The Bulleit Group

Our 40 person team in San Francisco, Nashville, Washington D.C. and New York consists of anthropologists, data scientists, physicists, politicos, and journalists all turned master storytellers. We get fired up when uncurbed experimentation leads to reinvention. 

See what the industry says about us:

"It’s not surprising that Bulleit is quickly becoming the go-to boutique to create narratives for cutting edge technology like biology and electrical engineering, robotics and material science. Just take a look at its sector specialities: artificial intelligence, computer vision, neuroscience/neuropriming, future of work and autonomous cars, to name a few"  - The Holmes Report /Provoke Media

Chief Executive Officer

The Orinda Association

The Orinda Association, started in 1946, is a 501 (c) (3) non-profit organization dedicated to maintaining and improving the quality of life in Orinda. Serves as editorial board for The Orinda News.

Board Member

Siemens

eMeter was acquired by Siemens in 2011. 

Led communications and managed strategic development initiatives for energy data management software company whose customers included the world's largest utilities. We were regular commentators on the roll-out of smart meters, demand response and how each could help curb climate change.

Vice President of Corporate Development and Communications

Serena Software

Helped change perception for sleepy change management software provider to dynamic, visionary Enterprise software concern for this 27-year-old company owned by Silver Lake Partners. Managed global PR agency network, budget and matrixed team. Directed media efforts resulting in more than 2,000 stories in global media outlets in two years

VP, Corporate Communications

Reuters

Started as a Reuters corporate spokesperson for the Americas, based in New York. Moved to London in 2004 to market Reuters highest growth business division, (USD 1 billion per year revenue).

Global Head of Marketing and Communications

Netscape Communications

Joined Netscape through AtWeb/Web Site Garage acquisition in 1998. Created, wrote and edited one of web’s first email newsletters, with weekly subscriber base of more than 500k.

Public Relations Manager

Telling narratives of the future is all we do: that includes work in artificial intelligence, biotech, cybersecurity, electric and self-driving vehicles, new polymers, robotics, and more. We work with household names such as Google, LinkedIn and Bloomberg as well as enterprising startups who are challenging the realms of possibility.

Kyle Arteaga

Observe, Inc.

A very happy creative reunion with Jeremy Burton & Bruce Hamady to consult with the excellent Observe Inc. Marketing Team

Creative Consultant

Brief Attention Span Communications LLC

Yes, we do cool videos for viral marketing, social media and big events.  But these aren't just for amusement; these are deeply integrated, hard-working video tools that impress your prospects and customers.  They ultimately influence purchase, make your company a cooler place to work, and help enable your success;)  Check out our work at www.BriefWorld.com

Founder/Creative Director

SiliconANGLE & theCUBE

The best-known media network in tech has a new offering - Premium Creative Services. Now bringing you everything you know & love about theCUBE and Silicon Angle plus the addition of the well-known creative and viral marketing stylings of Greg Gotts.  See you soon!

Head Of Creative Services

Dell EMC

As creative director for CMO Jeremy Burton, helped to re-write the rules for B2B Marketing. By creating Red Bull-style stunts to prove the points of difference for our products, we won 6 Guinness World Records. We jumped a semi-truck over a speeding Lotus F1 car, packed 26 Pilobolus Dancers into a Mini Cooper, drifted a 200-ton Caterpillar truck, dropped priceless tech artifacts from 5280 feet, and jumped a Harley over 60 VMAX arrays to beat Evel Kneivel’s record.  We searched for (and found) EMC Area 52 & 53 in the desert, created 16 episodes of the wildly popular “Chad’s World,” created 4 episodes of “At The Intersection” hosted by Ken Jennings (in partnership w Intel), and entertained our customers with SciFi epics on 400 ft video screens.  For Dell, we launched a massive global Day One Celebration in 2016 and jumped a team of skydivers into the Dell Campus; spelled out D-E-L-L in the World’s Largest Human Letters, helped King Arthur of the Dells vanquish the HPE Green Knight, and got Michael Dell to an NYC IoT product launch in a fully autonomous car.  (PS- I left Dell when Jeremy Burton did in Feb 2018.)

VP, Executive Creative Director

Brief Attention Span Communications, Inc.

Brief Attention Span was an award-winning new breed of marketing agency (Social Marketing that is) with clients including Salesforce.com, HP, Trend Micro, AT&T, Serena Software, Informatica, Intuit, VMware and more. 

Brief's Social Marketing helped clients build a brand presence across key social media, where they can meet, interact, and have "conversations" with your highly coveted target audiences. 

From these social media sites, Brief's "viral assist" tools helped reach mass audiences to build brand communities. The results? Mass quantities of qualified leads, and a bonus ‘coolness factor’ for your brand. 

For an example, see the viral YouTube campaign for Trend Micro, a "Viral Video Win for the Little Guys" - with 1/10th the budget, blew past Symantec and McAfee to lead in Social Media fans, Twitter Followers and YT views. The amazing "Parental Controls: FAIL" video hit #2 in the World on the prestigious AdAge Viral Video Chart.

Brief's team began with your brand strategy and your target audience, created outstanding messaging that integrated into all your marketing, and then delivered measurable viral multimedia. We captured your audience’s attention by deeply imbedding your value proposition into entertainment worth actually worth watching. 

We consistently delivered ideas that work well in every medium and integrate tightly with ALL of your marketing.

founder/CEO

Business Objects

Built unique “coolness factor” for leader in Business Intelligence software.  Delivered break-through integrated product presentations for CEO and CMO using animation, special effects and even comic books as product collateral – helping boost company revenue over $1 Billion for first time.  Building unique viral marketing campaigns to generate leads and awareness.  Co-wrote and staged John Cleese speech to 2006 Global Sales Kickoff.

VERITAS Software

Practised “Alternate Universe” thinking as the global creative director.  Worked for CMO and company leaders on creative development, branding and messaging.  Management of both external and internal communications agencies and resources. Integration of core messages and concepts into attention-demanding media and design.  Effectively used humor and entertainment to fully engage international audiences.  Delivered over 325 outstanding video and multimedia pieces that helped to change the culture and perception of VERITAS.

Executive Creative Director, Worldwide Marketing

Oracle

From agency-side developed a landmark keynote support film for Jeremy Burton for 2001 OpenWorld starring Monty Python’s Eric Idle.  From in-house created Oracle’s two major 2002 online marketing initiatives in News Show format - “Unbreakable Online” (9i Database) and “CTO Summit” (9i App Server). Followed Jeremy Burton to VERITAS.

Seismicom

Co-Founded a national, integrated brand marketing agency in San Francisco. Practiced a multi-disciplinary marketing mix incorporating broadcast, web, & design. Launched multiple products for Nintendo including Donkey Kong Country, Super Mario Bros 2, N-64 Game System, & Virtual Boy Game System.  Created and produced broadcast launches for Microsoft including Windows 98 and Office 2000.

Creative Director/Writer/Producer

(various)

Worked at various major agencies on Consumer products.  Responsible for launching variety of products for Nintendo. Responsible for Creative for launches of Windows 98 and Office 2000 for Microsoft.

Marketing and Advertising Specialist

Greg is Founder/Creative Director at Brief Attention Span Communications LLC.  The Brief Attention Span team specialty is in creating “Made For TV” style tech events, enhancing your brand's impact and truly engaging your audience.  We work with your team to develop high-impact content including custom opening videos, interstitials, animation and music and mini-documentaries.

Pre-History
From 9/21-2/24, Greg was Head of Creative Services for theCUBE & SiliconANGLE Media, creating tech media programming for clients including Dell & Broadcom. 

From 2010-2018, Greg was VP, Executive Creative Director for EMC and then Dell Technologies (when they acquired EMC in 2016). Greg was responsible for channeling Dell EMC's global creative brain-trust into cutting-edge video, music, and experiential content for Dell EMC’s biggest events, viral star-bursts, and engaging online programming. 

Previously, Greg ran Marketing at The Second City in Chicago, working with then unknown actors including Stephen Colbert, Steve Carrell, Chris Farley, Jane Lynch and many more. Greg also did a couple of writing/video gigs with Monty Python's John Cleese and Eric Idle.  Greg has developed award-winning creative for many of the world's biggest consumer and tech brands, including Dell Technologies, EMC Corporation, HP, Salesforce.com, AT&T, Microsoft, Nintendo, McDonald's, Anheuser-Busch, Oracle, Symantec/VERITAS and many more.  

Specialties: Strategic and creative development, Social Media marketing, event and trade show media, broadcast television and radio advertising, training and organizational development, comedy writing/directing/producing.

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Kyle Arteaga

Gregory Gotts

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