👩🏻‍🏫 Krysten Conner

krystenconner.com

--> Pressure to hit your number got you lying awake at 2:41am?
--> Stressing over deals that are ghosting or slipping?
--> Burned out & feeling major anxiety?

Empowering tech sellers to close more complex deals is what drives me.

I spent 12 years in Enterprise sales as an Account Executive with multi-billion dollar tech companies like Salesforce, Tableau and Outreach. Along the way, I blew past performance goals in multiple roles.  Doing 14X what anyone had done in my territory, being #1 in new logo acquisition, and achieving a 47.6% win rate.

It wasn't always like that, though.

Early on, I couldn’t confidently qualify deals in or out quickly. I wasted lots of time on deals that didn't turn out to be real. My discovery felt haphazard, and I struggled to get prospects to go in depth or quantify their pain.

My first sales cycles were some of the longest on the team. Deals frequently slipped, and I got ghosted a lot. All which I felt powerless to change. I was always waiting for the customer. I didn’t know how to lead so buyers wanted to follow.

You might relate to feeling like I did: burnt out, anxious, and like you don't belong in sales. The sad part is feeling behind, scattered, and overwhelmed has become the new norm.

It took me over 10 years to gain the confidence, knowledge and skills that I needed to be a consistent top performer.

My mission is to ensure you get there faster - by sharing what I’ve discovered throughout my 12-year career.

My content and training has been featured by: 
--> pclub / Chris Orlob
--> 30 Minutes to President's Club
--> Kevin Dorsey / Live Better, Sell Better
--> Sell Better / Daily Sales Show
--> Outbound Squad
--> Challenger
--> Vidyard
--> RepVue

Here’s what my clients say: https://www.linkedin.com/in/krystenconner/details/recommendations/

--> Sign up for my newsletter for weekly coaching in your inbox:    krystenconner.com
--> Schedule a consult here:   https://scheduler.zoom.us/krysten_conner/coaching-consult

I help AEs win 6-7 figure deals to overachieve quota & maximize their income

pclub.io

Multi-thread Your Way to 34% Higher Win Rates 
Access multiple Decision Makers faster with proven templates & approaches
Expand your footprint and get "high and wide" access to multiple influencers in your top deals.

Sign up for the Multi-threading Masterclass here!

Course Author:  Multi-Threading Masterclass

Outbound Squad

Helping you pack your pipeline with qualified meetings.  Especially those shiny new logos.

Coach

Outreach

• 10-27% more revenue (Forrester study)
• 31% more meetings booked
• 29% more opportunities

Outreach is like Amazon for sales activities.  Makes everything about it faster & easier, more trackable, and you get better info for better decisions.  Frees you from mundane work. So you can do revenue generating work.

But don't take our word for it.  Adobe, Tableau, Zoom and 5,000+ other clients get extraordinary results with Outreach's system of action. Salesforce, Microsoft and SAP have all invested millions in Outreach.

Honeywell, Cisco and SAP drive predictable and measurable growth, increase efficiency + effectiveness of all customer-facing teams, and improve visibility into sales activity and performance with Outreach.

Enterprise+ Account Executive

Outreach:
• Forbes Cloud 100 for 2018-2020
• #1 in G2's Best Products for Sales, 2020
• $4.4B valued "Unicorn" 

Hustle + grit, being a decent human, and helping clients get what they needed were my 'few & vital'
 
Led to these results:
• #1 on my team and #3 in all of Enterprise for New Logo acquisition
• 711.21% YoY ARR growth in my book - all New Logo
• Top 3 rep in East region for new ARR, with 47.6% win rate 

Outreach optimizes every touch throughout the customer journey, managing interactions across email, voice and social.  Machine learning guides sales and service teams to take the next right actions.

Headquartered in Seattle but with offices in San Francisco, Tampa, and London, Outreach has received $289M+ in funding from top tier investors. **Backed by Salesforce & Microsoft** as well as Lone Pine, Meritech, Spark, DFJ Growth, Sapphire, Trinity, Floodgate, Mayfield, Premji Invest, Steadfast Capital Ventures, Sequoia Capital, Tiger Global Management Vista Equity Partners, Microsoft, SAP and Salesforce Ventures

Enterprise Account Executive

Tableau Software

How do you actually accomplish digital transformation, in real life? How have others built a data culture? What have they gained as a result of all that time and effort?

Working with clients to answer these questions helped me achieve: 
• 137.73% YoY growth in my book - this put me in the Top 7%; #5 out of 63 reps
• 145.36% of Services quota; #22 out of 63
•  41% partner attachment (sales is a Team Sport)
• The honor of presenting to my peers on Prospecting at GSKO 2020

Enterprise Accounts, Financial Services

PowerSchool

PowerSchool creates tech that makes it easier, faster, and more cost-effective for schools to find and
keep great teachers. As a former teacher, this was a purpose close to my heart.

In this role, I worked with large school districts and associations (5,000 - 50,000 employees) across
5 states. This included all stages of the sales cycle: market development, new business sales and
expansions.

• Truly partnering with the districts I served allowed me to achieve an average of 127% of my revenue goals every quarter.  
• This partnership approach also helped me do 14X what prior reps had done in the same geographic territory.
• Over 61% of my clients had never worked with us before.  Earning their trust was an honor.

Strategic Accounts

Hello Alice

Super pumped about getting my side hustle accepted into this national accelerator.  Circular Board was the Start-Up Accelerator that launched Hello Alice.

Founder - Member of Fall 2016 Founders Cohort

Haas & Wilkerson Insurance

Haas & Wilkerson is one of the nation's largest privately held insurance brokers.  I worked as a Risk Consultant partner for high attendance entertainment events across the country. 

• Created Challenger Sale strategy for National Accounts division (slide deck below)
• Sales and Business development for National Accounts division, both for-profit and nonprofit
• Strategic Sales Partnerships project team

Strategic Account Executive (Field)

My clients were all small/medium businesses and nonprofits, run by folks driven to pursue their dreams, passions and callings.  It was a thrill to develop creative solutions for their organizations.  

While the numbers alone can never tell the whole story, they do help quantify impact:
• Sales, new business development and client retention, as well as growth and operations strategies for our agency’s fastest growing unit (growth rate of 21% during my tenure)
• Created improved work processes that cleared 5 months of backlog within 8 weeks
• Introduced pilot program that increased efficiency of analysis process by 48%

Business Unit Manager - Select Accounts

🚫pipeline anxiety l Terrible dancer l Always a Teacher 🦄🦄🦄 ex Outreach, Salesforce, Tableau 👉🏼👉🏿👉🏽 Click bell/top right to be notified when I post 🔔

Feel like you're trying to do everything right… but deals keep slipping, ghosting, or dragging out forever?
You’re not alone.

Enterprise sales is full of hidden traps no one warns you about:
 ❌ Deals that seem real but never close
 ❌ Discovery calls that stay surface-level
 ❌ No clear way to qualify quickly—or confidently
 ❌ “Great calls” that vanish into silence
 ❌ A cycle that feels out of your control

And somehow, you’re still expected to hit an aggressive number.
In a tough market. With no real playbook.

It’s exhausting—and it’s not your fault.


The worst part? You don’t feel in control.
You’re anxious. Burnt out.
And starting to wonder if you're even cut out for this.

But it’s not you.
You were just never taught how Enterprise sales actually works.


What if you didn’t have to figure it out the hard way?


I spent 12 years selling Enterprise deals at Salesforce, Tableau, and Outreach. I hit 47.6% win rates, broke records, and 14X’d territory expectations—but it didn’t start that way.

Early in my career, I felt stuck and scattered too. I had to teach myself how to run deals with structure, control, and confidence—because no one else was doing that kind of coaching.


Now, I teach you the strategies I wish I had sooner:
 ✅ Run Discovery that actually drives urgency
 ✅ Qualify fast—without sounding like a jerk
 ✅ Multi-thread without being annoying
 ✅ Speak the language of Executives
 ✅ Lead deals so buyers want to follow


Here’s what clients say after working together:
 👉 “Went from 2% of my number to 106%”
 👉 “Helped me close a deal with a $5B account - that 2 of my predecessors failed to close.”
 👉 “I closed the largest contract in my company’s history from prospecting to close because I implemented in real time what she taught me.“


You don’t need another sales theory.
You need someone who’s been in your shoes—and knows how to win big deals now.


Want to sell like a top performer—without waiting 10 years to figure it out?
Let’s work together: krystenconner.com


🟢 I offer 1:1 coaching for individual reps, and workshops for sales teams who want to win bigger, faster, and more often.


Browse client wins here: https://www.linkedin.com/in/krystenconner/details/recommendations/



💫"We pay for every lesson with either time or money. And we use the currency we value least."
         -Alex Hormozi

Member

Wesco

An international company offering a full line of fire and safety products to suit your needs.

Branch Manager

HanAra Software

Collaborated for a lead conversion boost by addressing unique company needs. Leveraging software’s IIoT and AI/ML concepts.
•	Market Focus: Power Generation, Utilities, Municipalities & Higher Education.

Enterprise Software Sales Consultant

RGV Electrical Supply

Sales Growth: Implemented customer-centric strategies, resulting in a substantial 45% increase in sales.
Profit Margin Improvement: Managed P&L, achieving an increase in profit margins through cost-effective procurement and pricing optimization.
Enhanced Customer Loyalty: Enhanced Customer Loyalty: Enhanced customer loyalty, resulting in a 22% boost in customer retention. Improved customer loyalty through consistent and reliable solutions, efficient issue resolution, and high customer satisfaction.

Sales & Operations Consultant - fractional position

Johnson Controls   -Fire Pr otection LP- Tyco-Simplex Grinnell

Sales Surge: Achieved a 40% increase in sales by nurturing client relationships in healthcare, education, municipalities, and large commercial buildings.
Cross-functional Collaboration: Collaborated effectively with internal SMEs and integration partners, resulting in a 20% increase in service contract sales.

Electronic Systems Sales-Fire & Life safety (remote)

Mid-Coast Electric Supply, Inc.

•	Custom Solutions: Delivered solutions leading to a 35% sales increase, t
•	Cross-selling Success: Identified opportunities, generating additional revenue. Collaborated with internal SME’s and integration partners to identify new opportunities that support the expansion of the technology and incremental services growth.
•	Market Focus: Municipalities water/wastewater facilities and manufacturing

Account Manager (remote)

Crown Packaging Corp.

•	Exceeded Sales Targets: Surpassed targets by 60%, resulting in an additional $ in sales.
•	Trusted Advisor: Increased customer satisfaction by 10%. Manage customer expectations, collaboration, and alignment to project plans, deliverables, and expected timeline.
•	Project Management: Led comprehensive project management, ensuring prompt issue resolution. 
•	Upselling and Cross-selling: Leveraged advisor status for upselling and cross-selling, adding revenue.
•	Market Focus: Diverse types of manufacturing, food & beverage distribution, and produce.

International Account Manager (remote)

Texas P.M. Group

Entrepreneurial executive with demonstrated success in leading new business development, start-up operations and year over year revenue growth in a highly competitive market. 
 Delivered year over year revenue growth despite strong competitive threats; carved out niche market opportunities and ensured integrity of brand reputation for distinctive quality.
Proven ability to manage multiple projects while meeting challenging deadlines and client management.

Accomplishments and Transferable skills:

 Business Development/Account Management
 •Built market position by locating, developing, defining, negotiating, and closing business relationships
•Sell the account base on quality of product, price/value, and presentations.
 •Avenues used to reach clients are B2B sales,prospecting and cold calling.
•Consultative selling skills: ability to listen, understands clients' needs, and offer effective solutions.

Marketing & Sales
 •Authored communications and marketing content and created a well-known brand in a competitive and saturated market.
•Review market to determine customer product needs and price positioning.

Management
 
Coordinated multiple projects to get goals accomplished. 
Negotiated all wholesale distribution agreements, increasing market presence; authored marketing content, developed and created a well-known brand in a competitive and saturated market.  
Oversaw all aspects of day-to-day operations and led the growth.
  Proven ability to manage multiple projects while meeting challenging deadlines. Responsible for  driving lean implementation to improve cost, quality, delivery and safety


Accomplishments:
Created $1.3 million gross revenues within three years and increased revenues year after year (started company with $3,500 dollars) . Overcame market dominance from many larger well-established competitors. Started with zero customers and limited working capital to become the choice,the “go to” company in our niche market.

Owner (Entrepreneur)

Obra Homes

Supervise total construction efforts to ensure project is constructed in accordance with design, budget and schedule -planning, coordination and execution of work on time, within budget, attaining or exceeding profit goals, maintaining a safe work place, promoting and enhancing client relationships and the company image, manage field work force, including assigning workers by streamlining their building process. Ability to prioritize and to handle multiple projects simultaneously.
•    Schedule and coordinate multiple sub-contractors fielding multiple crews working simultaneously. Familiarity with all trades and methods of construction essential    
•    Supervised and coordinated the projects in the construction of fifty (50) plus residential homes
•    Familiarity with subcontracting, procurement and preconstruction procedures. Coordinate permitting, utility companies, and municipal requirements
•    The qualification of vendors, the total management of subcontracts, monitoring of vendor performance, management of the vendor base.
•    Reviewed estimates, change orders, and subcontract orders for accuracy and completeness
•    Assured procedures are in place and being properly implemented to control extra work authorizations,      
•    Vendor Back Charges, and Change Orders
Marked site visits to assure that project goals and company standards are being met

Accomplishments:
Built over 50 homes within my tenure

Construction Manager

McAllen Economic Development Corporation

Marketed McAllen MSA to national and international companies often resulting in relocation or expansion of prospects (aka Maquiladoras). Work collaboratively with community leaders to develop and direct economic development programs for the purpose of retaining and expanding existing business, attracting new businesses. Performs economic development and support work to implement the City's ongoing policy of broadening its retail, commercial, and industrial base
Initiates planning, research, and marketing efforts to attract new industries and businesses to the City and assist existing ones with expansion opportunities
Prepares information packets including economic, statistical, financial, population, growth, demographic, and other information for dissemination to potential business clients
Assists potential new businesses in site analysis, including demographic, tax, fee, development, and related information
Designs print and electronic marketing materials
Represents the City as a liaison in local and regional economic development, retail, business, marketing, Chamber of Commerce, and related associations and at meetings, conferences, and trade shows
Coordinates the delivery of special projects
Presents oral and written reports to city agencies and City Council, economic development interest groups, other interested parties and groups, and the public.
Principles, procedures, and strategies of economic and community development, planning and zoning, demographics, economic trends, forecasts, and impacts, and related principles and practices
Marketing and research methods, principles, and procedures
Understanding, interpreting and applying relevant City rules and regulations
Assembling data and preparing summaries, analysis, recommendations and reports
Working under pressure of deadlines, and establishing and maintaining cooperative working relationships with employees, officials, other agencies and the general public.
Experience doing business and travel to Mexico.

Economic Development specialist

Driving revenue growth with a customer-centric approach and experience in full-cycle sales | Customer Success | professional Dad | Disabilities/Autism Advocate

I'm like your reliable Swiss Army knife for your team – adaptable, dependable, and always prepared to tackle any challenge head-on. I believe in rolling up my sleeves and putting in the extra effort to ensure things get done right.

My journey as an entrepreneur, where I successfully started and ran a business for ten years, has equipped me with invaluable skills. From managing every aspect of operations, sales, and marketing to building and nurturing relationships with customers, I've honed my abilities to thrive in dynamic environments.

My strong work ethic, combined with a genuine passion for what I do, drives me to continuously seek ways to improve and grow. I'm not afraid to learn from both successes and setbacks along the way, always striving to be better than I was yesterday.

I pride myself on my ability to pivot and handle various tasks with ease. My method is grounded in humility and a willingness to listen and learn from others, ensuring that I'm always evolving and adapting to new challenges.

My approach is rooted in understanding customer needs and delivering tailored solutions. I’ve sold a variety of products and capital equipment and most recently software that uses IIoT and AI/ML concepts to enhance efficiency, performance, and reliability. I excel at building strong relationships with clients, internal teams, and stakeholders, fostering collaboration to upsell, cross-sell, and drive successful outcomes and achieve mutual goals. I leverage strategic thinking, problem-solving, and data-driven skills to navigate challenges, develop innovative solutions, and execute strategic initiatives to achieve business objectives effectively. I also demonstrate adaptability and resilience in dynamic environments, effectively navigating change and overcoming obstacles to drive success.

So, if you're seeking someone who can adapt to any situation, handle multiple tasks with ease, and consistently deliver exceptional results, then I'm confident I can be a valuable asset to your team.

Let's Grab Coffee:
Enough about me – I want to hear your story! Let's grab a virtual coffee and chat about how my unique blend of experiences can bring a fresh vibe to your team. Ready to make things happen? Let's connect!


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The Battle

👩🏻‍🏫 Krysten Conner

Michael (Mike) Sanchez

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