Infoblox

Sr. Director, Customer Assurance

KG Consulting

🤖 AI Integration for Business Decisions: Utilizing AI to Improve Decision-making processes.
⚙️ Prompt Engineering and AI Application: Advancing Understanding and Usage of AI for Business Enhancement.
🗃️ Project & Program Management: Ensuring efficient, goal-oriented project outcomes.
💼 Strategic Planning & Execution: Crafting and implementing business strategies informed by extensive industry experience.
📊 Organizational Resilience Assessment: Evaluating and strengthening resilience to market fluctuations.
🚨 Guidance in Crisis Management: Offering leadership to navigate through complex challenges.
🗂️ Process Optimization: Refining operations for optimal efficiency and effectiveness
📑 Customized Consulting Solutions: Developing personalized strategies for unique business needs.
📂 Industry Insights: Providing knowledge and expertise across diverse sectors.

Consultant

Uniphore

Vice President Of Global Customer Support & Technical Services

Cisco

Director:  New Product Intoduction (NPI) and Serviceability

CAP Americas Senior Manager

Critical Accounts Executive

GBS:  Shared Service Operations Manager

Manager Strategy & Operations

Finance Business Manager

I'm an executive specializing in AI operations, program management, strategic leadership, and financial management. With a keen focus on enhancing customer experiences and driving operational excellence, I bring a forward-thinking approach to business challenges. 📈 Proficient in Generative AI, crisis management, and prompt engineering, I skillfully navigate complex scenarios with agility and creativity. 🤖

My MBA and professional certifications equip me to excel in diverse, international environments, combining innovative thinking with effective vendor management. 🌍 I'm committed to operational effectiveness and continuous improvement.

Leadership for me is about mentoring and developing teams, fostering a culture of collaboration and fostering proactive change. 🌱 My program management expertise is evident in streamlined processes and robust training initiatives, ensuring peak team performance. 🛠️

As a strategic thinker and advisor, I prioritize innovative solutions and value customer insights. 🎧 My objective is to lead with expertise and humility, striving to not just meet but exceed organizational goals while empowering and uplifting my team. 💪

⎸Kristin │Gault

NetApp

Senior Technical Editor

Steve Hartsoe Music

Songwriter/Co-Producer

Uncompany

Freelance Writer

Raytheon Technologies

Internal Communications Manager

Apple

- Streamline internal communications strategy to more effectively target appropriate audience.
- Coordinate audit of current practices to redefine scope and workflow of intranet-based communications.
- Write, edit and curate employee newsletter and other internal content, working closely with key stakeholders and SMEs
- Spearhead adoption of a new digital communications storytelling platform.
- Audit and track effectiveness of current content.
- Host regular office hours, acting as subject matter expert for all things brand and internal communications.

Capco

Lead regional internal communications, both BAU and project related, from an advisory and delivery perspective including strategy, planning, editing, channel and internal comms calendar management.
Support the Communications Director and Regional Business Leads on the regional delivery of global projects and initiatives.
Write engaging employee comms on behalf of regional leadership on topics from business and strategy, to HR and performance initiatives.
Lead on regional intranet, employee social and other employee channels as appropriate.
Counsel stakeholders on good practice internal and change communication.
Partner with the Regional Marketing Lead and other key contacts to ensure that all internal communications are of a consistently high standard and in line with our brand.
Work with the regional business functions e.g., HR, Operations, IT, to advise on internal communications, deliver communication plans and execute these plans to deliver impact.
Work with the in-house design team on the delivery of creative elements.
Proactively drive engagement with leadership and build strong relationships with senior stakeholders across HR, Ops, and the Business.
Exhibit strategic thinking, clarity of thought and succinctness in all documents and presentations produced for internal stakeholders.

Internal/Employee Communications Manager, Americas

- Developed and implemented an internal and external communications strategy for audiences including stakeholders, partners, community managers.
- Oversaw change communications strategy in line with quickly changing and evolving priorities.
- Maintained an editorial calendar and worked cross-organizationally throughout other Digital Lifecycle Journeys teams to identify and refine key messaging.
- Managed relationships with vendors to create on-brand multimedia content (videos, playbooks, newsletters, etc.) on budget.
- Worked closely with subject-matter experts to create thoughtful, impactful assets such as blogs, social media posts, partner training materials, meeting presentations and SharePoint collateral.
- Built collaborative relationships throughout the business unit and the greater Cisco organization.

Communications Manager | Americas Digital Experience | Digital Lifecycle Journeys | Cisco

Responsible for driving internal and external communications and marketing deliverables for high-priority initiatives, C-level audiences, and global events
-Create content and manage copy versions for program deliverables
internal and external web pages, social media, pre-event and post-event
communications, event collateral, virtual booth signage/digital displays and
internal change management communications
-Create internal event websites and work with respective Event Communication Managers to ensure information is up-to-date and accurate
-Support audience acquisition strategy
-Write, edit and review internal comms and collateral to support the communications plans
-Manage review cycles for internal and external communications
-Manage data in excel and various registration tools
-Manage Rainfocus database for CXO events
-Own list management for C-level events and mailings/emails
-Mange C-level invitation mailings through execution and fulfillment
Work with various vendors as needed to complete deliverables (mail houses, printers, in-house, and outside designers, etc)
-Submit creative requests to Brand team and creative agency, project manage creative deliverables
-Manage intake requests from multiple stakeholders
-Produce clear, compelling content for social media, emails, change communication, intranet sites (SharePoint), and more

Marketing and Communications Specialist | Global Events | Crawford Group

Internal Communications Manager | Information Security | Crawford Group

• Coordinate and continuously improve a holistic communications planning and management process 
• Track and monitor communication timelines, coordinating closely with other marketing and communications team members 
• Create regular progress reports on communications activities 
• Assess current internal and external online communications channels for Learning@Cisco 
• Understand careabouts, business models for the target audiences and segments 
• Outline and implement strategies and tactics to message across identified channels 
• Create marketing and communication content and collateral that clearly articulates the value proposition for Learning@Cisco 
• Deploy key content across all appropriate channels, repurpose as needed 
• Establish and maintain a central repository for key communications materials, in line with Corporate compliance standards for data management 
• Gather metrics and feedback on what is working, not working and upgrade the marketing communications process as appropriate

Internal Communications Manager | Learning@Cisco | ettain

Red Hat

-Create, edit and curate content for Red Hat’s Marketing Enablement team and ensure consistency with organizational style guide.
-Oversee editorial calendar for an internal-facing newsletter aimed at equipping marketers with the tools necessary to succeed in their roles.
-Apply solid understanding of Red Hat marketing technology stack, processes and best practices to communicate with marketing teams in all 35+ offices worldwide.
-Work closely with key stakeholders and subject-matter experts to determine priority, message and positioning.
-Provide editorial support for Marketing Bootcamp, a print, virtual and in-person learning initiative launching early 2018.
-Determine effectiveness of current marketing materials using available data.

Senior Writer | Marketing Enablement (Contract)

Hope Community Church RDU

-Managed the communications team to create inspiring and effective messaging and high-quality content for Web, print, social media, public relations, digital signage and more.
-Helped executive leadership set priorities and timelines for projects and track volume of work.
-Wrote, edited, curated and managed Hope's blog using WordPress.
-Implemented and worked within budget guidelines, effectively managing Hope resources.
-Created and distributed both internal and external e-communications in MailChimp and MyEmma.
-Acted as hiring manager and oversaw all HR guidelines for team.
-In tandem with graphics, photography and video, created and scheduled social media posts. Developed, implemented and evaluated internal and external communications systems, strategies and policies to strengthen brand and build relationships with target audiences, including media, donors and key stakeholders.

Communications Manager/Content Marketing Director

Shannon Hartsoe Communications

Provide high-quality copywriting/editing for diverse business and journalism needs. Web, print, radio, B2B, blogs, public relations, marketing, social media, advertising, news, feature stories and more for both internal and external audiences. Manage media relations, internal communications and content marketing for small businesses, nonprofits and mission-driven clients.

Clients have included Active Diner, Alpha Marketing, Cary Christian School, AT&T, Attorneys.com, Blacktop Candy's, Broker-Agent Magazine, Cary Magazine, Duke University, Helium.com, Signal Hill Co. and The Yellow Pages.

Owner/Director

Did you know? Nearly 65 percent of people who resign cite poor communication as a top reason; a problem that’s worsened since the pandemic. Conversely, people stay where they feel valued, connected and find meaning in their work. 

I am an accomplished communicator with a passion for making a difference. My experience includes nearly all aspects of internal and external communications as well as advertising and marketing in both traditional and digital media.

As a consultant for global companies like Red Hat, Cisco and Apple, I am primarily focused on internal and change communications where I help organizations engage their workforce through clear, compelling writing and a detailed strategy.

I have a particular interest in HR, DEI and CSR, all aspects of creating healthier, more connected workplaces – work, after all, is an extension of ourselves.

Perhaps most importantly, I believe in working hard and being kind.

What I do:

- Press releases
- Web content
- Internal communications, including intranet content, employee engagement, change communication, etc.
- Brand storytelling
- Blogging
- And more

Recent results:

- Created and managed content for website attracting 100K visitors monthly (40K unique).
- Directed social media brand guidelines resulting in 100 percent increase in engagement.
- Managed content for $42 million capital campaign, reaching that goal under deadline.
- Initiated multi-media communications collateral for 18 departments and multiple cross-organizational partners across five campuses.
- Leveraged consistency around online marketing best practices, increasing blog traffic by 20 percent in less than six months.
- Assisted with development and rollout of custom-built smartphone application, attracting nearly 10,000 users in one month.
- Led an organization-wide data migration from ICX to SharePoint for 17 teams, while personally migrating data for three.
- Developed a policy change around communications, resulting in a 100 percent compliance and adoption rate.
- Drafted and executed a global events strategy for enterprise-level Fintech.
- Assisted with a global DEI communications plan.

What it's like working with me:

"Shannon is committed to working together to achieve more, her positive attitude and positive approach makes working with her productive and fun. She always brings her creative best and always strives to achieve what's best for us." – Mahesh Purandare, Security Program Manager, Cisco

How to reach me:

shannonhartsoe@gmail.com

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⎸Kristin │Gault

Shannon Hartsoe

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