👩🏻‍🏫 Krysten Conner

krystenconner.com

--> Pressure to hit your number got you lying awake at 2:41am?
--> Stressing over deals that are ghosting or slipping?
--> Burned out & feeling major anxiety?

Empowering tech sellers to close more complex deals is what drives me.

I spent 12 years in Enterprise sales as an Account Executive with multi-billion dollar tech companies like Salesforce, Tableau and Outreach. Along the way, I blew past performance goals in multiple roles.  Doing 14X what anyone had done in my territory, being #1 in new logo acquisition, and achieving a 47.6% win rate.

It wasn't always like that, though.

Early on, I couldn’t confidently qualify deals in or out quickly. I wasted lots of time on deals that didn't turn out to be real. My discovery felt haphazard, and I struggled to get prospects to go in depth or quantify their pain.

My first sales cycles were some of the longest on the team. Deals frequently slipped, and I got ghosted a lot. All which I felt powerless to change. I was always waiting for the customer. I didn’t know how to lead so buyers wanted to follow.

You might relate to feeling like I did: burnt out, anxious, and like you don't belong in sales. The sad part is feeling behind, scattered, and overwhelmed has become the new norm.

It took me over 10 years to gain the confidence, knowledge and skills that I needed to be a consistent top performer.

My mission is to ensure you get there faster - by sharing what I’ve discovered throughout my 12-year career.

My content and training has been featured by: 
--> pclub / Chris Orlob
--> 30 Minutes to President's Club
--> Kevin Dorsey / Live Better, Sell Better
--> Sell Better / Daily Sales Show
--> Outbound Squad
--> Challenger
--> Vidyard
--> RepVue

Here’s what my clients say: https://www.linkedin.com/in/krystenconner/details/recommendations/

--> Sign up for my newsletter for weekly coaching in your inbox:    krystenconner.com
--> Schedule a consult here:   https://scheduler.zoom.us/krysten_conner/coaching-consult

I help AEs win 6-7 figure deals to overachieve quota & maximize their income

pclub.io

Multi-thread Your Way to 34% Higher Win Rates 
Access multiple Decision Makers faster with proven templates & approaches
Expand your footprint and get "high and wide" access to multiple influencers in your top deals.

Sign up for the Multi-threading Masterclass here!

Course Author:  Multi-Threading Masterclass

Outbound Squad

Helping you pack your pipeline with qualified meetings.  Especially those shiny new logos.

Coach

Outreach

• 10-27% more revenue (Forrester study)
• 31% more meetings booked
• 29% more opportunities

Outreach is like Amazon for sales activities.  Makes everything about it faster & easier, more trackable, and you get better info for better decisions.  Frees you from mundane work. So you can do revenue generating work.

But don't take our word for it.  Adobe, Tableau, Zoom and 5,000+ other clients get extraordinary results with Outreach's system of action. Salesforce, Microsoft and SAP have all invested millions in Outreach.

Honeywell, Cisco and SAP drive predictable and measurable growth, increase efficiency + effectiveness of all customer-facing teams, and improve visibility into sales activity and performance with Outreach.

Enterprise+ Account Executive

Outreach:
• Forbes Cloud 100 for 2018-2020
• #1 in G2's Best Products for Sales, 2020
• $4.4B valued "Unicorn" 

Hustle + grit, being a decent human, and helping clients get what they needed were my 'few & vital'
 
Led to these results:
• #1 on my team and #3 in all of Enterprise for New Logo acquisition
• 711.21% YoY ARR growth in my book - all New Logo
• Top 3 rep in East region for new ARR, with 47.6% win rate 

Outreach optimizes every touch throughout the customer journey, managing interactions across email, voice and social.  Machine learning guides sales and service teams to take the next right actions.

Headquartered in Seattle but with offices in San Francisco, Tampa, and London, Outreach has received $289M+ in funding from top tier investors. **Backed by Salesforce & Microsoft** as well as Lone Pine, Meritech, Spark, DFJ Growth, Sapphire, Trinity, Floodgate, Mayfield, Premji Invest, Steadfast Capital Ventures, Sequoia Capital, Tiger Global Management Vista Equity Partners, Microsoft, SAP and Salesforce Ventures

Enterprise Account Executive

Tableau Software

How do you actually accomplish digital transformation, in real life? How have others built a data culture? What have they gained as a result of all that time and effort?

Working with clients to answer these questions helped me achieve: 
• 137.73% YoY growth in my book - this put me in the Top 7%; #5 out of 63 reps
• 145.36% of Services quota; #22 out of 63
•  41% partner attachment (sales is a Team Sport)
• The honor of presenting to my peers on Prospecting at GSKO 2020

Enterprise Accounts, Financial Services

PowerSchool

PowerSchool creates tech that makes it easier, faster, and more cost-effective for schools to find and
keep great teachers. As a former teacher, this was a purpose close to my heart.

In this role, I worked with large school districts and associations (5,000 - 50,000 employees) across
5 states. This included all stages of the sales cycle: market development, new business sales and
expansions.

• Truly partnering with the districts I served allowed me to achieve an average of 127% of my revenue goals every quarter.  
• This partnership approach also helped me do 14X what prior reps had done in the same geographic territory.
• Over 61% of my clients had never worked with us before.  Earning their trust was an honor.

Strategic Accounts

Hello Alice

Super pumped about getting my side hustle accepted into this national accelerator.  Circular Board was the Start-Up Accelerator that launched Hello Alice.

Founder - Member of Fall 2016 Founders Cohort

Haas & Wilkerson Insurance

Haas & Wilkerson is one of the nation's largest privately held insurance brokers.  I worked as a Risk Consultant partner for high attendance entertainment events across the country. 

• Created Challenger Sale strategy for National Accounts division (slide deck below)
• Sales and Business development for National Accounts division, both for-profit and nonprofit
• Strategic Sales Partnerships project team

Strategic Account Executive (Field)

My clients were all small/medium businesses and nonprofits, run by folks driven to pursue their dreams, passions and callings.  It was a thrill to develop creative solutions for their organizations.  

While the numbers alone can never tell the whole story, they do help quantify impact:
• Sales, new business development and client retention, as well as growth and operations strategies for our agency’s fastest growing unit (growth rate of 21% during my tenure)
• Created improved work processes that cleared 5 months of backlog within 8 weeks
• Introduced pilot program that increased efficiency of analysis process by 48%

Business Unit Manager - Select Accounts

🚫pipeline anxiety l Terrible dancer l Always a Teacher 🦄🦄🦄 ex Outreach, Salesforce, Tableau 👉🏼👉🏿👉🏽 Click bell/top right to be notified when I post 🔔

Feel like you're trying to do everything right… but deals keep slipping, ghosting, or dragging out forever?
You’re not alone.

Enterprise sales is full of hidden traps no one warns you about:
 ❌ Deals that seem real but never close
 ❌ Discovery calls that stay surface-level
 ❌ No clear way to qualify quickly—or confidently
 ❌ “Great calls” that vanish into silence
 ❌ A cycle that feels out of your control

And somehow, you’re still expected to hit an aggressive number.
In a tough market. With no real playbook.

It’s exhausting—and it’s not your fault.


The worst part? You don’t feel in control.
You’re anxious. Burnt out.
And starting to wonder if you're even cut out for this.

But it’s not you.
You were just never taught how Enterprise sales actually works.


What if you didn’t have to figure it out the hard way?


I spent 12 years selling Enterprise deals at Salesforce, Tableau, and Outreach. I hit 47.6% win rates, broke records, and 14X’d territory expectations—but it didn’t start that way.

Early in my career, I felt stuck and scattered too. I had to teach myself how to run deals with structure, control, and confidence—because no one else was doing that kind of coaching.


Now, I teach you the strategies I wish I had sooner:
 ✅ Run Discovery that actually drives urgency
 ✅ Qualify fast—without sounding like a jerk
 ✅ Multi-thread without being annoying
 ✅ Speak the language of Executives
 ✅ Lead deals so buyers want to follow


Here’s what clients say after working together:
 👉 “Went from 2% of my number to 106%”
 👉 “Helped me close a deal with a $5B account - that 2 of my predecessors failed to close.”
 👉 “I closed the largest contract in my company’s history from prospecting to close because I implemented in real time what she taught me.“


You don’t need another sales theory.
You need someone who’s been in your shoes—and knows how to win big deals now.


Want to sell like a top performer—without waiting 10 years to figure it out?
Let’s work together: krystenconner.com


🟢 I offer 1:1 coaching for individual reps, and workshops for sales teams who want to win bigger, faster, and more often.


Browse client wins here: https://www.linkedin.com/in/krystenconner/details/recommendations/



💫"We pay for every lesson with either time or money. And we use the currency we value least."
         -Alex Hormozi

Member

Adrian Fowler

EBAS Group 

What if You Could Guarantee Every Sales Hire Hits Their Targets?

That’s exactly what EBAS helps SaaS and Tech leaders do.

As a SaaS or Tech leader, every sales hire is a high-stakes decision. Your growth depends on finding sales talent that actually delivers. Get it wrong, and it costs you—wasted budget, missed targets, and a hit to your reputation.

The Reality? 90% of SaaS and Tech Companies Fail.

Even with a great product and solid plan, without the right sales team, you could miss your shot. And the cost of a bad hire? It’s bigger than you think:

Missed Targets: When sales fall short, growth stalls, and big opportunities slip by.
Burned Runway: Hiring mistakes chew up your cash and your time.
Damaged Reputation: One bad fit can throw off your team and damage the trust you’ve built.

That’s Where EBAS Comes In.

At EBAS, we don’t just fill seats—we help you hire sales talent guaranteed to drive revenue up.
Here’s how we do it:
Fast—21-Day Placement Guarantee: In three weeks or less, we’ll find and place top sales talent, fully vetted and ready to go.
Performance Guarantee—90-Day Success: If your hire doesn’t hit 90% of their target in the first 90 days, we’ll replace them at no cost.

Our track record speaks for itself with over 100+ successful sales hires from early stage startups, scale ups and fortune 500 companies like Hubspot and SAP.

When every hire counts, don’t settle. Partner with EBAS to secure sales talent that drives growth and keeps your runway safe.

Ready to Change the Odds?

Click ‘Visit my website’ for pricing & terms—no intro call needed. If it feels like a good fit, we can set up a meeting to get started.

P.S. There is usually only 1-2 open spots available.

Founder and Director

Talent.Realised Pty Ltd 

Consultant

S2M Digital Recruitment

Head of Media, Sales & Ad Tech APAC

Key achievements
o      Top 3 biller 2017, 2018, 2019 
o	Platform champion for LinkedIn & Job Adder, including onboarding and training broader team.
o	Won Employee Of The Month award x 2 & runner up for Employee Of The Quarter x 3.
o	Partnered with key Digital/Tech companies
o	Requested to be sole recruiter for building new Federal Government team within IPG Mediabrands.

Talent Lead - Sales & Agency

APN Outdoor

Key achievements 
o	Won National Sales Team of The Year 2015 at Industry Media I Awards
o	Consistently secured majority share in Outdoor spend in competitive pitches 

Key responsibilities 
o	Manage and develop an engaged sales team via coaching and mentoring, training, induction, motivation and performance counselling when required. 
o	Establishing and building senior relationships within OMNICOM Group agencies
o	Identifying and capturing new sales/marketing opportunities including the aggressive rollout of premium digital screen network

Group Sales Manager

Executive Channel Australia

Key achievements 
o	Won company’s annual award for best Team Player and Culture Driver 2013
o	Achieved 25% YOY growth across all product segments

Key responsibilities 
o	Cultivating and enhancing relationships across a third of all NSW major agencies (Group M, Bohemia, Match, Ikon)
o	Developing and executing sales strategies with primary focus on research/case studies

Westfield

Key achievements 
o	Served as an integral member of team that delivered single-year sales increase of 18%
o	Achieved $2.2M in sales in 2009, exceeding gross profit objective by 30%.

Key responsibilities
o	Cultivating and enhancing relationships across key targeted accounts (American Express, Optus and HP)
o	Maintaining and strengthening large portfolios of clients (Kellogg’s, ING Direct and Nokia)
o	Reviewing and strategising pricing levels for new Large Screen Digital Network
o	Coaching, mentoring and motivating junior sales team of 2.

Senior Sales Executive

Key achievements 
o	Closed major deals and enhanced senior business relationships with Telstra, Federal Government & Coca Cola
o	Consistently outperformed on the sales KPIs including all rates and performance to budget (average 40% over budget for 4 years)
o	Nominated for NSW champion of New Audience Measurement System
o	In 2007, wrote the highest revenue in one calendar year in the company’s history as well as wrote over one million dollars per month for 3 consecutive months (not ever done previously)
o	Nominated by clients for Mindshare Outdoor Sales rep of the year in 2006
o	Won 2 major sales promotions

Key responsibilities 
o	Key account management of top advertising agency clients along with the largest personal sales budget and targets for the company
o	Cultivate ongoing new business targets – revenue & presentations to clients
o	Management of campaign logistics such as installation and production

Deloitte Australia

Key responsibilities 
o	Understanding the client’s business, the risks it faces, its internal controls and assessing the risk of material misstatement of the financials in order to design effective audit procedures
o	Assist in providing recommendations on improvements to business policies, strategies and standards for identifying areas of unacceptable risk
o	Maintaining client service excellence by providing technical expertise

Analyst

I help 7-figure Tech companies in APAC find top talent culturally aligned in 21 days | CEO @ EBAS Group | Done For You recruitment solutions | DM me “Info” to solve your recruiting problems

What if You Could Guarantee Every Sales Hire Hits Their Targets?

I’m Adrian Fowler, and that’s exactly what I help SaaS and Tech leaders do.

As a SaaS or Tech leader, every sales hire is a high-stakes decision. Your growth depends on finding sales talent that actually delivers. Get it wrong, and it costs you—wasted budget, missed targets, and a hit to your reputation.

The Reality? 90% of SaaS and Tech Companies Fail.

Even with a great product and solid plan, without the right sales team, you could miss your shot. And the cost of a bad hire? It’s bigger than you think:

Missed Targets: When sales fall short, growth stalls, and big opportunities slip by.
Burned Runway: Hiring mistakes chew up your cash and your time.
Damaged Reputation: One bad fit can throw off your team and damage the trust you’ve built.

That’s Where EBAS Comes In.

At EBAS, we don’t just fill seats—we help you hire sales talent guaranteed to drive revenue up.
Here’s how we do it:
Fast—21-Day Placement Guarantee: In three weeks or less, we’ll find and place top sales talent, fully vetted and ready to go.
Performance Guarantee—90-Day Success: If your hire doesn’t hit 90% of their target in the first 90 days, we’ll replace them at no cost.

Our track record speaks for itself with over 100+ successful sales hires from early stage startups, scale ups and fortune 500 companies like Hubspot and SAP.

When every hire counts, don’t settle. Partner with EBAS to secure sales talent that drives growth and keeps your runway safe.

Ready to Change the Odds?

Click ‘Visit my website’ for pricing & terms—no intro call needed. If it feels like a good fit, we can set up a meeting to get started.

P.S. I usually only have 1-2 open spots available.

#1 Founder | Team Formation Strategist | High Growth Startup Advisor

As the Founder of EBAS Group, my entire mission is to find incredible talent for forward-thinkers and changemakers in the most innovative industries - Tech, AI, Blockchain, Social Impact and ESG

#2 Director | People and Culture Strategist | Senior Talent Recruiter 

As the Director of EBAS Group, I actively seek and welcome individuals who are looking to grow personally and professionally. It is my hope that I can get you your dream job in a high growth startup in the following (but not limited to) industries - Tech, AI, Blockchain, Social Impact and ESG

#3 Mentor | Executive Leadership Recruiter | Employee Relations

As a Mentor at EBAS Group, my goal is to make sure both companies and employees alike, can realise their potential and drive unprecedented results with the goal of uniting both to make a bigger impact on the globe. Specialising in the Tech, AI, Blockchain, Social Impact and ESG industries but hold deep expertise in many verticals.

Expertise you’ll gain from EBAS:

▶︎ 96% match rate: uniting exceptional talent with visionary companies
▶︎ End to End Frictionless Fulfillments with a focus on hiring small to large teams
▶︎ Talent Advisory with a focus on mindset, career growth and progression
▶︎ Founder Advisory with a focus on people, culture and growth
▶︎ Executive Coaching, Leadership and People Management
▶︎ Change Management and Team Optimization
▶︎ Strategic Direction to navigate unchartered territories with People & Culture
▶︎ Deep Team Analysis, Discovery and Competitive Intelligence
▶︎ Team Formation, Function and Functional Strategy
▶︎ Total Match Methodology - Recruiting for Role, Mindset and Culture - no exceptions

Let’s grow - book a free chat here: https://calendly.com/ebasgroup/breakthrough

☎️ 1800 EBAS 89
📩 info@ebasgroup.com.au 
🌏 https://www.ebasgroup.com.au/

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👩🏻‍🏫 Krysten Conner

Adrian Fowler

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