👩🏻‍🏫 Krysten Conner

krystenconner.com

--> Pressure to hit your number got you lying awake at 2:41am?
--> Stressing over deals that are ghosting or slipping?
--> Burned out & feeling major anxiety?

Empowering tech sellers to close more complex deals is what drives me.

I spent 12 years in Enterprise sales as an Account Executive with multi-billion dollar tech companies like Salesforce, Tableau and Outreach. Along the way, I blew past performance goals in multiple roles.  Doing 14X what anyone had done in my territory, being #1 in new logo acquisition, and achieving a 47.6% win rate.

It wasn't always like that, though.

Early on, I couldn’t confidently qualify deals in or out quickly. I wasted lots of time on deals that didn't turn out to be real. My discovery felt haphazard, and I struggled to get prospects to go in depth or quantify their pain.

My first sales cycles were some of the longest on the team. Deals frequently slipped, and I got ghosted a lot. All which I felt powerless to change. I was always waiting for the customer. I didn’t know how to lead so buyers wanted to follow.

You might relate to feeling like I did: burnt out, anxious, and like you don't belong in sales. The sad part is feeling behind, scattered, and overwhelmed has become the new norm.

It took me over 10 years to gain the confidence, knowledge and skills that I needed to be a consistent top performer.

My mission is to ensure you get there faster - by sharing what I’ve discovered throughout my 12-year career.

My content and training has been featured by: 
--> pclub / Chris Orlob
--> 30 Minutes to President's Club
--> Kevin Dorsey / Live Better, Sell Better
--> Sell Better / Daily Sales Show
--> Outbound Squad
--> Challenger
--> Vidyard
--> RepVue

Here’s what my clients say: https://www.linkedin.com/in/krystenconner/details/recommendations/

--> Sign up for my newsletter for weekly coaching in your inbox:    krystenconner.com
--> Schedule a consult here:   https://scheduler.zoom.us/krysten_conner/coaching-consult

I help AEs win 6-7 figure deals to overachieve quota & maximize their income

pclub.io

Multi-thread Your Way to 34% Higher Win Rates 
Access multiple Decision Makers faster with proven templates & approaches
Expand your footprint and get "high and wide" access to multiple influencers in your top deals.

Sign up for the Multi-threading Masterclass here!

Course Author:  Multi-Threading Masterclass

Outbound Squad

Helping you pack your pipeline with qualified meetings.  Especially those shiny new logos.

Coach

Outreach

• 10-27% more revenue (Forrester study)
• 31% more meetings booked
• 29% more opportunities

Outreach is like Amazon for sales activities.  Makes everything about it faster & easier, more trackable, and you get better info for better decisions.  Frees you from mundane work. So you can do revenue generating work.

But don't take our word for it.  Adobe, Tableau, Zoom and 5,000+ other clients get extraordinary results with Outreach's system of action. Salesforce, Microsoft and SAP have all invested millions in Outreach.

Honeywell, Cisco and SAP drive predictable and measurable growth, increase efficiency + effectiveness of all customer-facing teams, and improve visibility into sales activity and performance with Outreach.

Enterprise+ Account Executive

Outreach:
• Forbes Cloud 100 for 2018-2020
• #1 in G2's Best Products for Sales, 2020
• $4.4B valued "Unicorn" 

Hustle + grit, being a decent human, and helping clients get what they needed were my 'few & vital'
 
Led to these results:
• #1 on my team and #3 in all of Enterprise for New Logo acquisition
• 711.21% YoY ARR growth in my book - all New Logo
• Top 3 rep in East region for new ARR, with 47.6% win rate 

Outreach optimizes every touch throughout the customer journey, managing interactions across email, voice and social.  Machine learning guides sales and service teams to take the next right actions.

Headquartered in Seattle but with offices in San Francisco, Tampa, and London, Outreach has received $289M+ in funding from top tier investors. **Backed by Salesforce & Microsoft** as well as Lone Pine, Meritech, Spark, DFJ Growth, Sapphire, Trinity, Floodgate, Mayfield, Premji Invest, Steadfast Capital Ventures, Sequoia Capital, Tiger Global Management Vista Equity Partners, Microsoft, SAP and Salesforce Ventures

Enterprise Account Executive

Tableau Software

How do you actually accomplish digital transformation, in real life? How have others built a data culture? What have they gained as a result of all that time and effort?

Working with clients to answer these questions helped me achieve: 
• 137.73% YoY growth in my book - this put me in the Top 7%; #5 out of 63 reps
• 145.36% of Services quota; #22 out of 63
•  41% partner attachment (sales is a Team Sport)
• The honor of presenting to my peers on Prospecting at GSKO 2020

Enterprise Accounts, Financial Services

PowerSchool

PowerSchool creates tech that makes it easier, faster, and more cost-effective for schools to find and
keep great teachers. As a former teacher, this was a purpose close to my heart.

In this role, I worked with large school districts and associations (5,000 - 50,000 employees) across
5 states. This included all stages of the sales cycle: market development, new business sales and
expansions.

• Truly partnering with the districts I served allowed me to achieve an average of 127% of my revenue goals every quarter.  
• This partnership approach also helped me do 14X what prior reps had done in the same geographic territory.
• Over 61% of my clients had never worked with us before.  Earning their trust was an honor.

Strategic Accounts

Hello Alice

Super pumped about getting my side hustle accepted into this national accelerator.  Circular Board was the Start-Up Accelerator that launched Hello Alice.

Founder - Member of Fall 2016 Founders Cohort

Haas & Wilkerson Insurance

Haas & Wilkerson is one of the nation's largest privately held insurance brokers.  I worked as a Risk Consultant partner for high attendance entertainment events across the country. 

• Created Challenger Sale strategy for National Accounts division (slide deck below)
• Sales and Business development for National Accounts division, both for-profit and nonprofit
• Strategic Sales Partnerships project team

Strategic Account Executive (Field)

My clients were all small/medium businesses and nonprofits, run by folks driven to pursue their dreams, passions and callings.  It was a thrill to develop creative solutions for their organizations.  

While the numbers alone can never tell the whole story, they do help quantify impact:
• Sales, new business development and client retention, as well as growth and operations strategies for our agency’s fastest growing unit (growth rate of 21% during my tenure)
• Created improved work processes that cleared 5 months of backlog within 8 weeks
• Introduced pilot program that increased efficiency of analysis process by 48%

Business Unit Manager - Select Accounts

🚫pipeline anxiety l Terrible dancer l Always a Teacher 🦄🦄🦄 ex Outreach, Salesforce, Tableau 👉🏼👉🏿👉🏽 Click bell/top right to be notified when I post 🔔

Feel like you're trying to do everything right… but deals keep slipping, ghosting, or dragging out forever?
You’re not alone.

Enterprise sales is full of hidden traps no one warns you about:
 ❌ Deals that seem real but never close
 ❌ Discovery calls that stay surface-level
 ❌ No clear way to qualify quickly—or confidently
 ❌ “Great calls” that vanish into silence
 ❌ A cycle that feels out of your control

And somehow, you’re still expected to hit an aggressive number.
In a tough market. With no real playbook.

It’s exhausting—and it’s not your fault.


The worst part? You don’t feel in control.
You’re anxious. Burnt out.
And starting to wonder if you're even cut out for this.

But it’s not you.
You were just never taught how Enterprise sales actually works.


What if you didn’t have to figure it out the hard way?


I spent 12 years selling Enterprise deals at Salesforce, Tableau, and Outreach. I hit 47.6% win rates, broke records, and 14X’d territory expectations—but it didn’t start that way.

Early in my career, I felt stuck and scattered too. I had to teach myself how to run deals with structure, control, and confidence—because no one else was doing that kind of coaching.


Now, I teach you the strategies I wish I had sooner:
 ✅ Run Discovery that actually drives urgency
 ✅ Qualify fast—without sounding like a jerk
 ✅ Multi-thread without being annoying
 ✅ Speak the language of Executives
 ✅ Lead deals so buyers want to follow


Here’s what clients say after working together:
 👉 “Went from 2% of my number to 106%”
 👉 “Helped me close a deal with a $5B account - that 2 of my predecessors failed to close.”
 👉 “I closed the largest contract in my company’s history from prospecting to close because I implemented in real time what she taught me.“


You don’t need another sales theory.
You need someone who’s been in your shoes—and knows how to win big deals now.


Want to sell like a top performer—without waiting 10 years to figure it out?
Let’s work together: krystenconner.com


🟢 I offer 1:1 coaching for individual reps, and workshops for sales teams who want to win bigger, faster, and more often.


Browse client wins here: https://www.linkedin.com/in/krystenconner/details/recommendations/



💫"We pay for every lesson with either time or money. And we use the currency we value least."
         -Alex Hormozi

Member

Torry Harris Integration Solutions

Torry Harris offers a robust marketplace platform that enables organizations to efficiently sell, manage, and expand their business operations. By seamlessly integrating businesses core offering, third-party offerings with consumers, the platform facilitates the development and growth of digital ecosystems, thereby unlocking new revenue opportunities.

SVP International Sales @ Torry Harris (US, MENA, UK, & Europe)

Modern Sales Pros

Sales Advocate

RevGenius

Stealth Mode

Sales

Altudo

(1) Revenue (ARR) grew 3x in 2 years ending CY23 at +60% CAGR last 2 years with a very healthy bottom line (EBITDA).
(2)  A 5x increase in new logos and a 3x increase in revenue across the Install base. A 10X pipeline for the next growth phase was also constructed
(3) Successful execution of annual strategy (AOP) through OKR compliance by 100%
(4) Awarded twice as the best partner among the global reseller community after successfully leading a team of highly qualified GTM professionals.
(5) A key contributor to standardizing sales processes across partnerships for propelling sales motion

Vice President of Sales & Customer Success 

Providing CX transformation solutions as a MarTech Partner for SimilarWeb, Asana, Sprout Social, Global Web Index(GWI), Miro, Cloudinary, Mixpanel, Braze, Salesloft and many other leading platforms.

Responsible for driving the GTM partnership with focused key metrics to accentuate Net New Revenue, while driving the consulting practice to drive differentiated customer experiences, and furthermore spearheading the prospecting wizards to drive quality conversations.

Country Head

Netcore Cloud

Netcore Cloud helps build 1:1 connected  personalised experience at scale by filling voids of platforms with fragmented experience.

Associate Vice President Sales | Progression from IC to Leadership 

Empowering Brands & Modern Marketers to converse with their users more meaningfully through AI & ML Powered Automation, Intended to deliver superior and integrated customer experience (CX) across all channels.

General Manager  Enterprise Sales 

"Assistant General Manager Enterprise Sales"

"Group Manager  Enterprise Sales"

" Manager  Enterprise Sales"

"Assistant Manager  Enterprise Sales"

Frontier Business systems Pvt. ltd.

Cloud Computing TCS iON

Extensive Market research and development strategies on ERP Market.
Pro-actively responsible for the Key Account Management and New Business Acquisition for Cloud Based ERP solution.
Prospecting,C-Level Meeting,Followup,Strong Account Management, Relationship Building and Focus on Big ticket closures.
Further develop multi-tier relationships to organically grow the clients’ accounts.
Created strong suspect pipeline and strengthen follow-up.
Forecast long and short-range market potential for ERP sales.
Adopted a hands-on approach in monitoring the implementation and execution of ERP solution.
Close to 100% attainment of sales target on a quarterly basis, ample pipeline of expected sales with high rate of closures

Sr Business Consultant

Clockwork Business Solutions (Pvt) Ltd

SAAS BASED SAP BUSINESS ONE ERP

Extensive Market research and development strategies on ERP Market
Generating leads through meetings at the event, seminar, and cold call and attribute towards its closure.
Prospect interaction regarding future business perspective.
Created a strong suspect pipeline and strengthen follow-up.
Identifying & exploring new business development opportunities and market
Establishing contacts with the CXO’s of the ISVs, End customers and positioning the services of my organization based on the results of the gap analysis conducted.
Maintaining SAP CRM tool for a database.
Coordinating with Technical solutions team for preparing write-ups /white
Papers/RFP/RFI
Conduct market research to study the feasibility for our services in various
Markets/Domains.

Business Development Manager

alp consulting

Roles & Responsibilities:-

Business Development, Key Account Management
Planning, Organizing and Implementation of the new Plans for the unit, Assisting the Manager on day to day operations
Involves building relationships and maintaining them to generate long-lasting sustainable accounts generating constant revenue returns from consulting business.
Handled Major clients in IT, Logistics, Sales, Transport and other Major division
Business Development for Consulting Services in a wide range of domains. Managing and driving sales to reach Quarterly targets in these lines of business 
Instrumental in developing contacts and generating new leads acquiring new customer accounts.
Making cold calls with senior level from an organization and maintaining client relationships.
Handling presales & post sales activities
Making relevant RFI, RFPs, presentations, proposals, contract negotiations leading to new business.
Interaction with Client on a day-to-day basis to keep track of current requirements, Client Relation, Recruitment and Sourcing
Co-ordination with the Clients with respect to Contracts, Invoices, Feedback, Interview Schedules, Payments, etc. 
Following up with clients and consultants ensuring business closure.
Ensuring total client satisfaction of the major accounts through Delivery Team
Generating MIS and report of the Business Development of the division
Directly Reporting to the Vice President

Business Development-Account Manager

Helios & Matheson

Business Development Executive

VP Sales & Partnership || I help business build acquisition pipeline || Go-To-Market strategy & execution || MEDDICC Enthusiast

I'm a grassroots sales guy and a people person with 15+ years of experience in B2B SaaS. I have helped multiple businesses scale their revenue north of 5X. As an accomplished sales leader, I have consistently exceeded my sales quotas through net new revenue and enhanced client retention with healthy EBITA translating into consistent year-over-year growth. As a revenue professional, possessing a unique blend of sales, enablement & operational expertise while managing different domains of teams - inside sales, field sales, lead generation, sales support, and customer success where the central belief is sustainable and profitable growth is paramount.

Responsible for key business metrics of revenue & growth, building & cultivating a high-performance culture towards driving revenue growth. I'm privileged to have been consistently recognised for my empathetic leadership and rewarded for my continued contribution towards building profitable revenue growth. Additionally, my commitment to mentoring and developing talents aligns with organizations that value not only sales growth but also the development of individuals by building great teams and the creation of a high-value company. 

 𝔥𝔦𝔤𝔥𝔩𝔦𝔤𝔥𝔱 𝔬𝔣 𝔪𝔶 𝔠𝔞𝔯𝔢𝔢𝔯: 🏆 

🥇 𝘕𝘰𝘳𝘵𝘩 𝘚𝘵𝘢𝘳 𝘮𝘦𝘵𝘳𝘪𝘤 𝘩𝘢𝘴 𝘣𝘦𝘦𝘯 𝘯𝘦𝘵 𝘯𝘦𝘸 𝘳𝘦𝘷𝘦𝘯𝘶𝘦: 500+ 𝘯𝘦𝘸 𝘭𝘰𝘨𝘰𝘴 & 𝘤𝘰𝘶𝘯𝘵𝘪𝘯𝘨!
🥇 𝘓𝘦𝘢𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘵𝘦𝘢𝘮 𝘵𝘰 "3 𝘤𝘰𝘯𝘴𝘦𝘤𝘶𝘵𝘪𝘷𝘦 𝘸𝘪𝘯𝘴" 𝘢𝘴 𝘵𝘩𝘦 𝘣𝘦𝘴𝘵 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 𝘱𝘢𝘳𝘵𝘯𝘦𝘳 𝘢𝘮𝘰𝘯𝘨 𝘨𝘭𝘰𝘣𝘢𝘭 𝘳𝘦𝘴𝘦𝘭𝘭𝘦𝘳 𝘵𝘦𝘢𝘮𝘴.
🥇"7 𝘵𝘪𝘮𝘦𝘴" 𝘣𝘦𝘦𝘯 𝘢𝘸𝘢𝘳𝘥𝘦𝘥 𝘣𝘦𝘴𝘵 𝘮𝘢𝘯𝘢𝘨𝘦𝘳 𝘧𝘰𝘳 𝘦𝘯𝘵𝘦𝘳𝘱𝘳𝘪𝘴𝘦 𝘴𝘢𝘭𝘦𝘴. 𝘐𝘯𝘴𝘱𝘪𝘳𝘢𝘵𝘪𝘰𝘯 & 𝘌𝘮𝘱𝘢𝘵𝘩𝘺 𝘢𝘳𝘦 𝘮𝘺 𝘴𝘵𝘳𝘦𝘯𝘨𝘵𝘩𝘴.
🥇 𝘈𝘤𝘩𝘪𝘦𝘷𝘦𝘥 "10𝘟 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 𝘨𝘳𝘰𝘸𝘵𝘩" 𝘧𝘰𝘳 𝘕𝘦𝘵𝘤𝘰𝘳𝘦 𝘊𝘭𝘰𝘶𝘥 𝘪𝘯 8 𝘺𝘦𝘢𝘳𝘴, 𝘢𝘯𝘥 "3𝘟 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 𝘨𝘳𝘰𝘸𝘵𝘩" 𝘧𝘰𝘳 𝘈𝘭𝘵𝘶𝘥𝘰 𝘶𝘯𝘥𝘦𝘳 2 𝘺𝘦𝘢𝘳𝘴.
🥇 𝘐𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵𝘦𝘥 𝘔𝘌𝘋𝘋𝘐𝘊𝘊 𝘴𝘢𝘭𝘦𝘴 𝘲𝘶𝘢𝘭𝘪𝘧𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘮𝘦𝘵𝘩𝘰𝘥𝘰𝘭𝘰𝘨𝘺 "𝘪𝘮𝘱𝘳𝘰𝘷𝘪𝘯𝘨 𝘸𝘪𝘯 𝘳𝘢𝘵𝘦 𝘶𝘱 𝘵𝘰 10%" 𝘢𝘯𝘥 "𝘳𝘦𝘥𝘶𝘤𝘪𝘯𝘨 𝘥𝘦𝘢𝘭 𝘤𝘺𝘤𝘭𝘦 𝘣𝘺 30%". 

#𝗠𝗶𝘀𝘀𝗶𝗼𝗻: 𝐸𝑚𝑝𝑜𝑤𝑒𝑟 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝑑𝑟𝑖𝑣𝑒 𝑠𝑢𝑠𝑡𝑎𝑖𝑛𝑎𝑏𝑙𝑒 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 𝘨𝘳𝘰𝘸𝘵𝘩 𝘱𝘳𝘰𝘧𝘪𝘵𝘢𝘣𝘭𝘺
#𝗘𝗺𝗮𝗶𝗹:  𝘷𝘪𝘯𝘢𝘺𝘢𝘳𝘢𝘥𝘩𝘺𝘢𝘣𝘭𝘳@𝘨𝘮𝘢𝘪𝘭.𝘤𝘰𝘮

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👩🏻‍🏫 Krysten Conner

Vinay Aradhya

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