LJV Media

We help E-Commerce businesses scale to seven and eight-figures through Paid Advertising.

Stop wasting time and money on faulty and ineffective ad campaigns. It's time to make your ad-budget count, scale your business and blow up your sales.

What do we offer?

Ads, Just Ads. 

We do one thing - we just do it with a monastic focus and better than anyone else. If you want an agency that offers a full service solution of everything that won’t move the needle forward, we’re not for you. 

If you want an agency where with two clicks, you can get a clear breakdown of how much was spent, how much was made & what your net profit was - we’re for you.

Founder

My name is Lachezar, founder of LJV Media.

We help 7-,8- & 9-figure eCommerce brands grow by profitably acquiring new customers at scale. 

We install into their funnel the same ad creative system that is being used by 9-figure eComm giants to generate $100M+ in annual sales.

Clients include brands such as Hush Blankets, Mauvais, Biktrix, Thought Catalog, AvalonKing, Magic Windows, NutriCanine, and over 50 more fast-growing DTC brands. In the past 12 months, we've generated over $50M in revenue through direct-response ad creatives.

If you want to work with us, book a call with me here: https://www.ljv-media.com/schedule

Lachezar Voynov

Third-person POV ads are currently crushing on social media.

The reason this is a great ad is that it looks super organic.

It has nothing to do with direct-response marketing and everything to do with producing something that people are used to seeing on their feed.

When you 'sneakily' film someone else performing an action (which is staged, of course), people don't perceive it as an ad because they are not used to seeing many ads like this one.

It does not trigger their pattern-recognition system.

And the reason why typical talking-head UGC ads don't work anymore is because they trigger the pattern-recognition system - people know that most ads are the same - someone talking to the camera, pitching a product.

So when you do something out of the box, it usually works.

People watch it for longer, the algorithm prioritises it as it's keeping users on the platform, which makes the ad cannibalize all the ad spend.

This is a big swing idea that you should try if your product allows you to.

They are harder to execute, but when done right, the upside is huge.

If you’re spending $100k+/mo on Meta and you’re looking to scale with more winning ad creatives, my DMs are open.

Talks about eComm, Ad Creative Strategy & AI | Founder @ LJV Media | Producing winning ad creatives for 8- & 9-figure eComm brands

I just wrote a 40-page breakdown on the strategy we used to scale a client from $100k/mo to $700k/mo in 7 months.

And I am giving it to you for free.

The level of depth that I went in is unmatched by any other resource you might see on the internet.

I go into deep psychology-driven, direct-response ad creative tactics that not many marketers and eComm brands use to acquire new customers.

The whole PDF is focused on acquiring cold audiences.

It’s a direct-response marketing masterclass.

I show you:

👉 why traditional ad creative agencies fail
👉 why your favorite guru is lying to you
👉 the Larger Market formula
👉 the More Volume = Better Results lie
👉 how to use AI for customer research beyond basic demographics
👉 the evolution of UGC
👉 the segmented targeting approach
👉 how you should approach the writing of a high-converting VSL
👉 how to create ads that generate millions

and soooooo much more.

We’ve used the same approach across 10+ different eComm industries to scale brands to $1m+/mo.

This is not a guarantee that you’ll scale to the same level because statistically, your chances are less than 0.1%.

But your chances would go exponentially higher if you’re not lazy and just spend 30 minutes going through all 40 pages of the document.

You are your own enemy.

This document is your friend.

💬 Comment “send” and I will DM it to you. We have to be connected!

A $1,000,000/month store that runs ONE main direct-response funnel. Here’s what it looks like.

I just finished analysing a $1M/month direct-response advertising funnel crushing on Meta right now.

This is one of the greatest funnels you will see in 2025.

It consists of:

👉 whitelisting pages
👉 direct-response static ads
👉 advanced ad copy frameworks that make the viewer glued to the screen
👉 pre-sell Landing Pages to educate the customer
👉 advanced AOV lifting strategies
👉 cold-friendly offer that protects margins

This is a direct-response advertising masterclass that every DTC brand needs to understand.

If you want access to the file to study, learn, & apply the exact strategy used by a brand generating $1,000,000+ in monthly sales ...

💬 Comment “send” and I’ll send it to you. We need to be connected!

CPMr is the most underrated metric to look at when analyzing your ad performance.

CPMr = Cost per 1,000 Accounts Centre accounts reached

We recently started working with a brand that came to us saying they can not scale their ad account and believe the issue is not having any cold-audience ad creatives.

When I analyzed their ad account, I saw that all of their ads were product demonstrations.

Nothing else.

When your ad library is full of ads that only focus on your product, you're targeting a Solution Aware market.

A Solution Aware market is a pool of people who have a pre-existing desire. 

They know they have a problem, they are aware of multiple solutions on the market, they just don't know your solution exists yet.

This is the audience that 90% of the eCommerce brands focus on.

And it’s a pretty small audience in most cases so you saturate it quickly.

This client was producing new ads every week.

They've been sold on the 'creative volume' lie that every single guru is selling you on.

More creatives = better results.

That's wrong.

They did not know what the problem was, so I decided to go deeper.

When you go inside the Ads Manager, click on Columns, and select Delivery.

What I saw there told me everything I needed to know.

CPM = $11.47
CPMr = $32.40

This is the clearest indication that your ads are NOT hitting new audiences. 

They are cycling through people who've already seen your ads before.

If your goal is to constantly reach new audiences with your ads, your CPMr should be as close as possible to your CPM.

This is what a true TOF winning ad looks like.

ROAS is cool, but it's not the best metric to actually understand what's going on inside your ad account.

Here’s why you should run low-production static ads that make no sense to be published as an ad.

If your product is solving a painful problem and you’re selling to a 55+ year old audience, you have to understand what’s going on in the minds of these people.

These are people who’ve been raised with a newspaper in their hand - that’s how they are used to getting informed.

Through reading.

They don’t have a problem with attention spans, like a Gen Z audience would.

They still use Facebook to catch up with their friends.

And the photos they post are usually such that a Gen Z would cringe at.

But that’s how you communicate, and this is the only thing you need to care about.

So the reason why you should run boring static ads with no captions and no offers is that this is the easiest way to capture their attention.

And if you are skilled enough to write a highly-converting ad copy that follows the typical direct-response structure of:

> Relatable Hook
> Problem introduction
> Problem Agitation
> It got worse
> Until I found this one product
> That changed my life in so many amazing ways
> And so many other people have benefited from it
> So, for a limited time, you can get it at a discounted price

You’re going to tap into an audience that most advertisers won’t even know to speak to.

So your ads are going to hit harder.

And work better.

And if you work with us, you don’t even need to know all that because we’ll be doing it for you. If you’re looking to scale your eComm brand to 8-figures with more winning ad creatives, my DMs are open.

One of our clients just scaled from $1M ARR to $10M ARR in 12 months.

The key - winning ad creatives.

12 of the ads we created for them have generated over $100,000 each.

2 of them have generated over $200,000.

Here’s how we did it:

1. Persona Diversity

We used a CSV export of 4000 reviews to understand who our customers were.

As a result, we created 4 truly different customer avatars.

We went 1 layer deeper and created sub-avatars for each avatar.

Then started producing content for each of them.

2. Angle Diversity

Initially, you would have no idea what’s going to work. That’s why you need a diverse set of angles for each avatar:

Problem → Solution
Solution → Problem
Shocking facts
Product Demonstrations

Test everything and scale what works.

3. Format Diversity

The essence of good creative strategy in 2026.

You can’t only rely on UGC if you want to scale.

We used:

> podcast ads,
> founder-led content,
> POV ads,
> green-screen ads,
> listicles,
> advertorial static ads.

Let Meta serve the most relevant ad to the most relevant person.

Don’t restrict the algorithm.

In January, the brand did $100k in sales.

In August, we hit $800k.

In November, we're about to hit $1M.

If you’re looking for an ad creative agency that knows how to produce winning ads, my DMs are open.

Ridge Wallet just showed everyone (again) the No.1 smartest & most profitable strategy to implement for a successful BFCM.

Open their website.

ridge.com

The first thing you’ll see is a pop-up meant to do 2 simple things:

👉 inform you about their upcoming BFCM (already started) 
👉 collect your email

During Q4 2025, Meta is expected to collect $56B in revenue from selling ad impressions.

As a DTC brand, you’ll be competing with millions of advertisers, and you’ll be paying the most expensive CPMs you’ll pay all year.

Growing your email list becomes your top priority. That’s how you maximise every ad dollar you spend.

Email will also be your most profitable channel during Q4.

On average, Omnisend customers get $68 back for every $1 they spend on email marketing - that’s one of the highest ROIs in marketing.

Automations such as the BFCM one you see from Ridge account for just 2% of email volume but drive 37% of all email sales.

Think about all the money you’re losing if you’re not collecting emails.

If you want to set up those automations the right way and get enterprise ESPs at a smarter price, Omnisend will make your transition seamless, as any brand on their higher-tier plan gets a free personal migration assistant to move your automations and flows.

Get 30% off for the first 3 months using this link: https://lnkd.in/dB6T2Z_A

Or just use code BFCM-2025 at checkout.

#OmnisendPartner

Brand partnership • Talks about eComm, Ad Creative Strategy & AI | Founder @ LJV Media | Producing winning ad creatives for 8- & 9-figure eComm brands

It’s official - IM8 is the fastest company to reach $100M ARR ever.

Here’s what we know:

- $9M revenue in Oct with 32% growth MoM
- 80% of new orders turn into subscriptions
- $145 AOV

Two things stand out to me that have led to this phenomenal growth rate.

1. Phenomenal marketing team(s)

I do know a few of the people/agencies supporting IM8 with their marketing efforts, who I consider to be A-Teams, some of the best in the industry.

On top of that, partnerships with top-tier sportspeople David Beckham and Aryna Sabalenka are attracting a huge amount of interest from professional and amateur athletes.

2. Riding a wave

To me, this is the biggest part of their success.

Entrepreneurs who jumped on the wave of Facebook advertising back in 2015 - 2016 made a lot of money and built extremely successful DTC brands.

People who jumped on the fidget-spinner & dropshipping wave back in 2016 - 2017 made a lot of money.

Content creators who jumped on the TikTok wave in 2019 - 2020 became extremely popular and successful.

Now, in 2025, longevity and health optimisation are becoming bigger & bigger every single day.

AG1 was the first on the market, and they are now valued at $1B+.

Devices like Oura Ring and Whoop are used by millions of people every single day.

Grüns is now a $500M brand, 2 years after its inception.

This is a wave, and IM8 is riding it quite successfully, to the point where they are growing faster than tech companies.

Working with a team of experts and having the right product at the right time is how you create such video-game-like numbers.

—

We’re an ad creative agency that knows how to produce winning ads. Our eComm clients now spend $3M/month on our ad creatives. We know what works. If you’re interested in working with us, my DMs are open.

If you’re competing against popular brands and you’re trying to steal their market share with Meta ads,

one ad creative concept that you absolutely must film is the following.

Write a script that discredits your competition by listing out all the reasons why they are a terrible choice.

Get a content creator to visit a grocery store and visually demonstrate why your competitors suck (showing & explaining ingredient list, demonstrating the lack of functionality, etc).

After 60 - 90 seconds of roasting your competitors, introduce your solution.

This is a super organic & viral concept that’s trending right now on social media.

It goes after a solution-aware audience segment that is currently buying or considering buying from your competitors.

You don’t need to sell them on why they need your solution - they already want it.

You are just tapping into a pre-existing desire and benefiting from all the efforts your competitors are making to educate the audience on why they need to care about the problem they are solving.

agency recap: november 🤯

272M impressions on Meta.
$3.8M spent.
$9M generated.

Wild.

The biggest BFCM winners were:

a. Bid Caps

Not a huge fan of bid caps, but we had a client that scaled from $5k/d in ad spend to $25k/d in 3 days using bid caps.

One of our ad creatives took most of that spend, driving over $200,000 in sales.

b. Non-stop creative testing

One of our clients had a 150% increase in sales compared to Nov 2024.

They produced over 250 ads just during their BFCM promo campaign. This is how you scale past $1m/month.

c. Evergreen ad creative scaling

One of our clients who did $2M+ in Nov tested fewer BFCM ad creatives (80 in total) but relied heavily on scaling their evergreen ad creatives.

This is my favorite strategy.

Your evergreen ads generate an insane amount of sales, which helps the algorithm optimize your placement even further.

And your evergreen ads collect an insane amount of engagement, which usually extends their lifespan much further.

I would not say that I saw anything unexpected during the busiest month of the year.

The same strategies work well every year.

The key to successful BFCM for our clients this year was - more.

More ad creatives.
More emails.
More testing.

You don’t build a $1B company by using UGC content creators.

You build one through identity marketing.

You polarize 80% of the market in order to build a fanatical connection with the remaining 20%.

This is the "Secret Enemy" framework in action. 👇

I just analyzed a supplement ad that is likely printing money. Why? Because it executes one of the oldest rules in Direct Response:

Don't sell the improvement. Sell the solution to a crisis.

Here is the 3-step script structure:

> problem: You feel weak, emotional, and lethargic.

> reframe: It’s not a character flaw, it’s a biological attack = mineral deficiency + societal programming).

> solution: The only way to fight back is to fix your biology with this specific product.

It’s aggressive.

It’s controversial.

But it’s also effective because it turns a "nice to have" supplement into a "must-have" for identity preservation.

We oversee over $2M/mo in spend, including AI-generated ad production through MakeUGC V.2, and here are the top 3 insights from the past month:

1. Awareness-Level creative still wins

Most brands are still stuck on product-heavy ads - targeting only the “Most Aware” audience.

It’s why their frequency spikes and scaling stalls.

The best results now come from storytelling built for the Unaware and Problem Aware stages - emotional, cinematic, and curiosity-driven.

MakeUGC V.2 (Sora2 Pro, Veo3.1, Kling) - paired with its new AI agents - makes this easy by letting you prototype awareness-stage narratives in hours, not days.

2. Micro-Avatar Targeting

“People who need this product” isn’t a target.

You need sub-avatars - variations of pain, motivation, or lifestyle.

Example:

👉 Desk workers with chronic back pain
👉 Parents needing quick fixes for their lower back issues
👉 Fitness enthusiasts chasing fast relief

AI agents can now segment audiences automatically and brief MakeUGC to generate tailored creative sets for each - same product, unique story.

3. Iterations are dying - New Concepts win

You can’t just tweak hooks anymore.

We’ve tested endless micro-variations - they rarely outperform the original.

New concepts consistently win: fresh angles, new emotions, and new faces.

AI agents now analyze performance data and generate those new concepts on autopilot.

AI video isn’t about producing faster.

It’s about producing smarter - with systems that evolve while you sleep.

💬 Comment "send" and I’ll DM you a 20-page PDF breaking down the top ad creatives for us after spending over $20M on Meta. We have to be connected!

This is how UGC 2.0 and the Larger Market Formula allowed us to scale to $1,000,000 per month in sales within 11 months.

Both concepts are quite easy to understand.

The Larger Market formula implies that only 3% of your market is ready to buy immediately.

So if you want to scale, you have to acquire the 97% of the market, which is still gathering information or is not familiar at all with your product.

UGC 2.0 is the implementation.

Yes, UGC still works, but if you want to grow fast, you have to stand out from all your competitors that are also using UGC to acquire customers.

UGC 2.0 is based on 3 layers of creative diversity.

1. Persona Diversity
2. Angle Diversity
3. Format Diversity

Layer No. 3 is the most important one.

Understanding what’s the type of content your prospects consume on social media will allow you to produce ads that they would be interested in watching.

Educational content such as VSLs and Podcast Ads.

Entertaining content such as street interviews or comedy skits.

Emotional content, such as founder-led ads or storytelling UGC.

I’ve created a 20-page PDF breaking down all those strategies in much more detail + real-life examples.

💬 If interested, comment ‘send’ and I will DM it to you. We have to be connected!

Every week, I write an email to my email list on what’s currently working for our eComm clients, spending over $2.5M/mo on Meta.

Top ad creatives.
E-commerce trends.
Ad creatives to test.
$1M/mo funnel breakdowns
Ad creatives that currently work.
Internal ad creative systems.
SOPs.
Best practices.

I usually share a lot more useful information than you’d see from me on social media.

I also go behind the scenes of what it takes to scale an ad creative agency.

All the wins and all the losses.

You can subscribe here: https://lnkd.in/dqQ7kQNf

Founder of OddDuck - an expert-led growth marketing partner for DTC brands.

I've helped scale brands like Olaplex, Nutrafol, and Josie Maran, but I've also:

Played basketball against Jayson Tatum (I lost), built an edtech app to help a couple hundred kids read better, and watched Ozark 3 times.

Brennan Tobin

Honored to be on the Forbes 30 under 30 list! 

Freaking out, so I'll prob say the wrong thing: 

But, I'm incredibly proud of the work we're doing at OddDuck. 

I've been posting about TikTok Shop for quite some time now.

That said, I only won this because I've always had amazing people supporting and believing in me throughout my entire career.

I can't thank my coworkers (past and present), my family, my partner, my friends, and all of our wonderful clients enough.

-

Now back to work (:

Brennan Tobin 🦆

Scaling the world’s most impactful brands on TikTok Shop | Forbes 30 under 30 | CEO at OddDuck Marketing Group

Woah — Rotten is knowingly selling gummy worms with a manufacturing error on TikTok Shop.

This may be the coolest product on TikTok Shop:

Rotten accidentally made a batch of gummy worms that were too sticky.

Instead of tossing the bad batch (which are still safe to eat), they took to TikTok Shop.

They made a couple of videos explaining the issue and offered a great price for people who wanted to try the product.

Half a million views and 10 days later, they've sold 700 units.

(I bought two bags myself)

—

This is probably the smartest thing I've seen a brand do with a manufacturing error:

They just introduced a TON of new people to their brand at an extremely low CAC, while saving on a manufacturing error.

We’re bringing ReadyRx to TikTok.

I can’t tell you how excited I am for this...

I personally believe peptides, NAD+, and telehealth are the future.

So partnering with a company leading the way in those spaces is exciting for me.

Transparently, I’ve been waiting for a partnership like this.

I’ve worked with a lot of healthcare companies throughout my career,

And I always thought TikTok was being underutilized compared to other ad channels for them.

The performance data I’ve seen with TikTok for healthcare is really strong.

Plus, TikTok is one of the SAFEST marketing channels, given the nature of short-form video and the level of control this platform offers. 

I’m grateful for this partnership and excited for TikTok’s future role in the healthcare space

We just received this Slack from a client spending $450k/mo. on Meta. 

We're spending $150k/mo. on TikTok with them at a CPA that is 70% lower than what they see on Meta. 

Don't sleep on this channel.

TikTok Shop is getting harder.

What worked 6 months ago doesn’t work today.

6 months ago, you could:
 → Easily scale with just affiliates
 → Rely on ads to push through the platform’s cold start
 → Dominate a platform your competitors weren’t on

Now, more brands are flooding the platform,

AND TikTok is adding restrictions that make it harder to compete.

TikTok is:
 → Forcing brands to use GMV Max ads, which complicates cold starts
 → Tightening restrictions on affiliate outreach
 → Getting stricter about Shop Health issues

To compete, brands need to move with these changes.

And the best strategy we’re seeing to combat these changes:

𝐂𝐫𝐞𝐚𝐭𝐨𝐫 𝐫𝐞𝐭𝐚𝐢𝐧𝐞𝐫𝐬.

Getting consistent, quality content from retainer creators means:
→ More TikTok-native videos that scale in GMV Max
→ Typically better, more competitive content than affiliates (makes your product more competitive)
→ Great consistency in quality content production

-

TikTok Shop isn’t the wild west anymore.

But the brands that adapt fastest will still win big.

What brands do best on TikTok Shop?

The data makes it pretty obvious....

Before I share, it's worth mentioning, ANY brand can do well on TikTok Shop.

We've scaled electronics, womenswear, etc. 

BUT, when you look at the data, 

Health and wellness brands have it easier than everyone else:

The revenue of this category is the 3rd highest on TikTok Shop,

But the category has very few vendors in it.

In other words, there's a very high demand, but a low supply on the platform.

Not to mention... 

Health brands TEND to have lower COGs than other products, 

So they really can play into TikTok's affiliate space. 

-

Again, any brand can do well on this platform with the right strategy,

But some brands simply do have a better opportunity than others.

The easiest way to boost TikTok Shop profits:

Drive some of the traffic to your website.

Once our Shops start getting strong affiliate content,

We often see website ad CPAs drop by 50%+.

For the brand below:
 → CPA went from $42.61 → $14.17
 → ROAS jumped from 1.63 → 4.84
 (comparing 30-day periods)

Why does this work?

Your website usually has a higher AOV than TikTok Shop.

So once you have a great organic presence.

Test driving some traffic off-platform.

It could be an easy way to add 5–6 figures/month to your business.

If you want to market to Gen Z effectively,

You have to master short-form video.

Based on data, TikTok is the #1 platform for product discovery among Gen Z.

Plus, 60% of Gen Z's time on Instagram and Facebook is spent watching video.

This generation is shopping DTC brands more than any other generation,

But you have to master short-form video to get in front of them.

—

P.S. The easiest way to master short-form video?

Use TikTok Shop’s affiliate program.

Creators make the content for you, you repurpose it across Meta, Reels, Shorts, and more.

I've noticed a theme among the brands that won BFCM on TikTok Shop:

Momentum.

Brands that entered November with creator support, upward sales trends, and strong content?

They skyrocketed.

Brands that waited to build traction?

They struggled.

TikTok Shop rewards consistency.

The work you put in months before BFCM matters more than anything you do the week of.

The best ad channels going into Black Friday

(In order):

1. Meta
2. TikTok 
3. Google
4. Bing
5. Snapchat

Rankings based on:
→ Scalability
→ Incrementality (looking at you, branded search)
→ Success rate across brands

Agree?

taplio

The Battle

Lachezar Voynov

Brennan Tobin

Followers

Posts

Engagements

Likes

Performance ScoreLachezar Voynov's LinkedIn Performance

Performance ScoreBrennan Tobin's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Lachezar Voynov

Brennan Tobin

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lachezar Voynov's LinkedIn Performance

Performance ScoreBrennan Tobin's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLachezar Voynov's LinkedIn Performance