Agency Operators: Level Up

Growing a mastermind of Agency Operators, teaching agency operations.

In 16 weeks, I help agency owners Install Operational Excellence through:

1. Getting clarity on your Core Metrics
2. Creating the 6 Foundations
3. Increasing team Capacity (and profitability)

Founder

WKND Digital

Advisor to WKND Digital Leadership & Ecomm Investments

Advisor

Responsible for: 
- Implementing LEAN business systems
- Developing the overall business strategy
- Coaching and mentoring service line leaders
- Overall P&L and service line P&Ls

Chief Operating Officer & Partner

WKND Investments

WKND Investments exists to be the #1 growth vehicle for passionate brand owners.

We are brand owners who have done more than $45M in revenue, and are looking to partner with great DTC e-comm brands to help them scale and exit.

We own a world-class digital marketing agency that manages our investment's core infrastructure.

Co-Founder

Family Gifts Co.

Family Gifts Co. is an 8-Figure DTC E-Commerce brand in the family gifts niche. Our mission is to Bring Families Together, and we do that through our extensive catalog of unique, personalized gifts.

-Responsible for overall marketing strategy, product development, and managing a team of amazing people.

Chief Executive Officer

Vatizam 

Vatizam is a boutique marketing consulting firm that works with 7 and 8 figure brands to grow their businesses through paid advertising.

Aetna

Provide medical, dental, life & disability products to Orlando clients through broker distribution by relationship building, product differentiation, and consultative sales approach.

2012 Results:
o $10,595,000 in medical sales 
o $545,000 in dental sales 
o $455,000 in life / disability sales

Middle Market Account Executive - Central Florida

Provide medical, dental, life & disability products to South Florida clients through broker distribution by relationship building, product differentiation, and consultative sales approach.

2011 Results: 
o $2,725,000 in medical sales 
o $255,000 in dental sales 
o $75,000 in life / disability sales 

2010 Results: 
o $425,000 in dental sales 
o $100,000 in life / disability sales

Middle Market Account Executive - South Florida

• Prospect and qualify potential small business (1-50) clients
• Receive goal of 2 prospect meetings a week by cold calling 100-150 people a day

Sales Intern

Kyle Hunt is an American entrepreneur and business investor, with over 12 years of experience in starting, scaling, buying, and selling 7 and 8 figure E-commerce brands and Agencies. 

According to his wife, he is also "the best husband."

With humble roots in Orlando, FL, Kyle has quickly grown to be one of the most respected names in the Agency space.

He is currently the Founder of Agency Operators: Level Up, which helps $50k-250k/mo. agency owners install operational excellence in their agencies.

He is also the CEO of Family Gifts Co., a multi-8 figure DTC E-commerce brand.

Previously, he was:

Co-Founder of WKND Investments, a company dedicated to investing in the best $5-$30m/yr. USA based DTC e-commerce brands.

CEO of Vatizam, a marketing consulting agency that scales Brands to 7 and 8 figures through funnel optimization & paid traffic.

Kyle Hunt

Twelve years ago, you couldn’t spot me without a drink in my hand.

Six nights a week.
Out with friends.
Partying like the world was ending.
Because that was just “being social,” right?

2 weeks ago, I went out with a big group of guys.
Heavy hitters in my industry.
Drinks everywhere.
Shots going around like candy.

And me?
I had zero urge to join in.

So, what changed?

Simple.
I met my wife.

She never touched alcohol.
(No objection to it, just never wanted it).

Our early dates?
I felt like the odd one out, always ordering a drink while she just smiled and sipped water.
To be honest, it made me pay attention to my habits for the first time.

Over time, things shifted.
One less drink here, one less there.
The wild nights faded.
Now, it’s maybe a drink or two, and only for a real celebration.

Turns out, the right person doesn’t just accept you - they actually make you better, whether you realize it or not.

Wild how someone else’s example can rewrite your own story.

Ever had someone change your life without trying?
Share yours or tag them.

wknd-investments

familygiftsco

JSESSIONID

li_at

Talks about #ecommerce, #marketing, #acquisitions, and #entrepreneurship

8-Figure Agency COO | Helping Ecomm & Digital Marketing Agency Owners Build $5M/yr Self-Managing Profit Machines | Proud Girl Dad | 7-Figure Agency Exit

Kastoor

- Increased overall sales by 87% in just 5 months by optimizing acquisition, conversion, and retention funnels.
- Own and execute the brand’s paid media strategy across Meta (FB/IG) & Google Ads covering TOF, MOF, BOF with precision targeting and retargeting frameworks.
- Developed scalable ad structures, evergreen campaigns, and seasonal launch strategies that deliver consistent ROAS and lower CAC.
- Built out high-converting funnel flows, including A/B testing of creatives, landing pages, and offers to systematically increase CTR, CVR, and AOV.
- Leading website CRO initiatives using GA4, heatmaps, and user flow analysis removing friction and driving conversion lift sitewide.
- Created automated email and PushOwl flows (welcome, cart recovery, post-purchase, win-backs) to boost LTV and backend revenue.
- Shaped content strategy for paid and organic efforts to align creative assets with data-backed performance insights.
- weekly performance reviews and strategic insights to founders and leadership for transparent, data-driven growth decisions.
- Architecting the brand’s long-term scaling roadmap combining paid media, CRO, retention, and brand-building under one unified strategy.
- Acting as a true Growth Partner, not just a media buyer taking ownership of performance across the entire customer journey.
- Partnering closely with founders and creatives not just executing media buying, but acting as a growth advisor.

Head of Performance Marketing

Gomila Intersole

- Led full-funnel paid ad strategy across Pakistan, UK, and global markets via Meta & Google Ads.
- Achieved 10X+ ROAS on high-ticket products (AOV: 29,500 PKR); improved ROAS by 200% during Eid/seasonal drops.
- Launched high-converting offers: “Any Shoe, Any Size, Any Design” with 1-year warranty & doorstep fitting.
- Created emotional campaigns for UK-based Overseas Pakistanis using UGC, influencers & celebrity credibility.
- Ran geo-targeted footfall campaigns for 13 outlets across major cities to increase local in-store visits.
- Executed email marketing, SMS, and PushOwl cart recovery flows to increase retention and repurchase rates.
- Trained 2 interns on Meta Ads, covering full setup, scaling, and reporting.
- Reverse-engineered competitor funnels to extract high-converting hooks, offers, and creative frameworks.
- Set up Shopify email automations (welcome, upsell, post-purchase) to boost LTV and backend revenue.
- Managed Trustpilot reviews and GMB listings, enhancing brand credibility and local search visibility.
- Integrated and tested multiple international payment gateways in Shopify to optimize checkout flow.
- Resolved policy issues and improved ad delivery through direct coordination with Meta support.
- Leveraged GA4, Microsoft Clarity, and Shopify Analytics to uncover winning audiences and scale top creatives.
- Refined full media buying workflows: audience segmentation, bid strategy, and funnel automation.
- Conducted CRO audits and creative reviews to boost performance across Meta and Google.
- Regularly engaged with Meta support to resolve ad account issues, policy violations, and implement advanced tracking strategies.
- Collaborated closely with the brand owner to align ad campaigns with seasonal drops, Eid launches, and international expansion goals.

Performance Marketing Manager

Digital Dost (Pvt.) Limited

- Expert in optimizing campaigns to achieve 10X ROAS with data-driven strategies.
- Proficient in managing Facebook, Instagram, TikTok, Snapchat, and Google Ads.
- Skilled in CRO, A/B testing, and landing page optimization for higher conversions.
- Strong experience in scaling high-performing campaigns for maximum impact.
- Develop full-funnel digital strategies to drive growth and increase ROI.
- Collaborative in brainstorming and implementing tailored strategies with clients.
- Deliver comprehensive reports on ROI, ROAS, and KPIs, leading to better decisions.
- Passionate about improving digital content strategies for better engagement.
- Deep expertise in competitive research, audience targeting, and platform strategy.

Senior Performance Marketer

1. Creating highly engaging campaigns in Facebook Ads Manager.
2. Optimized campaigns to ensure generating ROAS 10X with lower CPM and higher CTR.
3. Scaling performing campaign to get maximum juice.
4. Participate in all forms of marketing activities, build, plan, and implement the overall digital marketing strategy.
5. Develop strategies that drive users to the website and eventually convert them to customers, Conduct A/B testing, landing page optimization, and other conversion rate optimization techniques to improve campaign performance.
6. Manage and oversee various digital marketing channels of clients, especially Facebook/Instagram, Snapchat, TikTok and Google.
7. Measure ROI, ROAS, and KPIs, competitive research, platform determination, audience identification
8. Prepare comprehensive fortnightly and monthly reporting for clients.
9. Make better data-driven decisions based on the reporting
10. Brainstorm strategies with the team and suggest to clients to lock the strategies before implementing them.
11. Suggest activities for improving the quality of online content

Performance Marketing Executive

KitchenKart.pk

At KitchenKart, we want to encourage families to cook, eat and live a healthy and happy life. For us, The kitchen is the heart of the home – the hub of all activities where memories are made.

Fiverr

Fiverr is a global online marketplace for freelance services. Fiverr's platform connects freelancers to people or businesses looking to hire. 

👉 I create 2d animation videos for my international clients using Vyond Software. 
👉 I had a small team of remote animators. 
👉 I also have Hiring experience on this freelancing platform. I hired many scriptwriters and voice-over artists for my client's videos.

Professional 2d Animator 

Performance Marketing Professional | Paid Ads Expert

I'm Abdul Mateen, a digital advertising expert with a passion for helping businesses grow through targeted and effective marketing efforts. I have honed my skills in social media advertising, particularly on platforms such as Facebook and TikTok. I am also proficient in eCommerce and have helped numerous businesses set up and optimize their online stores on platforms such as Shopify.

👉 I work with digital advertising, with expertise in Facebook Ads, Google Ads, and TikTok Ads. I have a strong grasp of digital advertising and I have the ability to understand and use any digital advertising platform with minimum effort.

👉 I give consultancy to Businesses to achieve the best results on their advertising needs. I curated some super effective strategies to have the best possible Return on Ad Spent or Return on Investment for businesses of selective industries to help them grow their business in this Digital Era.

👉 I am a Motivated, Personable business & technology professional with multiple online certifications who have a talent for quickly mastering technology and is accustomed to handling sensitive & confidential records.

👉 I am a flexible & versatile person who can maintain a sense of humor under pressure. My exposure to international markets makes me competent with demonstrated ability to easily transcend cultural differences. I have the ability to thrive in deadline-driven environments and excel in difficult situations.

If you genuinely need help in scaling, let's have a 1-1 call for FREE. Please shoot me a message and let's crush Tiktok & Facebook ads. 🚀

Reach out to me via: abdulmateenofficialpk@gmail.com Or just DM! 👀

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The Battle

Kyle Hunt

Abdul Mateen

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The Battle

Kyle Hunt

Abdul Mateen

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kyle Hunt's LinkedIn Performance

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