LJV Media

We help E-Commerce businesses scale to seven and eight-figures through Paid Advertising.

Stop wasting time and money on faulty and ineffective ad campaigns. It's time to make your ad-budget count, scale your business and blow up your sales.

What do we offer?

Ads, Just Ads. 

We do one thing - we just do it with a monastic focus and better than anyone else. If you want an agency that offers a full service solution of everything that won’t move the needle forward, we’re not for you. 

If you want an agency where with two clicks, you can get a clear breakdown of how much was spent, how much was made & what your net profit was - we’re for you.

Founder

My name is Lachezar, founder of LJV Media.

We help 7-,8- & 9-figure eCommerce brands grow by profitably acquiring new customers at scale. 

We install into their funnel the same ad creative system that is being used by 9-figure eComm giants to generate $100M+ in annual sales.

Clients include brands such as Hush Blankets, Mauvais, Biktrix, Thought Catalog, AvalonKing, Magic Windows, NutriCanine, and over 50 more fast-growing DTC brands. In the past 12 months, we've generated over $50M in revenue through direct-response ad creatives.

If you want to work with us, book a call with me here: https://www.ljv-media.com/schedule

Lachezar Voynov

Third-person POV ads are currently crushing on social media.

The reason this is a great ad is that it looks super organic.

It has nothing to do with direct-response marketing and everything to do with producing something that people are used to seeing on their feed.

When you 'sneakily' film someone else performing an action (which is staged, of course), people don't perceive it as an ad because they are not used to seeing many ads like this one.

It does not trigger their pattern-recognition system.

And the reason why typical talking-head UGC ads don't work anymore is because they trigger the pattern-recognition system - people know that most ads are the same - someone talking to the camera, pitching a product.

So when you do something out of the box, it usually works.

People watch it for longer, the algorithm prioritises it as it's keeping users on the platform, which makes the ad cannibalize all the ad spend.

This is a big swing idea that you should try if your product allows you to.

They are harder to execute, but when done right, the upside is huge.

If you’re spending $100k+/mo on Meta and you’re looking to scale with more winning ad creatives, my DMs are open.

Talks about eComm, Ad Creative Strategy & AI | Founder @ LJV Media | Producing winning ad creatives for 8- & 9-figure eComm brands

I just wrote a 40-page breakdown on the strategy we used to scale a client from $100k/mo to $700k/mo in 7 months.

And I am giving it to you for free.

The level of depth that I went in is unmatched by any other resource you might see on the internet.

I go into deep psychology-driven, direct-response ad creative tactics that not many marketers and eComm brands use to acquire new customers.

The whole PDF is focused on acquiring cold audiences.

It’s a direct-response marketing masterclass.

I show you:

👉 why traditional ad creative agencies fail
👉 why your favorite guru is lying to you
👉 the Larger Market formula
👉 the More Volume = Better Results lie
👉 how to use AI for customer research beyond basic demographics
👉 the evolution of UGC
👉 the segmented targeting approach
👉 how you should approach the writing of a high-converting VSL
👉 how to create ads that generate millions

and soooooo much more.

We’ve used the same approach across 10+ different eComm industries to scale brands to $1m+/mo.

This is not a guarantee that you’ll scale to the same level because statistically, your chances are less than 0.1%.

But your chances would go exponentially higher if you’re not lazy and just spend 30 minutes going through all 40 pages of the document.

You are your own enemy.

This document is your friend.

💬 Comment “send” and I will DM it to you. We have to be connected!

A $1,000,000/month store that runs ONE main direct-response funnel. Here’s what it looks like.

I just finished analysing a $1M/month direct-response advertising funnel crushing on Meta right now.

This is one of the greatest funnels you will see in 2025.

It consists of:

👉 whitelisting pages
👉 direct-response static ads
👉 advanced ad copy frameworks that make the viewer glued to the screen
👉 pre-sell Landing Pages to educate the customer
👉 advanced AOV lifting strategies
👉 cold-friendly offer that protects margins

This is a direct-response advertising masterclass that every DTC brand needs to understand.

If you want access to the file to study, learn, & apply the exact strategy used by a brand generating $1,000,000+ in monthly sales ...

💬 Comment “send” and I’ll send it to you. We need to be connected!

CPMr is the most underrated metric to look at when analyzing your ad performance.

CPMr = Cost per 1,000 Accounts Centre accounts reached

We recently started working with a brand that came to us saying they can not scale their ad account and believe the issue is not having any cold-audience ad creatives.

When I analyzed their ad account, I saw that all of their ads were product demonstrations.

Nothing else.

When your ad library is full of ads that only focus on your product, you're targeting a Solution Aware market.

A Solution Aware market is a pool of people who have a pre-existing desire. 

They know they have a problem, they are aware of multiple solutions on the market, they just don't know your solution exists yet.

This is the audience that 90% of the eCommerce brands focus on.

And it’s a pretty small audience in most cases so you saturate it quickly.

This client was producing new ads every week.

They've been sold on the 'creative volume' lie that every single guru is selling you on.

More creatives = better results.

That's wrong.

They did not know what the problem was, so I decided to go deeper.

When you go inside the Ads Manager, click on Columns, and select Delivery.

What I saw there told me everything I needed to know.

CPM = $11.47
CPMr = $32.40

This is the clearest indication that your ads are NOT hitting new audiences. 

They are cycling through people who've already seen your ads before.

If your goal is to constantly reach new audiences with your ads, your CPMr should be as close as possible to your CPM.

This is what a true TOF winning ad looks like.

ROAS is cool, but it's not the best metric to actually understand what's going on inside your ad account.

Here’s why you should run low-production static ads that make no sense to be published as an ad.

If your product is solving a painful problem and you’re selling to a 55+ year old audience, you have to understand what’s going on in the minds of these people.

These are people who’ve been raised with a newspaper in their hand - that’s how they are used to getting informed.

Through reading.

They don’t have a problem with attention spans, like a Gen Z audience would.

They still use Facebook to catch up with their friends.

And the photos they post are usually such that a Gen Z would cringe at.

But that’s how you communicate, and this is the only thing you need to care about.

So the reason why you should run boring static ads with no captions and no offers is that this is the easiest way to capture their attention.

And if you are skilled enough to write a highly-converting ad copy that follows the typical direct-response structure of:

> Relatable Hook
> Problem introduction
> Problem Agitation
> It got worse
> Until I found this one product
> That changed my life in so many amazing ways
> And so many other people have benefited from it
> So, for a limited time, you can get it at a discounted price

You’re going to tap into an audience that most advertisers won’t even know to speak to.

So your ads are going to hit harder.

And work better.

And if you work with us, you don’t even need to know all that because we’ll be doing it for you. If you’re looking to scale your eComm brand to 8-figures with more winning ad creatives, my DMs are open.

One of our clients just scaled from $1M ARR to $10M ARR in 12 months.

The key - winning ad creatives.

12 of the ads we created for them have generated over $100,000 each.

2 of them have generated over $200,000.

Here’s how we did it:

1. Persona Diversity

We used a CSV export of 4000 reviews to understand who our customers were.

As a result, we created 4 truly different customer avatars.

We went 1 layer deeper and created sub-avatars for each avatar.

Then started producing content for each of them.

2. Angle Diversity

Initially, you would have no idea what’s going to work. That’s why you need a diverse set of angles for each avatar:

Problem → Solution
Solution → Problem
Shocking facts
Product Demonstrations

Test everything and scale what works.

3. Format Diversity

The essence of good creative strategy in 2026.

You can’t only rely on UGC if you want to scale.

We used:

> podcast ads,
> founder-led content,
> POV ads,
> green-screen ads,
> listicles,
> advertorial static ads.

Let Meta serve the most relevant ad to the most relevant person.

Don’t restrict the algorithm.

In January, the brand did $100k in sales.

In August, we hit $800k.

In November, we're about to hit $1M.

If you’re looking for an ad creative agency that knows how to produce winning ads, my DMs are open.

Ridge Wallet just showed everyone (again) the No.1 smartest & most profitable strategy to implement for a successful BFCM.

Open their website.

ridge.com

The first thing you’ll see is a pop-up meant to do 2 simple things:

👉 inform you about their upcoming BFCM (already started) 
👉 collect your email

During Q4 2025, Meta is expected to collect $56B in revenue from selling ad impressions.

As a DTC brand, you’ll be competing with millions of advertisers, and you’ll be paying the most expensive CPMs you’ll pay all year.

Growing your email list becomes your top priority. That’s how you maximise every ad dollar you spend.

Email will also be your most profitable channel during Q4.

On average, Omnisend customers get $68 back for every $1 they spend on email marketing - that’s one of the highest ROIs in marketing.

Automations such as the BFCM one you see from Ridge account for just 2% of email volume but drive 37% of all email sales.

Think about all the money you’re losing if you’re not collecting emails.

If you want to set up those automations the right way and get enterprise ESPs at a smarter price, Omnisend will make your transition seamless, as any brand on their higher-tier plan gets a free personal migration assistant to move your automations and flows.

Get 30% off for the first 3 months using this link: https://lnkd.in/dB6T2Z_A

Or just use code BFCM-2025 at checkout.

#OmnisendPartner

Brand partnership • Talks about eComm, Ad Creative Strategy & AI | Founder @ LJV Media | Producing winning ad creatives for 8- & 9-figure eComm brands

It’s official - IM8 is the fastest company to reach $100M ARR ever.

Here’s what we know:

- $9M revenue in Oct with 32% growth MoM
- 80% of new orders turn into subscriptions
- $145 AOV

Two things stand out to me that have led to this phenomenal growth rate.

1. Phenomenal marketing team(s)

I do know a few of the people/agencies supporting IM8 with their marketing efforts, who I consider to be A-Teams, some of the best in the industry.

On top of that, partnerships with top-tier sportspeople David Beckham and Aryna Sabalenka are attracting a huge amount of interest from professional and amateur athletes.

2. Riding a wave

To me, this is the biggest part of their success.

Entrepreneurs who jumped on the wave of Facebook advertising back in 2015 - 2016 made a lot of money and built extremely successful DTC brands.

People who jumped on the fidget-spinner & dropshipping wave back in 2016 - 2017 made a lot of money.

Content creators who jumped on the TikTok wave in 2019 - 2020 became extremely popular and successful.

Now, in 2025, longevity and health optimisation are becoming bigger & bigger every single day.

AG1 was the first on the market, and they are now valued at $1B+.

Devices like Oura Ring and Whoop are used by millions of people every single day.

Grüns is now a $500M brand, 2 years after its inception.

This is a wave, and IM8 is riding it quite successfully, to the point where they are growing faster than tech companies.

Working with a team of experts and having the right product at the right time is how you create such video-game-like numbers.

—

We’re an ad creative agency that knows how to produce winning ads. Our eComm clients now spend $3M/month on our ad creatives. We know what works. If you’re interested in working with us, my DMs are open.

If you’re competing against popular brands and you’re trying to steal their market share with Meta ads,

one ad creative concept that you absolutely must film is the following.

Write a script that discredits your competition by listing out all the reasons why they are a terrible choice.

Get a content creator to visit a grocery store and visually demonstrate why your competitors suck (showing & explaining ingredient list, demonstrating the lack of functionality, etc).

After 60 - 90 seconds of roasting your competitors, introduce your solution.

This is a super organic & viral concept that’s trending right now on social media.

It goes after a solution-aware audience segment that is currently buying or considering buying from your competitors.

You don’t need to sell them on why they need your solution - they already want it.

You are just tapping into a pre-existing desire and benefiting from all the efforts your competitors are making to educate the audience on why they need to care about the problem they are solving.

agency recap: november 🤯

272M impressions on Meta.
$3.8M spent.
$9M generated.

Wild.

The biggest BFCM winners were:

a. Bid Caps

Not a huge fan of bid caps, but we had a client that scaled from $5k/d in ad spend to $25k/d in 3 days using bid caps.

One of our ad creatives took most of that spend, driving over $200,000 in sales.

b. Non-stop creative testing

One of our clients had a 150% increase in sales compared to Nov 2024.

They produced over 250 ads just during their BFCM promo campaign. This is how you scale past $1m/month.

c. Evergreen ad creative scaling

One of our clients who did $2M+ in Nov tested fewer BFCM ad creatives (80 in total) but relied heavily on scaling their evergreen ad creatives.

This is my favorite strategy.

Your evergreen ads generate an insane amount of sales, which helps the algorithm optimize your placement even further.

And your evergreen ads collect an insane amount of engagement, which usually extends their lifespan much further.

I would not say that I saw anything unexpected during the busiest month of the year.

The same strategies work well every year.

The key to successful BFCM for our clients this year was - more.

More ad creatives.
More emails.
More testing.

You don’t build a $1B company by using UGC content creators.

You build one through identity marketing.

You polarize 80% of the market in order to build a fanatical connection with the remaining 20%.

This is the "Secret Enemy" framework in action. 👇

I just analyzed a supplement ad that is likely printing money. Why? Because it executes one of the oldest rules in Direct Response:

Don't sell the improvement. Sell the solution to a crisis.

Here is the 3-step script structure:

> problem: You feel weak, emotional, and lethargic.

> reframe: It’s not a character flaw, it’s a biological attack = mineral deficiency + societal programming).

> solution: The only way to fight back is to fix your biology with this specific product.

It’s aggressive.

It’s controversial.

But it’s also effective because it turns a "nice to have" supplement into a "must-have" for identity preservation.

We oversee over $2M/mo in spend, including AI-generated ad production through MakeUGC V.2, and here are the top 3 insights from the past month:

1. Awareness-Level creative still wins

Most brands are still stuck on product-heavy ads - targeting only the “Most Aware” audience.

It’s why their frequency spikes and scaling stalls.

The best results now come from storytelling built for the Unaware and Problem Aware stages - emotional, cinematic, and curiosity-driven.

MakeUGC V.2 (Sora2 Pro, Veo3.1, Kling) - paired with its new AI agents - makes this easy by letting you prototype awareness-stage narratives in hours, not days.

2. Micro-Avatar Targeting

“People who need this product” isn’t a target.

You need sub-avatars - variations of pain, motivation, or lifestyle.

Example:

👉 Desk workers with chronic back pain
👉 Parents needing quick fixes for their lower back issues
👉 Fitness enthusiasts chasing fast relief

AI agents can now segment audiences automatically and brief MakeUGC to generate tailored creative sets for each - same product, unique story.

3. Iterations are dying - New Concepts win

You can’t just tweak hooks anymore.

We’ve tested endless micro-variations - they rarely outperform the original.

New concepts consistently win: fresh angles, new emotions, and new faces.

AI agents now analyze performance data and generate those new concepts on autopilot.

AI video isn’t about producing faster.

It’s about producing smarter - with systems that evolve while you sleep.

💬 Comment "send" and I’ll DM you a 20-page PDF breaking down the top ad creatives for us after spending over $20M on Meta. We have to be connected!

This is how UGC 2.0 and the Larger Market Formula allowed us to scale to $1,000,000 per month in sales within 11 months.

Both concepts are quite easy to understand.

The Larger Market formula implies that only 3% of your market is ready to buy immediately.

So if you want to scale, you have to acquire the 97% of the market, which is still gathering information or is not familiar at all with your product.

UGC 2.0 is the implementation.

Yes, UGC still works, but if you want to grow fast, you have to stand out from all your competitors that are also using UGC to acquire customers.

UGC 2.0 is based on 3 layers of creative diversity.

1. Persona Diversity
2. Angle Diversity
3. Format Diversity

Layer No. 3 is the most important one.

Understanding what’s the type of content your prospects consume on social media will allow you to produce ads that they would be interested in watching.

Educational content such as VSLs and Podcast Ads.

Entertaining content such as street interviews or comedy skits.

Emotional content, such as founder-led ads or storytelling UGC.

I’ve created a 20-page PDF breaking down all those strategies in much more detail + real-life examples.

💬 If interested, comment ‘send’ and I will DM it to you. We have to be connected!

Every week, I write an email to my email list on what’s currently working for our eComm clients, spending over $2.5M/mo on Meta.

Top ad creatives.
E-commerce trends.
Ad creatives to test.
$1M/mo funnel breakdowns
Ad creatives that currently work.
Internal ad creative systems.
SOPs.
Best practices.

I usually share a lot more useful information than you’d see from me on social media.

I also go behind the scenes of what it takes to scale an ad creative agency.

All the wins and all the losses.

You can subscribe here: https://lnkd.in/dqQ7kQNf

Nick Shackelford

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Partner - Head of Retention and Subscription

Structured

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Commerce Roundtable

I lead the content development and speaker procurement process that allows for the highest quality conversations to be had in an e-commerce centered live event space. From in-person to digital, the focus on content will always remain the most valuable thing we can provide.

Partner - Content and Education Lead

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Top 1% of performance focused ad designers and editors from around the world.

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Geek Out Education is all the elements of events we love combined into one. 
Our only rules, No ego and don't be a jerk.

We speak with each attendee, we hand select the teachers and we work hard to create environments that produce conversation, debate, and ultimately future business growth. We are paid media experts across multiple channels, multiple industries, and

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Drinkbrez.com Structured.agency Konstantkreative.com Wearelucyd.com

Proven Track Record of Scaling Social Focused Campaigns consistently past 8-figures through Programmatic buying, Influencers, E-mail and Adwords. 

Learning and growing businesses in this ever changing age of customer acquisition.

Knowing that I had more to offer, I applied that same drive to work with established brands as well as brands looking to make that pro jump. 

Let's Connect at 

nick@structured.agency

Did anyone in NY get a chance to see our can? 

Shoot me a few photos if so!

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San Diego, a few weeks back. I’m hosting a fireside with Gary Vee.

I do the grown-up operator thing. Prepare a doc, talk track, & run of show. Send it to his team. Boxes checked. Timers set. We’re tight.

Morning of, Gary walks in. I hand him the docs. He smiles, “I’m not going to look at it. I’m just going to do my thing.”

I give him the quick brief of who’s in the room, where they’re at, what’s heavy right now. Five minutes later it’s the full Gary show. At one point I just step off stage and let him cook. People loved it. Voted best talk of the week.

Lesson #1: You don’t interview a hurricane. You point where the water should go and get out of their way.

He tells us he has a hard out. Then he pushes past it. Then he takes a swarm of questions. More hands shoot up and, boom, “I’m out,” and he’s gone. Perfect timing.

Lesson #2: Gary on stage is Gary off stage. Same on camera, same off. Consistency = credibility.

Appreciate you, @garyvee. Absolute legend

If you're just starting out in ecom right now / or doing it solo... I’m not gonna lie to you,  it's not easy and it’s gotten harder in a lot of areas.

Yeah the complicated tactics are one thing, but the main thing is you have no relationships, no partnerships, no mentors giving you feedback.

You're just listening to everybody chatting sh-t on the internet.
 
Where do you even go? 
Who do you follow? 
What do you listen to?

Who's going to spend time with you without charging you money you don't have?

Yeah, there are tools now - to find mentors and stuff while you hit people up on different channels. But getting somebody invested enough in you takes money and time from that person.

People will overcomplicate this because at the beginning, you actually have nothing.

Just simplify it as easily as possible before you start listening and consuming all this type of content

Or you're just going to fall into analysis paralysis and have a lot of conflicting information flooding into your workday.

That's where you're going to get stuck.

If you want to continue burning cash testing Meta Ads then be my guest

For this 4th Quarter you should just stick to what is working now:

This playbook is for the big dawgs👇🏼

Scaling Structure

Being Brand Side AND Agency 
Here's How I Recommend going about getting what you want from the agency.... (too a degree)

Same story every time.

If your agency is doing 3+ of these 5 red flags, it's time to have a conversation: 

1. Weekly Reporting Theater

They make you wait for a weekly call to get updates. You can't access data ongoing.

Worse - they use the same cookie-cutter template for every brand regardless of what stage you're at or what you're trying to accomplish.

If the report isn't bespoke to what YOU'RE trying to do right now, they're not paying attention.

2. One-Hour Franken-Meetings

They combine creative strategy conversations and business updates in the same 60-minute call.

This is disrespectful.

Strategy sessions need inspiration and space to think. Updates need focus and clarity.

Grouping them together means neither gets the attention it deserves.

3. Yearly Contracts With No Outs

They lock you into 12 months with no quarterly opt-outs.

Three months is enough time to do real damage (in a good way). If they're not delivering in 90 days, why would the next 9 months be different?

Shit changes. Clients change. Teams change.

4. The Bait and Switch

The person who closed you never touches your account again.

You DON'T want the closer working on your account at all.

You want them to identify what your business needs, match you with specialists, then get out of the way.

But if they disappear completely and you never hear from leadership? Red flag.

5. No Clear Owner

You're dealing with 5 different people and none of them own your success.

Someone needs to own your account end-to-end. Not just execute tasks, but actually give a shit about whether you win.

If nobody's accountable, nobody cares.

Brands spend $10K-50K/month with agencies that check these boxes.

Stop paying for theater. Start demanding results.

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Nick Shackelford

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The Battle

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Nick Shackelford

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lachezar Voynov's LinkedIn Performance

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