Purpose Searching

Every job I’ve ever had…sales in hospitality, managing a territory, and everything in between…has built the foundation for what I do today. 

I’ve swam in the ocean of unfulfillment, drowning in bullshit tasks and activities, believing the only way to achieve more was to do more. 

I lived it. I proved it wrong.

The truth? 

Growth doesn’t come from doing everything. It comes from doing what matters. That’s why I focus on mindfulness as the key to growth; so you and your business don’t have to make the same mistakes. 

Let’s build your path forward…one that’s aligned, impactful, and purposeful.

No niche.
No funnel.
No 5am routine.

Just stillness.
Some breath.
A dog.
A parrot.
And a post when it feels real.

That’s the whole thing.
Follow us for mindfulness, LinkedIn, food & beverage tech/AI stuff!

Kyle Faulkner

Right when I started doubting myself…

LinkedIn hit me with this.

#7 worldwide in Meditation (Favikon)
On a platform I spent almost 20 years on
before anyone noticed I was even here.

Wild.

Because meditation isn’t my “topic.”
It’s the thing that built my new life.

It’s how I landed my first real traction here.
(It literally came from working with the guy ranked #1…guess who.)

It’s how I met my soulmate.
How I’ve found the work I love.
How I’ve stayed open in moments
Where I used to shut down completely.

Meditation didn’t give me answers.
It gave me capacity.

Capacity to stay.
To breathe.
To not spiral.
To move forward when every part of me wanted to bail.

So yeah…seeing my name on this list?
It feels friggin’ surreal.

But it also feels like a reminder:

The thing you think you’ve “lost”…
is probably the thing that’s been holding you up.

If you’re questioning yourself right now,
this is your sign:

Return to the practice that made you.
Not the one that went viral.
Not the one everyone else celebrates.

The one that carried you here.

Kyle Faulkner, MA 💼

li_at

JSESSIONID

Breathing ​> Burnout | F&B Tech, AI and Virnika.ai | Exhale & Follow Us

The algorithm didn’t love you.

(It loved the mask you wore.)

You thought the traction meant truth.

But it wasn’t mastery.
Or skill.
Or alignment.

It was performance.

Right hook.
Right tone.
Right spacing.

And LinkedIn clapped.

“Good boy. Do it again.”

But mindfulness whispers:

Look deeper.

That wasn’t expression.

That was:
🧩 A voice shaped for approval
🧩 A strategy fueled by vanity
🧩 A post designed to be liked, not felt

It worked.
But at what cost?

You looked successful.

But you felt hollow.

I did too.

Then I stopped chasing the algorithm.

And started honoring myself.

Because the real win isn’t reach.

It’s self-return.

Let go of the mask.

Let presence speak.

What version of you are you done performing for?

PS - Yes, I used the exact same formatting on this post to see what happens 🤣

PPS - Perspective is still very, very important!

I forgot to post today…

But…Angbeen Azeem 🎀 is back.

Breathing ​> Burnout | Exhale & Follow Us

Banned from a LinkedIn group

…because of Farrah.

Yep.
One accidental poodle post
and I’m exiled like I violated international law.

Turns out the group had a “1 post per week” rule.
Did I read it?
Absolutely not.
I was too busy running polls, building connections,
and apparently being the only human posting anything remotely engaging in there.

What really stings?
When you get banned, you also lose the metrics.
Thousands of poll votes.
Tens of thousands of impressions.
All the operators I was quietly building a long-term database around.
Gone.
Like they never existed.

I wasn’t just posting.
I was experimenting.
I was learning.
I was actually changing how I sell.

And then?
Boom.
Farrah hits “publish,”
and suddenly I’m LinkedIn-persona non grata.

So what now?
Do I throw a fit?
Send a grumpy email?
Stage a peaceful protest outside the group admin’s house?
(Satire…mostly.)

Honestly?
I’m just going to breathe.
And maybe laugh a little.

But banning me over a poodle?
That feels…extreme.
Possibly unconstitutional.
Definitely personal.

Anyway...
if anyone sees me wandering around LinkedIn looking dazed,
just know I’m recovering from digital exile.

And Farrah?
She sends her apologies.
Kind of.

LinkedIn. Give me a break. 
I’m the mindfulness guy…but
For real. This post wasn’t this “bad”?

Earlier this year, John Kraski posted about a car full of bananas. Then Mario Lopez showed up.
Naturally, it went kind of viral.

Not because it was clever. 
Not because it was optimized.
But because it made people stop.

I’m thinking about that post right now
because this is happening as I’m writing this.

I didn’t know what to post today.

No idea.
No plan A. 
No back up ideas. 

And then…just now…

I saw it.

A truck bed full of pumpkins.
Covered in snow….
…just sitting there.

No setup.
No meaning attached.
No reason.

It hit my brain the exact same way
John’s banana car post did.

Immediate interruption.

And suddenly I understood
why his post worked.

#LinkedIn gets complicated fast
if you overthink it.

Formats.
Rules.
What “performs.”

But it also gets incredibly simple
when something pulls you into the moment.

John didn’t decide to post bananas.
They grabbed his attention.

I didn’t plan pumpkins.
They just happened
five minutes ago.

That’s the whole thing.

Which makes this part absurdly fitting:

Favikon has me ranked
#2 in the United States for meditation content.

Not because I explain meditation.
Not because I teach technique.

But because I keep doing this;
noticing what stops me
and writing from there.

Mindfulness isn’t always quiet.
Sometimes it’s strange.

Sometimes it’s fruit in the wrong place.
Sometimes it’s snow on pumpkins.
Sometimes it’s realizing you don’t know what to post
until the world hands you something.

This post didn’t come from a strategy.
It came from paying attention.

Literally, just now.

Every seen a car full or bananas?
Or a truck full of snow-covered pumpkins?

Let us know below👇🏼

PS - Follow John. 

PPS - Follow me too.

LinkedIn,
You hate mindfulness.
And you 100% know it, too. 

You love the idea of it.
You love the way it looks.
You love the mindful quotes.
The cleansing smell of Palo Santo. 

But real mindfulness?
Actual presence?
Feeling your actual feelings?

Yeah.
You hate that sh*t.
You hate sitting still.
You hate slowing down.
You hate pausing long enough…
to hear the sound of your own exhaustion.

You would rather post.
Or scroll.
Or optimize.
Or pretend your burnout is “momentum.”

You’ll read a 7-step morning routine
before you’ll take one intentional breath.

You’ll comment “So true!!”
on something you didn’t even finish reading
because pausing felt like a threat.

And you’ll talk about emotional intelligence
like it’s a badge or something…

instead of a skill you’re terrified to practice.

Mindfulness forces you to see yourself
and LinkedIn is a platform built on performance.

Awareness ruins the act.
Presence exposes the truth. 
Stillness interrupts the “hustle”.

Of course you hate it.
It threatens your favorite coping mechanisms.

Rant over after this:

Mindfulness isn’t here to make you comfortable.
It’s here to make you honest.

Not calm.
Not soft.
Not serene.

Honest.

Honest enough to admit
you’ve been sprinting inside a life
you never stopped to notice.

Honest enough to see the gap
between the person you post as
and the person you are.

Honest enough to breathe
before you perform.

And when you finally do?

When you slow down long enough
to feel what’s actually happening in your own chest?

That’s when the hate dissolves.

You don’t hate mindfulness.
You hate what it shows you
before you’re ready to look.

PS - If you made it to the end, there’s a chance you don’t hate mindfulness anymore. You’re just finally meeting it.

I know I post a lot.

But so do the people I learn from.

And the funny part is…
when you post this much, you start noticing the three camps of LinkedIn:

Camp 1: “Please get this man off my feed.”
No hard feelings.
The algorithm tucks them in and hides me.

Camp 2: “Kyle posted? Clear my schedule.”
I don’t know how you keep up,
but thank you for pretending I’m worth it.

Camp 3: “I’ll get to it when I get to it.”
You’re my people.
Because I have creators I love…
and even I can’t keep up with their chaos.

But here’s the part no one talks about:

When you post a ton,
and I post a ton,
we silently forgive each other for not keeping up.

There’s this unspoken agreement:

“I see you.
Even when I don’t see you.”

It’s one of the strangest, softest dynamics here on LinkedIn…and one of the reasons I keep showing up.

If you feel this,
you’re probably one of us.

The #1 piece of advice I give

to save up to $4,000,000 on LinkedIn:

Don’t type the number.

That’s it.

LinkedIn suggested I boost a post.
$50. Normal. Civilized.

Then I got curious
and typed in a bigger number.

LinkedIn calmly informed me
I could spend UP TO $4,000,000
to promote a photo of my dog.

Let’s be clear.

The post is a poodle.
In a bow.
With a bell.
Doing absolutely nothing.

And the platform saw that and thought,
“Yes. This needs millions.”

This is LinkedIn in its purest form.

If something lands quietly,
it assumes the problem is volume.

More reach.
More impressions.
More money.

Mindfulness is realizing
you don’t need to escalate
every moment that works.

Farrah didn’t optimize.
She didn’t explain.
She didn’t pitch.

She just sat there.

And apparently that level of presence
was enough to unlock
a $4,000,000 opportunity.

So yeah...
if you want to save millions on LinkedIn:

Notice what’s already working
before you try to make it louder.

Avoiding the Boost button might be 
the most mindful move on this platform.

There’s a heaviness I’ve been carrying for years…

(And you have too.)

this pressure to “get it right.”

In life.
In love.
In work.
In healing.
In everything.

And I think I’m finally accepting
that “right” doesn’t exist.

Just aligned.
Just honest.
Just present.

This post is me choosing presence over perfection…

one more time.

LinkedIn during the holidays is unhinged.

And so are you.

Year-end reflections.
Forced gratitude.
“I’m so thankful for my network” posts loading by the second.

Meanwhile…

Farrah is sitting here
in a bow
with a bell
doing absolutely nothing.

No recaps.
No performance.
No resolution post.

Just present.
Fully here.
Unbothered.

This might be the most mindful thing
I’ve seen all week.

Because mindfulness isn’t adding calm
TO the drama.

It’s opting out of it entirely.
Farrah figured that out.
Have you?

PS - What are you opting out of this holiday season?

Richard just dropped a post called
“5 ways LinkedIn silently kills your post.”
(Fantastic post btw…post link in the comments.)

Which is comforting, honestly.
Because now we know the silence is intentional.

Let’s sit with it…

Ok, inhale
Now, exhale

1. The 60-Minute Cliff

Your post takes off.
Notifications light up.
You feel chosen.

Minute 61 arrives.

Stillness.

This is LinkedIn ringing the bell and saying:
“Thank you. That’s enough stimulation for today.”

Meditation lesson:
Everything peaks.
Especially excitement.

If you’re emotionally attached to the first hour,
you’re already suffering.

2. The ‘See More’ Disappearing Act

Someone clicks see more.

Not to skim.
To actually read.

And the post exits the feed entirely.

A masterclass in non-attachment.

You expressed a thought.
Then immediately practiced letting it go.

Advanced level.

3. The Ambassador Penalty

Your people show up.
Every time.
Thoughtful comments. Real words.

LinkedIn studies the pattern and concludes:
“Suspicious enthusiasm.”

Meditation lesson:
Community looks unnatural
to systems built for transactions.

The algorithm has never experienced friendship.
It cannot recognize it.

4. The Ghost Follower Reality

You thought followers were present.
They aren’t. 

Inactive accounts from 2022
still haunting your engagement rate.

Meditation lesson:
The past always drags on the present
if you keep counting it.

Big numbers are heavy.
Presence is light.

5. The Hashtag Trap

Hashtags used to mean discovery.
Now they mean intent.

Three hashtags?
Trying.

Five hashtags?
Begging.

Meditation lesson:
Simplicity ages well.
Hashtag tactics don’t.

So…here we go:

The algorithm isn’t cruel.
It’s just indifferent.

Post anyway.

Not to win.
Not to be amplified.
Not to survive minute 61.

Post like placing a stone in water.

If it ripples, fine.
If it sinks, fine.
(It does both.)

Stillness doesn’t need reach.
It just needs to be real.

What’s your take?

Netflix just dropped $72B on Warner Bros…

and you can’t even drop one breath into your own life.

Hollywood is merging universes.
Legacy studios are collapsing into each other.
Executives are pretending everything is “strategic.”

Meanwhile you’re doomscrolling LinkedIn
trying to decode whether your last post flopped
or if the algorithm just hates sincerity again.

Here’s the irony:

You’re watching billion-dollar consolidation
while your inner world is scattered across twelve browser tabs and five versions of yourself.

Netflix absorbs whole identities.
You can’t absorb your own overwhelm.

Warner Bros. Discovery restructures itself.
You can’t restructure your morning long enough
to sit with what’s actually going on inside you.

And that’s not failure.
That’s conditioning.

You’ve been taught to scale everything…
your reach
your brand
your voice
your output
your presence online

except the one thing that matters:

your awareness.

Everyone else is talking about antitrust laws
and what this means for the future of Hollywood.

Cute.
You want the real shockwave?

Most people reading this haven’t been present
for more than 15 consecutive seconds today.

So yeah - use the Netflix news.
It’s low-hanging content.
LinkedIn is obsessed with spectacle.
Might as well ride the wave.

But the mindful move isn’t posting about the merger.
It’s noticing the one happening inside you:

the part of you that’s done chasing the algorithm
and ready to actually show up to your own mind.

Netflix can buy another universe.
Whatever.

You’re trying to buy back your attention.
That’s the real acquisition.

PS — If LinkedIn starts acquiring studios,
I’m praying it gives you a storyline you actually want to live.

No alternative text description for this image

While you're still editing your Monday post,

Bray just dropped his 6th in 1 hour.

And no, he ain't gone mad.

He's just not overthinking it.

Most people treat LinkedIn like some high-stakes exam:
→ One post a day, maybe, perhaps, maybe.
→ 90 minutes polishing the hook
→ Refresh for the next 4 hours
→ Stress about engagement

Bray treats it like a sandbox.

He posted six times in one morning.

1. Tested what works.
2. Learned from it.
3. Moved on.

Then when he needs a week off?

He just takes it.

Here's what he said to me quoted!

“I make as much progress daily as I can…
but if I truly need to take the week off, I do.”

And then starts again when he's ready.

That's the real difference in how he does it.

Anyone can scream "hustle" and burn out.

But most people can't move fast w/out losing sanity.

LinkedIn doesn't need more people scared to post.
- It needs more people willing to use it in a way (that actually works for them).I

Don't follow Bray because he posted 5 times.

Follow him because he did it
without losing himself.
#mindfulness

What the hell are you even using LinkedIn for?

Seriously.
What’s your actual agenda here?

Refreshing your coworker’s new title
like it’s breaking news?

Trying to “network”
but somehow pitching by sentence two?

Sliding into DMs
with a calendar link taped to your forehead?

Launching another course
because the last one “wasn’t aligned”?

Posting about discipline
from the comfort of your 11am nap?

Collecting connections
like you’re assembling a virtual infinity stone?

Or the classic:
“I’m taking a break from LinkedIn.”
(…said while posting on LinkedIn.)

The question nobody wants to touch:

How are you showing up?

Because me and Farrah?
We’ve been half-present lately.
Floating.
Lurking.
Posting when the spirit moves

Some days we’re everywhere.
Some days we’re a myth.
Some days we show up by accident.

But the only pace that actually works?

Your pace.
With intention.
Not pressure.

So whatever you’re here for…
opportunity, community, out of boredom, or a little digital “relief”…

Are you showing up like it matters,
or just scrolling like it doesn’t?

Mindfulness myth: “It makes you calm.”

Mindfulness truth: It makes you honest.

Calm comes later.

Right after you admit you’re stressed,
annoyed, tired, overstimulated,
or one comment away
from becoming a menace.

Honesty is awareness.
Awareness is peace.
Peace is power.

Start with the truth.
Everything else follows.

ChatGPT just said to me: 
“I’d bet my life on it.”
And I believe it.

Let’s stop pretending.

You’re not here to “add value.”

You’re here because you want STRANGERS to like you. 

Tell me I’m wrong.

Tell me you don’t check your notifications like a raccoon digging through the trash for scraps.

Tell me your heart doesn’t skip when a blue-profile-ringed “influencer” likes your post.

Tell me you’ve NEVER thought:

“Wow…only 12 likes?
Is this what failure tastes like?”

We’re all sick.
Every single one of us.

LinkedIn is a socially acceptable slot machine for people who think they’re above TikTok.

We call it “building a personal brand”
but really it’s:

“Please God let me matter today.”

And you know what?

I WROTE THIS POST TO EXPLOIT THAT.

You’re reading because I’m poking the insecurity you bury under “content strategy.”

I’m tapping the bruise you hide behind those Canva templates.

I’m literally dangling the shiny objects you secretly crave:

ATTENTION.
VISIBILITY.
RELEVANCE.

And guess what?

I want it too.

I want you to read this.
I want you to gasp.
I want you to send this to someone and say…
“yo this guy is UNHINGED.”

I hope you are asking:
“What the hell is Kyle doing?”

I’m testing whether calling out the addiction…
feeds the addiction.

If shaming the hunger gets me more reach,
I WILL DO IT AGAIN.

But I’ll leave you with the only mindful truth I believe:

Visibility without intention is just another form of self-harm.
A dopamine casino.
A digital coliseum where we fight to the death for…what?
A follower count?

So the only real question worth asking is:

Are you here to be seen…
or are you here to be consumed?

(One of those will cost you your sanity.
The other will give it back.)

Now be honest…
why do YOU post on this blue hellsite?

If watching your team lose ruins your week,

this post is going to ruin your life.

Harvard found that during high-stakes games:

Fans’ heart rates jump 75%

Blood pressure spikes like you’re the one on the field

Heart attack risk increases…no, seriously

People drink more, eat worse, and make worse decisions

And you call this “fun.”

Let’s be honest:

Your body isn’t entertained.
Your body is in survival mode.

But hey…slap on a jersey
and suddenly chronic stress is “tradition.”

Here’s my story:

I quit local news.
I quit politics.
Then I quit the sports panic cycle entirely.
My nervous system finally stopped acting like a smoke alarm.

Now I sit in the bathtub
writing LinkedIn posts like a man who met his own mind again.

Meanwhile, some of you are out here
having cardiovascular episodes over men in matching pajamas
chasing a ball
while you scream at a TV
they cannot hear.

You’re not a fan,
you’re emotionally outsourcing your stress
and Harvard has the data to prove it.

(Link below)

Close games aren’t “exhilarating.”
They’re biochemical warfare.

Your team wins?
Cortisol.
Your team loses?
More cortisol.
Your body can’t tell the difference
because your body never signed up for this.

Here’s the mindfulness piece. 

Sports aren’t ruining your health.
Your relationship to distraction is.

If two hours of watching strangers compete
wrecks your emotional stability,
your peace wasn’t peace…

…at all. 

Imagine replacing one game a week
with actual silence.

If that thought made your stomach drop,
you just diagnosed yourself.

Mindfulness doesn’t care about the scoreboard.

It cares about the part of you so terrified of stillness you’d rather feel stressed than feel present.

PS — If this made you defensive, check your pulse.

Nobody warned me that 3,000 → 4,000 followers would feel like climbing a greased wall.

2,000 → 3,000?
A breeze.
A fun little jog.
Like LinkedIn handed me a participation trophy for showing up.

But 3,000 → 4,000?
Different beast.
Suddenly the algorithm became my strict relative who “loves me dearly” but never calls. 

And here’s what I realized (the hard way):

I changed.
My posting cadence dipped.
My style shifted.
My comments went from 300–500 a week… to “I’ll get to it later.”

And when your input changes, your output does too.

So here’s what actually moved the needle for me — and what I’m returning to right now:

🧩 Follow the energy, not the trends.

🧩 Post like you mean it. Not when you feel guilty.

🧩 Comment like you’re part of the ecosystem. Not a tourist.

🧩  Find your reason for being here. Not the one people expect you to say.

🧩 When you drift, reassess. Intention is a living thing, not a contract.

Because I’ll be honest:
I got confused about what I wanted.

Am I the mindfulness guy?
The restaurant-tech guy?
Farrah’s dog-dad and occasional parrot spokesman?
A sales operator?
A storyteller?
A weirdo who posts five times a day because it feels like breathing?

The answer is: yes.
But also… I’m building a personal brand, and the intention behind that slipped a bit.

So I’m re-anchoring.
Re-clarifying.
Re-showing up.

And if you’re stuck between follower milestones, confused about your content, or trying to figure out what the hell you’re even doing on this app…

You’re not alone.

Intention slips.
Identity shifts.
Output fluctuates.
Growth stalls.
Then it restarts — louder.

Now I want to hear from the real LinkedIn powerhouses:

What was the HARDEST 1,000-follower milestone for you?

And what actually helped you break through it?

Drop your best wisdom in the comments.
Someone scrolling today needs your version of the truth.

(And selfishly… so do I.)

Will Tygart

Restor-AI-tion

Restor-AI-tion is a newsletter, podcast, and tool hub focused on helping professionals in the property restoration industry adopt practical, field-ready AI workflows.

In this role, I lead content development, audience education, and strategic tool deployment for contractors, vendors, and operators across water, fire, mold, and reconstruction sectors.

Our mission is to cut through the hype and deliver real wins:
	•	Custom GPTs trained on job documentation, estimating workflows, and internal comms
	•	Smart notebooks (NotebookLM) for voice-first updates, team training, and AI-powered file summaries
	•	Weekly drops that include skimmable articles, voice episodes, and hands-on tools
	•	Ongoing support for subscribers — all free for now and grandfathered in

I also collaborate with my co-founder (Dave) to ensure every drop is tailored to real job site pain points: admin relief, communication speed, documentation clarity, and internal scaling.

We focus on clarity over complexity, making AI more accessible to teams that need it most — not just tech-forward orgs.

Subscribe or explore the latest issue: https://restoraition.beehiiv.com

Connector

Business Continuity ESG

Owner

Topic Intelligence™️

As Content Intelligence Systems Lead at Topic Intelligence™, I design and scale the frameworks that turn topic-based AI data into strategic infrastructure for content, search, and media performance.

We help brands map and activate Topic Journeys™ — using real behavioral signals to align content with user paths across platforms.

⸻

🔍 What I Do:
	•	Build topic-based data maps that inform strategy across content, search, media, and brand
	•	Decode user journeys and power campaigns with Topic Intelligence’s proprietary graph
	•	Architect workflows for editorial teams, thought leadership, YouTube publishing, and AI-assisted content
	•	Optimize for AI-assisted search, voice, zero-click SERPs, and on-site visibility
	•	Connect GSC, GA4, LinkedIn, Meta Ads, and YouTube to keep content grounded in live behavior
	•	Integrate structured data and semantic layering for clarity across platforms and answer engines
	•	Translate complex signals into usable systems for SEO, content, and growth teams

⸻

🛠️ Key Skills:
	•	Topic Behavior Modeling
	•	Journey Mapping Across AI + Traditional Search
	•	Zero-Click & Answer Optimization
	•	YouTube API + Onsite Watch Pages
	•	Structured Data + Semantic Strategy
	•	HubSpot Ops & Content Systems
	•	Multi-Surface Performance Analytics (Organic + Paid)
	•	Cross-Platform Signal Integration

⸻

Topic Intelligence™ is where content stops guessing — and starts scaling.

My role is building the systems that make that possible

Content Intelligence Systems Lead

engagesimply

At Engage Simply, I lead end-to-end SEO content strategy across high-impact verticals — including home services, property damage restoration, cosmetics, fintech, entertainment, and health tech.

I build search systems that align with buyer journeys, personas, and sales arcs, turning intent into action across traditional search, social platforms, YouTube, and AI ecosystems.

⸻

What I Do:
	•	Architect full-stack content supply chains — from insight to asset delivery — using HubSpot, Google tools, and Topic Intelligence AI
	•	Design content journeys optimized for search, voice, AI results, and embedded media — including onsite watch pages and streaming content
	•	Analyze topic behaviors, buyer signals, and campaign lift using GA4, Search Console, LinkedIn + Meta ads, and live funnel data
	•	Implement zero-click SEO, schema-based enhancements, and structured prompts for featured snippets and AI answer engines
	•	Lead planning and optimization across YouTube content, using the API to integrate video libraries with owned digital real estate

⸻

Core Strengths:
	•	Full-Funnel SEO Strategy
	•	Buyer Journey Mapping + Topic Modeling
	•	Multi-Surface Visibility (Google, AI, YouTube, Voice)
	•	Content as Product: Scalable, Versioned, Measurable
	•	Structured Data + Semantic Layering
	•	YouTube API + Watch Page SEO
	•	Editorial Ops in HubSpot
	•	Analytics-Driven Storytelling (GA4, GSC, Paid + Organic Data)

⸻

This role blends search, systems, and narrative architecture — turning complex customer journeys into content ecosystems that grow over time and perform across platforms.

Search Engine Optimization Team Lead

Tygart Media

Brand Development: Steered brand strategies, blending positioning, voice, and visuals for market prominence.

Project Management: Led media projects end-to-end, prioritizing timeliness and excellence.

CRM Experience:

BoomTown! & KVCore: Leveraged real estate tools for lead generation and digital marketing.
Follow Up Boss & Real Geeks: Optimized lead tracking, client interactions, and web traction.
Cloze: Applied AI for relationship-focused client management.
Monday.com: Facilitated team communication and workflow visualization.
MailChimp: Orchestrated automated, targeted email campaigns.
Business Development: Forged key alliances, scaling business reach and potential.

Digital Marketing: Utilized SEO/SEM blend for heightened online visibility.

Sales & Marketing: Merged sales and marketing strategies for cohesive campaigns.

Digital Advertising:

Google & Amazon Ads: Oversaw PPC campaigns and product ads, maximizing ROI.
Instagram & Facebook Ads: Employed visual narratives and precise targeting.
Pinterest & Twitter Ads: Tailored campaigns for platform-specific audiences.
Facebook Marketing: Championed organic content, harnessing Facebook's native utilities.

Website Building: Crafted SEO-rich, user-centric websites with modern design.

Email Marketing: Ran segmented campaigns, refining through analytics for best engagement.

Business Owner

Interstate Restoration

With Seattle being a new office, I assisted in the development of office staff and implementation of protocols that allowed Seattle to take on a high volume in a short amount of time while still maintaining the level of quality that clients expect. 

• As a Project Director, it was my responsibility to expand business with established clients as well as branch out and bring in new streams of business that aligned with Interstate’s capabilities. 
• Understanding each client’s needs and structuring each relationship with a plan based on meeting those needs was my main focus. 
• As a Project Director I served as the project’s point person both in communication and resources. It was my responsibility to manage each project's finances and to ensure that the projects were on time and on budget. 
• Reviewed daily reports from the field and made staffing, financial, and other adjustments to the project based off of this data. 
• Oversaw the progress made by Project Managers and Superintendents in the field and communicated the progress with the many interested parties on each project. Scope development, estimating, and gaining approval from clients was my focus prior to the start of every job. 
• Worked with the Mitigation and Reconstruction managers on making sure that each scope and estimate met safety, quality, and margin expectations. Change orders and supplements were generated and approval gained by myself.

Project Director

Polygon (Property Damage Restoration and Temporary Climate Solutions)

Built strong relationships with clients and alliances in the West Coast region. 

• Consulted with insurance companies, organizations, mitigation contractors, as well as records management staff on the best practices to reduce risk and mitigate incidents. 
• Our specialists were able to rapidly identify the best recovery method for a particular material, based on the value of the documents and the level of damage, always recommending the most fit-for-purpose option. Our Services included: •Vacuum Freeze Drying •Book & Document Drying •Blueprint & Map Restoration •Surface Mold Cleaning •Photocopying & Scanning 
•Archival Remediation •Pest Eradication Blast Freezing •X-ray, Film & Photograph Recovery 
•Disinfecting & Irradiation

West Coast Region Account Manager - Document Recovery Services 

• Built and created strong relationships with clients and alliances in the Northwest and Northern California region across all Polygon service lines. 
• Worked with local Polygon Business Development Specialist to promote the Polygon brand. Construction Drying Services - Working with General Contractors to develop moisture solution planning on projects of all sizes. 
• Planning included Pre Construction cost projections, system engineering for the duration of the project, creation of Risk Management contingency planning during construction, and property 
• damage planning after the project is turned over to the owner. Industrial Climate Control - 
• Temporary humidity, cooling, and heating solutions for industrial applications such as HVAC systems replacement, temporary shutdowns, events, and food processing applications. 

Consultations which include a full analysis on the best cost and performance options for each specific project. 

Surface Preparation and Coatings - Engineered solutions for coatings work on civil, utilities, marine and aviation, from humidity and climate control only to turnkey solutions including temporary power/equipment packages. 

Property Damage Restoration - Water, Fire, and Mold damage restoration and consulting from the Risk Management stage to the individual incident/project phase. equipment only, consultation of large commercial projects, or all inclusive solutions including full project management, labor, equipment, and reporting.

Regional Account Manager

• Managed Polygon Operations in the Northwest Territory which included Wyoming, Montana, and Alaska. 
• Worked with the sales force on strategic marketing of Polygon's portfolio of services. 
• Assisted in engineering and estimating of Industrial projects as well as growing Polygon's Property Damage Restoration segment. 
• Built regional vendor alliances and overseeing quality control on projects. 
• Customer service, development of team, and promoting the Polygon Brand.

District Operations Manager

• Responsible for day to day operations for Polygon, formerly Munters in the Northwest Territory. 
• Built and maintained alliances with partner companies and vendors, managing National accounts, developing and working with uniquely structured networking groups, educational speaker on topics such as disaster preparedness, facilities risk management plans, and networking strategies.

Project Manager

Munters

Munters ended up divesting its service division which then became Polygon

• Operations technician responsible for setting up projects in Temporary Climate Control as well as Property Damage Restoration. In October of 2010, Munters divested the servicing division which was bought by a holdings company and rebranded Polygon.

Operations Technician

Tygart Masonry

Estimated, bid, and executed small sized masonry restoration and new construction projects.

HonestMortgage.net

• Independent Mortgage Broker who ran successful self generated client lead website.

Mortgage Consultant

I’m William Tygart, a person who believes in the power of genuine connection, kindness, and building things that matter — whether in the real world or digital spaces.

Over the last decade, I’ve worked across restoration, construction, and marketing — helping people grow their businesses while staying true to their values.

I started Tygart Media as a boutique marketing and creative shop serving local businesses, tourism boards, and election campaigns. 

We partnered with small-town chambers of commerce, helped tell community stories, and even won New Business of the Year. I’ve done the ribbon cuttings, helped build the town Christmas maze, cooked the world’s best fried oysters at the county fair for the Chamber (they’ll back me up on that), and set up booths at local events where business and community meet. 

I know brick-and-mortar. I know small-town and county dreams. I’ve lived them — and helped build them.

That foundation led to something new: a call from a sharp, values-driven team based in downtown NYC — Engage Simply. The clients, the caliber of strategy, and the opportunity to go deep on SEO and content across health tech, restoration, fintech, and more… it was the kind of challenge I couldn’t turn down. 

Now I focus deeply on content systems, analytics, and technical strategy — a shift from doing everything to doing the right things, really well.

In parallel, I work inside Topic Intelligence™, a platform that maps how people search, think, and act — and turns that into content infrastructure. I use it daily with clients across industries. 

We’re not following trends — we’re helping build what’s next.

And then there’s Restor-AI-tion — a newsletter, podcast, and AI tool drop I co-created with Dave as a way to give back to the industry that built me. 

I started as a day laborer in restoration and worked my way up through sales, estimating, operations, and eventually project director. I’ve lived the chaos. 

Restor-AI-tion is how I stay connected — and make sure I don’t leave anyone behind.

⸻

Things I Care About:
	•	Kindness First — it’s how I lead and how I live
	•	Hyper-Local Impact — tech should bring people closer, not just faster
	•	Search, Story & Systems — I help clients lead, not follow
	•	Family, Always — My wife Stefani, our dog Trapito, and the beaches around Playacar keep me grounded

If we’ve worked together, you know I care deeply about doing what’s right — and helping good people do great work. 

Thanks for being here. 👊🤖

Let’s connect.

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Kyle Faulkner

Will Tygart

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The Battle

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Will Tygart

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