☀️19/30 | Market Development @ RollPros

I’ve built my career in sales and business development by doing the work most people avoid: prospecting, building relationships from scratch, and staying consistent long after the first “no.”

Over the past decade, I’ve worked across manufacturing, healthcare, motorsports, and other B2B environments where trust, follow-through, and real conversations matter more than slick decks. I’ve built pipeline, grown accounts, supported dealer and partner networks, and learned how to navigate complex buying groups without losing momentum.

I believe a “no” is rarely the end of a conversation. More often, it’s an opportunity to add value, understand timing, and leave the door open for the right moment. That mindset has helped me stay disciplined with outreach, resilient in the field, and focused on long-term relationships rather than quick wins.

I’m at my best in roles where I can own my territory or accounts, show up face to face, and be accountable for results. I enjoy working with business owners and operators, asking good questions, and connecting solutions to outcomes that actually move the needle.

Right now, I’m open to sales, business development, account management, and field-based roles with teams that value integrity, effort, and relationship-driven growth.

If you’re building something meaningful and believe sales is still a people business, I’m always open to a conversation.

🌀 Kyle vanArtsen

Great memories watching Ralph Sheheen  call SX races back in the day

Kyle vanArtsen 

Business Development & Sales Leader | New Logo Growth | Corporate Branding

Motorsport/Fighting Reporter of Sports Business Journal

FOX Sports is bringing back the old SPEED brand with a new racing-focused video podcast that will appear on the FS1 TV channel with Kevin Harvick and Will Buxton.

Founder, Beanstalk Consulting | Filling the top of the funnel for B2B companies | Clay Expert | SmartLead Certified Partner

Experienced Sales and Go To Market Operations leader with extensive SaaS, DaaS & Aesthetic Medical Device experience in taking early stage startups from zero to 8 figures.
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Shortcuts get a bad rap.

Who wouldn't want to do more with less? 

You might want more revenue with less headcount...

At Beanstalk Consulting we take a scrappy approach when building Demand Generation motions for clients. 

Every dollar counts and a person is almost always the most expensive way to solve your problem.

If you're looking for consistent lead flow to your B2B offering, let's talk.

Dean Fiacco

These are commissions that ScaledMail affiliates earned just today by 10:38 a.m. East Coast!

If you have an audience or followers that look to you for B2B content, don't sleep on being able to promote ScaledMail for deliverability and outbound email as the fastest way to go to market in 2026!

Founder, Beanstalk Consulting & ScaledMail | Filling the top of the funnel for B2B companies | Clay Expert | SmartLead Certified Partner

Your first cold email is supposed to get a reply. That's it.

Stop cramming your entire pitch, 3 case studies, and a calendar link into email #1.

Short. Relevant. One question.

The pitch comes after they respond.

🚨 PSA 🚨: If you use Fathom, you're sitting on months of social content and probably don't know it.

Every call you've recorded is a full transcript of you talking through strategy, sharing stories, breaking down what works. 

That's ready-made content. Feed those transcripts to AI and you can knock out weeks of posts in an afternoon.

Fathom only lets you export one transcript at a time though, which is painful when you need 20 of them. That's the main issue I ran into when trying to scale this up. 

So we built a tool that pulls them down in bulk. Full walkthrough in the video.

$7/month. downloadfathomtranscript(.)com

Let me know what you think!

We put everything we know about cold email into a course and launched it on Skool.

217,600+ inboxes managed at ScaledMail. 25-30 active outbound clients at Beanstalk. Every lesson comes from running this at scale every single day.

Six modules covering:
→ Infrastructure setup (domains, DNS, inboxes, warmup)
→ Sequencer config across Smartlead, Instantly, Plus, and EmailBison
→ List building and enrichment with Clay and Apollo
→ Cold email copywriting that actually lands in inboxes
→ Metrics, A/B testing, and optimization
→ The full workflow from zero to sending

The Skool community is free to join. Course access is a paid tier or a one-time purchase. If you're a ScaledMail customer, it's free with proof of purchase.

Here's the real math behind cold email. Most people quit before they understand it.

I walk every new client through these numbers before we start. It's the single most important conversation we have.

Here's the reality of cold email right now:

→ A good reply rate: 1-3%
→ Of those replies, only 10-30% are positive (interested, asking questions, open to a conversation)
→ The rest are "no thanks," "remove me," or "not interested"

The numbers get small fast. Let's run it:

At 30,000 emails:
300-900 replies → 30-270 positive leads
On the high end, that's a real pipeline. On the low end, you're working with a trickle.

At 5,000 emails:
50-150 replies → 5-45 positive leads
Maybe enough. Maybe not.

At 5,000 emails split across 5 segments:
1-9 positive leads per segment per month.
That's not enough signal to know if anything is working. You can't optimize a campaign off of 3 data points.

This is why most people think cold email "doesn't work." They sent 2,000 emails, got 12 replies, 2 were positive, neither closed — and they quit.

The minimum volume I recommend to actually evaluate whether a campaign is working: 15,000 unique contacts per month per segment.

Below that, you're guessing. Above that, you're learning.

Cold email isn't magic. It's math. And the math only works when you send enough to let it.

taplio

The Battle

🌀 Kyle vanArtsen

Dean Fiacco

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Performance Score🌀 Kyle vanArtsen's LinkedIn Performance

Performance ScoreDean Fiacco's LinkedIn Performance

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taplio

The Battle

🌀 Kyle vanArtsen

Dean Fiacco

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}🌀 Kyle vanArtsen's LinkedIn Performance

Performance ScoreDean Fiacco's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance Score🌀 Kyle vanArtsen's LinkedIn Performance