RollPros

Bridging the gap between innovative cannabis companies and automated pre-roll technology.

My passion for motorsports taught me that precision and performance matter – principles I bring to cannabis market development at RollPros. When I'm not at industry events or connecting with cannabis leaders, you'll find me at the track or exploring ways to optimize health and recovery.

At RollPros, I help cannabis manufacturers discover how our Blackbird pre-roll machine transforms production efficiency. Nothing beats seeing a client's face when they realize what's possible with the right automation.

Curious about elevating your pre-roll game? 

Let's connect at the next cannabis expo or hop on a call to explore how the Blackbird can revolutionize your operation.

Market Development Director

BEKHealth

BEKHealth Corporation is a company that provides an Human Verified AI-powered platform for the clinical trial industry. The platform helps life sciences and healthcare organizations find and recruit patients for clinical trials faster and more efficiently. It does this by using data from electronic medical records (EMRs), which contain more information than other sources. 

The platform also uses a special system to make the data consistent and compatible with different protocols. The platform can analyze data from over 43 million patients and over 300 clinical sites, and find more suitable candidates than other methods. BEKHealth aims to improve human health and well-being by making clinical research more accessible to patients.

New Business Development

Toastmaster Global

Toastmasters International is a nonprofit educational organization that teaches public speaking and leadership skills through a worldwide network of clubs. Headquartered in Englewood, Colo., the organization's membership exceeds 280,000 in more than 14,700 clubs in 144 countries. Since 1924, Toastmasters International has helped people from diverse backgrounds become more confident speakers, communicators, and leaders.

Public Speaker

Poseidon

Sales Professional

LeadMagic

Director of Campaigns

ZoomInfo

Global Sales Development Representative

Zeigler Automotive Group

Wholesale Manager

M&K Trailer Centers

Sales Representative for Wabash, East Mfg, Benson, Transcraft & Eager Beaver trailers

Sales Representative

Babbitt's Sports Center

Retail Salesworker

☀️19/30 | Market Development @ RollPros

Hi, I’m Kyle vanArtsen, a sales professional and entrepreneur who serves businesses with innovative GTM solutions.

I have over 10 years of experience in various sales roles, from retail salesworker to wholesale manager to global sales development representative. I’ve worked with companies of all sizes and industries, selling software solutions to SMBs and enterprises across healthcare, education, and transportation sectors.

I’m passionate about sales because I love learning new problems, creating value, and building long-lasting relationships. I’m also an avid student in sales and marketing who constantly seeks new knowledge and ideas.

Helping companies achieve their goals and drive profitable revenue growth isn't just a passion, it is in fact a way of life. I'm all about results, and I know what it takes to serve holistically in today's fast-paced business arena.

🌀 Kyle vanArtsen

Certified Clay Expert & Agency owner | I'll help you build a scalable outbound engine that gets meetings booked on autopilot in the next 180 days | Visit Youtube: @growth-today to see how

Growth shouldn’t feel random.

Most of the B2B companies hit the same walls:
Inbound leads that don’t convert

Outbound that burns reps out without results

Partnerships that look good on paper but never drive pipeline

A CRM full of noise instead of reliable data


I’ve seen it across founders, sales leaders, and marketing teams. The problem isn’t effort, it’s the lack of a repeatable, scalable GTM system.
That’s what we build at Growth Today.

Instead of disconnected tools or random campaigns, we design and implement repeatable GTM engines across sales, marketing, and partnerships that…

✅ Enrich and qualify data
✅ Activate inbound leads into real opportunities
✅ Automate outbound prospecting
✅ Keep CRMs clean and reliable
✅ Orchestrate multi-channel campaigns
✅ Make BDR teams more effective or fully replace them
✅ Align marketing + partnerships with sales for compounding growth

Recent wins:

 → Built a clean, automated CRM that doubled conversion rates
 → Launched a content-driven demand gen engine that 3x’d inbound lead quality
 → Systematized partner outreach → pipeline from alliances grew 40% in 6 months

Growth doesn’t come from more outreach or more tools.
It comes from building the right system once and scaling it.
If you’re a B2B founder or revenue leader serious about building predictable pipeline, let’s connect.

Book your call: https://calendly.com/growth-today/intro-meeting

Brigitta Ruha

if my first startup didn’t fail… ⚡️

I’d never gone through lots of shit 😬 BUT:

looking back, it had to happen. It changed my whole path (in ways I could never imagine).

🎢 BECAUSE my first business failed, I:

– saw a massive gap in how to actually run GTM funnels (ads, outbound, content, cold calls)

– was SO done with the fast that how “Revenue Operations” was always about collecting, not using, data for growth

– built resilience, wall after wall

– realized what my real strengths are (wasn’t what I thought at first)

– started prioritizing mental and physical health first

– learned to trust my intuition waaay more (Clay was a 15-person team when I first talked to Varun, Bruno. Now look at it.)

– Now get to grow businesses with the best team around

– Build something sustainable, where the goal is to EMPOWER people, not just “solve problems”

– Watch my team and our clients actually connect

– Give my team a real sense of purpose-work with meaning, not just a job

– Live one of my best adventures yet 🥹

Or as Steve Jobs would say: we can only connect the dots backwards. ✨

Those “dots”-all the mess, the lessons, the pivots - are what make us stand out.

And I LOVE that we help people turn those dots into a real advantage at Growth Today

👉 turning dots into a competitive advantage and something meaningful.

... turning five years of building, running, and scaling GTM channels. Marketing, partnerships, sales. (AI is just the start.)

We build growth engines. We don’t do “lead gen.” (Hate that word, btw.)

I wanted to share this because LinkedIn is full of shiny wins and drama posts.

we ALL have tough days. we ALL fail.

sometimes hard, sometimes less.

but isn’t it about what we make out of those fails?

the “what ifs” will always be there....

hope that’s the sign someone needed today - you’re exactly where you need to be.
(even if it doesn’t feel like it yet)

🙋‍♂️ aaand if you wanna share your take on this would love to hear - maybe some more “fails” turned into lessons.

🙋‍♀️ and if you're looking for a place (not just a job) where you can own real things and work with purpose, shoot us an email. We’re hiring CSMs, SDRs/AEs, BizOps.

Repost if you think somebody should hear this 🥺

React if you can resonate ❤️

#personaldevelopment
#mentalhealth

Co-Founder @Growth Today | We Build Repeatable GTM Engines Across Sales, Marketing & Partnerships 🚀

The #1 reason top reps close more deals?

They know when to stop.

Not stop caring.

Not stop trying.

Just… stop grinding themselves into dust 😅

Here’s what I’ve noticed:

Average reps stay in hustle mode 24/7.

Top reps go hard when it matters —

and then they actually unplug.

Because in sales, your energy is your edge.

You can’t run sharp discovery calls when you’re running on fumes.

Top reps protect their energy the same way they protect their quota.

They show up fully - then they close the laptop, touch some grass, and recharge so they can do it again tomorrow.

Hustle matters.

But knowing when to stop?

That’s a real competitive advantage.

That instant close they're celebrating?

It took them 2 months of mess to get there

You see the LinkedIn post: "Just closed our biggest deal! 🎉"

One great call and boom… done.

But this is what you don't see:

→ 14 cold emails that got ignored

→ 4 data enrichment loops to find the right contact

→ 3 messaging angles that completely flopped

→ 1 operator juggling 7 different tools

→ 2 months of consistent follow-ups before they finally replied

It's messy, manual, and honestly? not glamorous at all

And all the complexity only works when you master the basics

The tools help you scale, but the foundation gets you close.

The best outbound isn't the most automated, it is most human.

You don’t need more AI tools, you need the ones that help you fill the pipeline

These 6 made it to my ‘never launch without’ list 👇

Icypeas 
Find accurate emails fast, no more guessing games

Clay 
Hyper-targeted enrichment + AI-crafted outreach

BounceBan (Verify risky emails without sending messages)
Scale without hitting spam hell

EmailGuard
Warm up your inbox before launch

Ghost
Writes better, faster, smarter, and built for outbound

Attio
Because data > gut feelings

Instantly.ai
Where follow-ups stop slipping through the cracks

Each one saves me hours every week and together

If you’ve got an AI tool that helps you sell smarter not louder… drop it below 👇

If your sales content isn't working on LinkedIn, it's probably not your fault.

Most of us create content the way we are taught:

- Share insights
- post case studies
- Talk about the product

Sounds right, doesn’t it?

Except... prospects aren't engaging. and the pipeline isn't moving.

The thing is that… instead of posting more, we need to post in a smarter way

Different content types drive different outcomes: →

- Some build awareness but won't book meetings) 
- Some spark conversations (hello, pipeline 👋
- Some establish credibility

So, what do we do now?

Stop creating content that looks good and start creating content that starts conversations

Your prospects are on LinkedIn, they're scrolling, learning, and looking for solutions

The question is… are you showing up in a way that makes them want to talk to you?

Hope it helps 💪

12 months, 1 system and a Human-first GTM.

Want to build a human-first GTM system in 2026?

Here's your 12-month roadmap

Most GTM systems fail because they're built for metrics, not humans. This one's different.

We designed this as a step-by-step plan to help you build a system that actually works for your team and your buyers.

✅ Q1: Audit, define, design

✅ Q2: Launch experiments, automate smart, test your co-pilot 

✅ Q3: Make it sustainable, refine what works, align your team 

✅ Q4: Codify learnings, scale intelligently, review & evolve

A simple and clear plan you can actually follow.

Save it, or share it with your team. ♻️

And if you try even one month of this, let me know how it goes. I'm here for the messy progress stories. 😅

this is why I never complain about Google and Microsoft ⚡️

I want to understand it, here’s how.

What is detected as spam is constantly evolving.

After all the research and constant analysis (with some of our clients sending 738,000 emails/mo (LOVE IT)), I realized it always comes down to one thing:

having a clear strategy (whether you’re using email for marketing or sales use cases) + email infrastructure health.

Without regularly running tests against spam (on copy, domain, the inbox itself, and comparing against the reply rates), we’re just sending emails that might or might not connect with our goals.... or in the inbox 🙃

Therefore, we always start with... Which audience you’re going to reach out to first? Have you done this before? 👀

It’s simple but so powerful.

here’s what to include:

→ Match the inbox type. Analyze if your prospects use Google, Microsoft, or something custom. Send from what matches.

→ Audience: cold vs. warm? Different rules, different plays.

→ Sequencing Maybe you need 4 touchpoints. Maybe 17. Match to the buyer, not a random best practice.

→ Nail your offer + USP. Give something they want to grab. 

• Agency? Share your best ad swipe file. 
• SaaS? Drop a pre-built automation flow. 
• AI? Offer a free workshop or a ready-to-go agent.

What doesn't build trust? 

- Asking them to visit a landing page with no real/unclear value. 
- Workflow builders for execs (they’ll never use it, the manager will do)

aaand the cooooolest thing is, we use an AI agent for coming up with these at Growth Today (Seriously, I don’t even have to think of the different offers)✨

Any other Google/Microsoft/spam love-hate relationship stories or experiences?

P.S. Google and Microsoft shut down old domains and inboxes, too. If your response rate dropped these past weeks, and your partner didn't tell you this, talk to us. We can save you:)

Find it useful? 
Repost 🔄 
Like it? React 👍 

Want more tips on outbound? Hit the 🔔 on my profile

I've saved 60 conversation starters that actually get replies.

Because "just following up" doesn't count 👀

Here's the thing:

Your outbound fails because most messages sound like... every other message.

→ ‘Just circling back on this...’
→ 'Wanted to bump this up in your inbox...

These don't start conversations, they ask for favors

And honestly… most of us have done this

That's why I put this together 👇

60 Conversation Starters for Outbound

A collection of real lines you can use for…

✅ Re-engaging cold threads without being desperate

✅ Warming up lukewarm leads

✅ Starting fresh conversations that don't feel pitchy

✅ Following up in ways people appreciate

✅ Nudging decisions respectfully

✅ Reaching execs without wasting their time

Each starter includes:

→ Why it works
→ When to use it
→ The psychology behind it

Want access to the full resource?

Comment 'CONVO' and I'll send it over.

(Make sure we are connected 😀)

P.S. Follow Brigitta Ruha for more actionable outbound knowledge

If your pipeline strategy fits into a tweet…

it’s probably not a strategy 😅

I get why we chase quick fixes.

One magic channel, or one AI tool that’ll hack your market without having to put in the work.

Sounds good, doesn’t work.

Here’s the part people usually skip:

The real pipeline gets built in the boring middle

the messy work between “send more emails” and “add another tool.”

Nobody glamorizes that part, but it’s exactly where everything changes.

So I put together a quick cheatsheet to show the real difference between:

What people think pipeline building is

vs.

What it actually looks like when it works

Is it more effort than a tweet-sized hack?

Yeah.

Does it actually build a predictable pipeline?

Also yeah.

If you’re tired of advice that sounds smart but doesn’t move the needle,

save this, it’ll make next quarter a lot easier 😉

Your team doesn't resist experimentation

They resist your approach to it.

Here's what I used to do,

Drop a "let's test this!" with zero context, expect everyone to just... get excited? 

Then they used to drag their feet

The problem wasn't my team… It was me thinking experimentation is just mechanical.

Experimentation needs structure and clarity. Otherwise, It just feels like more work piled on top of everything else

So here's how we do it now

Step 1: Create Safety Before Speed

If people fear failure, they'll never test. Make it clear.

Step 2: Start with Micro-Experiments

Don't drop a new GTM framework overnight. Pick one workflow, one segment, one channel.

Step 3: Show the Data, Not the Drama

Teams trust numbers more than slogans. Visualize impact and let results do the talking

Step 4: Close the Loop, Together

Review tests as a team. What did we learn? What do we keep? What do we kill?

This way experiments do not feel like solo projects

So if your team groans when you pitch a test... ask yourself… 

Am I making this easy enough to say yes to?

taplio

The Battle

🌀 Kyle vanArtsen

Brigitta Ruha

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The Battle

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Brigitta Ruha

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brigitta Ruha's LinkedIn Performance

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