Ravi Kurani

Solving Water at MySutro.com | Forbes 30 Under 30 | TEDx

Water is an underinvested market, yet it’s one of the most crucial resources we have. But I believe that through better storytelling and innovation, we can shine a light on the water industry’s challenges and opportunities. 

In 2014, I founded Sutro, a robotic water diagnostics platform designed to improve water chemistry and safety. I sold Sutro to Sani Marc in 2019 and am currently leading day-to-day operations.

Today, as President of Sutro (a subsidiary of Sani Marc), I oversee the development, marketing, and sales of smart water monitoring devices. Our technology is trusted by some of the biggest brands in the industry, and we are the only NSF-certified autonomous device for water safety. 

I’m proud to lead our team in revolutionizing how people interact with water, ensuring it's clean, safe, and accessible. 

🌊 Host of “Liquid Assets: The Business of Water,” a podcast about water through the lens of business, technology, and policy. 
➡️ https://www.liquidassets.cc/

🌊 Co-author of “Story-Driven Smart Products,” a practical guide to launching smart hardware products. 
➡️ https://a.co/d/1Bbd11r

🌊 Delivered a TEDx Talk on leveraging technology to improve water safety.
➡️ https://www.youtube.com/watch?v=CwuJnr-iWcY

Other Ventures:
⚙️ Leading the “Street to Home” project to address working capital gaps for the Future Communities Institute.

⚙️ Founded ImpactSpace, later sold to ImpactAlpha (the TechCrunch for impact investing).

⚙️ Advisor to various startups, including a software development agency (Incodeks) and a health navigation company (Juniper).

⚙️ Engineer in Residence at Future Communities VC, focused on tools to track climate solutions through the IRA (Inflation Redux Act).

Founding Member

Hampton is a dedicated group of digital-first founders, entrepreneurs, and CEOs of fast-growing startups who just get it – and make the crazy world of startup life a little easier to navigate.

I love Hampton dinners. Why? Because you meet some of the coolest people. It’s casual, it’s a dinner… we all need to eat dinner. 

I was sitting across Jeremy Johnson CEO of BoxHouse Co, who has sat in court for 86 federal indictements (an episode on this in the comments) to running a super successful prefab housing company. 

Many folks in the U.S. rent and don’t have the capacity to own a house, Jeremy is changing that. 

Making housing ownership accessible to all. 

To chatting with Tom Stefaniuk founder of SmallScreen, who understands YouTube and video to the tee. 

He’s built a successful influencer platform, and gave me some of the best advice for my water podcast, Liquid Assets: The Business of Water. 

Always good to see the rest of the crew, and thanks so much for hosting Elizabeth! 

I continue to say this. If you’re a founder. And you’re not getting out there. 

Do it. 

Meet folks in person, grab coffee, grab a beer.  Go for a walk, a run, whatever. 

Meeting over a table, in person, entirely changes the dynamic of connection. 

Humans are social creatures. 

Video conferencing is great for hacking out limited conversations but meeting IRL is a world in its own (it’s the one our ancestors used to live in).

President of Standard Water Corp | COO @ Poolify | Founder of Sutro (sold to Sani Marc) & ImpactSpace (sold to ImpactAlpha)

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We’ve been running a swimming pool route for more than a year. It’s had its “growing pains”, but we’ve learned a ton. 

2 things: 

(1) Pool owners are simple (we knew this from Sutro). They want to know that you’ve come, the work that you’ve done, and that the pool is clean (which for them, many times, means clear). Our motto: just do good work. 

(2) You need to build with the times. With agenticAI, how can we utilize clawdbot or other tools to increase our service level and take work off the hard working guys that are cleaning the pools. We’re coming at the business from a different lens. As product folks, just building a better experience. 

At the end of the day, we know it’s not rocket science. You’re cleaning a swimming pool, measuring and treating the chemistry, but how do you take an age old buisness - see it through a different light, and make the service better? 

We’re raising a small debt round with friends and family. If you’re interested shoot me a DM! 

Couldn’t be more excited to build Poolify  alongside Anthony, Rahul, and Partin.

Millions in rev, ad spend and money raised for clients | The Consultant's Consultant | Weekly newsletter: Internal Success

I work with CEOs, leadership teams and investment-backed operators so they can thrive in complex markets, and get fresh outside perspectives.

With $62.7M+ in attributed growth and 15+ years in strategic brand architecture, I advise leaders who operate where precision matters more than noise.

My work isn’t marketing.

I create Positioning Systems, frameworks that turn your brand identity to actionable intelligence.

These systems help:

- Clarify the CEOs thinking
- Create coherent and preeminent marketing and positioning.
- Scale category growth without chasing attention.

You’ll find me inside:

- Finance, FinTech
- AI x Agentic Systems
- Gaming, Sports & Entertainment
- Real Estate, Construction

Anything that is regulated, I thrive in.

DM for more info.

Troy Assoignon

This is growing legs 🦵 appreciate ya' if you've tuned in. 

Breaking down what's actually working for clients in 2026 and the patterns around AI, revenue and Positioning.

Raised $619K & Evacuated 2,750 People Out of a War Zone | Positioning & Revenue | $62.7M in Documented Growth | Award Winning AI

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