Martovska bureau

A boutique consulting bureau focused on personal branding, reputation management, executive communications & employee advocacy. It all started as one girlie business, now I’m teaming up with other professionals, too.

Check my bio to know how can I help you or book an intro call straight away 😉

Founder, Executive Communications & Personal Branding Mentor

Reface

I've made a shift to part-time comms consulting. 
Why, you ask? Well, to free up space for more individual projects, consultancy work, and new clients. YAY!

Executive Communications Manager

I help Reface co-founders and C-level executives to build their personal brands and communicate in a better, more efficient way.

Yep, that's my 9-5.

CIVITTA

— Managing a team of 3 in-house communication specialists 
— Building the brand structure and internal communication policies for a group of companies
— Implementing system approach in local and international company’s marketing
— Initiating and leading the marketing processes rebuilding across 16 local offices
— Leading and managing international programs aimed at building SMEs' capacity under European
Commission and USAID supervision
— Providing communication advisory and support to dozens of company projects

Communications Team Lead

Seedstars

— Represent the Ukrainian startup scene at the Seedstars World Summit 
—  Sourcing and screening aimed to find the most promising seed-stage startups in Ukraine
 — Connect regional CEE team to key stakeholders in the Ukrainian startup ecosystem 
 — Form the local team of jury members, mentors, speakers, panelists
— Help to localize the global digital marketing campaign for the Ukrainian market
 — Coordinate the project team and volunteers
 — Work with community partners, event venues and suppliers
 — Providing mentorship to Ukrainian startups on communication strategies and pitching

Country Ambassador

Radar Tech

— Develop and implement project-based integrated communications strategies to raise brand awareness and the number of startups' applications
— Maintain budgets for digital, content marketing campaigns, events and special projects
— Manage the team of creative specialists (designers, content manager, video content manager, motion designer, ppc specialists, event coordinators) and contractors
— Broaden informational and community partners network
— Manage various type of events such as media launches, hackathons, workshops, lectures, fireside chats, idea garages, etc.
— Develop and maintain strong relationships with regional and national media
— Help startups to build effective communications strategies and improving their presentation skills
— Manage Strategic Board communications: drafting messages for distribution both in oral and spoken form
— Represent accelerator at international and Ukrainian tech conferences and summits (Slush, Seedstars Summit, GTI, Lviv IT Arena, iForum, etc.)

Senior Communications Manager

Ukrainian Israeli Innovation Summit

— Develop and manage UIIS program (discussion panels, keynote speeches, fireside chats, etc)
— Reaching out to, following up with and keeping track of potential speakers
— Ensuring that not only the speakers but also the content they present on stage are high level, inspiring and relevant
— Provide leadership and direction to the team of coordinators and volunteers (10+ people) to ensure that all elements of the on-stage content and speaker experience are executed
— Work closely with the marketing team to ensure that program and speakers are communicated to UIIS audience in an exciting and timely manner
— Build, manage and maintain strong partner relationships (work with 60+ partners during UIIS)
— Manage the speaker travel and hotel budget
— On-site: Stage and Speaker Lounge management, being the POC for Speakers when questions or last-minute changes arise
— Moderate Welcoming Reception for International guests

Project Lead

ВДНГ-TECh

VDNG-TECh – technology cluster, created to establish, develop and strengthen the ties between corporations & startups in order to achieve common benefits. The first pilot project of technology cluster is telecom accelerator VDNG-TECh supported by Kyivstar. It`s unique, adapted to market needs, 3-months educational program for telecom-startups, which give a chance to young entrepreneurs to launch their product in partnership with leading Ukrainian telecom-operator.

Responsibilities: communication strategy, brand management, internal communications and external media relations, partnership communications, digital marketing, SMM, event management.

PR & Communications Manager

Newsfront PR Agency

— Localize global communications strategies for several clients such as Kaspersky Lab, Ericsson, and Microsoft
— Organize various type of media campaigns (press launches, reports presentations, panel discussions, press conferences, special projects in local media)
— Manage several anticrisis campaigns for clients
— Involve in real-time media monitoring and prepare daily/weekly media reports for clients
— Create, update and maintain media & influencers lists
— Track placements and media coverage

Senior Account Executive

Hi there! I'm Kseniia 👋 
I help tech startup founders, VCs, and creative pros tell their stories bold and loud.
Essentially, I unlock and boost ppls inner storytellers (trust me, there's an incredible one inside you).


If you're startup/business founder, I can help you:
→  to build authority
→  to reach new audiences
→ to accomplish business goals
                 - attract more prospects
                 - hire better teammates
                 - become one of those top dogs in your niche.
→  to secure mentions in top media & speaking roles at major tech events (well, if your brand is already cool enough)
→  to launch your newsletter, podcast, or comms campaign
→  to achieve 100,000s of views and impressions on platforms like LinkedIn, Twitter, Instagram, and TikTok.

I've been a communication specialist for 10 years, so you'll get advice not from a ghostwriter, but from a gal who's been there, done that — with experience in international PR, speechwriting, coaching company spokespeople, and launching products (ghostwriting too, don't worry).

Folks with thousands of followers aren't better than you. 
They just chose to put in the work.

Ready to do the same (and OK investing time, money, or both)?
Book a 20-minute discovery call or a one-hour consultation with me. 

We can sort out where to start.

Kseniia Martovska

I’m excited to announce I’m the Chief Fangirl at tl;dv - AI Meeting Assistant (not a CEO tho, okayyy).

I’ve been obsessed with their tiktok/insta skits. 
They’re funny. I’m terminally online. I choose tools that match my freak, ok???

But last week they completely hijacked my linkedin feed.
tl;dv “promoted” every single employee to CEO.
50+ people updated their titles on the same day.

What looked like corporate drama was exactly the kind of unhinged, quirky chaos this platform craves. Cosplay-corporate energy at its finest. Chef's kiss.

Nobody knew who the real CEO was, which of course boosted it even more.

And yeah, linkedin hands out free reach for job changes.
So giving the whole team fake/stupid titles is the viral mechanic I’m only sad i didn’t come up with first.

Renée Shaw Ian Evans Raphael Allstadt and whoever pitched and approved this idea, that’s legendary, you won linkedin, thanks

I do personal branding for startup founders

Lovable is hiring an Internal Comms Manager.
Why should you care? ‘Cause AI-native companies are making Internal Comms cool.

See for yourself:
- it’s their first comms hire since bringing in their first-ever Head of Comms
- flat team under 100 people (but those 100 are elite)
- ML researchers at that level cost Ronaldo-money, so communicating with them properly is just logical
- internal comms = the way to not waste millions on talent

Lovable’s scaling like crazy (200M ARR in a year!!), so the hire makes perfect sense.
They’re not alone. I’ve seen similar roles at OpenAI, Anthropic, so that whole league is already treating internal comms like an asset, not a “nice-to-have”.

Groundbreaking innit 🤭 

You thought that internal comms girlie was just posting silly Slack updates, turns out she’s holding a strategically important role, and everything might fall apart without her.

Glad AI-native high-growth companies get it.

Kudos to Senka Hadzimuratovic. That's a truly lovable move.

Dima Shvets

Mirai On Device AI

Co-Founder

Reface is a leader in applying AI/ML technologies for personalized content creation.
250M+ downloads. Raised $5.5M from a16z. #1 in U.S. App Store in 2020.
We create innovative products for the creation and distribution of digital content that are so easy to use that everyone can realize their vision and find a connection.

CEO & Co-Founder

Andreessen Horowitz

Scout

Endeavor Ukraine

Founding Board Member

ElevenLabs

Angel Investor

Praktika.ai

Motorica

Metatheory Inc.

Authologic

PEF Community

Member

The best way to predict the future is to invent it.

Dima is a co-founder and ex-CEO at Reface, a Ukrainian startup that empowers people to express themselves in the digital world using cutting-edge AI/ML technologies. 

For five years prior to Reface, he managed the seed-stage venture capital fund, Imperious Group.

With a background in venture capital, Dima has a keen interest in consumer tech, entertainment, and how AI intersects with fields like science, education, and defense.

Dima has backed numerous tech startups, including ElevenLabs, OPTIC, Dapper Labs, Gendo AI, DreamApp, Metatheory Inc., and contributed to further portfolio companies' successful fundraising from Greycroft Partners, Andreessen Horowitz, Metamorphic Ventures, FJ Labs, and others.

Starting in 2023, Dima has also been a scout for Andreessen Horowitz, collaborating with the leading fund to make a bigger impact by supporting promising tech entrepreneurs.

New founders think raising ~$3-5M means they’ve made it.
Repeat founders know it’s the danger zone.

This is exactly where companies either become infrastructure or disappear.

At this stage you have trust, a team, and a vision people believe might work. 
But you’re not an early-stage happy guy with a YC sticker anymore
(no offence to YC).

If you’re building a new category, traction won’t look “normal”. 
Half the market won’t get it. Sometimes you look a bit unhinged. 
Or full-blown delusional.

Category creation runs on a parallel road. 
Your job is to know when to pull the market onto it.

If you’re creating a new category, don’t expect people (even investors) to fully get it until you actually build the thing.

Your conviction has to run ahead of everyone else’s understanding. 
Take it from a repeat founder, ex-VC, and angel.

And that’s exactly why the path from ~$3–5M becomes the ultimate test.

Seniors do their best work far away from the office.
Give them silence, focus, and zero performative “vibes”, they’ll outperform any on-site setup. Change my mind.

This came up in a Web Summit debate.
Everyone keeps saying on-site «builds culture»

I get that.

And for juniors — yes, they need proximity and mentorship.

But for independent contributors, seniors, whether it’s a marketing/comms lead or an ML researcher, they thrive when they get space, time, and zero micromanagement.

My stance: leave these people alone, give them ambitious goals, a clear vision, the audacity to aim higher — and watch them deliver surprisingly strong results.

Personally, our Mirai On Device AI team is remote, with most of us meeting 1-2x a week IRL in London.

I simply don’t see a real ROI on a full office yet, but I clearly see the drag it can create on speed.

And honestly, I’ve seen juniors, when motivated and ambitious enough, grow insanely fast in a fully remote setup when paired with the right seniors.

Hybrid is the only sane middle ground.
In-person when needed, but never forced.

So what’s your take on this? 
Remote, on-site, hybrid?

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And while your app is down and your day is ruined, kind reminder: on-device AI isn’t affected by the Cloudflare outage.
Because it lives on the device. Duh.

The story of AI is becoming a story of geography.
Not because of politics, but because intelligence depends on the places that can power it.

Two realities shape the map today:
1. the U.S. runs most of the world’s compute and cloud
2. China is building energy and infrastructure at a pace nobody else is matching.

[wrote a new Substack piece on the economic & business numbers that are quietly reshaping everything because of AI. Link in bio + comments]

A few numbers show how uneven it is:

→ 70% of foundational models come from the U.S.
→ 3 American hyperscalers control most of global cloud capacity
→ China produces the majority of solar modules, batteries, and the materials data centers depend on
→ China is on track to have x4 more inference chips than it actually needs by the end of 2025
→ Europe, for now, doesn’t control enough of any layer to compete at scale

And that matters, because AI isn’t “built”, it’s trained.
And training is limited by energy, hardware, and the ability to scale both quickly.

This is also where on-device becomes interesting.
It’s the only part of the AI stack that isn’t locked to geography.

Training will stay tied to data centers and power grids, but inference (the part users actually touch) can move directly onto devices.

It’s the one direction where AI becomes less dependent on U.S. cloud or China’s industrial base, and more distributed by default.

Founders feel this shift before anyone else.
When training is expensive, GPUs are scarce, and infra lives in just a handful of regions, geography stops being background context, and becomes part of the product roadmap.

AI is moving from a software story to an infrastructure story.
And infrastructure is geographic.

If you still haven’t read Benedict Evans’ latest report on AI, put it on your list for this week.

What I like most, it doesn’t join the “AI magically fix everything” choir, but not dubbling “AI is a bubble” either.

It challenges you with numbers:
- who actually captured value in previous platform shifts vs. now
- why the first movers aren’t always the long-term winners
- how much AI infra we’re really funding vs. the value it currently creates.

It’s one of the few pieces that helps you zoom out from daily hype and ask:
are we deploying capital (and talent) in the right parts of the stack, or just inflating another narrative?

Highly recommend reading the full thing, not just screenshots on X and Linkedin summaries (find the link below)

Quick joke: 50-100k views
Effort-post: *crickets*

People like your sh*tposting more than your high-effort posts.
Annoying, but true. Ever asked yourself why?


1. Quick posts are short.

2. They’re usually about something timely or relatable, something you react to, not research for 2 weeks.

3. You drop a fun, slightly controversial take you’re not scared to stand behind.

4. They need zero context and definitely no PhD-level setup.

5. Millions are out there writing “foundational essays.” 
Me too. Time-consuming, low ROI on attention. 
Meanwhile we all want to have a good laugh, not a food for thought. 

I’ve seen it play out over and over. Unfortunately.

taplio

The Battle

Kseniia Martovska

Dima Shvets

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taplio

The Battle

Kseniia Martovska

Dima Shvets

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kseniia Martovska's LinkedIn Performance

Performance ScoreDima Shvets's LinkedIn Performance

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Performance ScoreKseniia Martovska's LinkedIn Performance