American entrepreneur and business investor, with 12 years+ of experience in starting, scaling, buying, and selling 7 and 8 figure Ecomm Brands and Agencies. 

According to my wife and daughter, I'm also "the best daddy."

I grew up with humble roots in Orlando, FL, and through a work ethic I am incredibly proud of, I've quickly grown to be one of the most respected names in the Digital Marketing Agency space.

I'm currently the Founder of Agency Operators: Level Up, which helps ecomm & digital marketing agency owners go from $1M/yr > $5M/yr without being the main bottleneck.

Previously, I was:

Founder of Family Gifts Co., a multi-8 figure DTC E-commerce brand.

Co-Founder of WKND Investments, a company dedicated to investing in the best $5-$30m/yr USA based DTC e-commerce brands.

Founder of Vatizam, a marketing consulting agency that scales Brands to 7 and 8 figures through funnel optimization & paid traffic.

Kyle Hunt

I've onboarded 500+ clients across multiple 8-figure agencies.

The difference between 4% churn and 40% churn?

Your first 14 days.

Most agency owners treat onboarding like paperwork.

Send a form. Schedule a call. Hope for the best.

Then wonder why clients are frustrated by month 2.

Here's what I see at agencies stuck under $150k/mo:

→ No clear handoff from sales to delivery
→ Clients asking the same questions repeatedly
→ Week 1 chaos that sets the wrong tone
→ Pod leads scrambling without context
→ Founders still CC'd on every email

I ran ops for an agency that onboarded clients in under 24 hours with zero founder involvement.

So I documented the exact checklist we used.

Inside the $1M Agency Client Onboarding Checklist:

→ Day-by-day timeline from signed contract to launch
→ The 5 questions your intake form must ask
→ Handoff template from sales to pod lead
→ Kick-off call agenda that aligns expectations
→ Week 1-4 communication cadence framework
→ Slack channel setup that eliminates noise

This is the same system that helped agencies:

✅ Cut revision requests by 50%
✅ Remove founders from delivery in 90 days
✅ Retain clients 3x longer than industry average

If your onboarding is costing you clients and sanity - this fixes it.

Want the complete checklist?

1. Connect with me
2. Comment "ONBOARD"

I'll send it directly to your DMs.

PS - Your onboarding sets the ceiling for everything else. Fix this first.

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Want me to install this in your agency? Let's talk: https://calendly.com/kyle-agencyoperators/45-min-demo

8-Figure Agency COO | Fractional COO | Helping Ecomm & Digital Marketing Agency Owners Build $5M/yr Self-Managing Profit Machines | Proud Girl Dad | 7-Figure Agency Exit

I'm an ex-8-figure agency COO.

STOP thinking client churn is a sales problem.

It's an onboarding problem.

Most agencies don't lose clients because results are bad.

They lose them because expectations were never set correctly in the first 30 days.

If onboarding is sloppy, everything downstream breaks.

The difference between being stuck at $100k/mo and scaling past $500k isn't more leads.

It's a bulletproof onboarding system.

I'm giving away my complete $500k/mo Agency Client Onboarding Playbook.

This is the exact system we used to turn new clients into long-term retainers:
→ Expectation-lock onboarding sequence (what you promise vs what you deliver)
→ Day 1-30 client roadmap that prevents early churn
→ Kickoff call agenda that eliminates "that's not what we expected"
→ Scope boundary rules clients actually respect
→ SLA & communication framework that protects your team
→ Early-warning signals that flag bad-fit clients fast

This isn't theory.

It's the same onboarding playbook I install when agencies want to scale without replacing clients every month.

Want the $500k/mo Agency Onboarding Playbook?
Connect with me
Comment ONBOARD

I'll send it directly.

PS - Early comments get priority access.

I've modeled agency team structures from $35k/mo to $350k/mo.

Most agency owners hire at the wrong time.

They either wait too long and burn out their team.

Or hire too early and watch their margins collapse.

The real issue? No one knows their actual capacity.

I built a financial model that shows exactly when to hire - down to the dollar.

It maps out:

→ What 60%, 80%, and 100% capacity looks like for your pod
→ The exact revenue threshold that justifies your next hire
→ How pod lead costs change your margins at each stage
→ Gross profit at different client loads (so you stop guessing)
→ The capacity multiplier effect when you add management

This isn't theory.

This is the same model I used to scale an agency to 8-figures while maintaining 40%+ margins.

Without it, you're flying blind on your biggest expense - people.

With it, you know:

✅ Exactly when your current team maxes out
✅ What revenue you need before the next hire
✅ How to grow without destroying profitability

Want the $1M Agency Capacity Calculator?

1. Connect with me
2. Comment "CAPACITY"

I'll send it directly.

PS - This is the model most agencies don't build until they're already bleeding cash.

89% of agencies lose clients because of BAD communication.

11% of agencies do this differently:

Clients say "just one quick thing" at 11 PM.

And your team scrambles to respond.

Here's the truth: Bad client communication kills profit margins.

When everything is "urgent," nothing gets done right.

I've worked with 50+ agencies that struggled with this exact problem.

Endless Slack pings. Scope creep disguised as "quick questions." 

Team burnout from constant firefighting.

So I built the Client Communication SLA Playbook.

This is the exact system that helps agencies: 

→ Set crystal-clear expectations from day 1 
→ Protect team time without losing clients 
→ Define what "urgent" actually means 
→ Handle escalations without founder involvement

Inside you'll get:

SLA Menu by client tier (what you promise vs what you deliver)
Slack rules that actually work (channels, tagging, office hours)
Escalation ladder (pod lead → specialist → founder)
Response templates for setting boundaries professionally
Onboarding language that "locks expectations" immediately
1-page "How to Work With Us" template for clients

Copy/paste ready. Plug it into your onboarding tomorrow.

One agency used this and cut after-hours requests by 70% in 30 days.

Another doubled their team's billable hours because they stopped chasing "quick questions."
Want the full playbook?

Connect with me
Comment "SLA"

I'll send it over.

I've helped 100+ agencies rebuild their operations from scratch.

Most owners at $50-150k/mo are trapped in the same cycle:

→ Every new client means more of YOUR time
→ Onboarding takes 2-3 weeks instead of 2-3 days
→ Deliverables slip because kickoffs aren't standardized
→ You're still the one answering every setup question

The problem isn't your team. It's your onboarding system.

When I was COO of an 8-figure agency, we cut onboarding time by 80% and removed founders from delivery completely.

I've now documented the exact 30-day reset I use with agencies stuck in this trap.

Inside The 30 Day Agency Reset:

→ Day-by-day implementation timeline (what to fix in what order)
→ Client kickoff template that eliminates back-and-forth
→ Handoff system from sales to delivery (no more dropped balls)
→ The 5 onboarding metrics that predict client success
→ Team accountability structure so you're not the backup

This same system has helped agencies:

✅ Onboard clients in under 24 hours
✅ Free up 15+ founder hours per week
✅ Cut first-60-day churn by half

If you're doing $50-150k/mo and still stuck in every client kickoff, this is your way out.

Want the complete 30 Day Agency Reset?

1. Connect with me
2. Comment "ONBOARD"

I'll send it directly to you.

PS - This is the same framework I install during my 16-week programs. Yours free.

I've worked with 40+ agencies doing $100k/month.

The ones stuck between $1-2M all have one thing in common:

They're running on a treadmill.

15% monthly churn means you're replacing your entire client base every 7 months.

That's not growth - that's survival mode.

Most agency owners are bleeding clients because:

→ No early warning system for at-risk accounts
→ Clients churning in months 4-12 (the mid-lifecycle death zone)
→ Zero visibility into satisfaction until the cancellation email hits
→ Onboarding that sets wrong expectations from day one

I ran ops for an 8-figure agency. We cut churn from 15% to under 3%.

Now I've documented the exact system in The 0 Churn Client Operations System.

Inside you'll find:

→ The 4 KPIs that predict churn 30 days before it happens
→ Mid-lifecycle rescue framework for months 4-12
→ Client health scoring template (know who's at risk today)
→ Onboarding sequence that sets expectations correctly
→ Monthly check-in cadence that catches problems early
→ The exact benchmarks

This system has helped agencies:

✅ Cut churn from 18% to 4% in two quarters
✅ Maintain 3-4 year average client retention
✅ Stop the revenue treadmill permanently

If you're tired of replacing clients faster than you can grow...

This is your fix.

Want The 0 Churn Client Operations System?

1. Connect with me
2. Comment "CHURN"

I'll send it directly.

PS - comment first for Priority Access.

I helped 3 Video Creative Agencies scale from $40k/mo to $100k-200k months in 12 months.

Here's what most creative video agencies get wrong:

They think more clients equals more revenue.

But without the right operations, more clients just means:

→ More revisions eating your margins
→ More editors you can't properly manage
→ More chaos you're personally putting out fires for
→ Revenue growing while profit stays flat

I've worked with 100+ agencies stuck in this exact trap.

The problem isn't your creative work.

It's your backend.

I just documented the exact operations system I've used to help creative video agencies hit $500k/mo while maintaining 40%+ margins.

Inside this Creative Video Agency Operations Blueprint:

→ Editor comp structure that scaled to 100+ edits per month profitably
→ The revision reduction framework that cut rework from 10% to under 3%
→ Fulfillment system that dropped lead time from 24 days to under 10
→ How to price UGC + media buying retainers at $5k+ minimum
→ Capacity framework so you know exactly when to hire your next editor

This isn't theory. This exact system has:

✅ Taken creative agencies from $40k to $200k/mo in 12 months
✅ Maintained 60%+ gross margins at scale
✅ Removed founders from day-to-day editing oversight

If you're a creative video agency doing $30k-200k/mo and want the operations to hit $500k/mo...

This is your shortcut.

1. Connect with me
2. Comment "CREATIVE"

I'll send you the full blueprint.

PS - Repost this for priority access

Bogdan grew 400% in 1 year. $40k/mo to $200k/mo.

Agency owners hit a wall when they try to scale.

They're crushing it with clients. Revenue is growing. Everything looks great from the outside.

But behind the scenes? It's chaos.

You're firefighting every day. Your team can't replicate your results. You're stuck doing everything yourself because "no one else can do it right.

I just sat down with Bogdan, co-founder of GrowthHub, to break down exactly how he went from overwhelmed founder to running a lean, profitable agency.

In this case study interview, we cover:

→ The bottleneck that was slowing his growth (hint: it wasn't what he thought) 
→ How he moved from doer to leader without burning out 
→ The exact operational shifts that 4'xed revenue in 12 months 
→ Why small tweaks in client acquisition created explosive growth 
→ How weekly reporting reduced stress and increased clarity 
→ The one thing he wishes he'd done sooner

This isn't some theoretical masterclass.

It's a real conversation with a real agency owner who fixed the mess behind the growth.

If you're scaling but feeling the operational pain, this is for you.

Want the full case study interview?
Connect with me
Comment "CASE"

I'll send you the video and a complete breakdown.

PS - This is the same playbook I've used across multiple agencies. Works every time.

I'm an ex-8-figure agency COO.

Your weekly leadership meeting is either your biggest leverage point or your biggest time waste.

Most agencies run meetings that go nowhere.

→ Hour-long status updates nobody needed
→ Same problems surface week after week
→ Leaders leave confused about priorities
→ Zero accountability between meetings
→ Decisions made but never executed

I've sat through hundreds of these meetings. Most are broken.

The fix isn't meeting less. It's meeting with structure.

After running leadership huddles across 100+ agencies, I documented the exact agenda that keeps meetings under 30 minutes and actually drives results.

Inside the Weekly Leadership Meeting Agenda:

→ The quick wins opener that puts leaders in decision-making mode
→ Who-what-when checklist that kills accountability gaps
→ Yesterday's targets review framework - learn why you missed, not just that you missed
→ The 1-minute rule for handling issues without derailing the meeting
→ Time tracking check-in that eliminates end-of-month surprises
→ Roadmap review structure that keeps priorities visible

This is the same meeting framework that helped agencies:

✅ Cut leadership meeting time by 50%
✅ Surface problems 30 days before they explode
✅ Get teams executing without constant follow-up

If your leadership meetings feel like a waste of time - they probably are.

Want the complete Weekly Leadership Meeting Agenda?

1. Connect with me
2. Comment "HUDDLE"

I'll send it directly to your DMs.

PS - This works whether you have 2 leaders or 20

Early in my Agency Owner days, I made the classic mistake. Client loved working with me, so when I handed them to a new strategist, I just... introduced them on a call.

"Hey, meet John. He's great. He'll be taking over your account."

The client smiled, said nice things, then slowly disengaged over the next 6 weeks.

The problem wasn't John. It was that John was a stranger who hadn't earned anything yet.

So I changed the process.

Now the new person works on the account for 2-3 weeks before the client knows they exist. They're running strategy, making optimizations, doing the actual work while I provide oversight.

The goal is simple: create a win. Increased spend, better ROAS, faster delivery. Something measurable.

Then the transition call sounds completely different:

"Hey, I want to introduce you to John. He's actually been the strategist on your account the last two weeks. You've seen the increase in spend and revenue during that time? That was John. I was just oversight, making sure he followed our process. As you can see, he did an excellent job."

Now John isn't a stranger. He's the person behind their recent results.

I also position the change as an upgrade. "We're moving you to a dedicated team structure. Same people working on your account every day. Faster delivery, deeper understanding of your business, one main point of contact."

People really respond to the word "dedicated."

I also tell them there might be some turbulence during the transition, but once it's set up, results will be better. I don't promise perfection. I promise improvement.

Pricing stays the same. Contract stays the same. Current work continues. The only thing changing is they're getting a more focused team.

That's the install. Takes about 3 weeks to do it right.

I've helped scale 3 agencies past $3M ARR.

Multi-year clients.

Stable MRR.

No churn panic.

STOP thinking retention is about "getting better results."

Most agencies don't lose clients because performance drops.

They lose them because nobody manages the relationship after onboarding.

The danger zone isn't month one.

It's months 4-12.

That's when:
Momentum fades
Expectations drift
Clients stop feeling progress
Churn emails come out of nowhere

I acquired and scaled an agency to 8-figures.

The difference between constantly replacing clients and compounding revenue wasn't more sales.

It was installing a retention system.

I'm giving away my complete $500k/mo Agency Client Retention Playbook.

This is the exact system we used to keep clients for years:
→ Client health scoring system (spot churn before it happens)
→ Monthly check-in cadence that prevents silent dissatisfaction
→ Mid-lifecycle reset call agenda (months 3-6)
→ "At-risk" save call framework that actually works
→ Expectation recalibration scripts when things drift
→ Rules for identifying bad-fit clients early

This isn't theory.

It's the same retention playbook I install when agencies say:

"We're signing clients... but we can't seem to keep them."

Want the $500k/mo Agency Client Retention Playbook?

Connect with me
Comment RETENTION

I'll send it directly.

PS - Early comments get priority access.

I've audited 100+ agencies between $1-3M.

90% have the same problem:

They're not broken. They're just unaudited.

Most agency owners at this level are drowning in operational chaos:

→ Chasing fires instead of building systems
→ No idea which metrics actually matter
→ Team accountability is a guessing game
→ Processes exist in your head, not on paper

The fix isn't working harder. It's knowing exactly where to look.

After 5 years as an 8-figure agency COO, I built a 90-day audit framework that identifies the gaps killing your profit and sanity.

Inside The 90-Day Ops Audit Checklist:

→ The 5 leading metrics that predict problems 30 days ahead
→ Team structure audit to find hidden capacity leaks
→ Client delivery scorecard (are you actually hitting targets?)
→ Weekly reporting cadence template - plug and play
→ The accountability framework that removes you from firefighting
→ Quick wins checklist to get 10+ hours back immediately

This exact process has helped agencies:

✅ Cut audit time from 15 hours to under 3
✅ Identify the same 5 problems hiding in plain sight
✅ Double EBITDA in 90 days by fixing what actually matters

If you're stuck between $1-3M and feel like you're working IN the business instead of ON it - this is your starting point.

Want the complete 90-Day Ops Audit Checklist?

1. Connect with me
2. Comment "AUDIT"

I'll send it directly to you.

PS - The problems at your stage are predictable. This checklist shows you exactly where to look first.

Worked with an agency doing $2M. The founder's Slack looked like a 911 dispatch center.

47 unread messages before 9am. Clients texting his personal cell. Team members DMing him questions their pod lead should've answered.

He thought he was being responsive. He was actually training everyone to never solve anything themselves.

When anyone can ping you directly, your org chart is just a suggestion.

So we changed three things.

His pod lead started owning Slack. Client questions go there first. Specialists only get tagged when it's actually technical.

He set response times and told clients what to expect. Top tier gets 2 hours. Everyone else gets 4. No response time means your real policy is "respond instantly to everything." 

His specialists stopped living in Slack. They check it twice a day. The rest of the time they do the work he actually sells.

Questions dropped. Fires stopped landing on his desk. His team started solving problems without asking permission.

Your pod lead should own client communication. Your specialists should stay focused. You should only see real emergencies.

3 words that destroy agency margins: 'Let me check.'

I talked to an agency owner last week who was frustrated his team couldn't answer client questions without looping him in.

Turns out his AMs were great communicators. Smooth on calls. Clients liked them.

But none of them actually understood the service.

So every technical question became a relay. Client asks. AM says "let me get back to you." AM pings the strategist. Strategist explains. AM translates it back. Something gets lost. Client follows up. Repeat.

He was paying for account managers but getting expensive messengers.

We restructured. Put a senior lead in the client-facing seat instead. Someone who could actually answer questions on the call.

Within two months, client calls got shorter. Follow-up threads dropped. And his team stopped pinging him for every scope clarification.

The agencies I work with that charge premium prices almost always have experts running client relationships. Not translators.

If you're hiring AMs, look for people who already understand the work. You can teach project management. Teaching deep expertise takes years.

Communicator-only AMs can work as a stopgap on small accounts. But once that pattern hits your core clients, you're quietly trading margin for convenience.

A $3,500/month hire just cost one agency $100,000.

I was on a call last week with a performance agency doing about $1.2M. They wanted to add GoHighLevel CRM integrations to pre-qualify leads before sending them to clients.

The math looked great on paper. $3,500/month for a specialist, margins still at 67%. Easy yes.

Then I started asking questions.

Every single client would need custom integrations into their existing CRM. Salesforce, HubSpot, whatever they're running. Data quality depends on sales reps correctly tagging leads. Training required. QA process needed. And if anything breaks, they're relying on outside experts to fix it.

"What happens if this automation breaks on your biggest client?"

That client was worth $100,000 a year. One failed automation. One screwed up lead flow. One frustrated client who decides they've had enough.

The spreadsheet modeled labor costs. It didn't model losing a flagship account.

I work with an agency that does CRM integrations and HubSpot work. Everything is custom. Everything. Per client. The productized agency they're trying to build doesn't exist with that service in the mix.

They can absolutely get to multiple 7-figures without this. Fewer things, done exceptionally well.

If you want to test something like this, do it the simplest way possible. A Typeform for lead scoring. One willing client. Prove the value before you build infrastructure.

You don't need more services to charge more. You need more value from what you already do.

Your strategist is on every client call. That's why your agency is stuck.

I see this constantly with agencies doing $1M-$3M.

The strategist is brilliant at strategy. So you put them on client calls "because they know the work best." Then they're in Slack answering questions. Then they're managing the team because "they understand what needs to happen."

Six months later, your $120K strategist is spending 60% of their time on work that doesn't require their expertise.

They're context-switching all day. Doing shallow work. Burning out. And you're overpaying for tasks that don't need their skill level.

I want my strategists doing strategy. Not sitting in Slack. Not on client calls. Not managing people.

That's what a pod lead is for.

The pod lead owns client communication, team management, delivery targets, and capacity. They run the pod like it's their own little business.

The strategist? They own briefs and overarching strategy. Period.

Here's the thing most agencies miss though...

This split only makes sense when strategy is a full-time job. In a creative agency where you're producing concepts, campaigns, and content constantly? Absolutely separate these roles.

But in a lead gen or LinkedIn agency where strategy might be 5-8 hours a week? Combining strategist and pod lead into one role is actually the right call.

The decision isn't about titles or what sounds right on an org chart. It's about actual hours and workload.

So before you restructure anything, audit this:

How many hours per week does your strategist actually spend on true strategy work?

If it's under 10 hours, maybe you combine roles. If it's 25+ hours, you need to protect that time and get someone else handling everything else.

Role clarity isn't an HR exercise. It's how you stop paying senior rates for junior work.

What percentage of your strategist's time is actually spent on strategy?

The highest-margin agency I've seen this year has a terrible secret:

3 pods. No team leader.

I was talking to a creative agency owner last week who just crossed six figures monthly for the first time.

When he showed me his numbers, I asked the obvious question: "How are your margins this high?"

His answer was honest.

"Because I'm the lead for all three pods."

The ideal structure is dead simple.

Each pod has three roles: creative strategist, editor, creative coordinator.

One graphic designer serves all three pods. One media buyer serves all three pods.

No middle management. No senior layers. No bloat.

Every new client plugged into the same structure. That's how you 7X without chaos.

But he also told me something else.

"The exchange for high margins is stress."

He's in every client call. He's the bottleneck on every decision. His team is capable, but they're structured to need him for everything.

This is the part nobody talks about when they brag about margins.

You delay the leader hire because the math looks better without it. And it does... on paper. But you're not accounting for the hidden cost of your own time and sanity.

Most owners look at a pod lead at $10K/month and think it's a margin killer. But when that pod lead removes 90% of client comms from your strategists and editors, capacity goes up. You can add 2-3 more clients at the same price point.

Suddenly the hire becomes profit-positive.

The other thing he nailed: one creative coordinator per pod.

He told me sharing creative coordinators across pods "becomes a constraint very quickly and increases lead time... things delay and billing gets messed up."

When a creative coordinator owns multiple pods, compensation gets blurry too. Performance-based pay stops making sense when nobody knows which pod drove results.

One creative coordinator per one pod = clean accountability.

If you're running pods without dedicated pod leads right now, you're not wrong. Just be honest about the tradeoff.

Your margins are high because you're cheap labor, not because your org chart is smart.

"I don't do meetings" is the fastest way to get cut from my hiring pipeline.

Last week I'm on a call with an agency owner evaluating a 37-year-old creative strategist. His ads were absolutely smashing it. His copy would blow most candidates out of the water.

Then the owner asks about daily syncs.

"That would be a dealbreaker for me."

His reasoning: Flow state disruption. Claims he loses 30-45 minutes after every meeting. "I'm a grown adult, I don't need check-ins." Prefers Slack-only. Says this is why senior talent leaves agencies.

Honestly, in most agencies he's probably right.

Most agency meetings are 30-45 minute founder monologues where you get told what to do and have zero ability to impact change. That's micromanagement. That's worth hating.

But a 5-15 minute daily huddle is completely different.

It's for surfacing problems early. Collaborating on solutions as a team. Redirecting resources before a small issue turns into a week-long fire. Process improvement that comes from the team, not dictated from the top.

Slack can check if tasks are done. It can't facilitate live problem-solving. It can't help junior team members get unstuck before they struggle alone for three days.

When someone refuses that... They're telling you they only want to do the craft part of the role. On their terms.

That makes them an excellent freelancer. It makes them a terrible team hire.

The owner's decision? "I don't think I'm going to carry on. I don't see him changing."

My response: "It seems like you really like the job as a freelancer. Maybe not being part of a team is what's for you."

Your best performer on paper can be your worst hire for culture. Skill doesn't override fit.

I've helped 40+ agencies transition to pods. The advice that works for most of them almost sank one last month.

$1.8M creative agency, solid team, ready for pods. My standard playbook says put your biggest problem clients in the first pod. Fix the chaos there, prove the model works, roll it out everywhere else.

I've given that advice dozens of times. It usually works.

But when I looked at their client roster, I stopped.

Two clients made up 55% of their revenue. Both were in the "problem client" bucket.

The framework I normally use, Fire-first, assumes your revenue is reasonably distributed. Lose one client during the transition is painful, but survivable. When your largest clients are dramatically larger than everyone else... it's def a big gamble.

There are really a few ways I've seen agencies approach this:

1. Fire First... biggest problem clients in the pod first. High impact, high risk.
2. Strongest Clients First... pilot with clients who already love you. Lower risk, slower relief.
3. Service Line Split... pods around services instead of client groups. Rarely works due to client crossover.
4. Single Pod + Flex... one creative pod plus a flex team for one-off projects. Short-term patch only.

For this agency, we went hybrid. Wait until a real pod lead is hired and validated. Start acting like pods internally without announcing anything to clients. Then launch with their strongest relationships first.

Their best clients already trust them. If there are bumps during transition, those clients give them grace. The enterprise accounts stay in the legacy structure until the model is bulletproof.

If your top two or three clients make up more than 40% of revenue, fire-first is probably the wrong call. Start with the clients who'll forgive you while you figure it out.

The first thing I do in every agency's ClickUp: delete the priority flags.

You'd think that makes prioritization harder. It does the opposite.

Week one, the system works. High priority means high priority.

Week three, everyone's marking their stuff as high priority because they want it done faster.

Week six, you have 47 "high priority" tasks and your team is back to Slacking you: "Hey, what should I actually work on first?"

The flag became meaningless. You're back to guessing.

I've seen this in agency after agency. The problem isn't that your team uses priority flags wrong. The problem is that priority flags exist.

What I do instead:

Pick ONE sorting rule. The entire team agrees to it. Everyone sorts their tasks the same way. No guessing, no flags.

Three rules that actually work:

1. Oldest first. Sort by created date, oldest to newest. Come in, work on whatever's been waiting longest. Simplest rule.

2. Biggest client first. Tag clients by tier. Work on Tier 1 clients first, then Tier 2, then Tier 3. Use this when you have high-revenue clients who genuinely need priority.

3. Send date first. For email or creative with hard deadlines. Sort by when it needs to go out, work on soonest sends first.

Then build views that auto-sort by your chosen rule. Each team member gets a custom view filtered to their assigned tasks, already sorted correctly.

They open ClickUp, the list is ordered, they work top to bottom. No meetings about what's priority. No Slack messages asking what to do next.

Your PM tool should sort the work. Not a random flag.

Founder & CEO at Omni Digital | Growth Hacker | Performance Marketer | I help my clients scale their businesses 🚀 | Tennis & football fan 🎾⚽

In 2017, I was an investment advisor in a private bank. Although I was comfortable and safe in this job, I wanted more adventure in my career.

I knew that I had a unique set of skills and talents. As an accountant by training, I was comfortable working with numbers and crunching data. But I always enjoyed writing and communicating stories to the world. 

That year, I decided to leave banking and become an entrepreneur. Along the way, I dabbled in a bunch of businesses and learned by trial and error how to harness Facebook & Google to drive leads and sales to these businesses. When my campaigns didn’t work, I’d keep testing until it did. 

After spending hundreds of hours learning copywriting and marketing strategy, I accumulated valuable skills and experience in performance marketing. I realised I could help my clients scale their businesses by implementing these strategies.

In 2022, I decided to take the plunge and pursue my passion for growing businesses by founding Omni Digital, a performance marketing agency that helps clients scale through digital marketing.

Now, I work with e-commerce, home & renovation, and education businesses in Singapore to accelerate their growth using paid Facebook & Google ads.

My goal is to build a world-class team of performance marketers that has the same work ethic as me, which is to continuously test and optimize our client campaigns until they succeed.

Some of our past and present clients include Gain City, Lumens, and Bounceback.

I would love to find out more about your business with a 1:1 chat.

👉🏻👉🏻 Reach out to me on LinkedIn or email alex@omnidigital.com.sg

Alex Chan, CFA

When you spend 5 figures a month on ads and still can’t scale, 9 times out of 10 the problem shows up in the first 3 seconds.

I’ve been thinking about this a lot lately, especially after sitting through reviews, audits, and creative breakdowns across different brands.

The same pattern keeps showing up no matter the industry or spend level.

Most ads don’t fail because the product is bad, they fail because nobody ever really notices them in the first place.

That sounds obvious, but it’s surprisingly easy to forget when you’re deep in ROAS, CTR, CPA, and all the dashboards we stare at every day.

The truth is, people don’t decide to ignore your ad.

They scroll past it automatically.

And that decision happens insanely fast:
 👉 in the first 2–3 seconds
 👉 before your offer, benefits, or testimonials even have a chance to show up.

At Omni, we’ve worked with e-commerce brands doing anywhere from 6 to 9 figures in revenue.

And one thing has been consistent across accounts:

 👉 growth doesn’t unlock when brands spend more, it unlocks when they fix what’s broken in their creative strategy.

Most brands jump straight to persuasion; better copy, stronger offers, more social proof .

But persuasion only works if attention is earned first.

That’s why we keep coming back to one simple formula that explains almost everything we see in paid ads:

Attention + persuasion = conversion.

🔐 Attention is the gatekeeper.

If you don’t stop the scroll, persuasion never gets a chance to do its job.
This is where most ads quietly lose.

They look polished, branded, and “correct”, but they blend into the feed because they follow the same visual language everyone else is using — the same product shots, captions, and safe angles.

When everything looks familiar, nothing feels urgent.

That’s why attention isn’t about being louder, it’s about:
 👉 being interruptive in a way that still feels native
 👉 hooks that punch early
 👉 visuals that break pattern
 👉 formats that don’t immediately scream “ad”.

When both sides of the formula work together, conversion stops feeling random.

At Omni Digital, we’ve used this exact framework to help brands move from around $40K a month to $100K+ per month in as little as 30 days.

Not by reinventing the business, but by fixing how attention and persuasion show up inside the ads.

If you’re spending money on ads and things feel stuck, it’s worth asking one simple question before changing anything else:

Are people even watching long enough for your message to land?

Share this with a business owner friend who’s trying to scale 📈🤝

Alex Chan

Founder & CEO at Omni Digital | Helping SMEs Scale to 7-8 Figures With Paid Meta, Google and TikTok Ads 🚀 | Lead Gen & Ecom Ads | Tennis & football fan 🎾⚽

Tuition centres, stop making these 4 marketing mistakes if you want to double your enrolment (Part 2)

As a former tuition centre owner, I know the stress of empty seats, the frustration of bad leads, and the fear of scaling the wrong way.

That’s why I’m writing this 4-part series — to share the things I wish someone told me before running a tuition centre more than 10 years ago.

Mistake #2 is a subtle one, but it quietly kills enrolments:

👉 Being so generic that parents can’t tell why they should choose you.

This isn’t about bad teaching. And it’s not even about bad marketing.

It’s about being interchangeable.

Here’s what I see happening very often.

A parent enquires. They attend a trial. They say, “Thanks, we’ll think about it.”

Days pass. Then weeks. And eventually… nothing.

Not because they lost interest. But because they were also looking at 3–5 other centres.

And in their mind, all of them sounded… similar.

Most tuition centres say things like:

“Experienced teachers”
“Small group classes”
“Proven track record”
“Caring environment”

None of these are wrong.

But when everyone says the same thing, parents don’t know how to decide.

So they default to:

distance 📍
price 💰
convenience ⏳

Not because those matter most, but because nothing else helped them choose.

Here’s the key idea most centres miss 👇
Generic marketing doesn’t push parents away. It makes them delay decisions.

When there’s no contrast, the safest move is to wait.

That’s when you hear:
“We’ll see how first.”
“Let us discuss at home.”

Not rejection. Just indecision.

What works better (different lens)

Instead of trying to appeal to everyone, give parents a reason to eliminate other options.

Clarity beats claims.

For example:

Instead of:
❌ “Suitable for all students”
Try:
✅ “For students who already go tuition — but still don’t see improvement.”

Instead of:
❌ “Comprehensive programme”
Try:
✅ “Not for last-minute exam cramming.”

Instead of:
❌ “Trusted by many parents”
Try:
✅ “Best fit for parents who want consistency, not shortcuts.”

You’re not trying to be liked by everyone.

You’re trying to be clearly right for someone. 🎯

That clarity reduces comparison. And reduced comparison speeds up decisions.

Why I’m confident saying this

I used to run a tuition centre myself.

Today, at Omni Digital, I’ve spent 10+ years in education marketing, managing 7-figure ad budgets across Facebook, Instagram, and TikTok for tuition centres in Singapore.

Across hundreds of campaigns, we see the same pattern:

Ads get attention. Enquiries come in.

But enrolments stall when parents can’t tell why this centre.

The centres that grow aren’t louder.

They’re clearer.

They give parents a reason to choose — and a reason to decide.

If you know a tuition centre owner whose parents keep saying “we’ll think about it”…

➡️ Share this with them.

Part 3 (Mistake #3) is coming — and it’s about trying to market to everyone at once.

Tuition centres, if parents ghost you after enquiry, this is why (Part 4)

As a former tuition centre owner, I know the stress of empty seats, the frustration of bad leads, and the fear of scaling the wrong way.

That’s why I’m writing this 4-part series, to share the things I wish someone told me before running a tuition centre more than 10 years ago.

Mistake #4 is the one that hurts conversion the most:

👉 Giving up on leads too early.

I hear this all the time from tuition centre owners:

“I get many enquiries… But after one or two messages, they just disappear.”

It feels like rejection.

But most of the time, it’s not.

It’s timing. ⏳

Here’s what’s really happening in the parent’s mind 🧠

Parents don’t enquire when urgency is at its peak.

They enquire when:
👉concern starts forming
👉pressure is building, but not urgent yet
👉they’re “just exploring options”

At that moment, they’re interested, but not ready to commit.

So when you send: one follow-up, then stop

You’re assuming the decision window has closed.

In reality, it hasn’t even opened yet.

This is the part many centres misunderstand:

Silence doesn’t mean “no”.

It usually means:
👉“not now”
👉“need to think”
👉“something more urgent came up”

And when urgency finally hits; exam results, teacher feedback, panic before tests…

Parents don’t go back to who messaged first.

They go back to who stayed visible.

What works better (longer-view mindset)

Instead of treating enquiries like one-time conversations, treat them like relationships.

This doesn’t mean spamming.

It means staying relevant.

Simple examples 👇

✅gentle check-ins during peak periods
✅useful reminders before exams
✅free webinars or short workshops
✅helpful content that proves expertise
✅consistent, calm follow-up

The goal isn’t to pressure.

The goal is to be top-of-mind when the timing is right.

Most enrolments don’t happen because of one perfect message.

They happen because:
✅trust was built over time
✅familiarity reduced hesitation
✅consistency created confidence

That’s why follow-up isn’t admin work. It’s part of marketing.

Why I’m confident saying this

I used to run a tuition centre myself.

Today, at Omni Digital, I’ve spent 10+ years in education marketing, managing 7-figure ad budgets across Facebook, Instagram, and TikTok for tuition centres in Singapore.

Across hundreds of campaigns, the same pattern shows up:

Centres don’t lose parents because of bad ads. They lose them because they disappear too early.

The centres that grow are patient, consistent, and present, especially during peak periods.

If you know a tuition centre owner who says “Leads always ghost me”…

➡️ Share this with them.

That’s the end of the series! Hope you liked it!

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