👩🏻‍🏫 Krysten Conner

🚫pipeline anxiety l Terrible dancer l Always a Teacher 🦄🦄🦄 ex Outreach, Salesforce, Tableau 👉🏼👉🏿👉🏽 Click bell/top right to be notified when I post 🔔

You’re not trying to “hit quota.”

You’re trying to become the kind of seller who can repeat top performance across territory changes, market shifts, and new quarters.  

Not with luck. Not with late-quarter heroics. With a *system*.


Most AEs can have a great quarter.  

Consistent top performers have a way of operating that creates sustainable, repeatable results.

That’s what I teach.


I spent 12 years selling Enterprise deals at Salesforce, Tableau, and Outreach. I eventually broke records, 14X’d territory expectations, and ran a 47.6% win rate. But I didn't start that way.

The biggest shift I made wasn’t a new script or a new tech stack.

It was learning how to sell like a top performer actually sells:

✅Reduce confusion (connect the dots, make WIIFM obvious, reduce friction)
✅Run discovery that’s **direct and tactful**
✅Multi-thread early and build real champions 
✅Win the 95% of the sales cycle that happens between meetings
✅Act like a **Sherpa**: guide the buying journey so your buyer never has to guess what’s next


If you’re a rep who’s already performing and you’re thinking:

“I don’t want to be a one-hit wonder.”  

“I want to be on the leaderboard… consistently.”  

“I want make my process sustainable, so my results are sustainable.”

I'm your person.


Here’s what clients say after working together:
 👉 “I closed a $2.66M ARR enterprise deal after 26 months of work, and Krysten's coaching was critical in helping get it across the line."
 👉 "I set an ambitious goal when I started: hit at least 200% of quota in my first full quarter. Working with Krysten helped me turn that goal into reality. I hit 225% and closed the largest deal ever won by a new rep."
👉 "Wanted to thank you and let you know I closed my biggest deal ever in December, $2.2mil TCV, 3 year agreement. We were stuck at one stage with a start date that would have caused the deal to slip from Q4 to Q1, I used your COI principles and in-particular a visual graph that showed what the actual cost was of starting now -vs- later. Ended up getting it done 🤩 Thank you!!"


You don’t need another sales theory.
You need someone who’s been in your shoes - and knows how to win big deals now.

Let’s work together: krystenconner.com


🟢 I offer 1:1 coaching for individual reps, and workshops for sales teams who want to win bigger, faster, and more often.


Browse client wins here: https://www.linkedin.com/in/krystenconner/details/recommendations/



💫"We pay for every lesson with either time or money. And we use the currency we value least."
         -Alex Hormozi

Member

I walked away from the biggest deal of my career. $13.7M. Would've blown my quota out of the water.

But here's what that "loss" taught me...

The CEO had everything: 
✓ A problem we could solve 
✓ Agreement he HAD the problem
✓ Desperate need to fix it 
✓ Budget approved

But one thing kept nagging at me.

Every meeting, he'd ask about customization. 
About "partnering" to build features.
About source code access. 

Classic Build vs. Buy syndrome.

After our 5th in-person meeting (yes, FIVE), I finally saw it clearly.

This wasn't a buyer. This was a builder trapped in a buyer's process.

His personality screamed "I'll do it myself." 
His energy peaked when discussing his team's capabilities.
His questions focused on HOW we built it, not WHAT it could do. 

So I made the call that physically hurt:

I removed it from my pipeline.

My manager: "Are you SURE?" 
My financial plan: "But the commission..." 
My ego: "You're giving up."

Here's what happened next:

→ Freed up 30+ hours that month 
→ Focused on a $1.8M deal that actually wanted to buy 
→ Closed 3 other deals while he was still "evaluating" 
→ Finished with my best year ever

And that CEO? 
18 months later, still building. 
Still solving the same problem.

The real lesson?

Not every deal is YOUR deal.

Some buyers aren't buyers—they're builders in disguise. And the time you waste convincing them is time you could spend closing real deals.

Three questions I now ask myself:

1./ Are they asking about outcomes or architecture?
2./ Do they light up more about building or buying?
3./ Is their real goal independence or results?

If the answers point to "building," I'm out. No matter the size.

Because the best deals aren't always the biggest ones. 
They're the ones that actually close.

What deal have you walked away from that taught you the most?

Krysten Conner

I help AEs win 6-7 figure deals to overachieve quota & maximize their income l ex Salesforce, Outreach, Tableau l Training B2B Sales teams & Individual sellers l 3x Top 100 Most Powerful Women in Sales by Demandbase

Here are the 8 questions CFOs ask before every software purchase. (And they're brutal.)

Every champion I've ever worked with eventually hits a moment of panic:
"What do I say when Finance starts asking the hard questions?"

👉 Most CFOs won't tell you what they're really thinking. They just kill your deal silently.

But I've spent 13 years watching Enterprise deals die in Finance. And I've learned what CFOs actually need to hear.

Here are the 8 questions every CFO is asking behind closed doors, courtesy of the "Only CFOs" newsletter, as highlighted by  Nate Nasralla :

1. Why do we need [X product] now? We were fine before. 
2. What bucket does this fall into, and can you quantify it?
-----Improves efficiencies
-----Increases revenue
-----Mission critical (e.g. cybersecurity)
-----"Candy": nice-to-have tool that doesn't really fit into the above groups 
3. Is the spend in the budget? If not, how will you make up the difference? 
4. How does this tool tie into our company objectives for this year? 
5. What tools do we already have that do something similar? And if similar tools exist, why can't we use those? 
6. Implementation: What are the people / time requirements? 
7. Support costs: Will we need to upgrade soon to enterprise /other tier? 
8. Pricing:
-----If usage-based pricing: I want a detailed analysis on how pricing works and modeling for what our planned usage will look like.
-----If seat-based pricing: I don't want to buy a bunch of extra seats for planned growth. That got a lot of people in trouble when headcount growth halted and layoffs happened.

The deal-killers? Numbers 1, 3, and 5.

At Salesforce, I watched 6-7 figure deals die instantly when the champion couldn't answer those 3 questions clearly.

What are the best way's you've found to prepare your champions for these conversations?

Which of these questions makes your Champions the most nervous? 

PS - Find this helpful? You might like my newsletter. Over 7,000 sellers getting valuable nuggets every week. More details in my bio. Hope to see your name on the list!

Torry Harris Integration Solutions

Torry Harris offers a robust marketplace platform that enables organizations to efficiently sell, manage, and expand their business operations. By seamlessly integrating businesses core offering, third-party offerings with consumers, the platform facilitates the development and growth of digital ecosystems, thereby unlocking new revenue opportunities.

SVP International Sales @ Torry Harris (US, MENA, UK, & Europe)

Modern Sales Pros

Sales Advocate

RevGenius

Stealth Mode

Sales

Altudo

(1) Revenue (ARR) grew 3x in 2 years ending CY23 at +60% CAGR last 2 years with a very healthy bottom line (EBITDA).
(2)  A 5x increase in new logos and a 3x increase in revenue across the Install base. A 10X pipeline for the next growth phase was also constructed
(3) Successful execution of annual strategy (AOP) through OKR compliance by 100%
(4) Awarded twice as the best partner among the global reseller community after successfully leading a team of highly qualified GTM professionals.
(5) A key contributor to standardizing sales processes across partnerships for propelling sales motion

Vice President of Sales & Customer Success 

Providing CX transformation solutions as a MarTech Partner for SimilarWeb, Asana, Sprout Social, Global Web Index(GWI), Miro, Cloudinary, Mixpanel, Braze, Salesloft and many other leading platforms.

Responsible for driving the GTM partnership with focused key metrics to accentuate Net New Revenue, while driving the consulting practice to drive differentiated customer experiences, and furthermore spearheading the prospecting wizards to drive quality conversations.

Country Head

Netcore Cloud

Netcore Cloud helps build 1:1 connected  personalised experience at scale by filling voids of platforms with fragmented experience.

Associate Vice President Sales | Progression from IC to Leadership 

Empowering Brands & Modern Marketers to converse with their users more meaningfully through AI & ML Powered Automation, Intended to deliver superior and integrated customer experience (CX) across all channels.

General Manager  Enterprise Sales 

"Assistant General Manager Enterprise Sales"

"Group Manager  Enterprise Sales"

" Manager  Enterprise Sales"

"Assistant Manager  Enterprise Sales"

Frontier Business systems Pvt. ltd.

Cloud Computing TCS iON

Extensive Market research and development strategies on ERP Market.
Pro-actively responsible for the Key Account Management and New Business Acquisition for Cloud Based ERP solution.
Prospecting,C-Level Meeting,Followup,Strong Account Management, Relationship Building and Focus on Big ticket closures.
Further develop multi-tier relationships to organically grow the clients’ accounts.
Created strong suspect pipeline and strengthen follow-up.
Forecast long and short-range market potential for ERP sales.
Adopted a hands-on approach in monitoring the implementation and execution of ERP solution.
Close to 100% attainment of sales target on a quarterly basis, ample pipeline of expected sales with high rate of closures

Sr Business Consultant

Clockwork Business Solutions (Pvt) Ltd

SAAS BASED SAP BUSINESS ONE ERP

Extensive Market research and development strategies on ERP Market
Generating leads through meetings at the event, seminar, and cold call and attribute towards its closure.
Prospect interaction regarding future business perspective.
Created a strong suspect pipeline and strengthen follow-up.
Identifying & exploring new business development opportunities and market
Establishing contacts with the CXO’s of the ISVs, End customers and positioning the services of my organization based on the results of the gap analysis conducted.
Maintaining SAP CRM tool for a database.
Coordinating with Technical solutions team for preparing write-ups /white
Papers/RFP/RFI
Conduct market research to study the feasibility for our services in various
Markets/Domains.

Business Development Manager

alp consulting

Roles & Responsibilities:-

Business Development, Key Account Management
Planning, Organizing and Implementation of the new Plans for the unit, Assisting the Manager on day to day operations
Involves building relationships and maintaining them to generate long-lasting sustainable accounts generating constant revenue returns from consulting business.
Handled Major clients in IT, Logistics, Sales, Transport and other Major division
Business Development for Consulting Services in a wide range of domains. Managing and driving sales to reach Quarterly targets in these lines of business 
Instrumental in developing contacts and generating new leads acquiring new customer accounts.
Making cold calls with senior level from an organization and maintaining client relationships.
Handling presales & post sales activities
Making relevant RFI, RFPs, presentations, proposals, contract negotiations leading to new business.
Interaction with Client on a day-to-day basis to keep track of current requirements, Client Relation, Recruitment and Sourcing
Co-ordination with the Clients with respect to Contracts, Invoices, Feedback, Interview Schedules, Payments, etc. 
Following up with clients and consultants ensuring business closure.
Ensuring total client satisfaction of the major accounts through Delivery Team
Generating MIS and report of the Business Development of the division
Directly Reporting to the Vice President

Business Development-Account Manager

Helios & Matheson

Business Development Executive

VP Sales & Partnership || I help business build acquisition pipeline || Go-To-Market strategy & execution || MEDDICC Enthusiast

I'm a grassroots sales guy and a people person with 15+ years of experience in B2B SaaS. I have helped multiple businesses scale their revenue north of 5X. As an accomplished sales leader, I have consistently exceeded my sales quotas through net new revenue and enhanced client retention with healthy EBITA translating into consistent year-over-year growth. As a revenue professional, possessing a unique blend of sales, enablement & operational expertise while managing different domains of teams - inside sales, field sales, lead generation, sales support, and customer success where the central belief is sustainable and profitable growth is paramount.

Responsible for key business metrics of revenue & growth, building & cultivating a high-performance culture towards driving revenue growth. I'm privileged to have been consistently recognised for my empathetic leadership and rewarded for my continued contribution towards building profitable revenue growth. Additionally, my commitment to mentoring and developing talents aligns with organizations that value not only sales growth but also the development of individuals by building great teams and the creation of a high-value company. 

 𝔥𝔦𝔤𝔥𝔩𝔦𝔤𝔥𝔱 𝔬𝔣 𝔪𝔶 𝔠𝔞𝔯𝔢𝔢𝔯: 🏆 

🥇 𝘕𝘰𝘳𝘵𝘩 𝘚𝘵𝘢𝘳 𝘮𝘦𝘵𝘳𝘪𝘤 𝘩𝘢𝘴 𝘣𝘦𝘦𝘯 𝘯𝘦𝘵 𝘯𝘦𝘸 𝘳𝘦𝘷𝘦𝘯𝘶𝘦: 500+ 𝘯𝘦𝘸 𝘭𝘰𝘨𝘰𝘴 & 𝘤𝘰𝘶𝘯𝘵𝘪𝘯𝘨!
🥇 𝘓𝘦𝘢𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘵𝘦𝘢𝘮 𝘵𝘰 "3 𝘤𝘰𝘯𝘴𝘦𝘤𝘶𝘵𝘪𝘷𝘦 𝘸𝘪𝘯𝘴" 𝘢𝘴 𝘵𝘩𝘦 𝘣𝘦𝘴𝘵 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 𝘱𝘢𝘳𝘵𝘯𝘦𝘳 𝘢𝘮𝘰𝘯𝘨 𝘨𝘭𝘰𝘣𝘢𝘭 𝘳𝘦𝘴𝘦𝘭𝘭𝘦𝘳 𝘵𝘦𝘢𝘮𝘴.
🥇"7 𝘵𝘪𝘮𝘦𝘴" 𝘣𝘦𝘦𝘯 𝘢𝘸𝘢𝘳𝘥𝘦𝘥 𝘣𝘦𝘴𝘵 𝘮𝘢𝘯𝘢𝘨𝘦𝘳 𝘧𝘰𝘳 𝘦𝘯𝘵𝘦𝘳𝘱𝘳𝘪𝘴𝘦 𝘴𝘢𝘭𝘦𝘴. 𝘐𝘯𝘴𝘱𝘪𝘳𝘢𝘵𝘪𝘰𝘯 & 𝘌𝘮𝘱𝘢𝘵𝘩𝘺 𝘢𝘳𝘦 𝘮𝘺 𝘴𝘵𝘳𝘦𝘯𝘨𝘵𝘩𝘴.
🥇 𝘈𝘤𝘩𝘪𝘦𝘷𝘦𝘥 "10𝘟 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 𝘨𝘳𝘰𝘸𝘵𝘩" 𝘧𝘰𝘳 𝘕𝘦𝘵𝘤𝘰𝘳𝘦 𝘊𝘭𝘰𝘶𝘥 𝘪𝘯 8 𝘺𝘦𝘢𝘳𝘴, 𝘢𝘯𝘥 "3𝘟 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 𝘨𝘳𝘰𝘸𝘵𝘩" 𝘧𝘰𝘳 𝘈𝘭𝘵𝘶𝘥𝘰 𝘶𝘯𝘥𝘦𝘳 2 𝘺𝘦𝘢𝘳𝘴.
🥇 𝘐𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵𝘦𝘥 𝘔𝘌𝘋𝘋𝘐𝘊𝘊 𝘴𝘢𝘭𝘦𝘴 𝘲𝘶𝘢𝘭𝘪𝘧𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘮𝘦𝘵𝘩𝘰𝘥𝘰𝘭𝘰𝘨𝘺 "𝘪𝘮𝘱𝘳𝘰𝘷𝘪𝘯𝘨 𝘸𝘪𝘯 𝘳𝘢𝘵𝘦 𝘶𝘱 𝘵𝘰 10%" 𝘢𝘯𝘥 "𝘳𝘦𝘥𝘶𝘤𝘪𝘯𝘨 𝘥𝘦𝘢𝘭 𝘤𝘺𝘤𝘭𝘦 𝘣𝘺 30%". 

#𝗠𝗶𝘀𝘀𝗶𝗼𝗻: 𝐸𝑚𝑝𝑜𝑤𝑒𝑟 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝑑𝑟𝑖𝑣𝑒 𝑠𝑢𝑠𝑡𝑎𝑖𝑛𝑎𝑏𝑙𝑒 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 𝘨𝘳𝘰𝘸𝘵𝘩 𝘱𝘳𝘰𝘧𝘪𝘵𝘢𝘣𝘭𝘺
#𝗘𝗺𝗮𝗶𝗹:  𝘷𝘪𝘯𝘢𝘺𝘢𝘳𝘢𝘥𝘩𝘺𝘢𝘣𝘭𝘳@𝘨𝘮𝘢𝘪𝘭.𝘤𝘰𝘮

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👩🏻‍🏫 Krysten Conner

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The Battle

👩🏻‍🏫 Krysten Conner

Vinay Aradhya

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}👩🏻‍🏫 Krysten Conner's LinkedIn Performance

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