👩🏻‍🏫 Krysten Conner

krystenconner.com

--> Pressure to hit your number got you lying awake at 2:41am?
--> Stressing over deals that are ghosting or slipping?
--> Burned out & feeling major anxiety?

Empowering tech sellers to close more complex deals is what drives me.

I spent 12 years in Enterprise sales as an Account Executive with multi-billion dollar tech companies like Salesforce, Tableau and Outreach. Along the way, I blew past performance goals in multiple roles.  Doing 14X what anyone had done in my territory, being #1 in new logo acquisition, and achieving a 47.6% win rate.

It wasn't always like that, though.

Early on, I couldn’t confidently qualify deals in or out quickly. I wasted lots of time on deals that didn't turn out to be real. My discovery felt haphazard, and I struggled to get prospects to go in depth or quantify their pain.

My first sales cycles were some of the longest on the team. Deals frequently slipped, and I got ghosted a lot. All which I felt powerless to change. I was always waiting for the customer. I didn’t know how to lead so buyers wanted to follow.

You might relate to feeling like I did: burnt out, anxious, and like you don't belong in sales. The sad part is feeling behind, scattered, and overwhelmed has become the new norm.

It took me over 10 years to gain the confidence, knowledge and skills that I needed to be a consistent top performer.

My mission is to ensure you get there faster - by sharing what I’ve discovered throughout my 12-year career.

My content and training has been featured by: 
--> pclub / Chris Orlob
--> 30 Minutes to President's Club
--> Kevin Dorsey / Live Better, Sell Better
--> Sell Better / Daily Sales Show
--> Outbound Squad
--> Challenger
--> Vidyard
--> RepVue

Here’s what my clients say: https://www.linkedin.com/in/krystenconner/details/recommendations/

--> Sign up for my newsletter for weekly coaching in your inbox:    krystenconner.com
--> Schedule a consult here:   https://scheduler.zoom.us/krysten_conner/coaching-consult

I help AEs win 6-7 figure deals to overachieve quota & maximize their income

pclub.io

Multi-thread Your Way to 34% Higher Win Rates 
Access multiple Decision Makers faster with proven templates & approaches
Expand your footprint and get "high and wide" access to multiple influencers in your top deals.

Sign up for the Multi-threading Masterclass here!

Course Author:  Multi-Threading Masterclass

Outbound Squad

Helping you pack your pipeline with qualified meetings.  Especially those shiny new logos.

Coach

Outreach

• 10-27% more revenue (Forrester study)
• 31% more meetings booked
• 29% more opportunities

Outreach is like Amazon for sales activities.  Makes everything about it faster & easier, more trackable, and you get better info for better decisions.  Frees you from mundane work. So you can do revenue generating work.

But don't take our word for it.  Adobe, Tableau, Zoom and 5,000+ other clients get extraordinary results with Outreach's system of action. Salesforce, Microsoft and SAP have all invested millions in Outreach.

Honeywell, Cisco and SAP drive predictable and measurable growth, increase efficiency + effectiveness of all customer-facing teams, and improve visibility into sales activity and performance with Outreach.

Enterprise+ Account Executive

Outreach:
• Forbes Cloud 100 for 2018-2020
• #1 in G2's Best Products for Sales, 2020
• $4.4B valued "Unicorn" 

Hustle + grit, being a decent human, and helping clients get what they needed were my 'few & vital'
 
Led to these results:
• #1 on my team and #3 in all of Enterprise for New Logo acquisition
• 711.21% YoY ARR growth in my book - all New Logo
• Top 3 rep in East region for new ARR, with 47.6% win rate 

Outreach optimizes every touch throughout the customer journey, managing interactions across email, voice and social.  Machine learning guides sales and service teams to take the next right actions.

Headquartered in Seattle but with offices in San Francisco, Tampa, and London, Outreach has received $289M+ in funding from top tier investors. **Backed by Salesforce & Microsoft** as well as Lone Pine, Meritech, Spark, DFJ Growth, Sapphire, Trinity, Floodgate, Mayfield, Premji Invest, Steadfast Capital Ventures, Sequoia Capital, Tiger Global Management Vista Equity Partners, Microsoft, SAP and Salesforce Ventures

Enterprise Account Executive

Tableau Software

How do you actually accomplish digital transformation, in real life? How have others built a data culture? What have they gained as a result of all that time and effort?

Working with clients to answer these questions helped me achieve: 
• 137.73% YoY growth in my book - this put me in the Top 7%; #5 out of 63 reps
• 145.36% of Services quota; #22 out of 63
•  41% partner attachment (sales is a Team Sport)
• The honor of presenting to my peers on Prospecting at GSKO 2020

Enterprise Accounts, Financial Services

PowerSchool

PowerSchool creates tech that makes it easier, faster, and more cost-effective for schools to find and
keep great teachers. As a former teacher, this was a purpose close to my heart.

In this role, I worked with large school districts and associations (5,000 - 50,000 employees) across
5 states. This included all stages of the sales cycle: market development, new business sales and
expansions.

• Truly partnering with the districts I served allowed me to achieve an average of 127% of my revenue goals every quarter.  
• This partnership approach also helped me do 14X what prior reps had done in the same geographic territory.
• Over 61% of my clients had never worked with us before.  Earning their trust was an honor.

Strategic Accounts

Hello Alice

Super pumped about getting my side hustle accepted into this national accelerator.  Circular Board was the Start-Up Accelerator that launched Hello Alice.

Founder - Member of Fall 2016 Founders Cohort

Haas & Wilkerson Insurance

Haas & Wilkerson is one of the nation's largest privately held insurance brokers.  I worked as a Risk Consultant partner for high attendance entertainment events across the country. 

• Created Challenger Sale strategy for National Accounts division (slide deck below)
• Sales and Business development for National Accounts division, both for-profit and nonprofit
• Strategic Sales Partnerships project team

Strategic Account Executive (Field)

My clients were all small/medium businesses and nonprofits, run by folks driven to pursue their dreams, passions and callings.  It was a thrill to develop creative solutions for their organizations.  

While the numbers alone can never tell the whole story, they do help quantify impact:
• Sales, new business development and client retention, as well as growth and operations strategies for our agency’s fastest growing unit (growth rate of 21% during my tenure)
• Created improved work processes that cleared 5 months of backlog within 8 weeks
• Introduced pilot program that increased efficiency of analysis process by 48%

Business Unit Manager - Select Accounts

🚫pipeline anxiety l Terrible dancer l Always a Teacher 🦄🦄🦄 ex Outreach, Salesforce, Tableau 👉🏼👉🏿👉🏽 Click bell/top right to be notified when I post 🔔

Feel like you're trying to do everything right… but deals keep slipping, ghosting, or dragging out forever?
You’re not alone.

Enterprise sales is full of hidden traps no one warns you about:
 ❌ Deals that seem real but never close
 ❌ Discovery calls that stay surface-level
 ❌ No clear way to qualify quickly—or confidently
 ❌ “Great calls” that vanish into silence
 ❌ A cycle that feels out of your control

And somehow, you’re still expected to hit an aggressive number.
In a tough market. With no real playbook.

It’s exhausting—and it’s not your fault.


The worst part? You don’t feel in control.
You’re anxious. Burnt out.
And starting to wonder if you're even cut out for this.

But it’s not you.
You were just never taught how Enterprise sales actually works.


What if you didn’t have to figure it out the hard way?


I spent 12 years selling Enterprise deals at Salesforce, Tableau, and Outreach. I hit 47.6% win rates, broke records, and 14X’d territory expectations—but it didn’t start that way.

Early in my career, I felt stuck and scattered too. I had to teach myself how to run deals with structure, control, and confidence—because no one else was doing that kind of coaching.


Now, I teach you the strategies I wish I had sooner:
 ✅ Run Discovery that actually drives urgency
 ✅ Qualify fast—without sounding like a jerk
 ✅ Multi-thread without being annoying
 ✅ Speak the language of Executives
 ✅ Lead deals so buyers want to follow


Here’s what clients say after working together:
 👉 “Went from 2% of my number to 106%”
 👉 “Helped me close a deal with a $5B account - that 2 of my predecessors failed to close.”
 👉 “I closed the largest contract in my company’s history from prospecting to close because I implemented in real time what she taught me.“


You don’t need another sales theory.
You need someone who’s been in your shoes—and knows how to win big deals now.


Want to sell like a top performer—without waiting 10 years to figure it out?
Let’s work together: krystenconner.com


🟢 I offer 1:1 coaching for individual reps, and workshops for sales teams who want to win bigger, faster, and more often.


Browse client wins here: https://www.linkedin.com/in/krystenconner/details/recommendations/



💫"We pay for every lesson with either time or money. And we use the currency we value least."
         -Alex Hormozi

Member

Geoff Kreiling

Radware

Director, Carrier & MSSP Sales

Semperis

Director, Global SI & MSSP Routes to Market

Deep Instinct

I drive financial results and consumer demand for the brand by cultivating strategic channel partnerships for VAR and MSSP that align with the mission and objectives of the organization.

In this role, I propelled revenue generation efforts by supporting the sales team, onboarding 44 partners during tenure, and consistently boosting revenue: Q2- $8MM, Q3-$13MM, Q4 (projected) - $19MM.  

I designed and executed the VAR and MSSP channel sales strategy, right-sizing partnerships to create optimal results for all stakeholders.

As a relationship expert, I supported sales and partnership development efforts by facilitating effective partner engagements, cultivating strategic alliances, and building relationships to enhance network reach and potential sales opportunities.

Vice President, MSSP and Channel

Fortinet

Throughout my tenure with the organization, I achieved promotions upwards throughout the organization, starting as a manager, earning a promotion in 2016 to the Sr. Manager Managed Security Service Providers and Service Enablement, and eventually being appointed to the Senior Director role in 2019. Additionally, I successfully led a team of Partner Service Managers and MSSP Account Managers, facilitating strategic business development, product development, and go-to-market projects. 

I successfully achieved over 125% of sales goal, on a budget of $150M, by creating and implementing sell-through programs for Fortinet MSSP Partners, building strategic partnerships globally, negotiating and renegotiating optimal contracts, and solving challenging, complex business problems.

Director, MSSP and Service Enablement

I help run a Managed Security Service Provider Partner Program that has been globally recognized by a leading analyst firm. The Fortinet MSSP Partner Program works with our MSSP Partners to determine how best to leverage Fortinet and best of breed 3rd Party security technology to deliver innovative, compelling and profitable Managed Security product offerings. 

I lead a team of experts with backgrounds in Sales, Business and Product Development, Engineering, Operations, Automation and Orchestration. My team and I insert ourselves into our Partners to help drive Service Creation, Sales and Operational efficiencies and increased profitability.

In my 3+ years in this role I have helped grow the MSSP Channel by 30% YoY growth while managing a team that consistently exceeds 100% of Quarterly quota

I have also trained thousands of Telecom and Managed Security salespeople on how to deliver a compelling Managed Security value proposition that allows them to close more deals and close them faster.

I have spoken at Partner and Industry events, conducted webinars, co-authored whitepapers around service creations and written blog posts outlining the need for MSSPs in today's ever changing and increasingly complex security landscape  

In addition I help run the Fortinet Veterans Program, where I work with my team to interview transitioning military veterans to identify exceptional individuals for admittance in to the Veterans Program The goal of this program is to leverage Cyber skills our Veteran's have learned while in the military and use those skills to successfully transition into the civilian world which also helps fill the ever increasing employment gap we are seeing in the cyber security industry.

Sr. Manager- Managed Security Service Providers

Sr. Manager, MSSP and Service Enablement

PEG Bandwidth, LLC

In this position, I led and oversaw the development and full product management of the organization’s service and product offerings, including completing analysis on PEG Bandwidth assets to develop a strategic business plan to effectively launch ethernet and DWDM services to carrier and enterprise customers.

Director of Product Management

Masergy Communications

I created state-of-the-art products to complement network portfolio and build strategic alliances with partners.  Identified opportunities by analyzing feedback from key stakeholders, building brand loyalty, and improved market penetration by updating the product to meet consumer demands. 

In this role, I designed, built, and rolled out a global, network-based SaaS model managed security product, adding $1MM to bottom-line financial results in less than 11-months post-launch. 

By developing a global turnkey-managed customer premise equipment solution, which included firewalls, routers, and switches, I boosted monthly revenue by $250k MoM.

I identified and selected a vendor to introduce the sale of OCx circuits, enabling $374K in monthly recurring revenue.

Manager - Product Development

Analyzed market data and activity to obtain insight into market development and trends and supply senior management with fact-based market research. 

Benchmarked ESI’s products against the competition through Internet research and interviews with sales teams, reseller channels, and end-users.

Collaborated in developing and writing company’s National Accounts Program to attract and retain resellers by standardizing pricing, discount levels, training, marketing funds, and technical support.

Competitive Analyst

Verizon Business

Oversaw the VerizonBusiness (VzB) / Cisco partnership

Assisted with VzB funnel management by forecasting Cisco sales and working with VzB Account Teams to close business

Developed programs to enable sales of Cisco core routing equipment and customer premise equipment

Brokered deals between the 2 companies to reduce channel conflict and increase revenue and served as point of escalation for both companies. 

Monitored competitor activity and created targeted strategic campaigns to increase Cisco sales in key areas  

Interfaced with Cisco and Verizon Engineering, Sales, and Product Management teams to share technology roadmaps and to develop or enhance products. 

Monitored, identified, and benchmarked firms for potential acquisition.

Alliance Manager

Oversaw market research, monitored competitive activity and identified customer needs

Interfaced with engineering, manufacturing and sales to develop new products or enhance existing products or product lines

Benchmarked Verizon product attributes against competitive products, other products within the product line and other product lines within the portfolio.

Applied information derived from the above activities to defining, segmenting and proactively addressing the markets we deemed profitable.

Target Marketing

Oversaw market research, monitored competitive activity and identified customer needs

Interfaced with engineering, manufacturing and sales to develop new products or enhance existing products or product lines

Benchmarked Verizon product attributes against competitive products, other products within the product line and other product lines within the portfolio.

Sr. Staff Consultant - Portfolio Integration

Supported 8 Account Executives in the Enterprise Sales and Solutions Center, handling Enterprise Accounts as well as vertical markets.

Identified training needs and provided relevant materials and instruction for all new and existing team members, including continuing education in analog and digital services. 

Consulted with new and existing customers to assess needs, design solutions, and coordinate installations. 

Participated in sales cycles from proposal through installation to ensure that products and services were installed to customer satisfaction. 

Served as Subject Matter Expert in Verizon network services and closed business that helped the center achieve over 150% of quota in 2002 and over 125% of quota in 2003 and 2004.

Developed program to promote teaming between Sales Engineering and Account Executives to increase sales funnel activity and drive revenue.

Sales Engineer II

Verizon

Provided support for 40 Account Executives and served as subject matter expert for network services.

Designed high capacity data networks for multilocation customers throughout the United States.

Consulted with new and existing customers to assess needs, design solutions, and coordinate installations. 

Participated in sales cycles from proposal through installation to ensure that products and services were installed to customer satisfaction. 

Assisted as technical expert to close deals.

Recognized for Revenue performance in 2001

Closed business that helped the Center achieve over 125% of quota in 2000 and 2001.

Sales Engineer - Business Partnership Channel

Managed a fixed group of named accounts with the goal of increasing retention and increasing wallet share

Sold services including ISDN PRI, Voice equipment, Data equipment, IP telephony products, Dedicated Internet, Long Distance Voice and Data Services

Exceeded sales goals with 125% of sales quota

taplio

The Battle

👩🏻‍🏫 Krysten Conner

Geoff Kreiling

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?