Elevate & Scale

We help ecommerce brands unlock hidden revenue and put their sales on autopilot while spending $0 extra on advertising. Our clients typically see 30% to 50% of their total revenue attributed to email (and SMS) marketing from our services.

Founder

Legacy Global Development

A real estate development company that owns and builds luxury resorts in Latin America and the Caribbean.

Chief Marketing Officer

Freelance

Expertise includes marketing strategy, branding, copywriting, paid traffic, and email marketing.

Services include:
● Craft a Brand Story and Unique Value Proposition that differentiates your brand from your competition and increases the perceived value of your offering.
● Plan a custom-tailored digital marketing strategy to meet your specific business objectives, such as improving brand awareness, generating more leads, or increasing sales.
● Leverage paid traffic (Google Adwords, Facebook Ads, etc) to send hyper-targeted traffic to your website or landing page.
● Build an automated marketing system (funnels, email marketing, etc) to attract and nurture leads while you sleep.

Copywriter & Consultant

Red Horizon Energy, Inc

I provided landman services for Fortune 500 oil companies and invested in and sold oil and gas assets. Our projects led to successful drilling programs that grossed over $530 million.

Owner

Is email marketing your most consistent and profitable sales channel?

It should be.

As advertising costs continue to soar and social media gets even more competitive, brands are seeing their profits dwindle because they no longer get the same ROI they used to from their top-of-funnel marketing.

That’s where email (and SMS) marketing come in.

Email marketing might not be the newest, sexiest thing, but it remains the highest, most consistent ROI of any marketing channel. And 72% of consumers STILL prefer receiving emails from their favorite brands.

The problem?

Most marketing emails suck… and we’re changing that.

At Elevate & Scale, we help ecommerce brands unlock hidden revenue and put their sales on autopilot while spending $0 extra on advertising.

Our clients typically see 30% to 50% of their total revenue attributed to email marketing.

What’s our “secret sauce” for high ROI emails?

1) Our unique Growth Branding Methodology – the art of infusing direct response copywriting, brand storytelling, and intuitive design for high-converting content that customers love.

2) Sales Process Optimization – the science of increasing conversions, average order value, and customer lifetime value through our proven email strategy frameworks.

3) Consumer-Focused Data – we leverage powerful insights from Klaviyo and Shopify to send targeted, personalized campaigns that scale your email marketing revenue.

Increase the ROI from your existing traffic and create an amazing customer experience!

Are you ready to elevate your email marketing?

Let's talk!

Kyle Stout

Sales and Marketing at CBF Labels

I'm passionate about sharing content & ideas on sales + marketing to help you level up your professional knowledge.

Outside my main role, I've been helping Ecommerce SaaS and AI companies with distribution and promotion.

If you’re looking to advertise to my audience, please send me a message so we can chat further. Thanks!

Jamie Dimond

99% of people get a degree, get a job, then stop learning.

High performers ensure after-hours learning is a habit. They're obsessed with learning and becoming 1% better each day.

I used to waste my lunch breaks while working in finance binge-watching Youtube. My people leader at the time suggested I make a change.

He gave me Ted Talks to watch instead. Later on he assigned me books to read like Carol Dweck "Mindset."

Over the next 2 years I got promoted constantly. 

All the learning changed how I viewed the world. It help me develop EQ instead of IQ. 

Bizarrely, the learning journey also helped me heal from mental illness. 

You don't learn once then earn for the rest of your career. No. Use self-learning to upgrade your career and explode your value.

Am I missing anything?

Credit: Tim Denning ( go follow him )

Working with smart people is great.
But it is not enough.

Because intelligence can solve problems.
But humility and kindness build cultures where problems don’t have to exist in the first place.

Here’s why it matters so much 👇

Kind and humble people:

They make collaboration effortless.
You don’t waste energy defending ideas or egos. 
You build together - faster, cleaner, and with more trust.

They create psychological safety.
When people feel respected, they speak up, share bold ideas, 
and admit mistakes early. 
That’s how teams innovate and grow.

They inspire long-term loyalty.
People don’t leave companies - they leave toxic dynamics. 
Working with grounded, genuine teammates keeps great talent around.

 Ways to practice kindness and humility at work:

Listen more than you talk.
You don’t need to have the loudest voice to have the strongest impact. 
Listening builds connection and earns respect.

Give credit - generously.
Acknowledging others’ work doesn’t diminish your own. 
It multiplies the trust and energy in your team.

Keep learning.
The moment you think you’ve “arrived,” you stop growing. 
Stay curious, stay open, and never let success make you unapproachable.

Kind people build strong teams.
Strong teams create big results.

Credit: Chase Dimond

Most people think social media managers just “post content.”

A nice graphic here, a caption there… and somehow, followers appear.

If only it were that simple.

The truth?
Social media managers are the Swiss army knives of modern marketing.

Behind every single post, there’s:
🧭 Strategy – understanding who you’re talking to and why.
✍️ Copywriting – turning thoughts into emotions that move people.
🎨 Design – making ideas visual, memorable, and on-brand.
📊 Analytics – reading the data, not just the comments.
📢 Ads – amplifying what works (and killing what doesn’t).
💬 Community – replying, engaging, connecting human to human.

It’s not just about pressing “publish.”

It’s about building trust, consistency, and brand recall one post at a time.

So the next time someone says “you just post memes all day,” smile, sip your coffee, and remember:
you’re not just managing social media.
You’re managing perception, connection, and growth.

👉 To every social media manager out there keep the brand alive, one post at a time.

Credit: Bind Reka (go follow him)

Once you understand this, you'll never look at logos the same way

Color psychology in marketing leverages the emotional and behavioral impact of colors to influence consumers

shaping perceptions of a brand and driving purchasing decisions

Colors can evoke feelings of trust (blue), energy (red), or health (green), but their meaning can vary by individual experience, culture, and context

Marketers use color strategically in logos, websites, and packaging to build brand recognition, create atmosphere, and promote specific actions, such as impulse buys or calls to action

Credit: Edgar Bitencourt

Don't hire the smartest person.

The best teams I’ve worked in weren’t full of geniuses.

They had good humans. 

People who worked as a team.

They asked good questions, shared credit, supported each other. 

And they never let ego get in the way of progress.

That’s what builds real culture.
And it all starts with who you hire.

(Credit: Dan Mian)

5 Ways To Build A Great Team Culture:

1️⃣ Hire For Character, Not Just Skills
↳ You can teach tools and systems.
↳ But you can’t teach curiosity, humility or drive.

2️⃣ Collaboration > Competition
↳ Reward those who lift others up.
↳ Knowledge hoarding kills momentum.

3️⃣ Growth Mindset 
↳ Encourage people to ask questions.
↳ It’s how teams learn, adapt & get better.

4️⃣ Keep It Light (But Focused)
↳ Great teams don’t take themselves too seriously.
↳ But they take the mission seriously — and they deliver.

5️⃣ Leave Egos At The Door
↳ Be kind, approachable & low-maintenance.
↳ Being easy to work with is an underrated superpower.

Tolerating a toxic employee is the fastest way to break trust and lose your best people.

Culture isn’t built by perks or policies.
It’s built by people.

Managers may have status.

But leaders create true impact.

Here is what impactful leadership is not:

- Neglecting professional development and training
- Not acknowledging and actioning feedback
- Micro-managing every single detail
- Avoiding difficult conversations
- Favouring people over others
- Setting unclear expectations
- Taking all the credit
- Ignoring team input
- Being inaccessible
- Resisting change

Impactful leadership is:

- Listening actively
- Taking full responsibility
- Treating everyone equally
- Being friendly and approachable
- Empowering everyone around you
- Having difficult but necessary talks
- Embracing change and adapting fast
- Accepting feedback and taking action on it
- Celebrating achievements no matter what size
- Providing clear guidance, especially in difficult times

The best leaders focus on:

↳ Setting the example
↳ How they make people feel
↳ Bringing the best out of everyone

It’s far more than a title.

Know a leader who’s changed your life?
Tag them below to show them they are appreciated! ⬇️

♻️ Repost this to support the leaders in your network.
Credit:  Chris Donnelly

Uncomfortable truth.. 

Work is NOT a family

A red flag we don't talk about enough? 

🚩 Companies that say "family" when they really mean "team" 

(Especially the big ones) 

I have worked in cultures like this, and I know how toxic it can be

This is a lesson I learned the hard way, but you don't have to

The "work-family" mindset : 

🚫 Blurs the lines between home and work 
Saying "no" feels like a betrayal and creates burnout
 
🚫 Makes feedback feel personal and targeted
This can drive internal divisions and personal attacks 

🚫 Sets unrealistic expectations 
People don't owe anything to the company except what they're paid for 
 

Work is important, but it's not on par with your family 

No matter how collaborative and supportive your team is 

Here's what a healthy workplace looks like:

● There are clear boundaries 
↳ A real work-life balance is nurtured and encouraged 

● Everyone maintains their perspective 
↳ Work comes first in the office, but life comes first outside

● There is a focus on respect, not "love." 
↳ You don't need to be family to trust and support each other 

Your family loves you unconditionally and is your support system 

Your team respects you and works with you toward shared goals 

P.S. Have you been part of a "work-family" culture? 

Credit: Hamza Rauf Khan

The fastest way to learn anything?

Start before you're ready.

Here's what most people do: 

→ Research for months 
→ Plan every detail 
→ Wait for the "perfect" moment 
→ Never actually begin

Meanwhile, the people who succeed are already figuring it out.

You can't learn to swim by reading about water.
You can't learn to code without writing messy code. 
You can't learn to sell without making awkward pitches.

The real education happens when you're doing the work.

Every successful person has this in common: 

→ They started with incomplete knowledge 
→ They learned by making mistakes 
→ They adjusted as they went 
→ They got better through repetition

The market is the best teacher. 

Customers are the best feedback. 

Experience is the best education.

Planning has its place, but action has the power.

Your idea doesn't need to be perfect. 
Your plan doesn't need to be bulletproof. 

Your skills don't need to be complete.
You just need to begin.

The road reveals itself as you walk.

Сredit: Noemi Kis✨

Most of your audience is not ready to buy.

The goal of marketing is that when they are ready to buy, your brand is top of mind.

Credit: Dmurr68 on Twitter/X

And the award for most creative resume goes to...





Credit: Libby Moyer

Marketing is a humbling profession.

Sometimes the idea you’re certain is going to work doesn’t work. Or the idea you know definitely won’t work for some reason does work. Or the thing that used to work stops working. You need to continuously learn, re-learn, and un-learn.

Credit: mkobach on Twitter/X

After two successful exits (Google & Zynga)

you need THIS "Decision Layer" to win deals 👇



What I call "Layer 3"

Let me explain:


1️⃣ Surface Layer (Table Stakes)
→ Company data
→ Basic tech stack
→ Team structure
→ Recent news
→ Public metrics


But this is where most stop.

Because it's easy to automate this research.

If you want your outreach to land?

You need to hit these layers:


2️⃣ Strategic Layer (The Context)
→ Growth vectors
→ Tech architecture
→ Market position
→ Competition map
→ Customer sentiment
→ Investment areas
→ Product roadmap


And how you really stand out?

Layer 3 "Decision Layer" data:

3️⃣ Decision Layer
→ Stakeholder dynamics
→ Internal processes
→ Budget ownership
→ Success metrics
→ Career motivators
→ Risk tolerance
→ Change appetite



👀 The reality in my experience?

95% of sales teams never reach Layer 3.

Because it requires:

→ Systematic thinking
→ Pattern recognition
→ Deep industry knowledge
→ Cross-functional understanding
→ Technical acumen

Most teams are under pressure to deliver.

And can't create the space / resources to hit layer 3.



But...

Those who master all 3 layers?

They don't just sell. They consult.


That’s how you’re seen as a strategic advisor in your deals.

That’s how you up your ACV and your win rate.

Credit: Jeff Chen

Without SEO, your brand is invisible.

This visual says it all:

Without SEO, no one can see your brand.

No one can listen to your message.

And no one will speak about your value.


SEO isn’t just about ranking on Google—it’s about visibility, trust, and communication.
If your ideal audience can’t find you, you don’t exist in their world.

So before you invest in flashy ads or branding, make sure your SEO foundation is solid.

It’s time to let your brand be seen, heard, and talked about!

Credit: SUMANT SINGH

taplio

The Battle

Kyle Stout

Jamie Dimond

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The Battle

Kyle Stout

Jamie Dimond

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jamie Dimond's LinkedIn Performance

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