CopyBrand

✨  Founder of #CopyBrand
✨  Certified Clickworthy Copywriter® with 20+ years of experience in corporate retail creating multi-million dollar programs from scratch
✨  Expert at using persuasive messaging through bespoke #conversioncopywriting to capture customer attention and highlight the greatness of products and services
✨  Able to showcase the value and uniqueness of your offerings through compelling #copywriting
✨  Offers website copy, launch copy, email campaigns, and social media posts to help biz owners turn lurkers into ideal, high-paying, DREAM clients
✨  Can help your business reach the next level with top-notch copywriting that captures your unique #branding voice
✨  Let's work together and elevate your business with unique #copywriting that truly reflects your message!

Founder and CEO

Amazon

☑️  Led multiple Amazon High-Velocity Events for high-demand, supply-constrained items with eight cross-functional teams, resulting in over $20M in sales and 20k units sold in under six minutes
☑️  Increased sales in a supply-constrained category (international chip shortage) by 30% by partnering with the vendor and securing a 28% increase in strategic marketing spend, achieving a win/win ROI for both parties
☑️  Expertly managed Microsoft Xbox partnership, including successful contract negotiations and development of strategic plans
☑️  Demonstrated strong leadership and relationship-building skills in driving mutually beneficial outcomes for both parties
☑️  Successfully managed contract negotiations, ensuring favorable terms and mutually successful outcomes for all parties involved

Sr. Vendor Manager - Video Games

Costco Wholesale

☑️  Increased sales by 30%+ in a previously stagnant mattress category by introducing high-demand items and strategically increasing marketing spend with suppliers
☑️  Launched Digital Delivery for Non-Foods Gift Cards and Tickets, resulting in instant delivery and a 95% cost reduction in shipping fees through collaboration with the supplier to develop a digital format
☑️  Created the first Kirkland Signature white label for vanilla ice cream in six languages, enabling production to run and deliver a printing project to six countries in a single job
☑️  Reduced mattress delivery time by two weeks and lowered costs by 5% by implementing Direct Distribution Centers
☑️  Developed the Juvenile Book Testing Program in collaboration with the Costco QA group to ensure proper testing results and protect members with safe children's reading materials
☑️  Assisted in the successful opening of Costco Australia, ensuring food products and labeling were compliant, legal, efficient, and synergistic within other countries and processes

Buyer (Promoted)

☑️  Responsible for reporting and maintaining the department, analyzing margins, investigating discrepancies, and calculating the distribution of products
☑️  Assisted buyer in supplier purchase negotiations, including terms, rebates, marketing, packaging, and member returns to achieve cost-effective yet quality results
☑️  Created marketing artwork for national, regional, and international programs

Assistant Buyer - Multiple Departments

Here’s the deal—standout offers don’t just spring up & sell themselves.

And if you’re serious about building a life & business that lights you up—& creates the lifestyle you freakin’ love ...

... it all starts with your OFFER. 

I know you’re savvy—& you understand that crafting offers/programs/services that actually sell is rooted in timeless truths.

And while marketers love to get all *starry-eyed* about the WHO & the WHY (<< which, yeah, makes sense since that’s what drives the story) ...

It’s the WHAT (aka: the "offer") that 👏🏻needs👏🏻to👏🏻deliver.

Because if the “what” isn’t solid? That ~story~ quickly dissolves. 🛑

So—let’s get real, business edition ⤵

First rule of "offer building club"? We need to get clear on:

🌟 What you want to be KNOWN for?
🌟 What problem are you the KNOWN solution for?

Translation? Your offer should be so aligned with your reputation—it might as well be your middle name.

Yep. You'll be THAT referable. 

And if right now you're wondering what ~qualifies~ me to coach you on this? (<< so glad you asked!)

I spent 21 years building 7- & 8-figure programs for Costco & Amazon—working with the biggest brands you use every. single. day.

And if it takes 10,000 hours to become an expert ... you girl is an expert 6x over!

I'm that good (<< saying this in the *most non-braggy* way 😆). 

But my question is: are YOU—

Ready to create an offer that lights you the heck up & SELLS? An offer that delivers real results—for both you & your clients?

Let’s chat. Shoot me a message—because that life-shifting offer of yours? 

It’s not going to build itself. 💬✨

Kristin Engen

Stephanie Schwab

Helping B2B executive and thought leader teams get active on LinkedIn, leveraging their personal brands to enhance corporate objectives. | American in Spain

We’ve all been talking about corporate social media for more than 25 years.

But now we’re in age of people. Human to human. People buy from people.

It’s time to combine your corporate social media and marketing with that of your individuals.

Yup, you heard me: It’s time for your executives to get active, particularly on LinkedIn.

So how do you do it?

Executives are: 
- Busy
- Doing their jobs
- Mentoring people
- Managing stakeholders
- Maybe not the greatest writers

If your executive needed a speech, you’d hire a ghostwriter, right?

That’s all well and good if it’s a one-off.

↳ Your corporate social media isn’t a one-off. 

It’s:

✓ Planned
✓ Integrated
✓ Part of your overall marketing and comms strategy

So your executive content needs to be part of that planning and strategy as well.

At Crackerjack Marketing, we’ve been doing corporate social media for 14 years, for clients like HP, Avalara, Medtronic, Pernod Ricard, and Citizen Watch.

And in the past few years, we’ve been trusted to be the social media arm of CEOs, Managing Directors, and VPs too.

We take a strategic approach to personal brands.
We work hard to align personal brand social with corporate social.
We create content that works for the executive as well as the brand.

Because your people are brands in their own right. 

So let's talk transformation. Your executives, and corporate brand, deserve the stage.

Get in touch to learn more, my booking link is at the top of my profile.

Founder/CEO

Crackerjack Marketing brings clients the best in social media and digital strategy, led by experts in the fields of social media, influence marketing/blogger relations and content marketing. Our business is people-driven: we provide exceptional levels of service to brands and build fruitful relationships with influencers. Our service offering is centered around developing marketing strategy, executing on marketing plans, and training clients to take on their own social media or digital marketing campaigns.

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The Battle

Kristin Engen

Stephanie Schwab

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