CIGen

CIGen aims to render the full spectrum of cloud migration, development, deployment, and architecture services. With this approach, our clients can formulate a holistic strategy, migrate their workloads to the cloud, and innovate more effectively. Multinational agency with 50+ headcount. Operating from 2005.

Engagement Lead

Yalantis

Assisting clients in developing custom software solutions that meet their specific needs.

Engagement Manager

QA Madness

Quality Assurance, Cyber Risk Management & IT Consulting.
We specialize in Supply Chain, Healthcare,  E-commerce, Logistics, E-learning, Media & Entertainment, Fintech Industries, etc.

Sales Manager

QA Madness is an IT service company with a strong accent on QA and cyber security. Our team helps businesses improve the quality of their digital products, making software better suited for end users. 

My responsibilities:
- Understanding and addressing key customer needs.
- Building and maintaining long-term business relationships with clients.
- Identifying cross-selling and up-selling opportunities.
- Analysis and evaluation of the support team’s practices and approaches. 
- Researching and implementing new solutions to improve internal communication and the department’s work in general.

Sales Development Representative

MintyMint

- driving sales development representative activity metrics;
- building relationships with clients based on quality, trust, and respect;
- conducting analytics and reporting on results.

Lead Generation Specialist

Optimus IT

- solution ideation to cover stakeholders business needs;
- maintaining project reporting and documentation;
- team development and management to accomplish complex solutions;
- clarifies specifications with the development team.

Junior Project Manager

As an Engagement Lead at CIGen, I help businesses connect with our tech team to discuss solutions for their specific needs. A background in Information Technologies allows me to understand well the challenges companies face and the assistance CIGen can offer them.

What I like most about my work is communicating with people and learning about their tech initiatives and digital projects. Although indirectly, I can participate in creating and refining various tech solutions, which is truly inspiring.

Let's chat and see how CIGen's expertise can benefit your team. Feel free to reach out to me here or via email at kristina.kamenska@cigen.me

Kristina Kamenska

Unbiased

Interim Brand Lead

Indeed Flex

Spearheading a newly-formed Brand & Comms Team for Indeed Flex, covering brand strategy, campaigning, comms and content execution, marketing/brand operations, vendor and budget management.

• Leading and coaching a high-performing Brand & Comms Team to develop and execute the global (UK and US) Indeed Flex brand strategy.
• Owning the revamping and ongoing management of the Indeed Flex brand including messaging, visual identity and multi-channel activation.
• Creating, implementing and evaluating activities to improve key brand health metrics (inc. brand awareness, consideration, and perception).
• Partnering cross-functionally to produce on-brand communications and content across product, ops, CRM, events, and social media.
• Sourcing and overseeing vendors for media, creative, and production.
• Managing the annual brand and media budget to drive maximum ROI.

Senior Brand Manager

Ocorian

Singularly leading and advancing the brand function for the Ocorian group across the globe, spanning brand development and strategy, tactical implementation, and brand/creative infrastructure.

• Managing the annual media plan and budget for global marketing activities across Ocorian’s four service line offerings.
• Delivering enhanced brand and creative infrastructure, including detailed guidelines, house style and Digital Asset Management platform.
• Leading brand activation across attended events/conferences, regional sponsorships, and new strategic partnerships.
• Project managing brand implementation for business mergers and acquisitions in accordance with agreed brand architecture principles.
• Owning all brand-related compliance for the Marketing Team including trademark repositories and brand approvals processes.

Senior Brand & Marketing Manager | Financial Services

NewDay

Developing, managing and activating a wide range of brands across the
NewDay portfolio. Delivering engagement strategies in aid of NewDay’s
purpose, Manifesto and values.

• Managing key development, application and campaign elements for
NewDay’s B2C brands including Aqua, Bip, and Marbles.
• Guardian of the NewDay B2B brand, collaborating with Business
Development and existing partnership brands including Amazon and AO.
• Owning the internal colleague engagement plan for the NewDay
purpose, Manifesto and values.
• Leading the end-to-end delivery of coinciding brand-related projects,
working with both third party suppliers and NewDay’s Design Studio.
• Delivering branded creative including TV commercials, short films,
social posts, websites, wall art, articles, and executive comms.
• Executing day-to-day brand management and monthly brand reporting.

Brand and Manifesto Manager | Financial Services

Pockit

Substantial contributor to a team of four that built the Pockit brand,
acquired over 250,000 users, and successfully launched new features
including Faster Payments and International Transfers.

• Project managed third party creative, PR and design agencies to change the perception of Pockit from a prepaid MasterCard to a Fintech challenger bank ("the world's most inclusive bank") helping to serve the 6m unbanked or underserved people in the UK.
•	Created and edited copy and content for website and mobile app, email campaigns and CRM, blog posts, award entries, case studies, short presentations & press releases.
•	Content creation for social media channels, including Facebook, Twitter, Instagram, Medium, and LinkedIn.
•	Conducted comprehensive research to understand Pockit’s user base, including surveys, financial analysis, and face-to-face interviews.

Brand Marketing Manager  |  Fintech

Archant

Reporter/Blogger

freuds

Acted on account manager directions given in advancement of strategies for Pepsi, Mars, Asda, Purple Bricks & Silent Circle.
•	Constructed working associations with team members whilst reviewing and planning current campaigns.
•	Ensured accuracy of media lists, presentations and summaries for the purposes of speed and efficiency.

Internship - Corporate Team

Hi 👋 Thanks for stopping by!

I'm a Senior Brand Lead seasoned in establishing and running brand-led functions at dynamic, fast-paced start-up and scale-up businesses.

Skillset:
- Brand Development
- Brand Management
- Brand Activation

A “Full Stack Brand Builder”, if you will.

Published in "The Startup", "Better Marketing" & "Entrepreneur's Handbook".

nathanielbastin.medium.com

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The Battle

Kristina Kamenska

Nathaniel Bastin

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