Kyle Norton

📈 CRO 📈 @ Owner.com (Hiring), SaaS GTM Advisor & Investor

As CRO for Owner.com, Kyle leads a team of world class go to market professionals who help independent restaurants grow their direct, online takeout and delivery channels. He currently owns the sales, partnerships, onboarding, demand gen, revenue operations and enablement portfolios.

Kyle is also a Limited Partner (GTM Fund, Stage 2 Capital), Advisor, and Angel Investor for several SaaS-focused funds and startups, where he shares his insights and expertise on scaling, selling and servicing SaaS products.

Additionally, Kyle is a founding member and Co-Chapter Head of the Toronto chapter of Pavilion, a global community of revenue leaders and operators and host of the Revenue Leadership Podcast.

I spend a lot of time on stages talking about GTM AI, sales infrastructure, enablement systems.

All real. All important. None of it is what actually makes Owner truly special.

What makes Owner.com different is people.

A 22-year-old who was making $14/hour in restaurants, riding the subway in the dark both ways. Someone gave him a shot. Two years later he's leading a team, and the thing that fires him up most is returning that fortune to the next early-career kid who doesn't know what they're capable of yet.

A recent grad who joined us five months ago and told her manager, unprompted, "I can't imagine working somewhere where you watch the clock." She opens her laptop and suddenly it's 3pm.

An entire team logging in on a Saturday because the month wasn't finished. Nobody asked them to. Everyone's Slack bubble just turned green. People who had already hit their number were in the channel hyping up those who hadn't. That's not something you train into people. That's identity.

You can replicate the systems. You can replicate the infrastructure. You can replicate the AI tools that make us more efficient than our competitors.

But you can't replicate what happens when you put hungry, humble, growth-obsessed people shoulder to shoulder and enable them to do their life's work. That's something totally different and I'm so grateful to experience that environment everyday. 

We just dropped a video from our new Toronto office, which tells this story better than I can. Go watch it.

You watch is and think "hell yeah," we're hiring.

Young-Ghee "YG" Hong is an absolute GTM AI 🐐 and if you're in NYC, you should go learn from him.

Co-Founder @ Deepline - Universal API Gateway for GTM Data | Data + Growth infrastructure | Ex-Uber & Capchase

The teams actually getting results with AI + GTM typically aren't posting on LinkedIn. So we got a few to take a break from building to share their work.

Join us on 4/1, 6pm at betaworks in NYC for Claude Code + GTM Lightning Talks 

Concrete, real-world use-cases for GTM leader, GTM engineers, and founders trying to sift through the noise of how to use coding agents to drive pipeline today.

Speakers include:
- Young-Ghee "YG" Hong, Applied AI Lead, Owner.com - by hyper-focusing on fundamentals and data, YG's been making exponential improvements for Owner. 

And if you've seen Jonathan Shenkman & Kyle Norton's work building one of the most data-driven GTM orgs out there, that's even more impressive!

- Shashank Khanna - Founder in Residence, GTM Engineering @ Vanta

- 🏍benyamin ‎, GTM Engineer @ AirOps - early to the GTM engineering space, big pickup for the team that coined the term "Content Engineering" to bridge the worlds of content marketing -> SEO/AEO/GEO. 
 
- Garrett Wolfe - already a big month for him after releasing the State of GTME report. Both a practitioner and expert on how the space is developing sharing his expertise.

+ more!

RSVP now! If you've been to any event in NYC in the last 2 months, you know it this will be at capacity.
https://luma.com/ycfvnrlq

Jeff Riseley

Helping Sellers Win The Mental Game - Stress Less, Sell More

Sales is a mental game and too many sellers are losing. 🧠

I help sellers win it.

After training 10,000+ sales professionals and writing the Amazon best selling book Stress Less, Sell More, I’ve learned this: 

High performance doesn’t come from grinding harder, it comes from mastering your mental performance.

But that’s not what most sales cultures teach.

The data speaks volumes:

- 89% of sellers are burned out (Gartner, 2024)
- 70% are struggling with mental health
- 79% of sellers are stressed or highly stressed

And fatigue, stress, and sleep issues are now the norm.

So I built Project Mamba which is a mental performance program and community designed for quota-carrying professionals who want to win without burning out.

It’s where sellers learn how to:
✅ Defeat burnout using a 4-step resilience system
✅ Improve quota attainment with daily mental health habits
✅ Use breathwork, play, and mindset to optimize performance
✅ Build sustainable sales routines that don’t destroy your life

If you’re a sales leader or rep who:
- feels off your game
- struggles to focus or sleep
- senses the edge of burnout approaching...

Then you don’t need another script or tactic.

You need to rebuild your inner game.

Let’s fix the real performance bottleneck: your mindset and mental performance.

💡 Follow me for research-backed insights on sales, burnout, and high performance.
💬 DM me to learn more about Project Mamba.

TESTIMONIALS: 🔥🔥🔥🔥🔥

"If you want to build elite teams and operate at the highest levels individually, there’s nothing more important than understanding how your mind and body work and optimizing your mental performance. Jeff's training is purpose built for the jobs we're in and can take your team from surviving to thriving in a matter of weeks."

Kyle Norton, CRO - Owner.com

"Thanks to Jeff's guidance, I can handle stress better, communicate more effectively with my loved ones, and maintain a positive mindset. I'm grateful for the life-changing experience that has made me a better salesperson and an even better person." 

Miguel Castillo, Client Support Specialist at Ergeon

"Sales Health Alliance provided insights to me and my sales team that helped reps and their leaders better understand how to live with the stress our chosen career is guaranteed to create and how to build resilience to use it as fuel for our success."

Mark Kosoglow, VP Sales at Outreach

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Jeff Riseley

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The Battle

Kyle Norton

Jeff Riseley

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kyle Norton's LinkedIn Performance

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