Tupperware Direct

Joined TupperwareDirect with the purpose of helping this household name brand to finally enter the digital revolution. 

My goal was to build their new eCommerce branch, completely bootstrapping, with no initial company’s HQ financial support. 

In 2022 we did 0 to $1.4M in the first year of starting. 
And now, in 2023, we’re on track to hit 8-figures in revenue.

Head of Growth

ATTN Labs

Growing eCommerce businesses using whitelisting ads, attribution and analytics.

In the current paid acquisition world, there is an extra layer of knowledge that not all eCommerce brands are aware of. Utilising our exclusive list of influencers to run whitelisted ads, combining it with superb attribution knowledge and creative analytics, we’re able to acquire new customers with, on average, 30-50% cheaper CPA for every eComm brand we work with in 1-2 months.

Media Buyer / Performance Creative Strategist

Botanic Tonics

Helped the Botanic Tonics team scale their paid media strategy. Before I joined, we were at the $50k/month revenue mark for more than half a year. In the next 5 months, we hit the $900k/month mark. And by the time I left, we were hitting consistently ~$900k revenue months.

The biggest contributor to the +1,700% growth in 5 months, was our influencer's whitelisting strategy with the biggest well-known US influencers.

Senior Media Buyer

Tier 11

Helping eCommerce & lead gen brands to manage their growth processes (Facebook, Google, Pinterest Ads, CRO). Working with accounts ranging between $200k to $1M of monthly Facebook ad spend. 

Lawn care company scaled from $100k/month to $700k/month on FB spend in 5 months. 
Garden service company grew from $150k/month to $600k/month on FB spend in 4 months. 
Helped supplement brand to go from $800k/month to $1.8M/month in revenue in Q4 with the right retention and acquisition strategies.

Media Buying Team Lead 

AdKings Agency

Premium eCommerce Marketing Agency for $3M to $150M Revenue Brands.

They say: early in your career, go to find mentors who know about the thing you’re interested in and learn from them. This is exactly what’ve done at this stage of my life. Joined AdKings as a “green” marketer with a goal and fire in my eyes. And over a couple of years, I’ve had a chance to work closely with two of the most knowledgeable e-commerce founders I’ve known up to date - Darius & Justin. Learned a ton, scaled more than a dozen brands, and made a lot of cash for our clients. 

Hey Bud Skincare - from AU$40k/month to AU$290k/month
RhinoUSA - from $30k/month to $400k/month
FamilyGiftsCo - from $0.5M to $26M yearly revenue. 

Swissklip, Complement, CrossBeats and many others.

Senior eCommerce Growth Expert

Alma Master - Lyderių meistriškumo klasės

Alma Master is Lithuania based startup founded together with Nextury Ventures capital fund.

It is an e-learning brand that creates Online Courses taught by the greatest Leaders in Lithuania. 

Our Mission is to provide convenient online education for busy professionals to learn in their own free time.

Digital Marketing Manager

ISM University of Management and Economics

Ambassador

I Help to Scale FB & TikTok for DTC Brands | Ex-Tupperware Head of Growth | $65M Revenue Generated with FB/TikTok ads

Worked in 3 DTC agencies with more than 20 brands and $17M in total FB ad spend, then decided to quit and experience first-hand what is like to build a true DTC brand in-house.

If you're reading this, chances are you fall into one of two categories:

• You're a DTC company founder/CMO/marketing director, working with different marketing agencies to grow your brand (*sometimes feeling frustrated with your agency)
or
• You're a marketer/creative strategist working for an agency and servicing multiple DTC brands (*sometimes questioning client inactivity or requests)

I’ve been to both worlds. I feel I have a unique perspective on both agency and in-house businesses. I’ve seen many great running operations, teams, growth processes and witnessed the opposite - teams missing deadlines, operational chaos, and lack of clarity in the growth strategy. 

I learned a thing or two from all of them. 

I will share some of the knowledge I learned (and still learning) from the agency and in-house brand worlds, so if you want to be notified when I post something, click the “follow” button above, or let’s connect!

Lais Karvelis

Freelance

I build sales funnels, high-converting landing pages, and quiz funnels to profitably scale paid ads.

Landing Page & Funnel Strategist

We deliver

• Managed new project launches from idea to execution, ensuring they met deadlines and goals
• Developed CRO tests, performed qualitative & quantitative users/website/market research
• Developed creative strategies for digital products

Digital Project Manager

360 Mind

• Owning and managing R&D projects 
• Using analytics to track and report on campaigns and websites performance and making data-driven decisions 
• Developing and owning CRO tests, performing qualitative & quantitative users/website/market research with Google Analytics, Mouseflow, and other tools
• Working collaboratively with cross-functional teams (UX & UI designers, developers, PPC, CRO, email marketers) to improve all aspects of the campaigns, funnels, and products

R&D Manager

• Oversee and optimize email marketing campaigns, conducting A/B tests, writing conversion-focused copy
• Plan and coordinate product localization - leading the process from preparation to launch, hiring translators, managing the budget, monitoring data and ROI

Digital Marketing Specialist

European Institute for Gender Equality

• Develop and implement digital marketing strategies to increase the institution's awareness and reputation
• Coordinate and manage various marketing projects, events
• Create and publish engaging and relevant content, including press releases, blog posts, and social media posts

Smart CV

• Manage and optimize paid advertising campaigns on platforms such as Google Ads and Facebook Ads
• Manage and maintain the company's website, including content updates and technical SEO optimization
• Create and publish engaging and relevant content, including blog posts, infographics, and videos
• Plan and execute digital campaigns, including email, social media, and display advertising

taplio

The Battle

Lais Karvelis

Agne A.

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