing clients but want more consistency and higher price points
✔️ Tired of exhausting marketing strategies and ready for a smarter, psychology-driven way to sell

Why This Approach Works (And Why It’s Different)
Most sales systems focus on what to say. I help you focus on how your clients think.

🧠 Sales Psychology First: I teach a behavioral, neuroscience-backed approach to closing high-ticket clients. You’ll understand the exact decision-making triggers that make premium buyers say “yes.”

💡 Your Natural Selling Style: Using the Marketer Archetypes Framework, we align your sales process to your strengths—so selling feels natural and energizing.

🔗 Positioning & Authority: If you’re competing on price, you’ve already lost. I’ll help you refine your messaging so you become the obvious choice for premium clients.

🚀 Ready to Sell the Way You Love?
If you’ve built a great business but know your sales process is holding you back, let’s fix that.

Struggling to close premium clients? 

DM me ‘SALES’ and I’ll send you a quick voice note with my best tip for fixing your sales process.

taplio

The Battle

Kristin Engen

Eugene Berezin

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